What Apteka Melissa does

Apteka Melissa, operating commercially as Melisa.pl, is a Polish direct-to-consumer online pharmacy and health-and-beauty e-commerce platform. The legal entity is Melisa.pl Sp. z o. o. Sp. k., a Polish limited partnership headquartered in Warsaw (with firmographic registration in Lodz), employing 51-100 people. The platform sells OTC medicines, dietary supplements, dermocosmetics, medical devices, medical nutrition, intimate-health products, baby and child-care items, and pregnancy/maternity products, and also lists prescription ('Na receptę') products. The catalog is organized as a deep body-system and condition taxonomy (cardiovascular, hormonal, dermatology, etc.) and is supplemented with branded 'Strefa Marek' storefronts for CeraVe, Bepanthen, Voltaren, Panawit, Magne B6, Essentiale, No-Spa, Aspirin, Dicoflor, Pharmovit, Nature Pharm, and Biotic Biome, plus a discounted 'Krótkie daty' (short-dated) section and a 'Poradnik' educational content section. The business model is one-time retail product sales through the proprietary melisa.pl storefront; revenue is generated per order with no subscription, SaaS, or marketplace-take-rate disclosed. Fulfillment is delivered via partnership with ORLEN PACZKA at 5.99 PLN per parcel, with free delivery for logged-in customers on orders over 199 PLN and a personal pickup option. Customer acquisition relies on SEO across the condition taxonomy, an email newsletter, and organic social presence on Facebook (TwojaMelissa) and Instagram (twoja_melisa.pl). There is no disclosed AI/ML capability, no proprietary technology stack, no patents, no funding rounds, no M&A activity, and no leadership team information in the source material.

Name

Apteka Melissa

Legal name

Melisa.pl Sp. z o. o. Sp. k.

Website

https://apteka-melissa.pl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Apteka Melissa (Melisa.pl) is a Polish direct-to-consumer online pharmacy selling OTC medicines, dietary supplements, dermocosmetics, medical devices, and baby, maternity, and intimate-health products to Polish consumers via its melisa.pl storefront and ORLEN PACZKA delivery.

Ownership category

akta.pro rank

Product category

Online Pharmacy / Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy
• OTC medications
• Dietary supplements
• Medical devices
• Dermocosmetics

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - OTC Medications and Supplements: One-time transaction revenue from sale of over-the-counter medications, dietary supplements, and health products through the online e-commerce platform.
2. Product Sales - Dermocosmetics: Revenue from sales of dermocosmetics and skincare products for various skin types including sensitive, acne-prone, and atopic skin.
3. Product Sales - Medical Devices: Revenue from sales of medical equipment including thermometers, blood pressure monitors, inhalers, and diagnostic tests.
4. Product Sales - Baby and Child Care: Revenue from sales of children's products including formula, diapers, hygiene products, and pediatric medical supplies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apteka Melissa (Melisa.pl) is a Polish online pharmacy that sells over-the-counter medications, dietary supplements, dermocosmetics, medical devices, and specialized health and wellness products through its e-commerce platform. The company offers home delivery via ORLEN PACZKA and personal pickup, supported by a content advice section (Poradnik) and curated brand zones.

Product overview

Melisa.pl is a Polish online pharmacy and health/beauty e-commerce platform offering a unified marketplace for OTC medicines, dietary supplements, dermocosmetics, medical devices, medical nutrition, and products for children and pregnant women. The platform functions as an aggregator featuring multiple brand stores (Strefa Marek) including Panawit, CeraVe, Bepanthen, Magne B6, Essentiale, No-Spa, Aspirin, Dicoflor, Pharmovit, Nature Pharm, and Biotic Biome. The core offering includes general product categories (OTC, supplements, dermocosmetics, medical devices) while brand-specific pages provide curated selections of branded products. The site also features a short-dated products section (Krótkie daty), gift sets, cosmetic samples, and home delivery with ORLEN Paczka integration.

