Phits Insoles

What Phits Insoles does

Phits Insoles is a Beringen, Belgium-based private company founded in 2014 that develops and supplies custom 3D-printed orthotic insoles under the Materialise healthcare brand. Its core offering, the Materialise Phits Suite, is an integrated digital workflow that combines dynamic plantar pressure measurement (via footscan), gait analysis software, and additive manufacturing to deliver personalized orthotics for individual patients. A complementary module, the Materialise Footscan Suite, extends the platform into gait and balance analysis for biomedical research teams. The business model is B2B hardware sales of custom 3D-printed orthotics to healthcare professionals — primarily podiatrists, doctors of podiatric medicine (DPMs), and foot-and-ankle specialists — distributed through a hybrid channel of Materialise's direct enterprise sales team and an international distributor network. The workflow reportedly reduces a clinic's patient assessment time from 45 minutes to 15-20 minutes, and the company's claims are anchored to peer-reviewed research, including studies on running biomechanics (Zhang et al., 2021) and injury prevention in military trainees (Franklyn-Miller et al., 2010). Phits operates with 1-10 employees and functions effectively as a product line within Materialise's healthcare vertical rather than as an independent scaling enterprise.

Name

Phits Insoles

Website

https://phits.be

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

Phits Insoles, a Beringen, Belgium-based product line within Materialise, provides custom 3D-printed orthotic insoles via the Materialise Phits Suite — an integrated digital gait-capture and pressure-measurement workflow sold B2B to podiatrists and foot-and-ankle specialists through direct sales and an international distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Beringen

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Custom 3D-Printed Orthotics: B2B revenue from selling custom 3D-printed orthotic insoles to healthcare professionals and practices

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Phits Insoles provides a digital workflow for podiatry practices that captures dynamic plantar pressure data, performs gait and balance analysis, and produces custom 3D-printed orthotic insoles. The offering targets healthcare professionals such as podiatrists and DPMs, combining the Phits Suite software workflow, the Footscan Suite analysis system, and manufactured custom orthotics delivered through a scan-to-orthotic pipeline.

Product overview

Materialise Phits Suite is a unified digital platform for personalized foot care, combining the Phits Suite for clinical gait analysis and orthotic design with the Footscan Suite for biomechanical research. The workflow integrates digital pressure measurement capture, advanced analysis software, and 3D printing technology to deliver custom orthotic insoles.

Differentiator

Problem solved

Functional benefit

Products and services

• Materialise Phits Suite A precise and seamless digital workflow designed by foot and ankle experts for gait analysis and custom 3D-printed orthotic insoles, based on scientific research, sold to healthcare professionals as the core Phits platform.
• Materialise Footscan Suite A clinically accepted analysis system built to support biomedical research teams with personalized engineering and simulation of gait and balance, complementary to the Phits Suite for biomechanical research applications.
• Custom 3D-Printed Orthotics Personalized orthotic insoles produced via 3D printing technology, designed using digital gait capture and pressure measurement workflows and delivered to healthcare professionals for patient fitting.

Quantifiable outcome

• Assessment time reduced from 45 minutes to 15-20 minutes
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Go 4-D Ambassador ProgramminorGTM or Marketing PartnerDr. Jenny Sanders, DPM and Founder of Financial District Foot and Ankle Center, serves as a Go 4-D Ambassador, promoting Phits Insoles solutions and providing testimonial endorsement of the technology and workflow benefits.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Aetrex: Aetrex is a major foot-care and orthotics brand offering custom and off-the-shelf insoles with increasing digital scanning capabilities. It is comparable to Phits as a competing provider of custom orthotic solutions, but at much broader scale and consumer reach.
• Dr. Scholl's Custom Fit Orthotics: Dr. Scholl's (Bayer) offers kiosk-based custom orthotic inserts via retail pharmacies. It targets the same end-user foot-care need as Phits but via a mass-market, semi-custom approach rather than clinical-grade 3D printing.
• Superfeet: Superfeet is an established premium insole/orthotic brand sold across footwear retail and specialty channels. It competes with Phits in providing foot support solutions, though it relies primarily on standardized rather than fully custom 3D-printed products.

Emerging players

• HP FitStation: HP FitStation combines 3D foot scanning with custom 3D-printed insoles, targeted at retailers and foot-care professionals. It is a close technology analogue to Phits' digital gait capture + 3D-printed orthotic workflow.
• SOLS: SOLS pioneered consumer-facing 3D-printed custom insoles using smartphone scanning. It is directly comparable to Phits in custom 3D-printed orthotic technology and target use case, though it historically pursued a direct-to-consumer model.
• RS Print: RS Print is a European provider of 3D-printed custom insoles and orthopedic solutions targeted at healthcare professionals. It is comparable to Phits in technology and customer base within the European custom-orthotics market.

Others

• Stratasys Direct Manufacturing: Stratasys is a major 3D printing platform provider with healthcare applications including orthotic production. It is thematically related to Phits as an enabling 3D printing infrastructure provider rather than a direct orthotics competitor.
• Materialise (Healthcare): Materialise is the parent organization of Phits Insoles and provides the underlying 3D printing platform. While not a direct competitor, it is the structural context for Phits and shapes its manufacturing, regulatory, and distribution capabilities.

Direct peers

• Footbalance: Footbalance provides custom-molded insoles through a professional B2B channel with podiatrists and specialty retailers. It is a direct competitor in the professional custom-orthotics segment that Phits serves.

Regional players

• Kintec Footlabs: Kintec is a Canadian chain of pedorthic/foot-care clinics providing custom orthotics and gait analysis. It is comparable to Phits in clinical custom-orthotic workflow but operates regionally in Canada rather than globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/PhitsInsoles
• Facebookfacebook.com/PhitsInsoles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phits Insoles