Noongar Land Enterprise
Noongar Land Enterprise is an Aboriginal-led, not-for-profit grower group operating native tree nurseries, premium honey, and wattle seed enterprises in Western Australia, serving government agencies and food retail via channel partnerships.
- Company typePrivate
- Founded2020
- HeadquartersCranbrook, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Noongar Land Enterprise does
Noongar Land Enterprise (NLE) Group is a not-for-profit, Aboriginal-led grower group headquartered in Subiaco, Western Australia, with operational assets including the Boola Boornap Native Tree Farm near Northam. It is structured as the first and only First Nations grower group in Australia, operating through a member-based cooperative model that includes regional bodies such as the Avondale and Northam groups. NLE's core enterprises span native plant propagation (Boola Boornap, with capacity for 1.5 million seedlings per annum and 150+ species), premium honey production under the Ngooka Honey brand, food-grade wattle seed (Avondale Wattle Seed Enterprise), and fee-for-service land care including carbon and biodiversity projects.
Revenue is generated through a mix of government contracts (notably Main Roads WA and the Department of Biodiversity, Conservation and Attractions), commercial sales of native seedlings and bush food products, channel partnerships (Dirty Clean Food distributes Ngooka Honey), and a substantial portion of activity funded by federal grants (ILSC, NIAA, DAFF, CRC participation). Cumulative grant inflows exceed $1.95M across 2021-2026, with the largest single award being a $1.58M DAFF Export Readiness Pilot grant supporting international expansion and digital traceability infrastructure. Customers are a blend of government agencies (B2G), enterprise landholders, and downstream food retail via distribution partners.
The organization is 100% First Nations owned and led, with a professional CEO (Alan Beattie, appointed 2020) and a workforce of 30+ nursery staff of which 60% identify as First Nations. Strategic priorities articulated include export market development (showcase at Food & Hospitality Asia Singapore in April 2026), participation in the ZNE-Ag CRC for agricultural decarbonization, and vertical integration of bush food supply chains from native propagation through to branded retail products.
Noongar Land Enterprise firmographics
Firmographics- Name
- Noongar Land Enterprise
- Legal name
- Noongar Land Enterprise Group Incorporated
- Website
- https://noongarlandenterprise.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Noongar Land Enterprise is an Aboriginal-led, not-for-profit grower group operating native tree nurseries, premium honey, and wattle seed enterprises in Western Australia, serving government agencies and food retail via channel partnerships.
- Ownership category
- akta.pro rank
Noongar Land Enterprise industry classification
Industry- Product category
- Indigenous Agriculture and Land Restoration Services
- NAICS
- Farm Management Services (115116), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Succession, Governance & Ownership Transition Advisory (AFACAJAO)
- akta.pro secondary industries
- Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF), Herbicide & Integrated Vegetation Management (IVM) (EUADAOAC)
Keywords
Where Noongar Land Enterprise is headquartered
LocationHeadquarters
- HQ city
- Cranbrook
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Noongar Land Enterprise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Native Seedling and Tree Sales: Boola Boornap nursery sells native seedlings, tube stock, and potted plants for land restoration, carbon farming, and landscaping projects. Production capacity of 1.5 million seedlings annually.
- Fee-for-Service Land Care: Land restoration and management services delivered by NLE's central team and member organisations, including seed collection, planting, cultural burning, weed control, and fire mitigation.
- Bush Food Products: Development and sale of bush food products including wattle seed and honey. Ngooka Honey is sold through Dirty Clean Food. Online store planned.
- Carbon and Biodiversity Projects: Native plant supply and advisory services for carbon and biodiversity project developers. Support for Australian Carbon Credit Unit (ACCU) Scheme projects.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Noongar Land Enterprise product offering
Product offeringCore offering
Noongar Land Enterprise (NLE) is a 100% First Nations-owned and led not-for-profit grower group that operates a flagship 1.5 million capacity native seedling nursery (Boola Boornap) and produces premium bush food products including Ngooka Honey and food-grade wattle seed. It also delivers fee-for-service land restoration, carbon farming advisory, cultural burning, weed control, seed collection, and fire mitigation services to landholders, project developers, and government agencies across Noongar Boodja (Western Australia).
Product overview
NLE operates as a First Nations land-based enterprise organization offering a portfolio of products and services focused on land restoration, sustainable agriculture, and bush food production. The core products include Boola Boornap Native Tree Farm (1.5 million seedling capacity nursery), Ngooka Honey (premium native honey), and Wattle Seed Products (food-grade bush food). Services span land conservation and restoration, First Nations primary production (bush foods), regenerative agriculture, natural capital building, and agri-cultural tourism.
