New Designers
New Designers is a student-run design agency within De Haagse Hogeschool (THUAS) in The Hague, Netherlands, offering UX/UI, branding, website, and communication design services to Dutch SMBs, municipalities, and educational institutions on a project basis.
- Company typePrivate
- Founded2020
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Designers does
New Designers is a student-run design agency established in September 2020 within De Haagse Hogeschool (THUAS) in The Hague, Netherlands. The agency delivers UX/UI design, branding, visual identity, website design and development, and communication design (including DTP) through a four-step process spanning strategic research, design creation, development, and post-launch support. Its service portfolio is organised around three primary customer segments: Dutch SMBs (MKB's), municipalities (Gemeenten), and educational institutions (Onderwijsinstellingen), with a heavy concentration of visible projects tied to THUAS faculty initiatives such as Match-IT, FlickThink, WE-IT, and the Study and Career Centre, plus external social-impact clients including Shoshin and WeAreChangemakers. Eight completed projects are documented on the public portfolio.
The operating model is structurally tied to the host university: a team of four senior design thinkers and strategists supervises roughly a dozen student designers and developers recruited from the THUAS community. The agency operates from an on-campus office (Kantoor SL7.02, Johanna Westerdijkplein 75, 2521 EN Den Haag), uses the institutional email domain ([email protected]), and is currently recruiting additional staff via a public careers page. Distribution is direct, single-country (Netherlands), and quote-based, with flexible project packages tailored to education and research budgets and a free initial consultation offered to prospects.
Revenue is not publicly disclosed and no external funding rounds, investors, parent entities, subsidiaries, or M&A activity have been recorded. The company is classified as a private, self-sustaining entity with no app products, no public APIs or SDKs, no patents, no certifications, and no awards on record. Marketing is limited to an organic portfolio website, LinkedIn, and Instagram presence. The agency claims an 'AI-first mindset' and use of modern design tools, but discloses no proprietary AI products, models, or research output.
New Designers firmographics
Firmographics- Name
- New Designers
- Legal name
- New Designers
- Website
- https://newdesigners.agency
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Designers is a student-run design agency within De Haagse Hogeschool (THUAS) in The Hague, Netherlands, offering UX/UI, branding, website, and communication design services to Dutch SMBs, municipalities, and educational institutions on a project basis.
- Ownership category
- akta.pro rank
New Designers industry classification
Industry- Product category
- Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where New Designers is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
New Designers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Project-based Design Services: Flexible project-based engagements offering design power to translate complex projects into clear communication, branding, and websites. Services include branding, website development, and digital design. Works with flexible packages tailored to education and research budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible project packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
New Designers product offering
Product offeringCore offering
New Designers is a student-run design agency offering UX/UI design, branding, and website design and development, along with communication design services. The agency is rooted in De Haagse Hogeschool (THUAS) in The Hague, Netherlands, where students work on real client projects under professional supervision to deliver branding, web, and communication solutions.
Product overview
New Designers is a student-run design agency operating as a single unified service offering rather than a platform-plus-modules architecture. The core offering combines branding, website design and development, and communication design services, delivered through a four-step process (strategic research, design creation, development, and launch with support). The company works exclusively with municipalities, SMBs, and educational institutions, transforming complex projects into clear communication, branding, and websites. Their portfolio of completed projects includes brand identities and websites for specific clients such as Match-IT (info hub platform), FlickThink (educational film platform), Shoshin (branding and website), and WE-IT (platform redesign).
Differentiator
Problem solved
Functional benefit
Products and services
- UX/UI Design User experience and user interface design services for businesses, municipalities, and educational institutions seeking digital product interfaces.
- Branding & Identity Design Brand identity, logo design, and visual branding services for organizations looking to establish or refresh their brand presence.
- Website Design & Development End-to-end website design and development services for businesses, municipalities, and educational institutions needing a web presence.
- Communication Design Communication design services covering visual communication, marketing materials, and informational design for organizational clients.
Quantifiable outcome
- Partners extend collaboration after first project
Companies that use New Designers
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
New Designers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Designers partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
New Designers competitors and assessment
Company assessmentBroad incumbents
- Studio Dumbar: Established Dutch branding and identity design studio with a broader portfolio across cultural, public, and commercial clients. Comparable as a senior Dutch branding peer that competes for high-end identity and public-sector communication work, though at a much larger scale than New Designers.
- INDG: Amsterdam-based experience and digital production agency with deep roots in 3D and interactive content. Comparable as a Dutch digital-experience peer for clients seeking brand and digital presence, though typically operating at enterprise scale rather than education/SMB budgets.
- Random Studio: Amsterdam-based digital creative studio delivering brand, motion, and experience design. Comparable as a Dutch digital creative peer that offers end-to-end brand-to-web services similar to New Designers' four-step process, though with a larger team and broader client base.
- Total Design: Long-standing Amsterdam design agency working across branding, digital, and public-sector communications. Comparable because it explicitly serves Dutch government and institutional clients, the same vertical New Designers targets, though it operates with much greater scale and a wider service offering.
- Fabrique: Dutch multidisciplinary design and strategy agency working on brand, digital, and public-sector engagements. Comparable as an institutional-grade Dutch design peer that competes for the same municipality and cultural-sector briefs as New Designers.
Direct peers
- Clever°Franke: Utrecht-based independent design and data-visualization agency. Comparable as a Dutch creative studio offering branding, UX/UI, and digital experience design to similar institutional and SMB clients across the Netherlands.
- Greenberry: Dutch digital agency specializing in websites, branding, and online platforms for SMBs and institutional clients. Comparable because it serves a similar SMB and education-segment mix in the Netherlands and offers the same brand-plus-website bundle as New Designers.
- Momkai: Amsterdam-based independent design and branding agency serving public-sector, cultural, and SMB clients in the Netherlands. Comparable because it operates in the same Dutch market with a similar mix of branding, digital, and strategic design engagements, and competes for many of the same municipality and education-sector briefs.
- Knight Moves: Dutch digital agency combining branding, UX/UI, and web development for SMBs and purpose-driven organizations. Comparable because it targets a similar Dutch SMB and social-impact client base with the same bundled brand-plus-website service model.
Others
- Webfluential: Dutch digital creative and influencer-marketing platform. Comparable only loosely as another Netherlands-based digital creative business; useful as a regional benchmark rather than a direct service competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New Designers social profiles
Digital presenceNew Designers financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Designers leadership team
Management profileNumber of profiles
Profiles5 records
New Designers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Designers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Designers
What does New Designers do?
New Designers is a student-run design agency offering UX/UI design, branding, and website design and development, along with communication design services. The agency is rooted in De Haagse Hogeschool (THUAS) in The Hague, Netherlands, where students work on real client projects under professional supervision to deliver branding, web, and communication solutions.
Is New Designers a public or private company?
New Designers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Designers founded?
New Designers was founded in 2020. It employs 11 to 50 people.
Where is New Designers based?
New Designers is headquartered in The Hague, Netherlands, in the Europe region.
How does New Designers make money?
One revenue line is on record: project-based Design Services.
Who are New Designers's main competitors?
Broad incumbents on record are Studio Dumbar, INDG, Random Studio, Total Design and Fabrique. Direct peers are Clever°Franke, Greenberry, Momkai and Knight Moves. Webfluential is listed as an others.
Does New Designers have an API?
No public API is recorded for New Designers.
What industry is New Designers in?
New Designers's product category is Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.