Hotel Mulia Senayan

What Hotel Mulia Senayan does

Hotel Mulia Senayan is a 40-storey luxury hotel opened in 1997 in Jakarta's Senayan business and diplomatic district, operated under PT. Mulia Intan Lestari. It is part of the Mulia Hotels group, which also operates three properties in Bali's Nusa Dua (The Mulia, Mulia Resort, and Mulia Villas). The property serves luxury leisure and business travelers, corporate MICE clients, wedding couples, and high-profile state and diplomatic functions, functioning as both accommodation and event venue.

The hotel's core offerings span rooms and butler-serviced suites, eight or more food and beverage venues per property, MICE facilities anchored by a 2,500 sqm Grand Ballroom with capacity for approximately 4,000 guests, spa and wellness services, and the Mulia Privilege loyalty program. Underlying technology includes a SynXis booking engine, an OKKAMI-powered mobile application with biometric access, an AI concierge and chatbot platform supporting pre-stay, in-stay, and post-stay messaging, AI-driven profiling for personalized room and offer recommendations, and a multi-language website (English, Japanese, Korean, Chinese, Russian, German). Distribution infrastructure covers GDS connectivity (Amadeus, Sabre, Travelport, Dhisco) and payment integrations including WeChat Pay and Alipay, alongside direct channels (website, mobile app, WhatsApp) and OTAs (Expedia, Booking.com, Agoda).

The business model is built on luxury hospitality revenue mechanics: room and suite sales, F&B, MICE bookings, wedding packages, and ancillary services (spa, dining). Pricing is denominated in Indonesian Rupiah with a 10% service charge and applicable government taxes, plus an IDR 2 million incidental deposit per night. Distribution is intentionally multi-channel, balancing direct booking economics with global GDS and OTA reach, and recent payment-rail expansion targets Chinese outbound luxury demand.

Name

Hotel Mulia Senayan

Legal name

PT. Mulia Intan Lestari

Website

https://themulia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hotel Mulia Senayan operates a 40-storey luxury hotel in Jakarta's Senayan district under the Mulia Hotels group, serving leisure and business travelers, MICE clients, and wedding couples with rooms, F&B, event venues, and spa across Indonesia.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Beachfront & Island Luxury Resorts (THAGACAA), Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Luxury hotel accommodation
• Wedding and event venues
• Fine dining restaurants
• Spa and wellness services
• Hospitality loyalty programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Revenue: Room revenue from Hotel Mulia Senayan (40-storey property offering Hotel Mulia and The Suites with dedicated butler service) and Bali properties (The Mulia, Mulia Resort, Mulia Villas). Standard check-in from 3:00 PM, check-out by 12:00 PM noon.
2. Food and Beverage: Multiple dining venues including bleu8, Orient8, Table8, Edogin, il Mare, The Cafe, CJ's Bar, Cascade Lounge, Cake Shop & The Chocolate Boutique in Jakarta; and The Cafe, Soleil, Table8, Edogin, Cannelé, Cascade Lounge, The Bar, Sky Bar in Bali. Promotional dining offers drive revenue including seasonal menus and special events.
3. Meetings, Incentives, Conferences and Exhibitions (MICE): Event spaces including Grand Ballroom (2,500sqm, capacity up to 4,000 people), Vanda Ballroom with crystal chandeliers, and multiple meeting venues. Catering and banquet services for corporate events, weddings, and social gatherings. Since 1997, renowned for hosting heads of state, exhibitions, and conferences.
4. Wedding Services: Bespoke wedding planning with dedicated team handling floral arrangements, custom cakes, and venue customization. Multiple chapels (Bali) and ballrooms (Jakarta and Bali) available. Wedding RFP form available for enquiries.
5. Spa and Wellness: Mulia Spa services including Ice Room, Finnish Sauna, Aroma Steam Room. Fitness center with external gym memberships available at Hotel Mulia Senayan. Spa treatments available at additional charge.
6. Mulia Privilege Loyalty Program: Loyalty program managing tier status, redemptions, and member-specific offers. Points redemption requires 14 business days advance submission via Guest Portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Hotel Mulia Senayan operates a 40-storey luxury hotel in Jakarta's Senayan district under the Mulia Hotels brand, offering five-star room accommodations (split into Hotel Mulia for business/leisure and The Suites with dedicated butler service), nine in-house dining outlets (Chinese fine dining Table8, Italian il Mare, Asian Orient8, Japanese Edogin, international The Cafe, bars bleu8, CJ's Bar, Cascade Lounge, plus Cake Shop & The Chocolate Boutique), large-scale event and MICE venues including a 2,500sqm Grand Ballroom, bespoke wedding planning, the Mulia Spa and fitness centre, and the Mulia Privilege guest loyalty program. Complementary Bali properties (The Mulia, Mulia Resort, Mulia Villas) extend the offering into a beachfront integrated destination in Nusa Dua.

