What CRS Studio does

CRS Studio (legal name: Consulting Research Services Studio) is a Singapore-based, privately held Salesforce implementation partner founded in 2014 by former Salesforce professionals, operating from 11 Beach Road in Singapore. The firm helps small and medium enterprises (SMEs) and non-profit / social service agencies (SSAs) in Singapore implement, customise, and scale Salesforce CRM, with adjacent capabilities in Tableau analytics, MuleSoft API-led integrations, and AI-powered automation built on Salesforce Agentforce and ChatGPT. Its proprietary portfolio includes the CRS Loyalty module, Volunteer Management System (VMS), Donation Management System (DMS), Active Aging Wellness Management System, and the SME Quick Start package — the latter starting at S$5,500 and offering a pre-packaged CRM foundation.

The firm operates on a hybrid go-to-market combining project-based professional services for custom Salesforce implementations (Sales Cloud, Service Cloud, Marketing Cloud, Nonprofit Cloud, Experience Cloud) with productised subscriptions for its NCSS-pre-approved non-profit packages and AI automation offerings. Sales motion is consultation-led: every engagement begins with a free no-obligation consultation via a website form, with deployments ranging from Quick Start implementations to multi-year contracts. Six NCSS TSS pre-approved solution packages, each in two variants, qualify Singapore non-profits for up to S$80,000 in government funding, providing a regulatorily gated channel into the SSA segment. Named customers include Xendit (fintech), MWS (Methodist Welfare Services), Children's Cancer Foundation, Trans Family Services, and Sonak Group.

CRS Studio is a certified Salesforce Partner since 2014, along with Tableau and MuleSoft partner certifications, and holds SG Cyber Safe – Cyber Essentials Certified CMS Vendor status. The leadership team includes Chiou Hao Chan as Chief Growth Officer. No funding rounds, acquisitions, or revenue figures are disclosed; headcount is in the 11–50 band, consistent with a boutique consultancy structure serving a single-country Singapore market.

Name

CRS Studio

Legal name

Consulting Research Services Studio

Website

https://crs.studio

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CRS Studio is a Singapore-based certified Salesforce Partner that implements CRM, AI automation (Agentforce and ChatGPT), Tableau analytics, and MuleSoft integrations for SMEs and non-profit social service agencies, including NCSS TSS pre-approved funding packages.

Ownership category

akta.pro rank

Product category

Salesforce CRM Implementation and Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Salesforce consulting services
• CRM implementation services
• Nonprofit technology solutions
• MuleSoft integration services
• Tableau analytics consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Salesforce Implementation & Customisation Services: Core revenue stream from implementing, customising, and scaling Salesforce CRM solutions for SMEs and non-profits. Services include CRM setup, workflow automation, AI integration, analytics with Tableau, and system integration using MuleSoft. Delivered through consulting engagements and pre-packaged SME Quick Start offerings.
2. Pre-Packaged Salesforce Packages: SME Quick Start packages provide pre-packaged Salesforce setups at defined price points starting from S$5,500, offering faster deployment for SMEs. NCSS pre-approved packages for non-profits offer standardised solution bundles qualifying for government funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CRS Studio delivers Salesforce CRM implementation, customization, and scaling services for SMEs and non-profits in Singapore. Core offerings include CRM setup and workflow automation, AI-powered solutions (Agentforce and ChatGPT), Tableau analytics implementation, and MuleSoft system integration. The firm also offers proprietary add-on solutions built on Salesforce (CRS Loyalty, Volunteer Management System, Donation Management System) and pre-packaged SME Quick Start packages starting from S$5,500.

Product overview

CRS Studio is a Salesforce Partner in Singapore offering a portfolio of implementation services and proprietary add-on solutions built on the Salesforce platform. The core offering centers on Salesforce CRM implementation and customization for SMEs and Non-Profits, supplemented by AI-powered solutions (AI Solutions), loyalty management (CRS Loyalty), and specialized nonprofit solutions (Volunteer Management System, Donation Management System, Active Aging Wellness Management System). Implementation services include Tableau Analytics, MuleSoft Integration, Salesforce Quick Start packages, and grant-ready digital solutions. The portfolio is unified by Salesforce as the foundational platform, with Tableau providing analytics visualization, MuleSoft enabling cross-system integration, and proprietary modules extending functionality for specific use cases in loyalty, volunteering, donations, and wellness.

Differentiator

Problem solved

Functional benefit

Brands

• CRS Loyalty: A loyalty solution built on Salesforce platform for customer retention and engagement.
• Volunteer Management System (VMS)
• Donation Management System (DMS)
• Active Aging Wellness Management System

