BELFOR

What BELFOR does

BELFOR is the world's largest property restoration and disaster recovery company, founded in 1946 as Quality Awning & Construction in Michigan and rebranded under the BELFOR name in 1998. Headquartered in Birmingham, Michigan, and 100% management-owned since the 2007 buyout from Haniel Group, the company operates across 34+ countries through 300+ offices with 14,000+ employees. It serves residential, commercial, industrial, governmental, and institutional clients with emergency response and restoration for water, fire, storm, and mold damage, alongside environmental remediation, contents restoration, document and media recovery, electronics restoration, and equipment/machinery repair. BELFOR also operates the BELFOR Franchise Group, a portfolio of 14 service-based franchise brands spanning cleaning, restoration, and renovation services.

The company's service platform is built on proprietary physical technologies including the BELFOR 360° DamageScan for damage assessment, DRYsmart drying systems, drone-based remote inspection, Soot Removal Film (SRF) for fire damage cleanup, mobile electronics restoration trailers, and Quicktest Corrosion (QCT) testing. It distributes through company-owned direct field sales targeting enterprise accounts (notably insurance carriers via the RED ALERT Priority Response Program and National Insurance Repair Programs), direct-to-consumer outreach via a 24/7 hotline and mobile app, and the BELFOR Franchise Group channel. Revenue is generated on a project-by-project, quote-based professional services model with five primary streams: core restoration services, general contracting and reconstruction, specialty restoration, environmental services, and franchise operations.

BELFOR retained the No. 1 ranking in the 2025 Top 500 Insurance Restoration report with $2.49 billion in 2024 gross remodeling sales across 318,882 jobs, under the leadership of CEO Sheldon Yellen (joined 1984). The company is actively expanding specialty verticals such as semiconductor equipment decontamination, marine and offshore restoration, and wind energy, while pursuing acquisition-led geographic expansion in Europe and continued operational consolidation in North America.

Name

BELFOR

Legal name

BELFOR Holdings Inc.

Website

https://belfor.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

BELFOR is the world's largest disaster restoration and property recovery company, serving residential, commercial, industrial, and institutional clients across 34+ countries through 300+ offices and 14,000+ employees, with $2.49 billion in 2024 sales.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (562910), Waste Management and Remediation Services (562), Remediation and Other Waste Management Services (5629)

SIC

Services-Miscellaneous Repair Services (7600), Hazardous Waste Management (4955)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Environmental Disaster Response & Debris Management (Floods, Hurricanes, Wildfires) (EUAIAMAF)

Keywords

• Disaster restoration services
• Property damage recovery
• Water damage repair
• Fire damage restoration
• Mold remediation services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Restoration Services: Core revenue from disaster restoration services including water damage repair, fire damage restoration, storm damage recovery, and mold remediation for residential and commercial properties
2. General Contracting & Reconstruction: Full-service reconstruction and rebuilding services following disaster damage, providing turnkey solutions from initial response through complete restoration
3. Specialty Restoration Services: Specialized services including contents restoration, document and media recovery, electronics restoration, equipment and machinery repair, ultrasonic cleaning, and semiconductor equipment decontamination
4. Environmental Services: Environmental remediation services including asbestos and lead paint abatement, biohazard cleaning, and industrial cleaning services
5. Franchise Operations: Revenue from BELFOR Franchise Group which includes 14 franchise brands operating across residential and commercial cleaning, restoration, and renovation services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BELFOR is the world's largest disaster recovery and property restoration company, providing 24/7 emergency response and full-service restoration for water, fire, storm, and mold damage to residential, commercial, and industrial properties. The company delivers turnkey solutions spanning emergency mitigation, contents restoration, document and electronics recovery, equipment and machinery rebuild, environmental remediation, and complete reconstruction, supported by a network of 300+ offices across 34+ countries and proprietary technologies such as DRYsmart drying, 360° DamageScan, drone inspection, and Soot Removal Film (SRF).

