Orpheo Group

What Orpheo Group does

Orpheo Group is a French-founded, privately held provider of integrated visitor experience solutions for museums, cultural heritage sites, tourist attractions, and an emerging set of industrial and corporate clients. Founded in 1992 and headquartered in Grenoble, the company designs and manufactures its own hardware in France — the Orpheo Mikro LX audio guide, Orpheo Touch multimedia guide with AR/3D/360° capabilities, Orpheo Hybe hybrid device with integrated tour-guide radio, Orpheo TG group guiding system, and the Orpheo M-Box NFC-enabled distribution and analytics box — alongside native iOS/Android applications, Progressive Web Apps with offline geolocation, and a cloud-based Enterprise Mobility Management (EMM) platform for fleet management. The portfolio is paired with in-house multimedia content production (audio, video, 3D, AR, 360°), audiovisual installation integration, Night Walks outdoor immersive experiences, and on-site staffing for device distribution and visitor services.

The business model combines one-time hardware sales (quote-based projects, typically with a 30% deposit and balance on delivery, two-year warranty), bundled or standalone multimedia content production and software development, annual maintenance contracts post-warranty (recurring), and ongoing managed services for on-site operations. Distribution is direct enterprise sales through 16 wholly-owned subsidiaries in Europe, North America, the Middle East, North Africa, and Asia, complemented by a channel partner network covering 18+ additional countries across five continents. Go-to-market relies on competitive tenders for public institutions (e.g., Palace of Versailles in 2018), industry trade shows such as MAP PRO, and reference-driven selling.

Customer evidence points to a 30-year track record of more than 3,000 projects in 40+ countries, with marquee references including the Palace of Versailles (3,000 Mikro LX units), Statue of Liberty/Ellis Island (Orpheo Hybe, 12 languages), Warner Bros. Studio Tour Tokyo (1,500 Orpheo Touch units), Sydney Opera House, the Sheikh Zayed Grand Mosque Centre, Leeds Castle, the Orsay Museum, and the European Parliament. In 2025 Orpheo integrated Acoustiguide into the Group, consolidating two industry pioneers and expanding content, operational, and geographic reach. Revenue, ownership structure, and headcount are not publicly disclosed.

Name

Orpheo Group

Legal name

Orpheo

Website

https://orpheogroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Orpheo Group, founded in 1992 in Grenoble, designs and manufactures audio guides, multimedia devices, mobile apps, and cloud fleet management for museums, heritage sites, tourist attractions, and cultural institutions worldwide, supplemented by content production and on-site staffing services.

Ownership category

akta.pro rank

Product category

Visitor Experience Technology (Museum Audio Guide Systems)

NAICS

Tour Operators (56152)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Audio guide manufacturing
• Museum multimedia systems
• Visitor experience technology
• Cultural site interpretation
• Multimedia tour production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Orpheo manufactures and sells audio guides, multimedia guides, tour guide radio systems, headsets, and distribution boxes to cultural institutions and tourist sites. Devices are sold as one-time purchases with a two-year warranty. Pricing is quote-based (custom projects) with 30% deposit required upon order placement per the General Terms and Conditions.
2. Multimedia Content Production: Orpheo produces multimedia content (audio, video, 3D, AR, interactive media) for clients. This is a professional services engagement typically bundled with hardware sales or sold separately as part of end-to-end visitor solutions.
3. Software Development: Orpheo develops mobile applications (native iOS/Android and PWAs), embedded software, and content management systems. Revenue is generated through custom development projects and software licensing.
4. On-site Operations and Staffing: Orpheo provides trained staff for on-site visitor services management, including device distribution, maintenance, and visitor support at major cultural sites. This is an ongoing service contract.
5. Maintenance Contracts: After the two-year warranty period, clients may enter into annual maintenance contracts with Orpheo for ongoing software and hardware support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Orpheo Group designs, manufactures, and distributes audio guides, multimedia guides, group guiding radio systems, and supporting accessories for museums, cultural heritage sites, and tourist attractions. The company combines proprietary hardware (Mikro LX, Touch, Hybe, TG, M-Box, Airset), software applications (native mobile apps and PWAs), multilingual multimedia content production, cloud-based device fleet management, and on-site staffing and operations services into integrated end-to-end visitor experience solutions.

