Bubble
Bubble is a US-based privacy and security company that sells a dedicated private VPN with an integrated SecurityCloud app suite (ad blocking, traffic monitoring, and forum blocking) to privacy-conscious consumers, priced as a monthly subscription with a 30-day free trial.
- Company typePrivate
- Founded2019
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Bubble does
Bubble, Inc. is a US-based privacy and cybersecurity company founded around 2019-2020 by Jonathan Cobb, Renee Teeley, and Tom Rose, headquartered in Charlotte, North Carolina. The company sells a consumer-facing personal data security platform, SecurityCloud, built around a patent-pending dedicated private VPN architecture: each subscriber runs on their own isolated system rather than shared VPN infrastructure, with industrial-strength IKEv2 encryption using AES-GCM, SHA2, and P-256 protocols, and a zero-knowledge design where Bubble itself cannot access user traffic once deployed. The platform is open-source and runs on Ubuntu 20.04 LTS, allowing users to verify and self-host the software.
On top of the core VPN, the SecurityCloud suite bundles three native applications: BlockParty! (ad, malware, scam, and phishing blocking including in native apps), ShadowBan (forum and discussion-site user blocking), and Snitcher (device traffic monitoring with custom block rules). The product is delivered as a self-serve, invite-only subscription priced at $14 (Bubble Lite, 1 user), $22 (Standard, 5 users), and $34 (Power Bubble, 10 users) per month, with a 30-day free trial and unlimited device connections. The company operates with 1-10 employees, is bootstrapped with no disclosed institutional funding, and markets through founder-authored blog content and organic social channels, with GDPR compliance in place to serve EU consumers.
Bubble firmographics
Firmographics- Name
- Bubble
- Legal name
- Bubble, Inc.
- Website
- https://getbubblenow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bubble is a US-based privacy and security company that sells a dedicated private VPN with an integrated SecurityCloud app suite (ad blocking, traffic monitoring, and forum blocking) to privacy-conscious consumers, priced as a monthly subscription with a 30-day free trial.
- Ownership category
- akta.pro rank
Bubble industry classification
Industry- Product category
- VPN & Privacy Software
- NAICS
- Security Systems Services (56162)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- VPN Gateways & Concentrators (IPsec/SSL) (HDAFAFAC)
- akta.pro secondary industry
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)
Keywords
Where Bubble is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Markets served
Bubble business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Monthly recurring subscription model with three tiers offering different numbers of user accounts. All plans include a 30-day free trial. Plans include Bubble Lite ($14/month for 1 user), Standard Bubble ($22/month for 5 users), and Power Bubble ($34/month for 10 users).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bubble Lite - 1 user account |
| Subscription | Monthly | Standard Bubble - 5 user accounts |
| Subscription | Monthly | Power Bubble - 10 user accounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Bubble product offering
Product offeringCore offering
Bubble provides a personal data security platform centered on a dedicated private VPN (BubbleVPN) where each user's VPN runs on its own isolated system rather than shared infrastructure. The platform extends this core VPN through the SecurityCloud application suite, which includes BlockParty! (ad, malware, scam and phishing blocker that works in native apps), ShadowBan (anonymous user blocking on forums), and Snitcher (device traffic monitoring with custom blocking rules). The offering is delivered as a fully open-source subscription service using industrial-strength encryption (IKEv2 with AES-GCM, SHA2, and P-256).
Product overview
Bubble is a personal data security platform offering a dedicated private VPN service with an extensible application framework. The core product is BubbleVPN, which provides a dedicated private VPN running on its own dedicated system. On top of this core VPN, the SecurityCloud suite includes native applications: BlockParty! for ad and malware blocking, ShadowBan for anonymous forum blocking, and Snitcher for traffic monitoring and custom blocking rules. The platform uses industrial-strength encryption (IKEv2 with AES-GCM, SHA2, and P-256) and is open-source. Available in three tiers: Bubble Lite (1 user, SecurityCloud Essentials), Standard Bubble (5 users, all SecurityCloud apps), and Power Bubble (10 users). All plans include unlimited data transfer with at least 1TB/month and a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- BubbleVPN™: Personal dedicated private VPN service using IKEv2 with AES-GCM, SHA2, and P-256 encryption
- BlockParty!™
- ShadowBan™
- Snitcher™
Products and services
- BubbleVPN Core dedicated personal private VPN service that runs on its own dedicated system per user, providing industrial-strength encryption (IKEv2 with AES-GCM, SHA2, and P-256) to protect user data, IP address, and online activity from hackers, thieves, and scammers. Available to consumers via monthly subscription.
- BlockParty! Ad blocking application that blocks all ads including in native apps (not just browsers), and also blocks malware, scams, and phishing attempts using curated block filters.
