The Mulloon Institute
The Mulloon Institute is an Australian non-profit that researches, educates, and advocates for landscape rehydration and regenerative agriculture, serving farmers, Indigenous groups, and government agencies through consulting, learning programs, and a commercial regenerative farm subsidiary.
- Company typePrivate
- Founded2011
- HeadquartersBungendore, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Mulloon Institute does
The Mulloon Institute is a registered Australian not-for-profit (ACNC-registered, DGR-endorsed) founded in 2011 by Tony and Toni Coote AM, headquartered in Bungendore, NSW. It conducts research, education, and advocacy around landscape rehydration and regenerative agriculture, with the central thesis that rebuilding the movement, storage, and cycling of water through landscapes can reverse Australia's land degradation. Its flagship Mulloon Rehydration Initiative spans 23,000 hectares across 23 landholders and 50 km of creek in the Southern Tablelands, and the Molonglo Catchment Rehydration Initiative targets over 2,300 hectares of the Molonglo River floodplain for Green and Golden Bell Frog habitat restoration.
The Institute operates a portfolio of integrated products and services: paid consulting via wholly-owned subsidiary Mulloon Consulting (site assessments, landscape rehydration designs, regulatory approval support, and implementation oversight); a commercial regenerative farm via wholly-owned subsidiary Mulloon Creek Natural Farms (2,300+ hectares across Home Farm and Duralla Farm producing pasture-raised eggs and cattle under Land to Market verification); proprietary GIS-based tooling including the Catchment Rehydration Selection Tool (CReST, launched May 2024 with HydroTerra) and the Landscape Function Toolkit (LiFT, 2024, for natural capital markets and Nature Repair compliance); and a national learning program delivered through workshops, bootcamps, mentoring, and Communities of Practice across five states/territories.
The business model is a hybrid of charitable contributions (tax-deductible donations, monthly or one-off), grant funding (Future Drought Fund, National Landcare Program, NSW Environmental Trust, Saving Our Species, WaterNSW), corporate sponsorship (Vitasoy's "Buy a Litre, Restore a Metre" campaign, Macdoch Foundation, Ian Potter Foundation, CBA, NAB Foundation), fee-for-service consulting through Mulloon Consulting, and commercial farm product sales through Mulloon Creek Natural Farms. Pricing for consulting is quote-based and tailored to property scope; donations are accessible from $2. The Institute is a recognised UNSDSN demonstrator (since 2015/2016) and 2025 Banksia National Biodiversity Award winner, with a 2025-2028 Strategic Plan that sets a 10-year vision of rehydrating 2.5 million hectares and improving resilience for 5,000+ farming families.
The Mulloon Institute firmographics
Firmographics- Name
- The Mulloon Institute
- Legal name
- The Mulloon Institute Limited
- Website
- https://mullooninstitute.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mulloon Institute is an Australian non-profit that researches, educates, and advocates for landscape rehydration and regenerative agriculture, serving farmers, Indigenous groups, and government agencies through consulting, learning programs, and a commercial regenerative farm subsidiary.
- Ownership category
- akta.pro rank
The Mulloon Institute industry classification
Industry- Product category
- Environmental Services and Regenerative Agriculture
- NAICS
- Educational Support Services (611710)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Environmental Education, Capacity Building & Community Engagement (BPADALAO), Grassland/Rangeland Management & Restoration (EUABABAF)
Keywords
Where The Mulloon Institute is headquartered
LocationHeadquarters
- HQ city
- Bungendore
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Mulloon Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Charitable Contributions: Mulloon Institute is a registered Australian charity (ABN 53 153 605 531) with Deductible Gift Recipient (DGR) endorsement from the Australian Taxation Office. Donations of $2 or more are tax deductible. The organisation runs both one-off and regular giving programs, with donations directed to implementing landscape restoration techniques, promoting biodiversity, and creating resilient futures.
- Mulloon Consulting Services: Mulloon Consulting, a subsidiary of The Mulloon Institute, provides paid consulting services to landholders, organisations, and communities. Services include initial site assessments, detailed landscape rehydration designs, regulatory approval support, and implementation oversight. Fees are charged for professional consulting engagements.
- Mulloon Creek Natural Farms Commercial Operations: Mulloon Creek Natural Farms, a wholly-owned subsidiary of the Institute, operates a commercial regenerative farm producing pasture-raised, chemical-free eggs and cattle. Revenue is generated through the sale of farm products including eggs and potentially cattle. All profits support the Institute's charitable mission.