Differentiator
Problem solved
Functional benefit
Brands
- Boola Boornap: NLE's flagship native tree farm and nursery enterprise, meaning 'Place of Many Trees'. Located near Northam, it supplies Noongar native seedlings, tubestock and pots for land restoration, revegetation, carbon farming, and landscaping projects. Has capacity to grow 1.5 million Noongar native seedlings each year with more than 150 different species propagated.
- Ngooka Honey
- Maaman Marra Boodjar
Products and services
- Boola Boornap Native Tree Farm Boola Boornap ('Place of Many Trees') is NLE's flagship native tree farm and nursery enterprise near Northam, WA, producing 1.5 million Noongar native seedlings, tubestock, and potted plants annually across 150+ species. It supplies landholders, organisations, and government agencies for land restoration, revegetation, carbon farming, biodiversity projects, and landscaping.
- Ngooka Honey Premium honey produced from Noongar native plants, with research-confirmed antimicrobial and health properties equal to or greater than manuka honey. Sold domestically through Dirty Clean Food and being developed for export to EU and Singapore markets. Targeted at food industry buyers, chefs, distributors, and retail consumers seeking premium Indigenous bush food products.
- Wattle Seed Products Food-grade wattle seed products produced in raw, roasted, and roasted-and-ground varieties. NLE was the first Noongar organisation to produce food-grade wattle seed in commercial quantities through the Avondale Park Wattle Seed Enterprise. Targeted at food industry buyers, chefs, and distributors in domestic and export markets including Singapore.
- Land Restoration and Care Services Fee-for-service land restoration, cultural burning, weed control, seed collection, and fire mitigation services delivered by NLE's central team and member organisations. Provided to landholders, organisations, and government agencies (including Main Roads WA maintenance contracts and DBCA/NIAA Aboriginal Ranger Programs) across Western Australia.
- Carbon and Biodiversity Project Advisory Services Advisory and native plant supply services supporting carbon farming project developers and landholders. Delivered 23 carbon farming plans for WA landholders through the Carbon for Farmers Voucher Program and supports Australian Carbon Credit Unit (ACCU) Scheme projects and biodiversity credit generation.
Quantifiable outcome
- Boola Boornap employs 30+ staff, 60% First Nations
- +2 more outcomes
Companies that use Noongar Land Enterprise
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
Noongar Land Enterprise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noongar Land Enterprise partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Food Innovation Australia Limited (FIAL)coreLed the Yoordaninj-bah national project (2019-2022) to grow bush food industry with Aboriginal participation, including national feasibility study, cultural protocols, and business case for Bush Food Incubation Hub.
- Department of Primary Industries and Regional Development (DPIRD)coreMultiple partnerships including Carbon for Farmers Voucher Program, Native Seeds and Nursery Development Grant, RED Grant administration, and Export Readiness Pilot co-funding ($1.58M).
- CommonlandmajorPhilanthropic partner from Netherlands supporting Boola Boornap purchase; ongoing collaboration on bush food and beverage product development and market opportunities.
- Dirty Clean FoodmajorPrimary retail channel for Ngooka Honey sales; partner in Regenerative Farmer Tree Project supplying 60,000+ seedlings; collaboration on bush food market development.
- Wide Open AgricultureminorPartner supporting bush food and beverage product development and market opportunities domestically and overseas.
- Mulloon InstitutemajorCollaboration on landscape restoration initiatives for NLE members; joint work with Clint Hansen on landscape restoration projects.
- AureconminorPro bono support partnership for Noongar enterprises delivering consulting and advisory services.
- Hort InnovationminorPartner in Australian-Grown Innovation program driving innovation in horticulture, helping growers turn ideas into commercially viable products.
- StartupbootcampminorPartner in Australian-Grown Innovation program designed to help growers and supply chain participants turn ideas into commercially viable products and services.
- Cluster ConnectcoreNLE serves as WA cluster lead for national agrifood growth initiative, part of Industry Growth Program. Connects WA businesses with national ecosystem of knowledge and support.
- Cooperative Research Centre for Honey Bee ProductminorResearch partnership confirming Ngooka Honey's antimicrobial and health properties equal to or greater than manuka honey.
- Zero Net Emissions from Agriculture CRCmajorNLE is one of three Indigenous organisations partnering in Australia's largest CRC ($300M funding) to transition Australian agriculture to net zero emissions by 2040.
- National Trust of Western AustraliaminorPartner in NIAA Indigenous Ranger Program delivery.
- Curtin UniversityminorResearch partner in Noongar Native Grasses Trial collaborating on combining cultural stewardship with scientific research.