- ShadowBan Privacy tool that allows users to block other users on forums and discussion sites without those users knowing they have been blocked.
- Snitcher Traffic monitoring application that observes all traffic on the user's device and allows them to add custom blocking rules to BlockParty! for content they want to block.
- SecurityCloud Integrated application suite that includes BubbleVPN and all SecurityCloud apps (BlockParty!, ShadowBan, Snitcher) working together to enhance internet experience and protect user information online across devices.
Companies that use Bubble
Customer profileSegments1 record
Ideal customer profiles1 record
Bubble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Bubble partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Bubble competitors and assessment
Company assessmentBroad incumbents
- ExpressVPN: ExpressVPN is one of the largest consumer VPN brands with broad geographic coverage, heavy performance marketing, and a TrustedServer architecture; it competes for the same consumer VPN wallet share as Bubble but with vastly greater scale and brand recognition.
- Cloudflare WARP: Cloudflare WARP is a free/paid privacy and performance layer built on the Cloudflare network (1.1.1.1), targeting the same consumer privacy use case as Bubble but leveraging Cloudflare's massive global edge infrastructure rather than per-user dedicated systems.
- NordVPN: NordVPN is the largest consumer VPN brand by marketing spend and subscriber count, offering shared-server VPN plus add-on products (Threat Protection, ad blocking), overlapping with Bubble's combined VPN-plus-ad-blocking value proposition but at much greater scale.
- Surfshark: Surfshark is a mainstream consumer VPN from the same parent as NordVPN, offering low-priced subscriptions with bundled features (ad blocker, malware protection); it competes for budget-conscious privacy consumers that Bubble also targets.
- Mozilla VPN: Mozilla VPN is a consumer VPN from the Mozilla Foundation that leverages the trusted Mozilla brand and uses Mullvad's WireGuard infrastructure; it competes for the same privacy-conscious consumers that value open-source and independent stewardship.
Direct peers
- ProtonVPN: ProtonVPN is part of the Proton privacy suite (Mail, VPN, Drive, Calendar) and targets privacy-conscious consumers and journalists with audited no-log claims and open-source clients, directly overlapping Bubble's value proposition of trustworthy, privacy-first VPN infrastructure.
- Mullvad VPN: Mullvad is a privacy-focused VPN provider that emphasizes anonymity (account-number based signup, no email required) and minimal data retention, competing directly with Bubble in the privacy-maximalist consumer segment where dedicated/private architecture is valued over feature breadth.
- IVPN: IVPN is a small, independent VPN provider with a strong privacy reputation, open-source apps, and no-logs policies targeting the same privacy-purist customer that Bubble targets, though with shared rather than dedicated infrastructure.
- AdGuard VPN: AdGuard offers a VPN bundled with its established ad-blocking product, mirroring Bubble's combined VPN + ad-blocking/tracking-protection bundle and targeting users who specifically want to stop behavioral tracking across the network layer.
Emerging players
- Tailscale: Tailscale provides a mesh VPN built on WireGuard focused on developer and SMB device-to-device connectivity; while primarily an enterprise/dev tool rather than consumer privacy product, it competes for the same underlying private-networking narrative and open-source ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bubble social profiles
Digital presenceBubble compliance and trust
Trust signalCompliance1 record
Bubble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubble leadership team
Management profileNumber of profiles
Profiles3 records
Bubble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubble
What does Bubble do?
Bubble provides a personal data security platform centered on a dedicated private VPN (BubbleVPN) where each user's VPN runs on its own isolated system rather than shared infrastructure. The platform extends this core VPN through the SecurityCloud application suite, which includes BlockParty! (ad, malware, scam and phishing blocker that works in native apps), ShadowBan (anonymous user blocking on forums), and Snitcher (device traffic monitoring with custom blocking rules). The offering is delivered as a fully open-source subscription service using industrial-strength encryption (IKEv2 with AES-GCM, SHA2, and P-256).
Is Bubble a public or private company?
Bubble is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bubble founded?
Bubble was founded in 2019. It employs 1 to 10 people.
Where is Bubble based?
Bubble is headquartered in Charlotte, United States, in the North America region.
How does Bubble make money?
One revenue line is on record: subscription Plans.
Who are Bubble's main competitors?
Broad incumbents on record are ExpressVPN, Cloudflare WARP, NordVPN, Surfshark and Mozilla VPN. Direct peers are ProtonVPN, Mullvad VPN, IVPN and AdGuard VPN. Tailscale is listed as an emerging player.
Does Bubble have an API?
No public API is recorded for Bubble.
What industry is Bubble in?
Bubble's product category is VPN & Privacy Software. Its primary akta.pro industry code is HDAFAFAC, VPN Gateways & Concentrators (IPsec/SSL), with a secondary code of BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration). Its NAICS code is 56162 and its SIC code is 3576.