Voyel

What Voyel does

Voyel is a French full-service travel agency and tour operator founded in 1994 in Montaigu-Vendée (Vendée department), operating as a S.A.S. with share capital of €340,000. It is privately held by PDG Gwénola Monnier, who acquired the firm in 2022 after previously acquiring corporate-events agency TMS Events in 2019; both entities are being unified under the PINK'OLA brand for business events. The company inherits nearly a century of heritage from the Hervouet group, founded in 1929.

The firm runs a multi-brand portfolio covering leisure group travel (Voyel Loisirs Groupes, groups of 10+), regional French getaways (Escapades Grand Ouest), incoming tourism to France for foreign visitor groups (Voyel Incoming), certified educational and youth travel (Voyel Globe.J, UNOSEL certified), individual and small-group travel (Voyages Individuels, 1-9 persons), and corporate events and MICE (PINK'OLA). Operations are manual: itinerary design, booking, and customer relationship management rely on experienced multilingual specialists (French, English, Spanish, German) supported by IATA, SNCF, Atout France, CEDIV, and insurance partner credentials rather than a proprietary technology platform.

Revenue is generated through transaction fees on packaged tours, service commissions, and corporate event management fees. Pricing is quote-based, varies by destination, duration, accommodation level, and group size, and requires a 30% deposit at booking. Distribution is sales-led through a dedicated website with service-specific microsites, multiple phone lines, organic social on Facebook and Instagram, and direct account managers — with no third-party resellers and no disclosed app or API.

Name

Voyel

Legal name

VOYEL (VOYAGES EVENEMENTS LOISIRS)

Website

https://voyel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Voyel is a French multi-brand travel agency founded in 1994, organizing leisure group travel, individual trips, UNOSEL-certified school excursions, incoming tourism to France, and corporate events under the PINK'OLA brand for clients across 20+ countries.

Ownership category

akta.pro rank

Product category

Tour Operator and Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (56151), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Educational & Student Multi-Day Tour Operators (THAKADAJ), Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

Keywords

• Group travel services
• Corporate event management
• School educational trips
• Incoming tourism services
• Individual travel packages

Headquarters

HQ city

Boufféré

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour Operator & Travel Agency Services: Voyel operates as a full-service travel agency and tour operator organizing group travel, individual travel, corporate events, and educational trips. Revenue is generated through packaged tour fees, service commissions, and event management fees. Pricing is quote-based with a 30% deposit required at booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Voyel operates as a full-service French travel agency and tour operator organizing group leisure travel (10+ persons), individual and family trips (1–9 persons), corporate events and incentives, UNOSEL-certified school trips, and receptive (incoming) tourism services for foreign visitors to France. Each engagement is delivered through a dedicated single point of contact with customized itinerary design, integrated travel insurance options, and 24/7 assistance during travel. The company operates across multiple registered brands — Voyel Loisirs Groupes, Escapades Grand Ouest, Voyel Incoming, Voyel Globe.J, Voyages Individuels, and PINK'OLA — covering consumer and corporate travel needs in France and internationally.

Product overview

Voyel (VOYAGES EVENEMENTS LOISIRS) is a French travel agency founded in 1994, operating as a multi-brand portfolio of travel and event services. The core offering includes Voyel Loisirs Groupes for group leisure travel, Escapades Grand Ouest for regional getaways, Voyel Incoming for receptive tourism in France, Voyel Globe.J for school trips, and Voyages Individuels for individual travelers. The PINK'OLA brand, added through acquisitions of TMS Events (2019) and Voyel (2022), extends services to business events, seminars, and incentive travel in France and internationally. Insurance services are offered as add-on partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• PINK'OLA: Business events and corporate travel brand that organizes events such as congresses, seminars, conventions in France and internationally.
• Globe.J
• Voyel Incoming

Products and services

• Voyel Loisirs Groupes Group leisure travel services for groups of 10+ people, offering trips in France and worldwide including themed trips, cultural tours, and regional escapes. Designed for group leaders, associations, and organized leisure groups seeking end-to-end travel coordination.
• Escapades Grand Ouest

