What DOZ.PL does

DOZ.PL sp. z o.o. operates the leading Polish online pharmacy marketplace at doz.pl, selling prescription and OTC medications, dietary supplements, cosmetics, medical devices, baby care, sports nutrition, and newly introduced pet and household-wellness products across approximately 32,000 SKUs in more than 80 categories. The platform is anchored on a hybrid distribution model: customers order through the doz.pl website or the native iOS/Android mobile application, then either receive home delivery via third-party logistics providers (InPost, DHL, GLS) or pick up same-day at one of 1,300 partner DOZ pharmacies across Poland with pharmacist verification on the medication cabinet. A 24/7 pharmacist hotline (800 110 110) and an editorial health knowledge portal (Czytelnia) providing a drug and herb encyclopedia supplement the marketplace with pharmacist-staffed services and SEO-driven content.

Underlying the storefront is a standard e-commerce platform integrated with payments (Przelewy24, BLIK) and analytics/marketing tooling (SalesManago, Synerise, Google Analytics, Microsoft Clarity, Hotjar, Meta Pixel, Microsoft Ads, Tradedoubler, TikTok Ads, Ceneo). The mobile app introduces differentiated engagement features, including a Pill Reminder, QR-code pharmacy pickup, a pharmacy locator with real-time availability and a pharmacist chat channel, and is reported at a 4.9 store rating. Prescription fulfillment, including NFZ (Polish National Health Fund) reimbursed orders, is routed through the Medeor (Apteka Aptelia) ship-from pharmacy in Łódź, while general marketplace logistics are handled by the affiliated seller DOZ.SA Direct.

The business model is transactional e-commerce with marketplace take-rate economics across third-party SKUs and merchant-of-record economics on 17 owned private-label sub-brands (DOZ Med, DOZ PRODUCT, DOZ Daily, DOZ Market, ALE Active Life Energy, BOTAME, ENILOME, ENTERIS, INTENO, KICKFLY, ORTENIKA, PIKABU, PLAN BY DOZ, PURETIQA, SALVITIS, SKINIMAL D, ZIELNIK DOZ) spanning supplements, dermocosmetics, incontinence care, sports nutrition, herbal products and medical devices. Pricing is pay-as-you-go with no disclosed subscription or membership; free delivery and pharmacy-pickup minimum order (25 PLN) are the only documented pricing levers, and marketing is digital-first across content, email, mobile app engagement, paid social and affiliate channels. The customer base spans health-conscious consumers, parents of infants, chronic-condition patients, beauty and personal-care shoppers and sports/fitness enthusiasts, all served within Poland.

Name

DOZ.PL

Legal name

DOZ.PL sp. z o.o.

Website

https://doz.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

DOZ.PL is a Polish online pharmacy marketplace selling medicines, dietary supplements, cosmetics, and medical devices through a digital storefront integrated with 1,300 partner pharmacy pickup locations and a mobile app serving 4 million registered users.

Ownership category

akta.pro rank

Product category

Online Pharmacy Marketplace

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Online pharmacy
• Pharmaceutical ecommerce
• Health products marketplace
• Dietary supplements retail
• Consumer health marketplace

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from sales of medications, dietary supplements, cosmetics, medical equipment, baby care products, pet products, and health food through the doz.pl e-commerce platform. Transaction-based model with product margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DOZ.PL operates an online pharmacy marketplace that sells prescription medications, OTC drugs, dietary supplements, cosmetics, medical devices, baby care, and pet health products through the doz.pl e-commerce platform and mobile apps. The platform integrates with a network of 1,300 partner DOZ pharmacies in Poland, enabling home delivery, in-pharmacy pickup, pharmacist consultations, and drug interaction verification services for individual consumers.

Product overview

DOZ.PL operates as a comprehensive online pharmacy marketplace and health platform in Poland, connecting users with over 1,300 partner pharmacies offering approximately 32,000 products across 80 categories. The platform architecture consists of the core DOZ.PL web marketplace and mobile application, supported by 17 private-label sub-brands (DOZ Med, DOZ PRODUCT, DOZ Daily, DOZ Market, ALE, BOTAME, ENILOME, ENTERIS, INTENO, KICKFLY, ORTENIKA, PIKABU, PLAN BY DOZ, PURETIQA, SALVITIS, SKINIMAL D, ZIELNIK DOZ) covering supplements, medical devices, cosmetics, incontinence care, sports nutrition, and herbal products. The ecosystem includes the DOZ.pl mobile app (iOS/Android) with Pill Reminder and pharmacy locator features, a 24/7 pharmaceutical consultation hotline, and a health knowledge portal. The company also provides home delivery through logistics partners (InPost, DHL, GLS) and in-pharmacy pickup options.

