TourSphere
TourSphere, now operating as STQRY, is a cloud-based SaaS platform that enables museums, universities, tourism attractions, and cultural heritage sites to create self-guided mobile tours and interactive visitor experiences through an integrated five-product suite.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TourSphere does
TourSphere, now operating as STQRY, is a cloud-based mobile platform that enables organizations to create and deliver self-guided digital tours and interactive visitor experiences. The company was founded in 2010 in Boston and was acquired by OnCell (a New York-based mobile tour company) in December 2013, subsequently rebranding to STQRY. The platform is structured as a five-product suite: STQRY Apps (no-code mobile guide and tour app creation), STQRY Kiosk (on-site digital labels and interactive displays), STQRY Fleet (hardware-enabled content distribution to shared on-site devices), STQRY Marketplace (creation, publishing, and monetization of guided tours), and STQRY Collect (digitization, storage, and online publishing of museum and heritage collections). Together these products form an end-to-end stack covering content creation, on-site delivery, hardware distribution, and monetization.
The company serves a broad vertical mix including culture and heritage sites, universities and schools, gardens/nature trails/forests/zoos/wildlife parks, tourism attractions, historic sites, local government, hotels and properties, destination partners, sightseeing/tour operators, and digital content creators. Named customers span Yale University, Virgin Galactic, Auckland Museum, Georgia O'Keeffe Museum, Museums Victoria, Museum of Pop Culture, Walt Disney Family Museum, the United States Forest Service, St. Louis Public Library, and the Revs Institute. The company maintains operational phone contacts in both the United States (+1 585) and New Zealand (+64), indicating trans-Pacific operational presence.
The business operates on a SaaS subscription model with a freemium entry point ("getting started is free and easy") combined with enterprise field sales for larger institutions such as universities, museums, and government agencies. Go-to-market combines product-led growth (self-service registration via builder.stqry.com) with enterprise sales motions (demo booking and custom deployments) for larger buyers. The company is privately held with 11–50 employees and no disclosed funding rounds or ownership structure.
TourSphere firmographics
Firmographics- Name
- TourSphere
- Legal name
- STQRY
- Website
- https://toursphere.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TourSphere, now operating as STQRY, is a cloud-based SaaS platform that enables museums, universities, tourism attractions, and cultural heritage sites to create self-guided mobile tours and interactive visitor experiences through an integrated five-product suite.
- Ownership category
- akta.pro rank
TourSphere industry classification
Industry- Product category
- Tour and Visitor Experience Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
Keywords
Where TourSphere is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TourSphere business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: STQRY operates as a SaaS platform providing subscription-based access to its tour creation and management tools. Organizations pay for platform access to create and deploy mobile guide apps and interactive experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for getting started |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
TourSphere product offering
Product offeringCore offering
STQRY provides a SaaS platform that enables organizations to build self-guided mobile tour apps, on-site kiosk interactives, shared device fleets, tour marketplaces, and digitized collections without coding. The platform serves museums, universities, tourism attractions, government sites, and heritage destinations by offering an end-to-end suite of tools for creating, publishing, and monetizing digital visitor experiences.
Product overview
STQRY is a multi-platform digital solution for destinations with stories to share, connecting people, places, and stories. The platform operates as a unified ecosystem consisting of five distinct products: STQRY Apps (mobile guide and tour app creation), STQRY Kiosk (on-site digital labels and interactive displays), STQRY Fleet (hardware-enabled shared device content distribution), STQRY Marketplace (creation, publishing, and monetization of guided tours), and STQRY Collect (digitization and publishing of collections online). Together, these products enable museums, universities, tourism attractions, and cultural sites to deliver immersive, self-guided digital experiences to visitors.
Differentiator
Problem solved
Functional benefit
Brands
- STQRY Apps: Platform that empowers organizations to create beautiful, easy to use mobile guide and tour apps.
- STQRY Kiosk
- STQRY Fleet
- STQRY Marketplace
- STQRY Collect
Products and services
- STQRY Apps
- STQRY Kiosk STQRY Kiosk helps organizations educate visitors on-site with digital labels and engaging interactive content delivered through kiosk-mode displays.
- STQRY Fleet STQRY Fleet combines on-site hardware with the STQRY software platform to download content to shared devices at venues, supporting device-pool deployments of tours and digital experiences.
