Noongar Land Enterprise

What Noongar Land Enterprise does

Noongar Land Enterprise (NLE) Group is a not-for-profit, Aboriginal-led grower group headquartered in Subiaco, Western Australia, with operational assets including the Boola Boornap Native Tree Farm near Northam. It is structured as the first and only First Nations grower group in Australia, operating through a member-based cooperative model that includes regional bodies such as the Avondale and Northam groups. NLE's core enterprises span native plant propagation (Boola Boornap, with capacity for 1.5 million seedlings per annum and 150+ species), premium honey production under the Ngooka Honey brand, food-grade wattle seed (Avondale Wattle Seed Enterprise), and fee-for-service land care including carbon and biodiversity projects.

Revenue is generated through a mix of government contracts (notably Main Roads WA and the Department of Biodiversity, Conservation and Attractions), commercial sales of native seedlings and bush food products, channel partnerships (Dirty Clean Food distributes Ngooka Honey), and a substantial portion of activity funded by federal grants (ILSC, NIAA, DAFF, CRC participation). Cumulative grant inflows exceed $1.95M across 2021-2026, with the largest single award being a $1.58M DAFF Export Readiness Pilot grant supporting international expansion and digital traceability infrastructure. Customers are a blend of government agencies (B2G), enterprise landholders, and downstream food retail via distribution partners.

The organization is 100% First Nations owned and led, with a professional CEO (Alan Beattie, appointed 2020) and a workforce of 30+ nursery staff of which 60% identify as First Nations. Strategic priorities articulated include export market development (showcase at Food & Hospitality Asia Singapore in April 2026), participation in the ZNE-Ag CRC for agricultural decarbonization, and vertical integration of bush food supply chains from native propagation through to branded retail products.

Name

Noongar Land Enterprise

Legal name

Noongar Land Enterprise Group Incorporated

Website

https://noongarlandenterprise.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Noongar Land Enterprise is an Aboriginal-led, not-for-profit grower group operating native tree nurseries, premium honey, and wattle seed enterprises in Western Australia, serving government agencies and food retail via channel partnerships.

Ownership category

akta.pro rank

Product category

Indigenous Agriculture and Land Restoration Services

NAICS

Farm Management Services (115116), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Succession, Governance & Ownership Transition Advisory (AFACAJAO)

akta.pro secondary industries

Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF), Herbicide & Integrated Vegetation Management (IVM) (EUADAOAC)

Keywords

• Native plant nursery
• Bush food production
• Land restoration services
• Carbon farming projects
• Indigenous agriculture

Headquarters

HQ city

Cranbrook

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Native Seedling and Tree Sales: Boola Boornap nursery sells native seedlings, tube stock, and potted plants for land restoration, carbon farming, and landscaping projects. Production capacity of 1.5 million seedlings annually.
2. Fee-for-Service Land Care: Land restoration and management services delivered by NLE's central team and member organisations, including seed collection, planting, cultural burning, weed control, and fire mitigation.
3. Bush Food Products: Development and sale of bush food products including wattle seed and honey. Ngooka Honey is sold through Dirty Clean Food. Online store planned.
4. Carbon and Biodiversity Projects: Native plant supply and advisory services for carbon and biodiversity project developers. Support for Australian Carbon Credit Unit (ACCU) Scheme projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Noongar Land Enterprise (NLE) is a 100% First Nations-owned and led not-for-profit grower group that operates a flagship 1.5 million capacity native seedling nursery (Boola Boornap) and produces premium bush food products including Ngooka Honey and food-grade wattle seed. It also delivers fee-for-service land restoration, carbon farming advisory, cultural burning, weed control, seed collection, and fire mitigation services to landholders, project developers, and government agencies across Noongar Boodja (Western Australia).

