Earnie

What Earnie does

Earnie is a London-based creative agency specializing in branding, marketing campaign development, and production for sports, consumer, and entertainment clients. Founded in 2015 by Alistair Gammell, the firm operates as a project-based B2B professional services provider, delivering strategy, brand identity systems, campaign identities, animation, video production, and multi-channel rollout across digital, OOH, print, and broadcast for clients such as the England and Wales Cricket Board (ECB), NFL UK, Cricket West Indies, ICC, Rugby Football League, the Professional Darts Corporation, The Jockey Club, QIPCO British Champions Series, World Snooker, ITV, and Sport England. The agency's core technology is a services stack combining creative consultancy, design, 3D and HTML5 animation, video production, and digital campaign execution, supported by in-house production capabilities; there is no proprietary software product or platform disclosed. Revenue is generated through custom-quoted, project-based professional services fees with both one-off campaigns and ongoing client relationships. Since 2017 the firm has operated as the creative arm of the Threepipe Reply Group (legal entity Threepipe Limited), with sales acquired through direct client engagement, competitive pitches, and referrals within the UK and select international sports marketing ecosystem.

Name

Earnie

Legal name

Threepipe Limited

Website

https://earnie-agency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Earnie is a London-based creative agency that designs brand identities, campaigns, and multi-channel marketing for UK sports rights holders, governing bodies, broadcasters, and consumer brands, operating as the creative arm of Threepipe Reply Group.

Ownership category

akta.pro rank

Product category

Creative and Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative agency services
• Sports marketing
• Sponsorship activation
• Brand identity design
• Campaign production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Earnie generates revenue through professional services fees for creative strategy, branding, campaign development, and production services for sports, consumer, and entertainment brands. Revenue is project-based with ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Earnie is a creative agency that helps sports, consumer, and entertainment brands deliver results through integrated strategy, branding, and marketing campaigns. The agency provides end-to-end creative services including brand identity development, campaign identity and rollout, animation and video production, digital campaign management, website design, and brand guidelines/toolkits. Engagements span rights holders, governing bodies, broadcasters, and commercial brands across the sports and entertainment sectors.

Product overview

Earnie is a creative agency that operates as a single unified service offering rather than a platform with separate modules. The agency provides integrated creative services for sports, consumer, and entertainment brands, encompassing strategy consulting, brand identity development, animation and video production, digital campaign management, website design, and campaign toolkits. The company's services are delivered through a team of creative consultants, strategists, animators, designers, and production experts who work across multiple sports governing bodies, rights holders, and commercial brands. Earnie recently joined the Threepipe Reply Group, adding creative services to their parent company's core business areas of Digital, PR, and SEO.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy Services Strategic consulting services that help sports, consumer, and entertainment brands deliver results through integrated marketing campaigns and audience-building strategy.
• Branding and Brand Identity Development of brand identities, logos, visual systems, and brand guidelines for sports governing bodies, events, and commercial brands.
• Campaign Identity Development Creation of flexible campaign identities and creative systems rolled out across multiple channels and partnerships, including ticket sales campaigns and event branding.
• Animation and Video Production Production of 3D animations, HTML5 animations, GIFs, cinema adverts, promotional videos, and in-bowl content for sports events and campaigns.
• Digital Campaign Management Multi-channel digital campaigns combining programmatic display, outdoor, radio, cinema, and social media advertising to drive ticket sales and engagement.
• Website Design and Development Design and development of websites with engaging user experiences, including landing pages and campaign microsites.
• Brand Guidelines and Toolkits Development of comprehensive brand guidelines and usage toolkits for tournament assets, event rollouts, and internal creative standards.
• Staff Engagement Programs Internal communications materials including posters, handbooks, and animations designed to drive behavior change among employees and contractors.
• Social Media Content and Strategy Development of social media content strategies, fan engagement campaigns, and social-first creative for sports audiences.

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Threepipe Reply GroupcoreStrategic or Co-development Partner · 1 January 2017Earnie has recently joined the Threepipe Reply Group, adding creative services to their core business areas of Digital, PR, and SEO. This integration provides combined service offerings for clients seeking integrated marketing solutions.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pitch Marketing: UK sports and entertainment marketing agency specializing in sponsorship activation, PR, and creative campaigns for rights holders and brands. Comparable vertical focus and client base to Earnie.
• Amplify: UK sports and entertainment marketing agency working with rights holders, brands, and broadcasters on sponsorship activation and creative campaigns. Closely comparable to Earnie in service model and target clients.
• Dark Horses: UK-based creative agency specializing in sport, with a similar portfolio of sports rights-holder and brand clients. Direct competitor to Earnie in the UK sports creative agency space, with comparable team size and service offerings.
• M&C Saatchi Sport & Entertainment: Sport and entertainment division of M&C Saatchi, providing creative campaigns and sponsorship activation for sports properties and brands. Comparable in vertical focus and creative-led approach, though backed by a larger network.
• Octagon: Global sports marketing agency serving rights holders, brands, and athletes with sponsorship consulting, creative campaigns, and event marketing. Most directly comparable to Earnie given overlapping client base (sports federations, governing bodies) and creative-led service model, though at significantly larger scale.

Broad incumbents

• iris Worldwide: Global creative agency with sport and entertainment practice serving major brands and rights holders. Comparable capability set to Earnie but operates at significantly larger scale across broader marketing services.
• Havas Sports & Entertainment: Global sports and entertainment marketing network serving major rights holders and sponsors. Comparable in targeting sports IP and sponsorship activation but operates with global scale and broader service portfolio.
• Engine Sport: Sport and entertainment creative practice within the Engine Group network. Comparable to Earnie in sport vertical focus and creative-led campaigns, with the backing of a larger marketing group.
• Wieden+Kennedy London: Major global creative agency with sport and entertainment credentials (e.g., Nike, NFL). Comparable in delivering high-profile creative campaigns for sports properties, though at much larger scale and broader client base.

Emerging players

• Thinkhouse: Independent creative agency working with sport, entertainment, and lifestyle brands on creative campaigns and brand activations. Comparable in boutique agency profile and creative-led sport marketing approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EarnieAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earnie