- Learning Programs and Capacity Building: The Institute delivers learning programs including workshops, bootcamps, mentoring, and farm tours. While some programs are subsidised through government funding (e.g., Future Drought Fund), paid programs generate revenue. Publications and educational resources are also sold (e.g., The Regenerative Power of Water available as download or hard copy purchase).
- Corporate Sponsorship: Vitasoy is listed as a major sponsor of Mulloon Institute, with Vitasoy's Buy a Litre, Restore a Metre annual campaign contributing funding for regeneration projects including the Molonglo Catchment Rehydration Initiative. Sponsorship provides non-revenue capital support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Tax-deductible donations (once-off or recurring) |
| Other | Multi-year contract | Mulloon Consulting — tailored consulting services |
| Unit Pricing | Pay-as-you-go | Mulloon Creek Natural Farms eggs and cattle products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Mulloon Institute product offering
Product offeringCore offering
The Mulloon Institute is a not-for-profit organisation that delivers landscape rehydration consulting, catchment-scale restoration projects, and regenerative agriculture education to Australian farmers, landholders, Indigenous groups, and government agencies. It operates Mulloon Consulting for paid advisory services, runs the Mulloon Rehydration Initiative across 23,000 hectares with 23 landholders, and maintains Mulloon Creek Natural Farms as a commercial regenerative farm producing pasture-raised eggs and cattle. The Institute also delivers national learning programs and the Communities of Practice Project funded by the Future Drought Fund.
Product overview
The Mulloon Institute is a not-for-profit research, education, and advocacy organization that operates as a unified platform of interconnected services focused on landscape rehydration and restoration. The core offering consists of Mulloon Consulting (providing expert advisory services), the Catchment Rehydration Selection Tool (CReST) (a GIS-based modeling platform), the flagship Mulloon Rehydration Initiative (a catchment-scale restoration project), and Learning Programs (education and training). The Institute also operates Mulloon Creek Natural Farms as a demonstration property and runs the Communities of Practice Project (CoPP) and TIMME program for national capacity building. All offerings are integrated through shared scientific research, monitoring frameworks, and advocacy work to promote landscape rehydration across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Mulloon Consulting Expert consulting services from The Mulloon Institute's subsidiary that empower landholders, organisations, and communities with tools and knowledge to implement transformative land and water management practices. Services include initial site assessments, detailed landscape rehydration designs, regulatory approval oversight, and implementation support. Acquired through an enquiry form and direct engagement on multi-year contracts.
- Catchment Rehydration Selection Tool (CReST) GIS-based modeling tool designed to prioritise catchments across NSW for landscape rehydration. Uses readily available spatial data to assess and prioritise catchments, focusing on suitability of landscape rehydration infrastructure within watercourses (such as leaky weirs) and riparian zones (such as revegetation). Hosted at mullooncrest.com.au.
- Communities of Practice Project (CoPP) National program funded by the Australian Government's Future Drought Fund that helps land managers strategically improve water cycling and manage climate risk through training, mentoring, and demonstration projects across five locations: NSW, Queensland, Western Australia, Northern Territory, and Victoria.
- Learning Programs Hands-on education programs including workshops, field days, bootcamps, mentoring, and farm tours focused on landscape rehydration and restoration. Programs are available for community groups, landholders, Indigenous groups, schools, and volunteer organisations nationwide.
- Mulloon Creek Natural Farms - Pasture-Raised Eggs and Cattle Commercial regenerative farm spanning two properties (Home Farm 1,740 hectares and Duralla Farm 586 hectares) in Southern Tablelands, NSW, producing pasture-raised, free-range eggs (fewer than 250 hens per hectare) and cattle using holistic management and biodynamic methods. Land to Market verified, all feed chemical-free, soy-free, GMO-free, sustainably sourced and milled on farm.
- Mulloon Rehydration Initiative (MRI) Flagship catchment-scale project rebuilding natural landscape function of the Mulloon catchment to boost resilience to climatic extremes. Involves 23 landholders across 23,000 hectares, working to restore hydrological processes, biodiversity, and agricultural productivity through leaky weirs, floodplain restoration, and ongoing monitoring.
- Landscape Function Toolkit (LiFT) Landscape function toolkit co-designed with technical experts, scholars, and First Nations, tailored to natural capital markets and Nature Repair compliance frameworks. Part of the 5-year TIMME project empowering six communities of practice.
