Home-Fresh

What Home-Fresh does

Home-Fresh is a UK-based life science company specialising in mould remediation and prevention for residential and commercial properties. Its core offering is a two-part chemical system — Mould Cleaner 7150 to remove existing black mould, followed by the proprietary Home-Fresh® Prevention Treatment to inhibit future mould and bacterial growth on treated surfaces — packaged as a complete DIY Mould Remediation Kit covering approximately 2 square metres per unit. The technology is tested and accredited by the UK Health and Safety Executive (HSE) and independently verified by Professor Anthony C. Hilton of Aston University, providing third-party scientific and regulatory validation.

The business operates a direct-to-consumer e-commerce model through its own webshop, complemented by trade accounts and bulk Trade Packs targeting tradesmen, landlords, and housing associations that must comply with the UK's AWAAB's Law on damp and mould in rented and social housing. Customer segments span individual homeowners, landlords and housing associations (treated as primary), tradesmen and property professionals, and commercial property buyers in offices, hospitals, and hotels. The company is privately held, headquartered in Leicester (company number 04799159), serves only the UK market, and discloses no revenue, headcount, funding, or management team data in the public record.

Name

Home-Fresh

Legal name

Home-Fresh

Website

https://homefresh.uk.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Home-Fresh is a UK-based life science company that sells HSE-accredited mould remediation and prevention kits for residential and commercial properties, serving homeowners, landlords, housing associations, and tradesmen via direct e-commerce and trade accounts.

Ownership category

akta.pro rank

Product category

Mould Remediation Products

NAICS

Home Centers (444110), Residential Remodelers (236118)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

akta.pro secondary industries

New Build/Pre-Occupancy Cleaning (HSAEADAE), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Mould remediation products
• Antimicrobial surface treatment
• Damp prevention solutions
• Property maintenance chemicals
• Black mould removal

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (Consumer Kits): Direct sales of Mould Remediation Kits and Mould Prevention Kits to consumers through the e-commerce website. One-time purchase model for individual application kits.
2. Trade/Bulk Sales: Bulk sales of mould remediation products to tradesmen, landlords, and housing associations. Trade account options available for businesses requiring larger volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Home-Fresh is a UK life science firm that manufactures and sells mould prevention and remediation products. Its core offering is the Home-Fresh® Mould Remediation Kit, a two-step DIY system combining Mould Cleaner 7150 (to remove existing black mould) with a proprietary Home-Fresh® Prevention Treatment (to inhibit future mould and bacterial growth on treated surfaces). Products are sold to homeowners, landlords, housing associations, tradesmen and commercial properties (offices, hospitals, hotels).

Product overview

Home-Fresh® is a specialised mould remediation technology company offering a two-part product system. The core offering is the Home-Fresh® Mould Remediation Kit, which combines Mould Cleaner 7150 for active mould removal with the Home-Fresh® prevention treatment to inhibit future growth. The company also provides Trade Packs for professional tradesmen and landlords requiring bulk quantities to meet statutory obligations under UK damp and mould legislation. All products are backed by HSE testing and accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Home-Fresh® Mould Remediation Kit
• Home-Fresh® Trade Packs

Quantifiable outcome

• Effective at inhibiting Black mould growth in conditions representing a poorly ventilated bathroom (per Professor Anthony C. Hilton, Aston University)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Health and Safety Executive (HSE)coreOthersUK government agency responsible for workplace health and safety. Conducted testing and accreditation of Home-Fresh® Technology for effectiveness at removing mould safely and preventing its return.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mold Armor: US retail brand offering mould removal and prevention products for DIY consumers. Directly comparable to Home-Fresh in product positioning — easy-to-apply mould remediation kits for non-professional users.
• HG International: European specialist cleaning products company with a dedicated mould and mildew remover line sold in retail. Directly comparable as a mould-specific consumer cleaning brand operating in European markets alongside Home-Fresh.
• Bartoline: UK manufacturer of specialty cleaning, decorating, and property-maintenance chemicals including mould-related products. Comparable to Home-Fresh as a UK-based manufacturer/retailer of specialty property-maintenance chemistry for trade and consumer customers.
• Concrobium: Brand specializing in mould and mildew control products for residential and commercial use. Directly comparable to Home-Fresh as a dedicated antimicrobial mould-prevention product line targeting homeowners and professionals.
• Prochem UK: UK supplier of professional cleaning and restoration chemicals including mould removal products for tradesmen. Comparable to Home-Fresh as a UK-based supplier of mould/damp remediation chemistry to trades and property professionals.

Emerging players

• Dri-Eaz (Legend Brands): Provider of moisture management and structural drying equipment and products used in restoration and remediation. Comparable to Home-Fresh in the broader mould/damp remediation workflow targeting professional and trade users.
• BioCote: UK-based antimicrobial technology company that integrates silver-ion additives into products and surfaces. Comparable to Home-Fresh as a UK antimicrobial technology business licensing validated antimicrobial chemistry into building and consumer applications.

Broad incumbents

• Rentokil Initial: Global pest control and hygiene services group that also offers property hygiene services including mould and damp treatments. Comparable to Home-Fresh as a mould/damp solution provider to commercial and residential property portfolios, though operating as a broad incumbent services business.
• Rust-Oleum: Major paint and coatings brand with a mould-resistant paint range sold through DIY retail channels. Comparable to Home-Fresh in the overlap between mould prevention and surface treatment before painting, but operating as a broad incumbent across paint and coatings.
• Microban International: Global leader in antimicrobial solutions integrated into a wide range of products and surfaces. Comparable to Home-Fresh's underlying antimicrobial chemistry play, though operating as a broad incumbent licensing technology across many product categories rather than as a niche retail brand.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/homefresh
• YouTubeyoutube.com/channel/homefresh
• Facebookfacebook.com/homefresh
• LinkedInlinkedin.com/company/wolviic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home-Fresh