KROK

What KROK does

KROK University (Університет «КРОК») is a private higher education institution headquartered in Kyiv, Ukraine, founded in 1992 as the Educational and Scientific Firm KROK. It operates a multi-tier educational portfolio spanning a Professional College (Фаховий коледж) for secondary specialized education, bachelor's, master's, and PhD programs, KROK Business School for MBA and executive education, and a Preparatory Department offering National Multi-Subject Test (NMT) preparation. The institution serves both Ukrainian domestic students and international students recruited from countries including Georgia, Azerbaijan, Equatorial Guinea, India, and Turkey, with website localization in nine languages.

The university's technology infrastructure relies on standard, widely-adopted educational tools: Microsoft 365 is deployed across faculty and student workflows, while distance learning is delivered via Moodle-based platforms operated through a dedicated Center for Distance Learning that includes accommodations for students with disabilities. International mobility is supported through active participation in multiple Erasmus+ Capacity Building in Higher Education projects (COOPERA, CLIMAN, INTERADIS, MEDIATS, ArtNoConflict, INSPIRE, and EYE to the FUTURE) and double-degree programs with partner universities in Austria, the Netherlands, and Hungary. The KROK Business School holds full EFMD Global membership, and the institution is a signatory to the Magna Charta Universitatum 2020 and the UN Global Compact.

KROK's revenue model is tuition-based, with fees not publicly disclosed and requiring direct inquiry through personal admission managers. Revenue is generated across undergraduate, graduate, postgraduate, college, and preparatory programs, plus executive education through the Business School. The institution markets through open days, education fairs, social media, a multilingual website, and personal admission managers. The university is independently owned with no parent company, no external private equity or venture capital investment disclosed, and has experienced operational disruption from a May 2026 missile attack on its facilities during the ongoing conflict in Ukraine.

Name

KROK

Legal name

Університет «КРОК»

Website

https://krok.edu.ua

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

KROK University is a private higher education institution in Kyiv, Ukraine, founded in 1992, offering bachelor's, master's, PhD, MBA, college, and preparatory programs to Ukrainian and international students through on-campus and Moodle-based distance learning, with Erasmus+ mobility and European double-degree partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: The university generates revenue primarily through tuition fees from undergraduate, graduate, and postgraduate programs, as well as college education programs. Pricing is not publicly disclosed and requires direct inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KROK University is a private higher education institution in Kyiv, Ukraine, offering degree programs across bachelor's, master's, and PhD levels, along with vocational education through its Professional College (Фаховий коледж), pre-university preparatory courses for the National Multi-Subject Test (NMT), and executive education via KROK Business School. The university delivers instruction on campus and through a Moodle-based Distance Learning Center, supported by Microsoft 365, and serves both Ukrainian and international students in multiple languages including English, French, Spanish, and German.

Product overview

KROK University (Університет «КРОК») is a private higher education institution in Kyiv, Ukraine, offering a comprehensive educational portfolio. The institution provides undergraduate programs (бакалаврат), graduate programs (магістратура), and postgraduate studies (аспірантура/PhD). It operates a Professional College (Фаховий коледж) for vocational education, a Preparatory Department for pre-university training including NMT (National Multi-Subject Test) preparation courses, a Distance Learning Center (Центр дистанційного навчання) using Moodle platforms, KROK Business School for executive education, and various professional development and qualification enhancement courses. The university also offers international programs through Erasmus+ partnerships and double-degree programs with European universities. As an educational services institution rather than a technology product company, KROK does not offer a unified software platform with modular add-ons, but rather provides distinct educational service offerings across multiple delivery formats.

Differentiator

Problem solved

Functional benefit

Brands

• KROK Business School: Business education division offering MBA and other business programs
• KROK Коледж (KROK College)

Products and services

• Bachelor's Degree Programs (Бакалаврат) Undergraduate education programs (бакалаврат) leading to a Bachelor's degree, available in multiple disciplines and taught in Ukrainian, English, French, Spanish, and German for both Ukrainian and international students.
• Master's Degree Programs (Магістратура) Graduate education programs (магістратура) leading to a Master's degree, available across multiple fields for both Ukrainian and international students.
• PhD/Postgraduate Programs (Аспірантура) Postgraduate doctoral programs (аспірантура/PhD) for advanced research and academic qualification across multiple disciplines.
• Professional College (Фаховий коледж) Vocational college of KROK University providing secondary specialized education (junior bachelor / фаховий молодший бакалавр) across IT, economics, finance, hotel/restaurant business, law, and general education departments.
• Preparatory Department (NMT Preparation Courses) Pre-university preparatory courses (Департамент довузівської підготовки) for university admission, including training for the National Multi-Subject Test (NMT) and college-level preparatory courses.
• Distance Learning Programs (Центр дистанційного навчання) Remote education delivery through the Center for Distance Learning using a Moodle-based platform with Microsoft 365 integration, including special accommodations for students with disabilities.
• KROK Business School Business education division of KROK University offering MBA and executive education programs; holds full membership in EFMD GLOBAL.
• International Double Degree Programs Double degree diploma programs with European universities (Austria, Netherlands, Hungary) including Ukrainian-Austrian, Ukrainian-Dutch, and Ukrainian-Hungarian diplomas awarded jointly with partner institutions.
• Professional Development Courses (Підвищення кваліфікації) Professional qualification enhancement and skill-upgrading courses (підвищення кваліфікації) for teachers and other professionals.