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• UNOSELcoreStrategic or Co-development PartnerUNOSEL is a professional union that federates organizers of educational and linguistic stays meeting strict quality and safety standards. GLOBE.J by Voyel is UNOSEL certified, providing credibility and safety assurance for school group travel bookings.
• Atout FrancecoreStrategic or Co-development PartnerAtout France is the French tourism development agency. Voyel is registered with Atout France under the Tourism Operators Register (registration IM 0851 00009), providing official licensing and regulatory compliance.
• ASSURINCOcoreOthersASSURINCO provides travel insurance and cancellation coverage for VOYEL GROUP trips. New contract effective 01/11/2019 with epidemic coverage extension available.
• ASSUREVERcoreOthersASSUREVER provides insurance coverage for GLOBE.J school groups and VOYEL groups, offering cancellation and assistance policies tailored to group travel needs.
• GROUPAMAcoreOthersGROUPAMA provides the required financial guarantee for Voyel as part of its regulatory compliance with French tourism operator requirements.
• CEDIVminorStrategic or Co-development PartnerCEDIV (Centre d'Etudes Des Indépendants du Voyage) is an association of independent travel agencies. Voyel is affiliated with CEDIV, which provides access to major tourism industry partners including tour operators, cruise lines, airlines, and railway companies.
• IATAcoreTechnology or IntegrationIATA accreditation enables Voyel to issue airline tickets and access global air booking systems, providing great reactivity and autonomy in air travel arrangements.
• SNCFcoreTechnology or IntegrationSNCF professional approval enables Voyel to access French rail booking systems and arrange rail travel for clients, complementing air travel capabilities.
• MMAcoreOthersMMA provides Voyel's Professional Liability Insurance (Responsabilité Civile Professionnelle) under policy number 114164230.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Selectour: France's largest network of independent travel agencies (formerly Selectour Afat). Directly comparable as an affiliated travel-agency model serving both leisure and corporate clients with shared supplier contracts (CEDIV-style affiliation).
• Voyageurs du Monde: French multi-brand travel agency and tour operator offering tailor-made individual, group and themed trips worldwide with dedicated specialists. Highly comparable to Voyel across business model, multi-segment offering and bespoke itinerary design, but at significantly larger scale.
• Voyages Leclerc: French tour operator and travel agency retail network selling group and individual packages across France and worldwide. Comparable to Voyel on tour-operator product structure and French distribution model, though with a much larger physical retail footprint.
• Voyage Gallia: French tour operator focused on group leisure travel in France and abroad. Comparable to Voyel Loisirs Groupes on group-leisure tour-operator activity, mid-sized scale and French heritage.
• Marco Vasco (Voyageurs du Monde Group): French tour operator specialising in tailor-made individual and small-group trips. Closely comparable to Voyel's Voyages Individuels and Voyel Loisirs Groupes offering in custom-itinerary positioning and target customer profile.

Emerging players

• Evaneos: French online marketplace connecting travellers with local DMCs for tailor-made trips worldwide. Directly comparable to Voyel Incoming's DMC positioning, but Evaneos operates a platform/aggregator model versus Voyel's in-house bespoke delivery.
• Voyage Privé: French members-only online travel club focused on discounted luxury hotel and package deals. Adjacent to Voyel on premium leisure travel demand, but competes via a digital flash-sale model rather than bespoke agency service.

Broad incumbents

• FRAM: Long-established French tour operator (now part of TUI France) offering group and individual leisure packages domestically and abroad. Comparable to Voyel on French tour-operator heritage and group-leisure positioning, but at meaningfully larger scale.
• TUI France: French arm of TUI Group, one of the largest tour operators in France (incorporating Nouvelles Frontières and FRAM). Overlaps Voyel's group leisure and DMC offerings but at vastly greater scale and with vertically integrated hotel/air assets.
• Club Med: Iconic French all-inclusive resort operator owned by Fosun. Comparable to Voyel's group leisure and corporate incentive offerings at the premium end, though the model is asset-heavy resort operations versus Voyel's agency/DMC model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfr-fr.facebook.com/Voyel.Voyages
• Instagraminstagram.com/voyel_/?hl=fr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voyel