Viva Hair Studio

What Viva Hair Studio does

Viva Hair Studio is a privately held, founder-owned boutique hair salon chain headquartered in Las Vegas, Nevada, operating two physical locations — Summerlin (10870 W Charleston Blvd) and The Lakes (9037 W Sahara Ave). Founded/taken over by Julie "Jewlz" Adams in 2019, the business employs approximately 25-30 stylists across both locations and offers a full-service portfolio: cuts and blowouts, full color, highlights, balayage, ombré, hair extensions (beaded weft, double weft, tape), keratin/Brazilian blowout treatments, plus tiered wedding packages (Tulle/Chiffon/Silk) and private event packages (Birthday Spa Day, Mini Beauty Party, Glamour Bachelorette). Service prices range from $30 for a child's haircut to $850+ for the premium Silk wedding package, with revenue generated entirely through transactional, pay-as-you-go service fees.

The business runs on a standard, non-proprietary technology stack: Meevo for appointment scheduling and customer management across both locations, EmbedSocial for aggregating Instagram content, and Google Maps embedded for location services. The go-to-market motion is direct-to-consumer, relying on the company website (vivasalonlv.com), walk-in traffic, word-of-mouth referrals, testimonials, and Instagram-driven visual social proof. The brand positions itself as delivering a "luxury feel without luxury prices," emphasizing personalized, intimate service and an emotional/confidence-boosting client experience.

The customer base is purely retail — individual consumers in the Las Vegas metro area for everyday services, plus brides and wedding parties for higher-ticket occasion services. There is no B2B, no enterprise or contract revenue, no loyalty/subscription program, and no external institutional investment disclosed; the company is bootstrapped and entirely founder-controlled. There are no patents, formal trademarks, formal certifications, or regulatory disclosures in the source material, and no revenue figures are publicly disclosed.

Name

Viva Hair Studio

Legal name

Viva Hair Studio

Website

https://vivasalonlv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Viva Hair Studio is a privately held, founder-owned boutique hair salon chain in Las Vegas operating two locations (Summerlin and The Lakes) with ~25-30 stylists, offering cuts, color, extensions, keratin treatments, wedding packages, and private event bookings to retail consumers.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE), Hair Extensions & Weaves Services (HSALAAAG), Bridal Hair Styling Services (HSALALAA), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Hair salon services
• Hair coloring treatments
• Hair extensions
• Wedding hair styling
• Keratin treatments

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hair Services: One-time service fees for haircuts, styling, coloring, highlights, balayage, and hair extensions. Services range from $30 (kid's haircut) to $275+ (hair extensions).
2. Wedding and Special Occasion Packages: Tiered wedding hair and makeup packages (Tulle, Chiffon, Silk) ranging from $475 to $850+, plus private event packages for birthdays, bachelorettes, and bridal showers.
3. Hair Treatments: Keratin/Brazilian Blowout treatments starting at $260.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Viva Hair Studio operates two boutique hair salons in Las Vegas (Summerlin and The Lakes) delivering professional haircuts, blowouts, color services (highlights, balayage, ombré, root retouch), hair extensions (beaded weft, double weft, tape), keratin smoothing treatments, tiered wedding hair and makeup packages (Tulle, Chiffon, Silk), and private event packages (Birthday Spa Day, Mini Beauty Party, Glamour Bachelorette). Services are booked per appointment through the Meevo online platform and rendered in person by a team of approximately 30 stylists.