- TIMME - Training, Implementation, Mentoring, Monitoring and Evaluation 5-year project empowering six communities of practice to increase the health and resilience of their landscapes. Enables local communities to work collaboratively on landscape-scale projects that achieve measurable benefits for land, water, people and biodiversity.
Quantifiable outcome
- 23,000 hectares rehydrated across 23 landholders in the Mulloon Rehydration Initiative
- +6 more outcomes
Companies that use The Mulloon Institute
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles5 records
The Mulloon Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Mulloon Institute partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and key.
- Australian National University (ANU)coreMajor university research partner conducting baseline surveys and ongoing monitoring for the Mulloon Rehydration Initiative, including hydrology, invertebrates, soil mapping, regenerative agriculture adoption research, and landscape function studies. Also involved in the Catchment Rehydration Selection Tool (CReST) development.
- University of CanberracoreUniversity partner conducting fish surveys (Clear et al., 2022, 2023) as part of the Mulloon Rehydration Initiative monitoring program through the Centre for Applied Water Science.
- University of SydneykeyResearch partner in agricultural research and regenerative land management, collaborating on landscape rehydration science.
- University of New EnglandkeyUniversity partner contributing to agricultural research and regenerative land management studies.
- University of WollongongkeyUniversity partner collaborating on landscape rehydration and regenerative agriculture research.
- Rothamsted Research (UK)keyInternationally recognised agricultural research institution collaborating with Mulloon Institute on regenerative land management and landscape restoration research.
- HydroTerracoreTechnology partner that co-developed the Catchment Rehydration Selection Tool (CReST) with Mulloon Institute. HydroTerra contributed spatial data expertise and modelling capabilities to create the GIS-based tool for prioritising catchments across NSW.
- Soils For LifekeyPartner in the Communities of Practice Project, collaborating on rehydrating catchments nationally. Soils For Life has produced case studies and podcasts about Mulloon's work and is a co-presenter in webinar content on soil and water management.
- Maia GrazingkeyTechnology partner providing grazing management software integrated into the Mulloon Rehydration Initiative's monitoring and management approach.
- Dr Will Osborne and Sam PatmorekeyFrog experts providing specialist input to the Molonglo Catchment Rehydration Initiative, specifically for the design of habitat restoration for the endangered Green and Golden Bell Frog.
- Catchment Simulation SolutionskeyProvided spatial hydrological modelling for the Molonglo Catchment Rehydration Initiative, informing the design of in-stream structures at Carwoola Station.
- Cibo LabskeyTechnology partner providing monitoring and remote sensing capabilities for landscape rehydration projects.
- Soil Land FoodkeyPartner in learning programs and Communities of Practice, co-presenting webinars on soil management for water alongside Mulloon Institute's Erin Healy. Learning partner for The Water Story curriculum.
- Bush Heritage AustraliakeyEnvironmental organisation collaborating on landscape restoration and sustainable land management approaches.
- Armidale Regional CouncilkeyLocal government partner engaging Mulloon Institute for the Water Stewardship Program in the Malpas Dam catchment. Council staff participated in landscape rehydration bootcamps and the Council has provided positive testimonials about the program's impact on water quality entering council storage dams.
- Bass Coast Landcare NetworkkeyPartner in the Communities of Practice Project, receiving one-on-one mentoring to help landholders design landscape interventions that enhance water cycling and landscape function in Victoria.
- Territory Natural Resource ManagementkeyNRM organisation in the Northern Territory partnering in the Communities of Practice Project and hosting landscape rehydration programs at Old Cameron Downs and other NT locations.
- Accounting for NaturekeyPartner providing environmental accounting frameworks supporting natural capital markets and Nature Repair compliance for Mulloon's landscape function work.
- AgronomeyekeyAgricultural technology partner contributing to landscape rehydration and sustainable farming projects.
- The Scots CollegekeyEducational partner co-creating The Water Story, a free 94-page 10-week learning program for teachers on the water cycle and landscape science.
- Carbon LinkkeyPartner in carbon sequestration research and sustainable land management, supporting landscape rehydration's role in carbon cycling.
- Climate FriendlykeyCarbon and environmental services organisation partnering on sustainable agriculture and climate resilience initiatives.
