What 012mobile does

012mobile is a private, for-profit Israeli telecommunications company headquartered in Rosh Ha'ayin, operating under the "012" numbering prefix brand family associated with Partner Communications (referenced via partner.co.il in the source data). The company operates in Israel's mobile telephony market, serving consumer cellular subscribers. Its corporate website is hosted at 012mobile.co.il.

The input dataset does not disclose specific products, services, pricing models, technology stack, customer segments, headcount, or revenue figures for 012mobile. No core technology, proprietary features, distribution channels, marketing channels, or competitive differentiators are documented beyond the firmographic-level fact that it is a telecom operator in Israel. Similarly, there is no disclosed information about leadership, ownership structure, funding history, regulatory standing, partnerships, or M&A activity.

Given the absence of substantive operational detail in the source, this description is necessarily limited. The brand's association with Partner Communications (via the partner.co.il reference) suggests possible brand-level or operational integration with one of Israel's established telecom groups, but the source does not confirm parent-subsidiary relationships, MVNO status, or commercial terms. Any deeper product, technology, or financial characterization would require primary-source verification beyond what the present dataset supplies.

Name

012mobile

Website

https://012mobile.co.il

Company type

Private

Headcount range

1–10 employees

Short description

012mobile is a private Israeli mobile telecommunications company headquartered in Rosh Ha'ayin, operating under the Partner/012 brand family and targeting consumer cellular subscribers in Israel.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

012mobile is an Israel-based private telecommunications company headquartered in Rosh Ha'ayin. It provides mobile communication services to the Israeli consumer market, operating as a for-profit telecom provider under the 012mobile.co.il web brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Telecommunications Service

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Rami Levy Communications: Israeli MVNO affiliated with the Rami Levy supermarket chain, offering discounted mobile plans as a value-oriented reseller. Closely mirrors 012mobile's positioning as a brand-driven, price-competitive reseller in the Israeli market.
• Xfone 018: Israeli telecommunications operator offering mobile, fixed, and international calling services. Operates as an MVNO/service provider with overlapping customer segments and a comparable brand-driven, value-oriented approach to 012mobile.
• Golan Telecom: Israeli MVNO/reseller that disrupted the local market with low-priced mobile plans. Most directly comparable to 012mobile in business model (wireless reseller targeting price-sensitive consumers) and competitive positioning.
• Youphone: Israeli MVNO targeting budget-conscious consumers with low-priced mobile plans. Closely comparable to 012mobile as a domestic-only wireless reseller competing primarily on price.

Emerging players

• Lycamobile: International MVNO with operations in Israel, serving migrant and ethnic communities with low-cost international calling. Comparable business model (reseller/MVNO) with a more targeted, niche customer segment than 012mobile's broader consumer focus.

Broad incumbents

• Pelephone: Established Israeli MNO owned by Bezeq, offering mobile voice, data, and content services. Operates its own network and competes for the same subscriber pool as 012mobile's parent ecosystem.
• Partner Communications: One of Israel's largest mobile network operators and the apparent parent/affiliated entity of 012mobile. Operates full MNO infrastructure and offers the full stack of mobile, fixed-line, and TV services, providing the wholesale backbone on which 012mobile's reseller model depends.
• Cellcom Israel: Major Israeli MNO offering mobile, fixed-line, and broadband services nationwide. Competes with the broader Partner ecosystem that includes 012mobile, serving the same consumer and SMB segments across overlapping geographies.
• HOT Mobile: Israeli MNO owned by the HOT Group, providing mobile services alongside fixed broadband and pay-TV. Directly competes with 012mobile's target consumer segments in the Israeli wireless market.

Others

• Bezeq: Israel's incumbent fixed-line operator and parent of Pelephone. Adjacent ecosystem participant whose wholesale and retail decisions shape the competitive environment in which 012mobile operates.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/012Israel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 012mobile