Product overview

Viva Hair Studio is a chain of boutique hair salons in Las Vegas offering a comprehensive range of hair services across two locations (Summerlin and The Lakes). The core service portfolio centers on Cut & Style services (women's, men's, and children's haircuts; blowouts), Color Services (full coverage, highlights, balayage, ombré), Hair Extensions (beaded weft, double weft, tape), and Keratin Treatments. Beyond standard salon services, Viva offers wedding hair and makeup packages in three tiers (Tulle, Chiffon, and Silk) and private event experiences including Birthday Spa Day, Mini Beauty Party, and Glamour Bachelorette packages. The studio uses Meevo salon management software for appointment booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut & Style Haircut and styling services including women's haircut (from $70), men's haircut (from $40), kids' haircut (from $30, ages 6 & under), and blowout (from $60). Each includes consultation, shampoo, haircut, and styling. Targeted at individual consumers seeking everyday grooming services.
• Color Services Hair coloring services including full coverage color (from $110), root retouch (from $85), partial highlight (from $145), full highlight (from $185), balayage (from $210), balayage root retouch (from $130), and ombré (pricing varies). Targeted at individual consumers seeking expert color work including highlights, balayage, and ombré.
• Hair Extensions Hair extension services including beaded weft (from $275, tightened every 4-6 weeks), double weft (from $275), and tape extensions (from $275, tightened every 6-8 weeks). Targeted at individual consumers seeking natural-looking volume and length enhancements.
• Keratin Treatment / Brazilian Blowout Smoothing hair treatment starting at $260 that includes the keratin/Brazilian blowout treatment, blow-dry, and light styling. Designed to reduce frizz and enhance manageability for individual consumers.
• Wedding Hair Packages Tiered wedding and special occasion hair and makeup packages: Tulle (from $475, bride-focused with consultation, trial, HD makeup, traditional hair styling, unlimited retouch); Chiffon (from $550, bride + 2 others with airbrush makeup); Silk (from $850, premium with senior stylist, groom grooming, second look for reception). Targeted at brides and their wedding parties.
• Birthday Spa Day Private salon event package for birthday celebrations starting at $595, including 2-2.5 hours of exclusive salon hire, blowout packages with signature styles, HD makeup, and refreshments for 5 guests, plus $85 per additional guest up to 10 max. Targeted at party hosts arranging group beauty experiences.
• Mini Beauty Party Kids' makeover party package starting at $500 for up to 5 young guests, including blowout styling with kid-approved styles, mini makeup or manicure, and refreshments. Targeted at parents arranging children's birthday or special occasion parties.
• Glamour Bachelorette Bachelorette party package starting at $775, including 3-3.5 hours of exclusive salon hire, blowout packages with pre-approved hairstyles, drinks (wine/champagne), a decorated selfie wall, and a personal party playlist for up to 5 guests, plus $95 per additional guest up to 10 max. Targeted at bachelorette party organizers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Blo Blow Dry Bar: Blo is a national blowout-focused blow dry bar concept offering walk-in blowout styling and event packages. Like Viva, it emphasizes a polished boutique client experience, premium pricing per service, and bridal/event add-ons, though operating at significantly greater scale.
• Studio B Hair & Makeup: Studio B is a Las Vegas bridal hair and makeup studio specializing in wedding parties and on-location event services. It directly competes with Viva's Tulle, Chiffon, and Silk wedding packages for the same bridal segment in the Vegas market.
• The Hair District: The Hair District is a Las Vegas-based boutique salon group offering cuts, color, extensions, and bridal styling across multiple Vegas locations. It is the closest direct geographic peer to Viva, competing head-to-head for the same affluent Las Vegas clientele and wedding/event bookings.

Broad incumbents

• Hair Club: Hair Club is a national hair restoration and extension specialist with a long-standing brand in hair extensions and thickening services. It competes with Viva on the extensions category but at a national scale and with a more clinical positioning.
• Drybar: Drybar is a national blowout specialist chain with a strong brand built around a single-service experience and upscale styling environment. It overlaps with Viva's blowout and event-service offerings, though Viva operates a full-service salon rather than a single-service concept.
• Great Clips: Great Clips is the largest US hair salon franchise with thousands of locations focused on convenient, value-priced cuts. It competes with Viva for walk-in and routine haircut demand but at a fundamentally different price point and service breadth.
• Supercuts: Supercuts is a national walk-in value salon chain offering cuts, color, and styling services. It competes with Viva in Las Vegas for basic haircut and color demand but lacks Viva's bridal, extension, and private-event premium offerings.

Emerging players

• Glamsquad: Glamsquad is an on-demand mobile beauty service platform offering blowouts and styling delivered to the client's home or event venue. It overlaps with Viva's mobile-friendly wedding and event packages from a different delivery model.

Others

• Salon Lofts: Salon Lofts operates a suite-rental model where independent stylists lease their own spaces within a shared salon. It is adjacent rather than directly competitive but pulls on the same Las Vegas stylist talent pool that Viva relies on for its team.
• Phenix Salon Suites: Phenix Salon Suites operates a national suite-rental salon real estate model, providing independent stylists with their own fully equipped studio spaces. It does not directly compete with Viva but competes for the same Las Vegas stylist labor supply.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vivasalonlv
• LinkedInlinkedin.com/company/viva-hair-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Hair Studio