Product overview

NLE operates as a First Nations land-based enterprise organization offering a portfolio of products and services focused on land restoration, sustainable agriculture, and bush food production. The core products include Boola Boornap Native Tree Farm (1.5 million seedling capacity nursery), Ngooka Honey (premium native honey), and Wattle Seed Products (food-grade bush food). Services span land conservation and restoration, First Nations primary production (bush foods), regenerative agriculture, natural capital building, and agri-cultural tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Boola Boornap: NLE's flagship native tree farm and nursery enterprise, meaning 'Place of Many Trees'. Located near Northam, it supplies Noongar native seedlings, tubestock and pots for land restoration, revegetation, carbon farming, and landscaping projects. Has capacity to grow 1.5 million Noongar native seedlings each year with more than 150 different species propagated.
• Ngooka Honey
• Maaman Marra Boodjar

Products and services

• Boola Boornap Native Tree Farm Boola Boornap ('Place of Many Trees') is NLE's flagship native tree farm and nursery enterprise near Northam, WA, producing 1.5 million Noongar native seedlings, tubestock, and potted plants annually across 150+ species. It supplies landholders, organisations, and government agencies for land restoration, revegetation, carbon farming, biodiversity projects, and landscaping.
• Ngooka Honey Premium honey produced from Noongar native plants, with research-confirmed antimicrobial and health properties equal to or greater than manuka honey. Sold domestically through Dirty Clean Food and being developed for export to EU and Singapore markets. Targeted at food industry buyers, chefs, distributors, and retail consumers seeking premium Indigenous bush food products.
• Wattle Seed Products Food-grade wattle seed products produced in raw, roasted, and roasted-and-ground varieties. NLE was the first Noongar organisation to produce food-grade wattle seed in commercial quantities through the Avondale Park Wattle Seed Enterprise. Targeted at food industry buyers, chefs, and distributors in domestic and export markets including Singapore.
• Land Restoration and Care Services Fee-for-service land restoration, cultural burning, weed control, seed collection, and fire mitigation services delivered by NLE's central team and member organisations. Provided to landholders, organisations, and government agencies (including Main Roads WA maintenance contracts and DBCA/NIAA Aboriginal Ranger Programs) across Western Australia.
• Carbon and Biodiversity Project Advisory Services Advisory and native plant supply services supporting carbon farming project developers and landholders. Delivered 23 carbon farming plans for WA landholders through the Carbon for Farmers Voucher Program and supports Australian Carbon Credit Unit (ACCU) Scheme projects and biodiversity credit generation.

