Brown & Brown Insurance
Brown & Brown is a publicly traded (NYSE: BRO) insurance and risk management brokerage serving multinational enterprises, mid-market businesses, and individuals across the US, Canada, Ireland, and the UK through industry-specialized field teams spanning property, casualty, employee benefits, personal lines, and consulting.
- Company typePublic
- Founded1939
- HeadquartersLafayette, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Brown & Brown Insurance does
Brown & Brown is a publicly traded insurance and risk management brokerage (NYSE: BRO) founded in 1939, headquartered in Daytona Beach, Florida, and operating across the United States, Canada, Ireland, and the United Kingdom. The firm employs 10,000+ people and serves highly complex multinational enterprises, mid-market businesses, and individuals, coordinating solutions across property and casualty, employee benefits, personal lines, and consulting.
The company's product portfolio spans approximately fifteen core solution areas, including Captive Insurance, Casualty, Cyber, Environmental Liability, Executive Liability, Multinational Liability, Property, Surety Bonds, Trade Credit Risk, Employee Benefits, Personal Lines, Financial and Wealth Services, and Consulting Services. Underlying technology is described as a traditional insurance brokerage and risk management services platform; no proprietary APIs, SDKs, or AI-native capabilities are disclosed. The platform architecture combines industry-specialized service teams with content marketing, digital engagement channels, and a dedicated resource center.
Brown & Brown generates revenue primarily through insurance brokerage commissions on placement of coverage with carriers, supplemented by professional-services consulting fees across actuarial, healthcare claims audit, health and welfare, M&A, pharmacy, and retirement benefits work. Pricing is custom and quote-based on an annual cadence. The go-to-market model is sales-led: field sales teams organized by vertical (Agriculture, Construction, Healthcare, Real Estate, Financial Services, Hospitality, Marine, Aviation, Technology, etc.) operate through local offices in four countries, supported by a multi-channel content, social, and events strategy. The firm pursues an explicit M&A roll-up strategy, evidenced by a dedicated acquisition-conversation CTA on the website.
Brown & Brown Insurance firmographics
Firmographics- Name
- Brown & Brown Insurance
- Legal name
- Brown & Brown
- Website
- https://bbgulfstates.com
- Company type
- Public
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Brown & Brown is a publicly traded (NYSE: BRO) insurance and risk management brokerage serving multinational enterprises, mid-market businesses, and individuals across the US, Canada, Ireland, and the UK through industry-specialized field teams spanning property, casualty, employee benefits, personal lines, and consulting.
- Ownership category
- akta.pro rank
Brown & Brown Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Mid-Market Commercial Package (Package Policies) (FSAJAFAB), First-Party Cyber (Breach Response, Forensics, Notification, Credit Monitoring) (FSAJAOAF), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Brown & Brown Insurance is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Brown & Brown Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: Brown & Brown earns commissions from placing insurance coverage on behalf of clients with insurance carriers.
- Consulting Services Fees: Fees generated from consulting services including Business Consulting Solutions, Actuarial Services, Healthcare Claims Audit Services, Health and Welfare Consulting, Mergers and Acquisitions Consulting, Pharmacy Consulting, and Retirement Benefits Consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom quote-based pricing for all services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Brown & Brown Insurance product offering
Product offeringCore offering
Brown & Brown Insurance is a publicly traded insurance and risk management brokerage that places commercial and personal insurance coverage, employee benefits programs, and consulting services on behalf of clients. The company serves enterprise, mid-market, and individual customers across more than 20 industry verticals through local offices in the US, Canada, Ireland, and the UK, earning commissions from carrier placements and fees from consulting engagements.
Product overview
Brown & Brown Insurance operates as an insurance, risk management, and employee benefits brokerage offering a comprehensive portfolio of interconnected solutions. The company's offerings span Property & Casualty Insurance (including captive insurance, casualty insurance, cyber insurance, environmental liability, executive liability, property insurance, surety bonds, and trade credit risk), Employee Benefits Solutions (encompassing administration technology, compliance support, data analytics, pharmacy benefits, voluntary benefits, Medicare solutions, and employer stop loss), Personal Lines Insurance (covering homeowners, auto, umbrella, flood, boats, private client specialty, family office, and private collections), and Consulting Services (including actuarial, healthcare claims audit, health and welfare, mergers and acquisitions, pharmacy, and retirement benefits consulting). These solutions are designed to serve organizations across diverse industries—from agriculture, construction, and healthcare to real estate, technology, and entertainment—with coordinated offerings that adapt to evolving risk needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Captive Insurance Alternative risk financing solutions allowing organizations to form their own insurance entities to manage and finance their risk exposures.
- Casualty Insurance Comprehensive casualty coverage including workers' compensation, general liability, product recall, excess liability, auto liability, and claims advocacy services for businesses.
- Cyber Insurance Coverage solutions addressing cyber risks, data breaches, ransomware, and other technology-related exposures for businesses.