Differentiator

Problem solved

Functional benefit

Products and services

• OTC Medicines Over-the-counter medications including pain relievers, cold and flu preparations, digestive aids, and allergy medications for general Polish consumers managing common everyday health needs.
• Dietary Supplements Vitamins, minerals, collagen, omega oils, coenzyme Q10, electrolytes, antioxidants, and ginseng preparations sold to consumers seeking nutritional support.
• Dermocosmetics Facial, body, and hair care products including creams, serums, masks, oils, cleansers, tonics, and peels targeting various skin types and dermatological conditions.
• Medical Nutrition Specialized nutritional products for children, adults, and seniors including infant formulas and diabetic supplies for patients with specific dietary medical needs.
• Children's Products Child health products including vitamins, immunity boosters, diapers, feeding accessories, and baby care cosmetics for parents of infants and young children.
• Pregnancy and Maternity Products Products for pregnant women including prenatal vitamins, pregnancy planning tests, breastfeeding accessories, and maternity underwear for expectant and nursing mothers.
• Intimate Health Products Products supporting intimate health and sexuality including lubricants, contraceptives, and treatments for intimate infections, shipped with discreet packaging.
• Medical Devices Medical equipment including inhalators, thermometers, blood pressure monitors, and diagnostic tests for home health monitoring.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ORLEN PACZKAminorChannel Partner/ Reseller/ DistributorDelivery partnership with ORLEN PACZKA for shipping orders to customers across Poland. Provides affordable delivery option at 5.99 PLN per parcel.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rossmann (rossmann.pl): Rossmann is a major Polish drugstore chain with a robust online shop selling OTC, supplements, baby, and dermocosmetics; overlaps directly with Melisa's assortment and benefits from one of the densest store-and-pickup networks in Poland.
• iApteka (iapteka.pl): iApteka is a Polish online pharmacy with a comparable OTC, supplement, and dermocosmetic assortment and home-delivery model; a direct peer for Polish-only online pharmacy benchmarking.
• Hebe (hebe.pl): Hebe is a Polish drugstore chain operating both physical stores and a growing online channel focused on beauty, dermocosmetics, and health; a direct comparable for Melisa's dermocosmetics-led audience and Polish-only scope.
• Cefarm24 (cefarm24.pl): Cefarm24 is a Polish online pharmacy selling OTC, supplements, and parapharmaceuticals with home delivery; a smaller but directly comparable D2C online pharmacy competing for the same Polish health-shopper wallet.
• Super-Pharm (superpharm.pl): Super-Pharm runs a Polish drugstore and online store covering OTC, supplements, and dermocosmetics; comparable breadth of beauty-and-health mix with store-based pickup, competing for the same dermocosmetic-led shopper.
• DOZ (DOZ.pl): DOZ operates Poland's largest pharmacy chain with a parallel online storefront selling OTC, supplements, dermocosmetics, and medical devices — directly comparable assortment and audience to Melisa, with significantly larger physical network and brand spend.
• Gemini Polska (Gemini.pl): Gemini is a national Polish pharmacy chain with a strong e-commerce arm carrying OTC, Rx, supplements, and cosmetics; competes head-to-head with Melisa for Polish online pharmacy shoppers and shares the same delivery/pickup model.

Emerging players

• DocMorris (docmorris.com): DocMorris is a major European online pharmacy serving multiple EU markets with OTC, Rx, and parapharmaceuticals; provides an analogue for cross-border online pharmacy growth and regulatory navigation that a Polish-only operator like Melisa would need to scale.
• Shop Apotheke Europe (shop-apotheke.com): Shop Apotheke is a leading European online pharmacy that has expanded across multiple EU markets including Poland-adjacent countries; a useful peer for the European online-pharmacy playbook and scale economics Melisa could pursue as it expands.

Broad incumbents

• Allegro (allegro.pl): Allegro is Poland's dominant general marketplace and carries OTC, supplements, and dermocosmetics from many of the same brands Melisa stocks; it competes primarily on discovery and price rather than pharmacy expertise but is the largest traffic funnel in Polish online retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TwojaMelissa
• Instagraminstagram.com/twoja_melisa.pl
• Xx.com/pl_apteka
• LinkedInlinkedin.com/company/apteka-melissa.pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apteka Melissa