GREENSTOCK NURSERIES PTY LTD

Name

GREENSTOCK NURSERIES PTY LTD

Legal name

Greenstock Nurseries Pty Ltd

Website

https://greenstocknurseries.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Nursery and Horticultural Production

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGAHAF

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAIAO

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts)

Agriculture & Food Production/Crop Farming/Seed Production & Plant Breeding (Seed Multiplication, Hybrid Seed, Certified Seed)

SECONDARYAFAMADAF

Native Species & Restoration Plant Nurseries

Agriculture & Food Production/Forestry & Logging/Forest Nurseries & Seed Supply

SECONDARYAFAGAHAM

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

Keywords

• Wholesale nursery plants
• Native revegetation species
• Landscape tree supply
• Green wall plants
• Horticultural advisory services

Headquarters

HQ city

Elimbah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Plant and Nursery Stock Sales: Wholesale nursery sales of trees, plants, and horticultural products to trade customers including construction companies, landscape architects, councils, and developers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenstock Nurseries is a wholesale nursery that propagates and supplies trees, native re-vegetation species, tropical plants, Oz Breed proprietary varieties, and green wall plants to trade customers across Queensland from its 40-hectare production site in Elimbah. The company complements its plant supply with horticultural advisory services covering plant selection, alternatives, horticultural and softscape design for construction, landscape, and re-vegetation projects.

Product overview

Greenstock Nurseries operates as a wholesale nursery offering a diverse range of plant products including re-vegetation species, AS 2303 Standard Trees, Tropical, Oz Breed, and Green Wall species. The company provides a Trade Portal platform for order management and complementary horticultural services including plant selection, design consultation, and softscape planning. Products are distributed to commercial projects including hospitals, residential developments, and revegetation sites across Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Re-vegetation Species Native and re-vegetation plant species for land restoration, environmental plantings, erosion control, and native revegetation projects, supplied to environmental organisations, councils, and developers.
• AS 2303 Standard Trees Trees meeting Australian Standard AS 2303 for quality and specification compliance, supplied to trade customers requiring standards-certified trees for landscape and construction projects.
• Tropical Plants Tropical plant species suitable for Queensland climate conditions and commercial/residential landscaping applications, supplied to trade customers.
• Oz Breed Plants Proprietary Australian-bred plant varieties developed for local climate conditions and performance, supplied through Greenstock's partnership with plant breeder Ozbreed.
• Green Wall Species Plant species specifically suited for vertical garden and green wall installations, supplied to landscape architects and developers implementing vertical greening projects.
• Horticultural Services Specialist horticultural services including plant selection, identification of alternatives, horticultural design, and softscape design consultation, provided to construction companies, developers, landscape architects, and councils for project planning.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OzbreedcoreStrategic or Co-development PartnerOzbreed is an Australian plant breeding company. Greenstock features Ozbreed logo on their website indicating a partnership for proprietary Australian-bred plant varieties (Oz breed species). This provides Greenstock access to unique plant cultivars developed by Ozbreed.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Ozbreed: Australian plant breeding company that develops proprietary cultivars. Functions as both a supplier partner to Greenstock and a broader industry peer in cultivar IP and branded plant commercialization.

Direct peers

• Andreasens Green: Wholesale nursery supplying landscape-grade trees and plants to developers, councils, and landscapers across Australia. Comparable in scale, product mix (ornamentals, natives, advanced trees), and trade-customer GTM to Greenstock.
• Warners Nurseries: A large Australian wholesale nursery producing landscape-grade trees, shrubs, and ornamental stock for trade customers. Direct head-to-head competitor in the Australian wholesale landscape nursery category with similar B2B trade model and comparable product breadth.
• Fleming's Nurseries: Australian wholesale tree nursery specializing in ornamental and landscape-grade trees for large-scale commercial and residential projects. Directly comparable on tree-stock specialization, advanced-tree production, and trade customer base.
• Speciality Trees: Australian advanced-tree nursery supplying semi-mature and specimen trees to landscape architects, councils, and developers. Comparable to Greenstock on advanced-tree focus and supply into commercial/civic landscape projects.
• Domus Nursery: Wholesale nursery producing ornamental and landscape-grade trees and shrubs for the Australian trade market. Comparable product range and B2B focus with Greenstock.

Broad incumbents

• Bunnings Trade: Major Australian trade-channel building and garden supplier with plant and nursery offerings. Broad incumbent serving overlapping trade customers (landscapers, developers) but as part of a much wider portfolio rather than a specialist wholesale nursery.

Emerging players

• Greening Australia: Non-profit provider of native seedlings and revegetation services for restoration projects. Overlaps with Greenstock's re-vegetation species product line and council/government customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenstockNurseries
• Instagraminstagram.com/greenstock_au
• LinkedInlinkedin.com/company/greenstock-nurseries-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENSTOCK NURSERIES PTY LTD