Quantifiable outcome

• Boola Boornap employs 30+ staff, 60% First Nations
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Food Innovation Australia Limited (FIAL)coreStrategic or Co-development Partner · 1 June 2019Led the Yoordaninj-bah national project (2019-2022) to grow bush food industry with Aboriginal participation, including national feasibility study, cultural protocols, and business case for Bush Food Incubation Hub.
• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerMultiple partnerships including Carbon for Farmers Voucher Program, Native Seeds and Nursery Development Grant, RED Grant administration, and Export Readiness Pilot co-funding ($1.58M).
• CommonlandmajorStrategic or Co-development PartnerPhilanthropic partner from Netherlands supporting Boola Boornap purchase; ongoing collaboration on bush food and beverage product development and market opportunities.
• Dirty Clean FoodmajorChannel Partner/ Reseller/ DistributorPrimary retail channel for Ngooka Honey sales; partner in Regenerative Farmer Tree Project supplying 60,000+ seedlings; collaboration on bush food market development.
• Wide Open AgricultureminorStrategic or Co-development PartnerPartner supporting bush food and beverage product development and market opportunities domestically and overseas.
• Mulloon InstitutemajorStrategic or Co-development PartnerCollaboration on landscape restoration initiatives for NLE members; joint work with Clint Hansen on landscape restoration projects.
• AureconminorImplementation/ SI/ Consulting PartnerPro bono support partnership for Noongar enterprises delivering consulting and advisory services.
• Hort InnovationminorStrategic or Co-development PartnerPartner in Australian-Grown Innovation program driving innovation in horticulture, helping growers turn ideas into commercially viable products.
• StartupbootcampminorStrategic or Co-development PartnerPartner in Australian-Grown Innovation program designed to help growers and supply chain participants turn ideas into commercially viable products and services.
• Cluster ConnectcoreStrategic or Co-development PartnerNLE serves as WA cluster lead for national agrifood growth initiative, part of Industry Growth Program. Connects WA businesses with national ecosystem of knowledge and support.
• Cooperative Research Centre for Honey Bee ProductminorStrategic or Co-development PartnerResearch partnership confirming Ngooka Honey's antimicrobial and health properties equal to or greater than manuka honey.
• Zero Net Emissions from Agriculture CRCmajorStrategic or Co-development PartnerNLE is one of three Indigenous organisations partnering in Australia's largest CRC ($300M funding) to transition Australian agriculture to net zero emissions by 2040.
• National Trust of Western AustraliaminorStrategic or Co-development PartnerPartner in NIAA Indigenous Ranger Program delivery.
• Curtin UniversityminorStrategic or Co-development PartnerResearch partner in Noongar Native Grasses Trial collaborating on combining cultural stewardship with scientific research.
• Native Seed Technology Innovation HubminorStrategic or Co-development PartnerResearch partner in Noongar Native Grasses Trial for land restoration approaches.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Greening Australia: Australia's largest environmental restoration organisation, running large-scale native planting, revegetation, and carbon projects. Comparable to NLE's Boola Boornap nursery operations and land restoration services, with significant overlap in customer base (landholders, government) and capability profile.
• Wide Open Agriculture: ASX-listed regenerative agriculture company and an existing NLE partner. Comparable as an Australian-listed entity commercialising regenerative and native food products domestically and overseas, sharing the focus on premium sustainable supply chains.
• Aboriginal Resource and Development Services (ARDS): Aboriginal-controlled organisation supporting community development, land management, and economic participation in the Northern Territory. Comparable to NLE's role as a multi-purpose Aboriginal-led enterprise platform delivering services across land, training, and enterprise development.
• Aboriginal Carbon Foundation: An Aboriginal-led organisation supporting First Nations participation in carbon farming and climate markets. Directly comparable to NLE's carbon farming advisory work under the ACCU scheme and shares the model of Indigenous-led climate and land stewardship enterprise.
• Tasmanian Aboriginal Centre: Peak Aboriginal community organisation in Tasmania with operational land management, ranger, and cultural heritage programs. Comparable to NLE as a First Nations-led coordinating body delivering land-based services and enterprises on Country.
• Cape York Land Council: Major Aboriginal land management and advocacy body in Far North Queensland. Comparable to NLE in representing First Nations landholder interests, coordinating land-based enterprises, and engaging with government on natural resource management.
• Australian Native Food & Botanicals (ANFAB): Australia's peak industry body for native food and botanical products. Highly comparable to NLE in championing commercial development of native Australian plant-based products across food, beverage, and wellness categories, and in providing a coordination platform for Indigenous and non-Indigenous producers.
• Outback Ecology: Australian ecological restoration and environmental services firm. Comparable to NLE in delivering native revegetation, seed collection, and land management services to landholders, government, and developers, though not Indigenous-led.

Regional players

• Carbon Growth Partners: Australian carbon project developer and advisory firm operating across the ACCU and voluntary carbon markets. Comparable to NLE's carbon farming advisory stream and demand for native seedling supply, though operating as a commercial entity rather than Indigenous-led.

Emerging players

• Kanyini Wildlife Services: Indigenous-led wildlife and land management services provider operating in South Australia. Comparable to NLE as a First Nations-led organisation delivering landscape management, ranger services, and cultural land care on Country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Kwelena-Mambakort-Wedge-Island-Aboriginal-Corporation/100064793676892

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noongar Land Enterprise