What Golan Telecom does

Golan Telecom is an Israeli mobile virtual network operator (MVNO) headquartered in Netanya that provides consumer cellular services to approximately 900,000 individual subscribers across Israel and the Judea/Samaria territories. Founded in 2012 by Michael Golan alongside French investors including Xavier Niel, the company disrupted the Israeli market with no-commitment, all-inclusive plans and aggressive pricing. In April 2017 the company was acquired by Electra Consumer Products (ELCO Group) and entered a network-sharing partnership with Cellcom, and in August 2020 it became a wholly-owned subsidiary of Cellcom Israel Ltd. From December 24, 2023 Golan's services have been provided under Cellcom's operating licenses.

The product portfolio centers on SIM and eSIM activation with 2G/3G/4G LTE/5G network access, supported by VoLTE voice, international roaming across 57+ countries, the Norton-powered Golan Cyber security suite, a rabbinic-committee-approved Kosher SIM, and an eSIM Watch service for standalone smartwatch connectivity. The company has extended into optical fiber broadband (up to 5Gbps with WiFi 7 router). Distribution combines a self-service website, UPS courier delivery, a WhatsApp sales channel, and approximately 300 retail points of sale across Israeli malls and major chains (Machsanei Chashmal, Best Mobile).

Golan operates as a low-cost carrier: monthly subscription plans range from 34.90 NIS (300GB) to 129 NIS (All Inclusive Abroad with 12GB roaming), supplemented by usage-based add-ons, roaming packages, and one-time SIM/activation fees. The company employs 51-100 staff (plus a customer service center) and relies on Cellcom's infrastructure rather than owning spectrum or radio access network assets, which is the defining structural feature of the MVNO model.

Name

Golan Telecom

Legal name

Golan Telecom Ltd. (גולן טלקום בע"מ)

Website

https://golantelecom.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Golan Telecom is an Israeli consumer MVNO serving approximately 900,000 subscribers with no-commitment, all-inclusive cellular plans on Cellcom's network, distributed via a self-service website, WhatsApp, and roughly 300 retail points of sale nationwide.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD), Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

Keywords

• Mobile virtual network operator
• Cellular service provider
• Mobile telecom services
• International roaming packages
• Fiber internet service

Headquarters

HQ city

Jaffa

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Subscription Plans: Recurring monthly subscription fees for cellular service packages including varying amounts of data, calls, and SMS. Billing cycle runs from 15th of each month to 14th of following month.
2. International Roaming Packages: One-time and recurring charges for international roaming services including data packages, call packages, and per-use charges for services in non-included countries.
3. Additional Services: Optional add-on services including additional call minutes, data add-ons, safe browsing protection, device repair service, voicemail, virtual number, international number, call screening, device tracking, and SIM card replacement.
4. SIM Card Fees: One-time fees for SIM card purchase (19 NIS) and SIM activation (30 NIS).
5. International Calling: Charges for international calls from Israel based on selected international operator and destination country.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Golan Telecom is an Israeli mobile virtual network operator (MVNO) that provides low-cost cellular service plans, SIM/eSIM products, international roaming packages, and value-added services such as mobile security and safe browsing. Operating as a wholly-owned subsidiary of Cellcom Israel Ltd., the company delivers 2G/3G/4G/5G connectivity across Israel and Judea/Samaria, plus optical fiber internet for residential customers.

Product overview

Golan Telecom is an Israeli mobile virtual network operator (MVNO) that operates as a subsidiary of Cellcom. The company offers a unified cellular service portfolio centered on SIM and eSIM products with 2G through 5G network connectivity. The product ecosystem includes VoLTE voice services, international roaming packages, and value-added modules such as Golan Cyber (Norton-powered mobile security), safe browsing, eSIM for smartwatches, and kosher-filtered SIM options. Additional services extend to optical fiber internet. The company differentiates through no-commitment plans with large data allocations and competitive international roaming rates.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced cellular prices dramatically in Israeli market
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cellcom Israel Ltd.coreTechnology or Integration · 1 April 2017Golan Telecom operates as a Mobile Virtual Network Operator (MVNO) utilizing Cellcom's cellular network infrastructure. The partnership agreement enables Golan to provide nationwide cellular services across 2G, 3G, 4G/LTE, and 5G technologies. Starting December 24, 2023, Golan services are provided under Cellcom's licenses.
• UPSminorOthersUPS provides courier delivery services for SIM cards, including same-day delivery options for customers requiring urgent SIM activation.
• DynamicaminorOthersDevice repair service partner with 40 branches across Israel for VIP device repair service included in premium plans.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Mint Mobile: Mint Mobile is a US-based disruptive MVNO offering low-cost prepaid mobile plans online. While geographically separate, it shares Golan's direct-to-consumer, online-led, no-commitment value proposition.
• Free Mobile (Iliad Group): Free Mobile is the French low-cost mobile operator whose founder Xavier Niel co-founded Golan Telecom. It pioneered the same low-cost, no-commitment disruptive model that Golan applied in Israel.
• Tracfone Wireless: Tracfone is a major US MVNO serving value-conscious prepaid consumers via multiple host networks. It is comparable to Golan as a large-scale, no-contract MVNO targeting price-sensitive segments.

Direct peers

• Pelephone Communications Ltd. Pelephone is a major Israeli MNO owned by Bezeq, providing mobile voice, data, and content services. It competes with Golan for consumer subscribers across Israel.
• Cellcom Israel Ltd. Cellcom is Golan's parent company and the host network for its MVNO operations. They compete directly in the Israeli mobile market under different brands and pricing tiers, with Cellcom operating the full MNO infrastructure that Golan resells.
• Partner Communications (Orange Israel / Partner): Partner is one of Israel's main mobile network operators and a direct competitor to Golan in the consumer mobile space, offering similar postpaid/prepaid plans and competing on price and network quality.
• 012 Mobile (Partner subsidiary): 012 Mobile is a low-cost MVNO brand of Partner Communications in Israel, directly competing with Golan in the price-led consumer segment using similar no-commitment plans.
• Rami Levy Communications: Rami Levy Communications is an Israeli discount mobile operator that, like Golan, targets cost-sensitive Israeli consumers. It is one of the closest direct competitors in the no-frills MVNO/low-cost segment.
• Hot Mobile (HOT Telecommunication Systems): Hot Mobile is an Israeli MNO/4G operator, part of the HOT group. It directly competes with Golan in the consumer mobile market, often positioning as a value challenger.
• We4G (WeCom): We4G is an Israeli mobile virtual network operator offering low-cost plans, competing head-to-head with Golan in the budget-conscious Israeli consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/golantelecom
• Facebookfacebook.com/golantelecom
• LinkedInlinkedin.com/company/golan-telecom-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golan Telecom