Product overview

Orpheo Group is a global visitor solutions provider offering an integrated portfolio of hardware devices, software applications, and content services for museums, cultural sites, and tourism. The core hardware lineup includes the Orpheo Mikro LX audio guide for self-guided tours, Orpheo Touch multimedia guide with AR/VR capabilities for interactive visits, and Orpheo Hybe hybrid device combining touch screen with tour guide radio mode. Supporting hardware includes the Orpheo TG group guiding radio system and Orpheo M-Box connected distribution analytics system. Software offerings span native iOS/Android mobile apps and PWA web applications featuring geolocation, auto-triggering, and multilingual support. Services encompass multimedia content production (audio, video, 3D, AR), audiovisual installation integration, and Night Walks immersive outdoor experiences. The company operates as a holistic end-to-end provider combining device manufacturing, content creation, software development, and on-site operations management.

Differentiator

Problem solved

Functional benefit

Products and services

• Orpheo Mikro LX Robust audio guide device designed for self-guided tours in museums and cultural sites. Features manual and automatic triggering, long-range and accurate positioning, video synchronization, and an anti-theft system. Supports multilingual audio content and is suited to large-scale deployments such as the 3,000-unit installation at the Palace of Versailles.
• Orpheo Touch Multimedia guide with high-quality display designed for interactive visits. Features augmented reality, 3D modelling, 360-degree immersive videos, and AR/VR technologies. Robust and high-performance device made in France, deployed at scale for attractions such as the 1,500-unit Warner Bros. Studio Tour Tokyo installation.
• Orpheo Hybe Hybrid multimedia guide combining a touch screen and keyboard options with built-in tour guide radio mode for group guiding. State-of-the-art multimedia device with a live radio transmission system, up to 20-hour battery life, and IP64 weather resistance rating for outdoor use. Deployed at Statue of Liberty and Ellis Island (12-language tours with 100+ points of interest) and Leeds Castle (9-language tours).
• Orpheo TG (Tour Guide) Digital tour guide radio system designed for group guiding. Features an OLED color screen, high-range signal transmission, digital audio quality, and long battery life. Enables guided group tours with simultaneous audio delivery across visitor groups.
• Orpheo M-Box Connected distribution box using NFC technology for real-time data collection and visitor analytics. Provides an advanced device distribution and management system for cultural sites, enabling centralized handling of large guide fleets and integration with the Orpheo EMM cloud platform.
• Orpheo Airset Contactless headset offering an open design with no ear contact, adjustable fit, and high sound quality. Provides a comfortable listening experience for visitors without the use of inserted earbuds, suitable for hygienic shared use in museums and cultural sites.
• Native Mobile Apps Downloadable native mobile applications for iOS and Android platforms dedicated to museums, cultural, and tourist sites. Features interactive maps, geolocation, automatic content triggering, and multilingual support. Orpheo has developed several hundred such apps used worldwide.
• PWA (Progressive Web App) Web-based application accessible via browser without installation. Features geolocation and auto-triggering, connected map, multilingual system, interactive map with immersive features, and offline capability. QR code launch provides instant access for visitors without requiring app store downloads.
• Night Walks Immersive outdoor night experiences combining projections, lighting, storytelling, original music, and special effects. Transforms landscapes into living stories to create emotional visitor connections, drive increased brand loyalty, and generate repeat business for cultural and tourism sites.
• Multimedia Content Production Full-service multimedia content creation including writing, audio recording, video production, 3D animation, accessibility features, mini games, and 360° panoramas. Multilingual content production with professional storytelling and in-house recording studios, leveraging thousands of hours of cultural content produced across history, religion, nature, art, science, and archaeology genres.
• Audiovisual Integration Design and integration of audiovisual installations including videoprojection, immersive rooms, digital signage, video mapping, and lighting and sound systems. Provides turnkey solutions for the transformation of cultural spaces into immersive environments.

