The Strategist Company

What The Strategist Company does

The Strategist Company (TSC), founded in 2011 and headquartered in Buenos Aires, Argentina, is a privately held digital marketing agency operating with 11–50 employees. The firm delivers three integrated core services: Paid Media (performance advertising across Google, Meta, TikTok, and LinkedIn, including end-to-end measurement, full-funnel strategy, QA optimization routines, AI creative assistance, and continuous A/B testing), Digital Analytics (measurement using Google Analytics, GTM, Looker Studio, BigQuery, Supermetrics, and Hotjar with dynamic dashboards, server-side tagging, and event mapping), and Customer Marketing (CRM strategy leveraging first-party data, RFM models, audience segmentation, automated communications, and LTV analysis). The integration of these three lines allows the agency to span acquisition through retention under a unified reporting layer.

The agency serves enterprise and mid-market brands, with named clients spanning apparel (Puma, Pepe Jeans, Cheeky), consumer products (Bimbo, Got Milk), automotive (Stellantis, Dietrich, Autocosmos), hospitality/tech (Airbnb), telecom, insurance (HDI), security (Prosegur), media/sports (ESPN), real estate (Amstar), and agriculture (SiteOne). Across 14 years of operation, TSC reports 200+ brands served and 30+ markets managed, with LATAM as the core geographic base and global activity with US-headquartered Fortune 500 clients. Documented client outcomes include 62% annual growth in LATAM for Airbnb and a 7+ year partnership with Carestino.

The commercial model is project-based and retainer professional services, with pricing undisclosed and all new business originating from a website consultation form rather than a published rate sheet. The firm uses a sales-led, direct-engagement go-to-market targeting enterprise decision-makers, supported by case-study-driven content marketing on its bilingual (English/Spanish) website. No app, public API, or SDK is offered; the technology stack is a constellation of third-party martech and analytics platforms orchestrated by the agency rather than a proprietary product, which positions the business as a services firm with tooling leverage rather than a software vendor.

Name

The Strategist Company

Legal name

The Strategist Company

Website

https://strategist.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Strategist Company is a Buenos Aires-based digital marketing agency founded in 2011, offering Paid Media, Digital Analytics, and Customer Marketing services. It serves 200+ enterprise and mid-market brands across 30+ global markets with particular LATAM strength.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Digital marketing services
• Paid media management
• Digital analytics services
• Customer marketing agency
• Performance marketing agency

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue from providing Paid Media management, Digital Analytics, and Customer Marketing services to enterprise and mid-market brands. Services are delivered through skilled teams across multiple platforms including Google, Meta, TikTok, and LinkedIn.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Strategist Company is a Buenos Aires-based digital marketing agency founded in 2011 that delivers three core service lines: Paid Media (media buying, programmatic, paid search, paid social), Digital Analytics (measurement, incrementality testing, A/B testing, dashboards), and Customer Marketing (CRM, email, SMS, WhatsApp, customer journey orchestration). The agency serves 200+ brands across 30+ markets, with a stated focus on Latin America, and works with clients such as Airbnb, Puma, ESPN, Stellantis, Prosegur, Bimbo, and Telecom.

Product overview

The Strategist Company (TSC) is a digital marketing agency offering three integrated core services: Paid Media (performance advertising across Google, Meta, TikTok, and LinkedIn), Digital Analytics (data measurement using Google Analytics, GTM, Looker Studio, BigQuery, Supermetrics, and Hotjar), and Customer Marketing (CRM strategies leveraging first-party data, RFM models, and audience segmentation). These services work together as a unified digital ecosystem, enabling clients to manage the full customer journey from acquisition through retention, supported by data-driven decision making and AI-powered creative assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Media buying and execution across programmatic, paid search, and paid social channels for enterprise and mid-market brands seeking performance-oriented user acquisition.
• Digital Analytics Measurement, incrementality testing, A/B testing, server-side tagging, BigQuery connections, and dynamic dashboards that quantify marketing impact for brand clients.
• Customer Marketing CRM strategy and execution across email, SMS, WhatsApp, and customer journey orchestration, designed to drive retention and lifetime value for brand clients.

Quantifiable outcome

• 62% annual growth achieved for Airbnb in LATAM region
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huge: Mid-to-large digital experience and marketing agency offering strategy, creative, media, and analytics services to enterprise brands. Highly comparable as a similarly positioned cross-channel agency with paid media, CRM, and analytics capabilities.
• Dept: Global digital agency combining creative, media, and technology services with strong performance marketing and analytics offerings. Comparable as a full-service digital agency serving enterprise brands with integrated paid media, data, and CRM work.
• VaynerMedia: Global digital and social-first marketing agency offering paid media, CRM, and analytics to enterprise clients. Comparable for cross-channel paid media and customer marketing services targeting enterprise brand outcomes.
• Jellyfish: Global digital marketing agency focused on paid media, analytics, and creative for enterprise brands including Google, Samsung, and Uber. Directly comparable for multi-platform paid media and analytics depth, with a similar cross-channel service mix.
• Power Digital Marketing: Mid-sized performance and digital marketing agency offering paid media, SEO, CRM, and analytics for mid-market and enterprise brands. Comparable in scale and service mix, including integrated first-party data and CRM strategy.
• Tinuiti: Independent performance marketing agency spanning paid search, paid social, Amazon, and analytics for enterprise clients. Highly comparable as a similarly sized mid-market performance agency with paid media as the core offering.

Broad incumbents

• Merkle: Dentsu-owned data-driven performance marketing agency with CRM, first-party data, and analytics at global scale. Comparable for first-party data, CRM, and analytics services, though operates as part of a much larger network.
• iProspect: Dentsu-owned global performance media agency with deep paid search, paid social, and analytics capabilities for large enterprise clients. Comparable for multi-platform paid media and digital analytics but operates at significantly larger scale.
• VML: Global creative and connected brand agency offering brand strategy, CRM, and digital transformation for enterprise clients. Comparable in offering CRM, customer engagement, and integrated digital marketing services at significantly larger scale.
• R/GA: Global digital agency offering strategy, design, technology, and marketing services to enterprise clients including Nike, Google, and Uber. Comparable as a cross-channel digital agency but at materially larger scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thestrategistco
• Facebookfacebook.com/strategistco
• LinkedInlinkedin.com/company/thestrategistco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Strategist Company