Product overview

Hotel Mulia Senayan is a 40-storey luxury hotel opened in 1997, offering two distinct accommodation experiences: Hotel Mulia for business and leisure travelers, and The Suites with dedicated butler service for privacy-focused guests. The property features nine dining venues including Table8 (award-winning Chinese fine dining), il Mare (Italian), Orient8 (Asian), Edogin (Japanese), The Cafe (international), bleu8 (cocktail bar), CJ's Bar, Cascade Lounge, and Cake Shop & The Chocolate Boutique. Event capabilities include the 2,500sqm Grand Ballroom (capacity 4,000) and Vanda Ballroom. Additional offerings include Mulia Privilege loyalty program and Mulia Spa wellness services. The hotel integrates with major GDS systems (Amadeus, Sabre, Travelport) for travel agent bookings and offers mobile app services powered by OKKAMI technology partner.

Differentiator

Problem solved

Functional benefit

Brands

• Mulia Privilege: Loyalty programme for repeat guests offering tier status, redemptions, and member-specific offers.
• Mulia Gift

Products and services

• Hotel Mulia (Senayan) Five-star luxury accommodation within the 40-storey Hotel Mulia Senayan tower in Jakarta's Senayan district, positioned for both business and leisure travellers.
• The Suites at Hotel Mulia Suite accommodations within Hotel Mulia Senayan offering dedicated butler service and prioritised privacy for guests seeking an elevated luxury experience.
• The Cafe (Jakarta) Multi-cuisine all-day dining venue offering innovative international fare with weekday and weekend buffet experiences at Hotel Mulia Senayan.
• Table8 (Jakarta) Award-winning fine dining restaurant at Hotel Mulia Senayan featuring premium Australian beef, signature dishes, and recognised as Top 1% of restaurants worldwide by TripAdvisor.
• Orient8 (Jakarta) Asian restaurant at Hotel Mulia Senayan offering Korean and pan-Asian cuisine including Taste of the Orient all-you-can-eat and steamboat feasts.
• Edogin (Jakarta) Japanese restaurant at Hotel Mulia Senayan offering premium donburi bowls and traditional Japanese cuisine.
• il Mare (Jakarta) Italian restaurant at Hotel Mulia Senayan offering refined dining with Executive Set Menu, Amore Aperitivo evenings, and complimentary second-bottle corkage.
• bleu8 (Jakarta) Bar at Hotel Mulia Senayan offering crafted cocktails, live DJ performances, Aperitivo Time, Early Game Tuesday, and After Brunch Sunday experiences.
• CJ's Bar (Jakarta) Bar venue at Hotel Mulia Senayan for cocktails and social gatherings.
• Cascade Lounge (Jakarta) Afternoon tea and lounge venue at Hotel Mulia Senayan serving Tales of the Tea service and Sausage Platter sharing plates.
• Cake Shop & The Chocolate Boutique (Jakarta) Retail gourmet outlet at Hotel Mulia Senayan offering croissants and handcrafted chocolate creations.
• Grand Ballroom (Jakarta) A 2,500sqm ballroom at Hotel Mulia Senayan, one of Jakarta's largest, accommodating up to 4,000 guests for large-scale weddings, conferences, and gala events.
• Vanda Ballroom (Jakarta) Exclusive ballroom at Hotel Mulia Senayan with crystal chandeliers, suited to both grand and intimate wedding and event celebrations.
• Wedding Services (Jakarta) Bespoke wedding planning service at Hotel Mulia Senayan with a dedicated team handling floral arrangements, custom cakes, and venue customisation for events in the Grand Ballroom and Vanda Ballroom.
• Mulia Spa (Jakarta) Spa and wellness facility at Hotel Mulia Senayan offering signature spa treatments plus amenities such as an Ice Room, Finnish Sauna, and Aroma Steam Room.
• Fitness Centre (Jakarta) Fitness centre at Hotel Mulia Senayan offering monthly memberships to external guests and non-residents subject to availability.
• Mulia Privilege Loyalty Program Hotel loyalty programme across Mulia properties offering tier status, points redemption, and member-specific offers. Points redemption requires 14 business days' advance submission via the Guest Portal.
• Mulia Mobile App iOS and Android mobile applications powered by partner OKKAMI enabling booking, mobile check-in, secure biometric-secured access, and guest services across Mulia Hotels.
• Dining Reservations via EatApp Restaurant reservation platform integration enabling bookings at The Cafe, Table8, Edogin, il Mare, Orient8, Cascade Lounge, and bleu8.
• GDS Booking Access Global Distribution System (GDS) access through Amadeus (Chain YX, Property JKTMUL), Sabre (39556), Travelport (Galileo/Apollo 85433, Worldspan 26594), Pegasus/Travelweb (JKTMS), and Dhisco for travel agents and corporate travel planners worldwide.