- Native Seed Technology Innovation HubminorResearch partner in Noongar Native Grasses Trial for land restoration approaches.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Noongar Land Enterprise competitors and assessment
Company assessmentDirect peers
- Greening Australia: Australia's largest environmental restoration organisation, running large-scale native planting, revegetation, and carbon projects. Comparable to NLE's Boola Boornap nursery operations and land restoration services, with significant overlap in customer base (landholders, government) and capability profile.
- Wide Open Agriculture: ASX-listed regenerative agriculture company and an existing NLE partner. Comparable as an Australian-listed entity commercialising regenerative and native food products domestically and overseas, sharing the focus on premium sustainable supply chains.
- Aboriginal Resource and Development Services (ARDS): Aboriginal-controlled organisation supporting community development, land management, and economic participation in the Northern Territory. Comparable to NLE's role as a multi-purpose Aboriginal-led enterprise platform delivering services across land, training, and enterprise development.
- Aboriginal Carbon Foundation: An Aboriginal-led organisation supporting First Nations participation in carbon farming and climate markets. Directly comparable to NLE's carbon farming advisory work under the ACCU scheme and shares the model of Indigenous-led climate and land stewardship enterprise.
- Tasmanian Aboriginal Centre: Peak Aboriginal community organisation in Tasmania with operational land management, ranger, and cultural heritage programs. Comparable to NLE as a First Nations-led coordinating body delivering land-based services and enterprises on Country.
- Cape York Land Council: Major Aboriginal land management and advocacy body in Far North Queensland. Comparable to NLE in representing First Nations landholder interests, coordinating land-based enterprises, and engaging with government on natural resource management.
- Australian Native Food & Botanicals (ANFAB): Australia's peak industry body for native food and botanical products. Highly comparable to NLE in championing commercial development of native Australian plant-based products across food, beverage, and wellness categories, and in providing a coordination platform for Indigenous and non-Indigenous producers.
- Outback Ecology: Australian ecological restoration and environmental services firm. Comparable to NLE in delivering native revegetation, seed collection, and land management services to landholders, government, and developers, though not Indigenous-led.
Regional players
- Carbon Growth Partners: Australian carbon project developer and advisory firm operating across the ACCU and voluntary carbon markets. Comparable to NLE's carbon farming advisory stream and demand for native seedling supply, though operating as a commercial entity rather than Indigenous-led.
Emerging players
- Kanyini Wildlife Services: Indigenous-led wildlife and land management services provider operating in South Australia. Comparable to NLE as a First Nations-led organisation delivering landscape management, ranger services, and cultural land care on Country.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Noongar Land Enterprise social profiles
Digital presenceNoongar Land Enterprise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noongar Land Enterprise leadership team
Management profileNumber of profiles
Profiles3 records
Noongar Land Enterprise subsidiaries and ownership
Company hierarchySubsidiaries2 records
Noongar Land Enterprise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noongar Land Enterprise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noongar Land Enterprise
What does Noongar Land Enterprise do?
Noongar Land Enterprise (NLE) is a 100% First Nations-owned and led not-for-profit grower group that operates a flagship 1.5 million capacity native seedling nursery (Boola Boornap) and produces premium bush food products including Ngooka Honey and food-grade wattle seed. It also delivers fee-for-service land restoration, carbon farming advisory, cultural burning, weed control, seed collection, and fire mitigation services to landholders, project developers, and government agencies across Noongar Boodja (Western Australia).
Is Noongar Land Enterprise a public or private company?
Noongar Land Enterprise is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Noongar Land Enterprise founded?
Noongar Land Enterprise was founded in 2020. It employs 1 to 10 people.
Where is Noongar Land Enterprise based?
Noongar Land Enterprise is headquartered in Cranbrook, Australia, in the Oceania region.
How does Noongar Land Enterprise make money?
Four revenue lines are on record. Native Seedling and Tree Sales are the primary driver. The others are fee-for-Service Land Care, bush Food Products and carbon and Biodiversity Projects.
Who are Noongar Land Enterprise's main competitors?
Direct peers on record are Greening Australia, Wide Open Agriculture, Aboriginal Resource and Development Services (ARDS), Aboriginal Carbon Foundation, Tasmanian Aboriginal Centre, Cape York Land Council, Australian Native Food & Botanicals (ANFAB) and Outback Ecology. Carbon Growth Partners is listed as a regional player. Kanyini Wildlife Services is listed as an emerging player.
Does Noongar Land Enterprise have an API?
No public API is recorded for Noongar Land Enterprise.
What industry is Noongar Land Enterprise in?
Noongar Land Enterprise's product category is Indigenous Agriculture and Land Restoration Services. Its primary akta.pro industry code is AFACAJAO, Succession, Governance & Ownership Transition Advisory, with a secondary code of AFACAAAF, Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep). Its NAICS code is 115116 and its SIC code is 700.