Differentiator

Problem solved

Functional benefit

Brands

• DOZ Med: Medical devices and healthcare products brand including wound care, diagnostic tests, and medical equipment
• DOZ PRODUCT
• DOZ Daily
• BOTAME
• ALE Active Life Energy
• ENILOME
• ENTERIS
• INTENO
• KICKFLY
• ORTENIKA
• PIKABU
• PLAN BY DOZ
• PURETIQA
• SALVITIS
• SKINIMAL D
• ZIELNIK DOZ

Products and services

• DOZ.PL Online Pharmacy Marketplace Core e-commerce platform at doz.pl enabling prescription medication ordering, OTC product purchases, and pharmacy reservation services across 1,300 partner pharmacies in Poland with over 32,000 products across 80 categories.
• DOZ.pl Mobile Application Native mobile app for iOS and Android providing medication reminders (Pill Reminder), pharmacy locator, online ordering, order tracking, QR code pickup at pharmacies, and pharmacist-verified medication interaction checking.
• Pharmaceutical Consultation Hotline 24/7 free helpline (800 110 110) staffed by pharmacists providing medication advice, drug interaction verification, and health guidance to consumers.
• Pharmacy Locator Service Directory of over 1,300 partner pharmacies nationwide with real-time product availability checking and in-store pickup reservation for online orders.
• Health Knowledge Portal (Czytelnia) Editorial health content platform providing articles, drug encyclopedia, herbal encyclopedia, and health guides written by healthcare professionals.
• DOZ Med Private label brand offering medical devices, wound care products, diagnostic tools (blood pressure monitors, pulse oximeters, thermometers), respiratory equipment (inhalators), and first aid supplies.
• DOZ PRODUCT Private label supplement, medical device, and cosmetics brand including vitamins, minerals, probiotics, wound dressings, and hygiene products.
• ALE Active Life Energy Sports nutrition brand offering energy gels, protein bars, protein supplements, and electrolyte drinks for athletes and active individuals.
• INTENO Incontinence care products including adult diapers, absorbent pads, and urological inserts.
• SALVITIS Collagen and joint health supplements including liquid collagen shots for skin, hair, nails, and cartilage support.
• PIKABU Infant and child cosmetics and care products including skincare, bathing products, and diapers.

Quantifiable outcome

• 4 million registered users on platform
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered core.

• InPostcoreChannel Partner/ Reseller/ DistributorInPost provides parcel delivery services for DOZ.pl orders. Free delivery promotions are available via the mobile app for InPost locker and courier deliveries.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL provides courier delivery services for DOZ.pl product orders to customer addresses.
• GLScoreChannel Partner/ Reseller/ DistributorGLS provides parcel delivery services for DOZ.pl orders to customer addresses.
• DOZ Apteki (DOZ Pharmacies)coreChannel Partner/ Reseller/ DistributorNetwork of 1,300 DOZ pharmacies serving as pickup points for online orders. Pharmacies also provide pharmacist verification services for customer medication cabinets.
• Przelewy24coreChannel Partner/ Reseller/ DistributorPayment processing partner for online transactions on DOZ.pl platform.
• BLIKcoreChannel Partner/ Reseller/ DistributorMobile payment solution available as payment method for DOZ.pl orders.
• Medeor (Apteka wysyłkowa)coreStrategic or Co-development PartnerShip-from pharmacy (Apteka Aptelia) located at ul. Maratońska 67C, Łódź, handles prescription medication and specialized pharmaceutical product shipments.
• DOZ.SA DirectcoreStrategic or Co-development PartnerShip-from seller entity handling logistics and order fulfillment for DOZ.pl marketplace.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Allegro: Poland's dominant e-commerce marketplace expanding into pharmacy and health categories — competes with DOZ.PL for online health/OTC shoppers and merchant relationships in Poland.
• Rossmann: Mass-market Polish and European drugstore chain with an extensive private-label portfolio in personal care, health and household — directly competing with DOZ.PL in OTC, supplements, cosmetics, and personal care.
• Super-Pharm: Polish health-and-beauty retail chain with pharmacy operations across multiple formats — overlapping DOZ.PL's pharmacy, OTC, beauty, and supplement offerings.
• Dr.Max (PHOENIX Group): One of the largest pharmacy chains in Central Europe (Czech, Slovak, Polish, Italian footprint), combining physical retail with growing e-commerce — comparable to DOZ.PL's omnichannel strategy and broad pharmacy/OTC assortment.

Direct peers

• Gemini Polska: Polish nationwide pharmacy chain with growing online operations — competes directly with DOZ.PL for online prescription and OTC fulfillment and in-pharmacy pickup in local markets.
• DocMorris: Major European online pharmacy focused on prescription and OTC medicines delivered directly to consumers — closely comparable to DOZ.PL in pure-play online pharmacy positioning and recurring medication commerce.
• Shop Apotheke Europe: Leading European online pharmacy with a marketplace model covering prescription, OTC and health/beauty categories via web, mobile app, and home delivery — directly comparable to DOZ.PL in product mix, fulfillment, and D2C customer base.

Regional players

• Hebe: Polish beauty-and-health retail chain owned by Jeronimo Martins with growing e-commerce — overlapping with DOZ.PL in cosmetics, supplements, and personal-care categories within Poland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pl_doz
• Facebookfacebook.com/dozpl
• LinkedInlinkedin.com/company/doz-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOZ.PL