Product overview

BELFOR offers a comprehensive property restoration platform providing disaster recovery services across residential and commercial sectors. The core offering is BELFOR Property Restoration, which delivers turnkey solutions for water damage, fire damage, storm damage, and mold remediation through a network of over 300 offices worldwide. The company provides specialized service modules including Contents Restoration, Document & Media Recovery, Electronics Restoration, Equipment & Machinery Repair, Environmental Services, Air Duct Cleaning, Ultrasonic Cleaning, Commercial Disinfection, Marine & Offshore Restoration, Semiconductor Equipment Decontamination, and Industrial Shrink Wrap. Enterprise clients access the RED ALERT Priority Response Program for pre-arranged emergency protocols. The BELFOR Franchise Group operates 14 franchise brands covering cleaning, restoration, and renovation services. Technology offerings include the BELFOR 360 DamageScan, BELFOR Drones for aerial inspections, DRYsmart drying technology, Soot Removal Film (SRF), and mobile electronics restoration equipment. The BELFOR App provides customer access to 24/7 emergency assistance.

Differentiator

Problem solved

Functional benefit

Brands

• BELFOR Franchise Group (BFG): The world's largest residential and commercial services franchise group comprising 14 service-based franchises: 1-800-BOARDUP, 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry Upholstery Cleaning, COOL-BINZ, DUCTZ International, HOODZ International, JUNKCO+, N-Hance Wood Refinishing, The Patch Boys, redbox+ Dumpsters, Safer Home Services, WINMAR, and Z PLUMBERZ.
• DUCTZ International
• RED ALERT
• Velocity 80
• Hearts of Heroes

Products and services

• BELFOR Property Restoration

Quantifiable outcome

• 318,882 restoration jobs completed in 2024
• +2 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Fubon InsurancecoreStrategic or Co-development Partner · 1 January 2014Partnership alliance agreement between BELFOR Asia and Fubon Insurance, Taiwan's leading insurance company. With its technical centres and human resource talent pools, the Taiwan market has played an important part in the expansion and success of BELFOR Asia.
• BELFOR Franchise Group BrandscoreOthersBELFOR Franchise Group (BFG) is comprised of 14 service-based franchises for home and commercial cleaning, restoration, and renovation: 1-800-BOARDUP, 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry Upholstery Cleaning, COOL-BINZ, DUCTZ International, HOODZ International, JUNKCO+, N-Hance Wood Refinishing, The Patch Boys, redbox+ Dumpsters, Safer Home Services, WINMAR, and Z PLUMBERZ.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BMS CAT: BMS CAT is a national fire and water restoration firm offering contents restoration, electronics restoration, and reconstruction — directly comparable to BELFOR's specialty service modules and large-loss focus.
• Paul Davis Restoration: Paul Davis is a franchise network offering property damage restoration, reconstruction, and contents services to residential and commercial clients, directly overlapping with BELFOR's core offering and insurance-referral model.
• Cotton Global Disaster Solutions: Cotton Global provides worldwide commercial restoration and disaster recovery, including large-loss response, contents restoration, and reconstruction — comparable to BELFOR in scope, enterprise focus, and international service capability.
• PuroClean: PuroClean is a franchise-based property damage restoration company serving residential and commercial clients with water, fire, mold, and biohazard services — competing head-to-head with BELFOR and its franchise brands for insurance and direct customer work.
• Servpro Industries: Servpro is a privately held, franchise-based disaster restoration company providing water, fire, mold, and storm damage cleanup — the closest direct competitor to BELFOR with an overlapping service menu and similar insurance-channel GTM.
• ServiceMaster Restore: ServiceMaster Restore is the disaster restoration division of ServiceMaster providing water, fire, and smoke damage restoration through a franchise network — a long-standing direct competitor to BELFOR in the same customer segments.

Broad incumbents

• CoreLogic (ICE): CoreLogic (now part of ICE) is a property data and analytics platform widely used by insurers to route and manage restoration claims — adjacent incumbents that influence BELFOR's lead flow and pricing through carrier-side technology and preferred-vendor programs.
• Verisk Property Estimating Solutions: Verisk's ClaimSearch and property estimating solutions are core infrastructure used by insurance carriers to scope restoration work — a broader incumbent whose pricing software and adjuster tools set baseline economics for restoration contractors including BELFOR.

Emerging players

• Donan Engineering: Donan provides forensic engineering, fire investigation, and property restoration services for the insurance industry — partial overlap with BELFOR's contents, environmental, and equipment restoration business, particularly in cause-of-loss and large-loss investigations.

Others

• J.S. Held LLC: J.S. Held is a global consulting firm providing environmental, construction, and restoration advisory services to insurers and large-loss clients — an enabling ecosystem participant that often partners or competes with BELFOR on complex large-loss engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BELFORGroup
• LinkedInlinkedin.com/company/belfor-property-restoration
• Instagraminstagram.com/belforgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BELFOR