Quantifiable outcome

• 3000 Mikro LX audioguides deployed at Palace of Versailles with 10-20 on-site staff
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

19 partnerships are on record, tiered flagship and minor.

• AcoustiguideflagshipStrategic or Co-development Partner · 1 January 2025In 2025, Orpheo officially integrated Acoustiguide into the Group, bringing together two long-standing pioneers in the visitor services industry. This milestone combines decades of technical innovation, operational excellence, and creative interpretation to shape the future of cultural and tourism experiences. The union merges Acoustiguide's expertise with Orpheo's existing capabilities in hardware manufacturing, content production, and on-site operations.
• Narrowcasters (Australia)minorChannel Partner/ Reseller/ DistributorAustralia-based distributor for Orpheo products. Located at 1 Wolseley Crescent, Point Piper, Sydney, NSW 2027.
• Narrowcasters (Cambodia)minorChannel Partner/ Reseller/ DistributorCambodia-based distributor for Orpheo products. Located at 15 ST. 242 Chakto Mukh, Doun Penh, Phnom Penh.
• Neo Cultura (Brazil)minorChannel Partner/ Reseller/ DistributorBrazilian distributor for Orpheo products. Located at Rua Barata Ribeiro, 543 – sala 603, Copacabana, Rio de Janeiro.
• Audioguide.bg (Bulgaria)minorChannel Partner/ Reseller/ DistributorBulgarian distributor for Orpheo products. Located at 1 V. Levski Blvd, Sofia 1142.
• Soundsguide (China/Hong Kong)minorChannel Partner/ Reseller/ DistributorChina and Hong Kong distributor for Orpheo products. Located at Room 511, 5/F, Ming Sang Industrial Building, No. 19-21 Hing Yip Street, Kwun Tong, Hong Kong.
• Audioguide Ltd (Estonia)minorChannel Partner/ Reseller/ DistributorEstonian distributor for Orpheo products. Located at Akadeemia tee 19, Tallinn 12618.
• Orpheo EgypteminorChannel Partner/ Reseller/ DistributorEgyptian subsidiary/distributor for Orpheo products. Located at 10 rue 38 Massakin Helmeyet El Zeyton, Cairo.
• Radiant Technologies (Greece)minorChannel Partner/ Reseller/ DistributorGreek distributor for Orpheo products. Located at 38-42 Hippokratous & Herakleitou Str, 152 38, Chalandrí-Athína.
• Mikropo (Hungary)minorChannel Partner/ Reseller/ DistributorHungarian distributor for Orpheo products. Located at 1139 Budapest, Röppentyű utca 60.
• Vent Nouveau SARL (Lebanon)minorChannel Partner/ Reseller/ DistributorLebanese distributor for Orpheo products. Located at 7 Mezher Street – Antelias, P.O. Box 60-233, Beirut.
• Exalta Projects (Malta)minorChannel Partner/ Reseller/ DistributorMaltese distributor for Orpheo products. Located at 2 Liesel Court, Mimosa Street, G'Mangia.
• GuideXpresse (Netherlands)minorChannel Partner/ Reseller/ DistributorDutch distributor for Orpheo products. Located at Edisonstraat 3E, 2723 RS Zoetermeer.
• DELTA (Poland)minorChannel Partner/ Reseller/ DistributorPolish distributor for Orpheo products. Located at ul. Węglowa 6A, 15-121 Białystok.
• Audiotelecom Inc (Quebec)minorChannel Partner/ Reseller/ DistributorQuebec (Canada) distributor for Orpheo products. Located at 7556 de la Sarcelle, Lévis, Québec G6X 3R7.
• AV MULTIMEDIA (Serbia)minorChannel Partner/ Reseller/ DistributorSerbian distributor for Orpheo products. Located at Takovska 45a, 11000 Belgrade.
• Lukvel d.o.o. (Slovenia)minorChannel Partner/ Reseller/ DistributorSlovenian distributor for Orpheo products. Located at Dolensjka cesta 166B, SI-1000 Ljubljana.
• Orpheo Turquie (Turkey)minorChannel Partner/ Reseller/ DistributorTurkish subsidiary/distributor for Orpheo products. Located at Emin Ali Paşa Cad. Şehit Evliya Sok. No: 4 D: 1 Suadiye Apt. Suadiye – Kadiköy, Istanbul.
• Art & Part (Japan)minorChannel Partner/ Reseller/ DistributorJapanese local partner representing Orpheo in Japan. Handles local contacts and project management, including the Warner Bros. Studio Tour Tokyo engagement. Website: artandpart.co.jp.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Antenna International: Antenna International is one of the longest-established providers of multimedia visitor guides for museums and cultural sites globally, directly competing with Orpheo on audio guide hardware, multilingual content, and on-site operations at major heritage attractions. The two firms have historically competed for the same institutional tenders (e.g., Louvre, Vatican, Met).
• izi.TRAVEL: izi.TRAVEL is a major platform for self-guided audio tours at museums, heritage sites, and cities worldwide, offering a mobile app-based alternative to dedicated audio guide hardware. It directly competes with Orpheo's PWA and native app offerings for the same institutional and tourism clients.
• VoiceMap: VoiceMap is a self-guided audio tour platform offering GPS-triggered walking tours across cities and cultural sites worldwide. It competes with Orpheo's content production and mobile app capabilities for cultural tour use cases, particularly among smaller heritage and city-tour clients.