- STQRY Marketplace STQRY Marketplace enables organizations to create, publish, and monetize guided tours in a single seamless platform, supporting tour operators and content creators distributing paid tour experiences.
- STQRY Collect STQRY Collect lets cultural institutions and museums digitize, store, and publish their collections online, supporting collection management and public access.
Quantifiable outcome
- Yale University uses STQRY for campus tours allowing prospective students to experience the campus outside established hospitality offerings
- +3 more outcomes
Companies that use TourSphere
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles4 records
TourSphere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TourSphere partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
TourSphere competitors and assessment
Company assessmentDirect peers
- OnCell: OnCell is a mobile tour and visitor experience platform and the acquirer of TourSphere in 2013. It is the closest direct competitor and structural counterparty in the same niche SaaS for cultural and heritage destinations.
- YinzCam: YinzCam builds mobile and digital fan/visitor engagement apps for sports venues, arenas, and attractions. It overlaps with STQRY in on-site mobile visitor experiences, wayfinding, and venue content delivery.
- GuideID: GuideID provides self-guided audio tour apps for museums, attractions, and destinations globally. It competes directly with STQRY in mobile tour and audio guide delivery for cultural and tourism sites.
- Cuseum: Cuseum builds digital engagement tools for museums and cultural organizations, including mobile apps, interactive guides, and visitor analytics. Highly comparable to STQRY across apps, kiosks, and visitor engagement features.
- Smartify: Smartify provides mobile apps for museums and galleries featuring object recognition, audio guides, and digital tours. It competes head-to-head with STQRY Apps and Kiosk in the cultural-institution visitor experience market.
Broad incumbents
- Orpheo: Orpheo Group is a long-established provider of audio guides and multimedia visitor experiences for museums, heritage sites, and tourism. It competes with STQRY in audio tours and on-site interactive hardware, especially in Europe.
- Bloomberg Connects: Bloomberg Connects (a Bloomberg Philanthropies initiative) offers free mobile guides for museums and cultural institutions, directly competing with STQRY Apps for the same museum buyer. Backed by a major incumbent, it pressures STQRY on both price and reach.
- Google Arts & Culture: Google Arts & Culture provides free online tours, virtual exhibitions, and museum guides to a global audience. While not a paid SaaS, it competes for institutional mindshare and sets a free benchmark against which STQRY's enterprise value must justify pricing.
Others
- Tessitura Network: Tessitura provides a CRM and ticketing platform used by arts, cultural, and tourism organizations. It is adjacent rather than direct — competing for the same institutional IT budget that funds visitor experience tools like STQRY.
- AVIXA / AV integration partners: AVIXA represents AV integrators and technology providers for venues including kiosks and digital signage — adjacent ecosystem players competing with STQRY Kiosk and STQRY Fleet in on-site hardware deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TourSphere social profiles
Digital presenceTourSphere financial estimates
Financial estimateRevenue estimate
Valuation estimate
TourSphere leadership team
Management profileNumber of profiles
Profiles1 record
TourSphere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TourSphere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TourSphere
What does TourSphere do?
STQRY provides a SaaS platform that enables organizations to build self-guided mobile tour apps, on-site kiosk interactives, shared device fleets, tour marketplaces, and digitized collections without coding. The platform serves museums, universities, tourism attractions, government sites, and heritage destinations by offering an end-to-end suite of tools for creating, publishing, and monetizing digital visitor experiences.
Is TourSphere a public or private company?
TourSphere is a private company. It is classified as unknown and is currently operating.
When was TourSphere founded?
TourSphere was founded in 2010. It employs 11 to 50 people.
Where is TourSphere based?
TourSphere is headquartered in Boston, United States, in the North America region.
How does TourSphere make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are TourSphere's main competitors?
Direct peers on record are OnCell, YinzCam, GuideID, Cuseum and Smartify. Broad incumbents are Orpheo, Bloomberg Connects and Google Arts & Culture. Others are Tessitura Network and AVIXA / AV integration partners.
Does TourSphere have an API?
No public API is recorded for TourSphere.
What industry is TourSphere in?
TourSphere's product category is Tour and Visitor Experience Software. Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms. Its NAICS code is 518 and its SIC code is 7372.