- CommonlandkeyInternational landscape restoration organisation contributing to the restoration economy approach, aligning with Mulloon's landscape rehydration mission.
- UN Convention to Combat DesertificationkeyPresented work and measured impact at COP 16 in Riyadh, generating significant global interest in landscape rehydration as a climate solution.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
The Mulloon Institute competitors and assessment
Company assessmentOthers
- Cibo Labs: Australian agricultural remote sensing and pasture monitoring platform; a technology partner providing monitoring capabilities for Mulloon's landscape rehydration projects — adjacent infrastructure provider rather than competitor.
- Accounting for Nature: Australian environmental accounts framework provider for natural capital markets and Nature Repair compliance; an enabling partner of Mulloon's LiFT toolkit, comparable in being a small specialised organisation tied to landscape function monetisation.
- Maia Grazing: Australian grazing management software integrated into Mulloon's rehydration monitoring framework; comparable only as an enabling technology partner rather than a peer organisation.
- Carbon Link: Australian carbon project developer partnering with Mulloon on carbon sequestration research tied to landscape rehydration; adjacent rather than directly competitive, but materially linked to Mulloon's commercial carbon pathway.
Broad incumbents
- Bush Heritage Australia: Conservation nonprofit that acquires and manages large reserves for biodiversity; overlaps with Mulloon's landscape stewardship and regenerative land management focus, but with a conservation-acquisition model rather than rehydration engineering.
- Landcare Australia: National umbrella for community Landcare groups across Australia; broader and more established than Mulloon, with overlapping landholder and community-education mission, but a wider portfolio spanning urban and rural restoration.
- The Nature Conservancy (Australia): Global conservation organisation with active Australia program on landscape restoration and water security; broader scope and resources than Mulloon, but comparable science-led, catchment-scale approach to land and water restoration.
Direct peers
- Greening Australia: Australia's largest environmental restoration nonprofit, focused on revegetation and landscape restoration at scale — directly comparable mission and constituency to Mulloon's landscape rehydration work, with broader geographic reach.
- Commonland: International landscape restoration organisation driving 4 Returns framework (return of inspiration, social, natural and financial capital); explicit partner of Mulloon and closely aligned on large-scale landscape restoration economics.
- Soils For Life: Australian nonprofit producing case studies, podcasts and educational content on regenerative agriculture and soil management; partners with Mulloon in the Communities of Practice Project and co-presents webinars on soil and water management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Mulloon Institute social profiles
Digital presenceThe Mulloon Institute compliance and trust
Trust signalCompliance3 records
The Mulloon Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mulloon Institute leadership team
Management profileNumber of profiles
Profiles15 records
The Mulloon Institute subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Mulloon Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mulloon Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mulloon Institute
What does The Mulloon Institute do?
The Mulloon Institute is a not-for-profit organisation that delivers landscape rehydration consulting, catchment-scale restoration projects, and regenerative agriculture education to Australian farmers, landholders, Indigenous groups, and government agencies. It operates Mulloon Consulting for paid advisory services, runs the Mulloon Rehydration Initiative across 23,000 hectares with 23 landholders, and maintains Mulloon Creek Natural Farms as a commercial regenerative farm producing pasture-raised eggs and cattle. The Institute also delivers national learning programs and the Communities of Practice Project funded by the Future Drought Fund.
Is The Mulloon Institute a public or private company?
The Mulloon Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mulloon Institute founded?
The Mulloon Institute was founded in 2011. It employs 11 to 50 people.
Where is The Mulloon Institute based?
The Mulloon Institute is headquartered in Bungendore, Australia, in the Oceania region.
How does The Mulloon Institute make money?
Five revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are mulloon Consulting Services, mulloon Creek Natural Farms Commercial Operations, learning Programs and Capacity Building and corporate Sponsorship.
Who are The Mulloon Institute's main competitors?
Others on record are Cibo Labs, Accounting for Nature, Maia Grazing and Carbon Link. Broad incumbents are Bush Heritage Australia, Landcare Australia and The Nature Conservancy (Australia). Direct peers are Greening Australia, Commonland and Soils For Life.
Does The Mulloon Institute have an API?
No public API is recorded for The Mulloon Institute.
What industry is The Mulloon Institute in?
The Mulloon Institute's product category is Environmental Services and Regenerative Agriculture. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPADALAO, Environmental Education, Capacity Building & Community Engagement. Its NAICS code is 611710 and its SIC code is 700.