Broad incumbents

• Sennheiser electronic SE & Co. KG (Audio Guide Division): Sennheiser's Tour Guide and visitor audio systems business targets museums, tour operators, and conferences with wireless group guiding solutions. While a much larger audio hardware incumbent, Sennheiser competes directly with Orpheo's Tour Guide radio system and audioguide hardware across institutional customers.
• Bloomberg Connects: Bloomberg Connects is a free app offering multimedia guides for hundreds of cultural institutions globally, backed by Bloomberg Philanthropies. It competes with Orpheo's PWA and native app solutions as a BYOD alternative to dedicated audio guide hardware at museums and cultural sites.
• Google Arts & Culture: Google Arts & Culture is a free global platform offering virtual tours, high-resolution imagery, and multimedia content for thousands of cultural institutions. While not a direct hardware competitor, it overlaps with Orpheo's digital content and visitor experience offerings, especially for institutions seeking low-cost digital engagement alternatives.

Emerging players

• Cuseum: Cuseum is a digital engagement platform for museums and cultural institutions offering interactive mobile experiences, AR, and beacon-triggered content. It overlaps with Orpheo's interactive multimedia guide and AR offerings, though typically targeting a different tier of mid-sized cultural institutions.
• Smartify: Smartify is a mobile app offering art recognition, multimedia guides, and digital ticketing for museums and galleries. It competes with Orpheo's app-based visitor experience products, particularly in the museum segment, by enabling visitors to use their own smartphones.
• Tickadoo: Tickadoo provides audio guide apps for attractions, tour operators, and visitor experiences, with a focus on cost-effective mobile-first deployments. It competes with Orpheo on the lower end of the institutional audio guide market, particularly for smaller heritage sites and tourist attractions.

Regional players

• GuideID (Q-loud / Hövding): GuideID is a Dutch-based provider of audio guide hardware and mobile solutions for museums, cultural sites, and tourist attractions across Europe. It competes with Orpheo on hardware-based audio guides and content production in the European museum and heritage segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Orpheogroup
• LinkedInlinkedin.com/company/1970720
• Instagraminstagram.com/orpheo_visitor_solutions
• Xx.com/media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orpheo Group