Quantifiable outcome

• Ranked among TOP 200 Ukrainian higher educational institutions
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Ministry of Education and Science of UkrainecoreOthersKROK University operates under the regulatory oversight of the Ministry of Education and Science of Ukraine, which provides licensing and accreditation for educational programs.
• Erasmus+ ProgramcoreStrategic or Co-development PartnerKROK University participates in Erasmus+ program providing student and staff mobility, with multiple CBHE (Capacity Building in Higher Education) projects including COOPERA, CLIMAN, INTERADIS, MEDIATS, ArtNoConflict, and INSPIRE.
• Netherlands Business Academy (NLBA)coreStrategic or Co-development PartnerPartner university for double degree programs and student exchange. Rector Jan van Zwieten has visited KROK, and mediation training has been conducted by NLBA faculty.
• University of Foggia (Italy)coreStrategic or Co-development PartnerPartner institution for student exchange and Erasmus+ mobility programs. KROK students have participated in traineeships and international weeks at University of Foggia.
• Mykolas Romeris University (Lithuania)coreStrategic or Co-development PartnerPartner university for student mobility within Erasmus+ programs. KROK students have completed mobility programs and training at MRU.
• Haliç University (Turkey)coreStrategic or Co-development PartnerPartner institution for Erasmus+ KA 171 mobility programs and academic exchange.
• UN Global CompactcoreStrategic or Co-development PartnerKROK University supports the principles of the UN Global Compact and operates as a signatory to the organization's sustainable development initiatives.
• Magna Charta Universitatum 2020 (MCU2020)coreStrategic or Co-development PartnerKROK University signed the Magna Charta Universitatum 2020, demonstrating commitment to fundamental values of higher education.
• EFMD GlobalcoreStrategic or Co-development PartnerKROK Business School acquired full membership in EFMD GLOBAL, an international organization for management development.
• ISCPARIS Business SchoolminorStrategic or Co-development PartnerMemorandum of Cooperation signed for academic collaboration and potential joint programs.
• TerrasoftminorStrategic or Co-development PartnerMemorandum of Cooperation for business and technology collaboration.
• Kodolanyi Janos University (Hungary)coreStrategic or Co-development PartnerPartner for double degree programs (Ukrainian-Hungarian Diploma) and student mobility within Erasmus+.
• Ukrainian Association for Business Education DevelopmentminorOthersProfessional association partnership for business education development in Ukraine.
• EANET (Entrepreneur Alumni NETwork)minorStrategic or Co-development PartnerEuropean network for entrepreneurship alumni supported by Tempus program.
• UP University ConsortiumcoreStrategic or Co-development PartnerKROK University joined the UP University Consortium for collaborative academic initiatives.
• Charles UniversityminorStrategic or Co-development PartnerPartner for COIL (Collaborative Online International Learning) courses such as Financial Markets.
• AmazonminorStrategic or Co-development PartnerPartnership announced for innovation and development initiatives between KROK University and Amazon.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Ukrainian Catholic University: Lviv-based private Ukrainian university with strong international academic partnerships, English-language programs, and Erasmus+ participation. Comparable private-university positioning with a stronger Western academic orientation than KROK.
• Kyiv International University: Private Kyiv university founded in the post-Soviet era offering a similar multi-faculty portfolio (law, economics, IT, linguistics) and international programs. Closest head-to-head competitor for KROK's domestic private-student segment.
• Alfred Nobel University: Private Ukrainian university in Dnipro operating across multiple faculties with international partnerships. Comparable in scale, private status, and broad-portfolio (economics, law, IT, philology) structure to KROK.
• Kyiv School of Economics (KSE): Private Ukrainian higher-education institution focused on economics, business, and IT with strong international donor backing. Comparable as a private Ukrainian HEI targeting similar career-oriented student segments, though with a narrower program focus.
• European University at Kyiv: Private Kyiv-based university offering bachelor, master and professional programs with multilingual instruction. Directly competes with KROK for both Ukrainian and international students in the same geographic catchment.
• International European University: Private Ukrainian university offering multi-level degree programs (bachelor, master, PhD) with English-language delivery and an international student focus. Most direct structural analogue to KROK in terms of positioning as a private, internationally-oriented Ukrainian HEI.

Broad incumbents

• Central European University: Private internationally-accredited university with strong double-degree and mobility programs and Erasmus+ participation. Comparable as a private, internationally-networked European HEI targeting career-oriented students, though at a materially higher prestige tier.
• National University of Kyiv-Mohyla Academy: One of Ukraine's most prestigious private-public universities with extensive international partnerships and graduate programs. Comparable in international orientation and academic breadth, but operates at higher prestige tier and larger scale than KROK.

Regional players

• Mykolas Romeris University: Public Lithuanian university and KROK's Erasmus+ mobility partner; similar social-sciences and business focus. Comparable in program mix and international outlook, but operates in a different country and competes only indirectly for students.
• Modul University Vienna: Private Austrian university offering English-language bachelor/master programs with international student focus. Comparable in private-university business model and international student orientation, but located in a different geography and EU pricing tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61555655136710
• Instagraminstagram.com/buddy_krok
• LinkedInlinkedin.com/company/krok-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KROK