Products and services

• AI Solutions AI-powered automation solutions including Salesforce Agentforce (for existing Salesforce customers) and ChatGPT solutions (for any business system), covering customer service automation, volunteer and case management, donation tracking and analytics, health monitoring for seniors, website and WhatsApp customer service, lead generation and qualification, appointment scheduling automation, and marketing campaign automation.
• CRS Loyalty Loyalty management system built on Salesforce for managing customer loyalty programs, rewards, and engagement tracking, designed for SMEs seeking customer retention and marketing automation capabilities.
• Volunteer Management System (VMS) Salesforce-based volunteer management solution listed under NCSS TSS pre-approved packages, supporting volunteer onboarding, scheduling, tracking, and engagement management for non-profits and social service agencies.
• Donation Management System (DMS) Salesforce-based donation and fundraising management solution listed under NCSS TSS pre-approved packages, including IRAS-compliant receipting, donor management, and fundraising automation for non-profits.
• Active Aging Wellness Management System Wellness management system for senior care organisations, integrating health monitoring and case management capabilities within Salesforce for active ageing programmes.
• Salesforce Quick Start (SME)
• Tableau Implementation Analytics and visualization implementation service connecting Tableau with Salesforce and multiple data sources for real-time insights, donation and sales analytics, automated scheduled reports, and impact and performance visualization.
• MuleSoft Implementation Integration implementation service connecting CRM with accounting, HR, and ERP systems, enabling PDPA-ready data flows, cross-system automation, and single source of truth creation.
• Salesforce for Non-Profits
• Grant-Ready Digital Solutions for Social Service Agencies
• Tableau for Non-Profits

Quantifiable outcome

• 25% productivity uplift achieved for Xendit's sales team within six months of Salesforce implementation
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreChannel Partner/ Reseller/ Distributor · 1 January 2014CRS Studio is a certified Salesforce Partner since 2014, specialising in implementing Salesforce CRM, Sales Cloud, Service Cloud, Marketing Cloud, Nonprofit Cloud, Experience Cloud, and AI solutions (Agentforce) for SMEs and non-profits in Singapore. Partner status includes technical certifications and consulting delivery accreditation.
• Tableau (from Salesforce)coreChannel Partner/ Reseller/ DistributorCRS Studio is a certified Tableau partner providing Tableau implementation services including analytics design, data structure, dashboard development, and adoption support. Integrates Tableau with Salesforce and other business systems for SMEs and non-profits.
• MuleSoft (from Salesforce)coreChannel Partner/ Reseller/ DistributorCRS Studio is a certified MuleSoft partner delivering integration services connecting CRM with accounting, HR, ERP, and external platforms. Offerings include PDPA-ready data flows, cross-system automation, and establishing a single source of truth.
• National Council of Social Service (NCSS) SingaporecoreStrategic or Co-development PartnerCRS Studio is an NCSS TSS pre-approved solution vendor for six solution packages covering Donor Management, Volunteer Management, and Integrated Donor & Volunteer Management. Non-profits can access up to S$80,000 in NCSS funding for these CRS solutions, with all packages aligned to NCSS pre-approved scope and submission requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Slalom: Global consulting firm with a substantial Salesforce practice spanning CRM implementation, data, and AI advisory. Comparable Salesforce delivery capability but at much broader scale and with a wider portfolio beyond Salesforce.
• Deloitte Digital (Salesforce practice): Global consulting firm's Salesforce practice delivering CRM, industry clouds, and AI-driven transformations. Competes with CRS Studio on enterprise rollouts and adjacent services, particularly in regulated verticals such as non-profits and financial services.
• Accenture Salesforce Business Group: Global SI's Salesforce practice handling enterprise CRM, MuleSoft, and Tableau transformations. Competes with CRS Studio for larger Salesforce implementations and increasingly for SME/mid-market deals as it expands down-market.

Direct peers

• Simplus (Infosys Simplus): Salesforce-focused consultancy (now part of Infosys) offering CRM implementation, data cloud, and Agentforce services globally. Comparable Salesforce partner business model, but operates at significantly larger scale across multiple geographies.
• Silverline CRM: Salesforce Summit Partner offering CRM, financial services cloud, and healthcare cloud implementations with proprietary accelerators. Comparable pure-play Salesforce SI model with industry-specific add-ons similar to CRS Studio's DMS/VMS modules.
• Absyz Software Solutions: Salesforce and MuleSoft consultancy offering CRM implementation, integration, and managed services for SMEs and non-profits. Similar boutique partner model with comparable Salesforce ecosystem focus and CRM customisation service mix.
• Coastal Cloud: US-headquartered Salesforce consulting partner with a dedicated non-profit practice offering CRM implementation, customisation, and managed services. Directly comparable on non-profit vertical focus and Salesforce-centric delivery.
• Torque Solutions (Singapore Salesforce Partner): Singapore-headquartered Salesforce Summit Partner offering CRM, Tableau, and MuleSoft implementations with a similar mix of services and IP-led solutions. Overlaps directly with CRS Studio on Salesforce ecosystem, Singapore footprint, and SME/mid-market focus.
• Girikon (Salesforce & AI Consulting): Salesforce, AI, and CRM consultancy delivering implementations, integrations, and AI automation services. Comparable Salesforce-centric SI with overlapping AI/customer service automation offerings to CRS Studio's Agentforce and ChatGPT solutions.
• Vantage Point (Singapore Salesforce Partner): Singapore-based Salesforce consulting partner delivering CRM implementation, customisation, and integration services to enterprise and SME clients. Directly comparable to CRS Studio in geography, Salesforce partner status, and SME/mid-market customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRS Studio