Quantifiable outcome

• Grand Ballroom spans 2,500sqm and accommodates up to 4,000 people
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OKKAMIcoreTechnology or IntegrationOKKAMI is the third-party technology partner managing guest ID photo storage and deletion for the Mulia Hotels mobile application. They implement automated 30-day deletion protocol for GDPR compliance. Guest ID photos are retained securely and deleted upon request. The mobile app utilizes OKKAMI's platform while Mulia Hotels does not store or access biometric information; device biometrics are used only for app access.
• AmadeuscoreChannel Partner/ Reseller/ DistributorGlobal Distribution System (GDS) partner providing chain code YX and property code JKTMUL for Hotel Mulia Senayan. Enables travel agents and corporate travel planners worldwide to access live rates and availability. Negotiated rates available when applicable credentials are recognized.
• SabrecoreChannel Partner/ Reseller/ DistributorGlobal Distribution System (GDS) partner providing chain code YX and property code 39556 for Hotel Mulia Senayan. Enables travel agents and corporate travel planners worldwide to access live rates and availability for both Jakarta and Bali properties.
• Travelport (Apollo, Galileo, Worldspan)coreChannel Partner/ Reseller/ DistributorGlobal Distribution System (GDS) partner with Galileo/Apollo property code 85433 and Worldspan property code 26594 for Hotel Mulia Senayan. Provides travel industry partners access to live rates and availability.
• DhiscocoreChannel Partner/ Reseller/ DistributorGlobal Distribution System (GDS) partner providing connectivity for real-time availability and rate access for Mulia Hotels properties.
• Pegasus / TravelwebcoreChannel Partner/ Reseller/ DistributorGDS partner providing property code JKTMS for Hotel Mulia Senayan. Enables additional travel industry distribution channels.
• Eatapp.cominorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner used for dining venue bookings at Jakarta restaurants including The Cafe, Table8, Edogin, il Mare, Orient8, and Cascade Lounge.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AYANA Resort and Spa Bali: Integrated Bali luxury resort compound in Jimbaran with multiple sub-properties, large F&B portfolio, and cliff-top beach access. Comparable integrated-resort structure and beachfront luxury positioning to Mulia Bali.
• Hotel Indonesia Kempinski Jakarta: Historic luxury hotel on Jakarta's main thoroughfare with similar MICE, dining, and luxury leisure offerings. Comparable in segment, scale, and target guest profile to Hotel Mulia Senayan.
• St. Regis Bali Resort: Luxury Nusa Dua resort with butler-service positioning (a signature Mulia Suites differentiator) and extensive meeting facilities. Competes head-to-head for MICE, weddings, and luxury leisure in Bali.
• Bulgari Resort Bali: Luxury cliffside resort in Uluwatu, Bali with villa-centric product. Direct competitor in the top-tier luxury Bali segment, commanding similar ADR levels and attracting overlapping international UHNW clientele.
• Four Seasons Resort Bali at Sayan: Ultra-luxury Bali resort with comparable award pedigree (Forbes Five-Star, Travel+Leisure recognition). Competes directly with Mulia Bali for high-end leisure travelers and experiential luxury stays.
• Conrad Bali: Luxury Nusa Dua beachfront resort with extensive meeting facilities and multiple dining venues. Directly comparable in segment, location, and MICE capability to Mulia Bali.
• Raffles Jakarta: Ultra-luxury Jakarta hotel with butler-service suites and strong MICE/wedding positioning. Top-tier direct competitor to The Suites at Hotel Mulia for high-end events and long-stay luxury business travelers.
• Mandarin Oriental, Jakarta: Iconic luxury city hotel in central Jakarta with comparable MICE, F&B, and business-traveler positioning. Closest direct competitor to Hotel Mulia Senayan in the Jakarta luxury segment.
• Shangri-La Hotel Jakarta: Major luxury hotel in central Jakarta with strong MICE infrastructure and award-winning F&B. Directly competes for corporate events, weddings, and luxury business travelers in the same catchment as Hotel Mulia Senayan.
• Ritz-Carlton, Bali: Luxury beachfront resort in Nusa Dua, Bali — directly comparable to The Mulia in segment, location, and guest profile. Both compete for the same international luxury leisure and MICE demand in Indonesia's flagship resort market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HotelMulia
• Facebookfacebook.com/54073988993

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Mulia Senayan