- Employee Benefits Solutions Programs supporting employees including benefits administration and technology, compliance support, data analytics, population health, pharmacy benefits, voluntary benefits, Medicare solutions, and employer stop loss.
- Environmental Liability Insurance Coverage for pollution legal liability, remediation cost cap, liability transfer, secured creditor protection, and environmental coverage for real estate development.
- Executive Liability Insurance Protection for executives and board members including entertainment industry liability, financial institutions liability, healthcare industry liability, and real estate industry liability coverage.
- Financial and Wealth Services Services including retirement and wealth solutions, life insurance, executive benefits and compensation strategies, long term care insurance, and retirement plan services.
- Multinational Liability Insurance Global liability coverage solutions for organizations operating across multiple countries and jurisdictions.
- Personal Lines Insurance Individual and family coverage including homeowners, auto, umbrella, flood, boats and yachts, private client specialty, family office, private collections, and claims services.
- Property Insurance Property and risk management solutions including natural catastrophe modeling, property valuations, business interruption, builder's risk, inland and ocean marine, property loss prevention, political violence and terrorism coverage, and claims advocacy.
- Risk Management Services Services including loss control and safety, risk analytics and insights, workers' compensation risk management, claims advocacy, and Pro Safety training services.
- Surety Bonds Bonding solutions for contractors, businesses, and organizations requiring surety guarantees for performance, payment, and bid obligations.
- Trade Credit Risk Solutions Coverage solutions managing trade credit exposures and protecting against non-payment by buyers.
- Consulting Services Business consulting including actuarial services, healthcare claims audit, health and welfare consulting, mergers and acquisitions consulting, pharmacy consulting, and retirement benefits consulting.
Companies that use Brown & Brown Insurance
Customer profileSegments10 records
Ideal customer profiles3 records
Brown & Brown Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brown & Brown Insurance partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Brown & Brown Insurance competitors and assessment
Company assessmentBroad incumbents
- Aon plc: Global insurance and reinsurance brokerage plus health/wealth consulting; competes head-to-head with Brown & Brown on commercial P&C placement, multinational accounts, and benefits brokerage.
- Marsh McLennan: Largest global insurance broker (Marsh) and consulting firm (Oliver Wyman), directly competing with Brown & Brown on enterprise P&C brokerage, multinational programs, and risk consulting at the top end of the market.
- Willis Towers Watson: Global advisory, brokerage, and solutions firm; overlapping offerings in commercial P&C brokerage, employee benefits, and actuarial consulting that Brown & Brown also provides.
Direct peers
- Hub International: Private, PE-backed insurance brokerage with a similar mid-market focus and M&A-led growth model across the US and Canada, directly comparable in size and vertical mix to Brown & Brown.
- Acrisure: Large PE-backed insurance brokerage with rapid M&A expansion and growing specialty practices, competing for many of the same middle-market and commercial accounts as Brown & Brown.
- Lockton: Largest privately-held insurance brokerage worldwide, competing in commercial P&C, employee benefits, and risk consulting with a comparable specialty-vertical approach.
- USI Insurance Services: Privately-held, KKR-backed insurance brokerage offering P&C, employee benefits, personal lines, and consulting — directly overlapping Brown & Brown's solution set and target client segments.
- Arthur J. Gallagher & Co. Closest publicly-traded peer; similarly diversified insurance brokerage and risk management firm serving commercial, personal, and benefits clients with a strong M&A-driven growth strategy across the US and internationally.
- Alliant Insurance Services: Privately-held specialty insurance brokerage with strong middle-market and employee benefits practices; comparable client base, producer model, and M&A-driven growth strategy.
- Ryan Specialty: Specialty insurance brokerage with strong wholesale and binding authority capabilities; competes with Brown & Brown's specialty practices in marine, cyber, professional lines, and excess/surplus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brown & Brown Insurance social profiles
Digital presenceBrown & Brown Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brown & Brown Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Brown & Brown Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brown & Brown Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brown & Brown Insurance
What does Brown & Brown Insurance do?
Brown & Brown Insurance is a publicly traded insurance and risk management brokerage that places commercial and personal insurance coverage, employee benefits programs, and consulting services on behalf of clients. The company serves enterprise, mid-market, and individual customers across more than 20 industry verticals through local offices in the US, Canada, Ireland, and the UK, earning commissions from carrier placements and fees from consulting engagements.
Is Brown & Brown Insurance a public or private company?
Brown & Brown Insurance is a public company. It is classified as public and is currently operating.
When was Brown & Brown Insurance founded?
Brown & Brown Insurance was founded in 1939. It employs 5,001 to 10,000 people.
Where is Brown & Brown Insurance based?
Brown & Brown Insurance is headquartered in Lafayette, United States, in the North America region.
How does Brown & Brown Insurance make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are consulting Services Fees.
Who are Brown & Brown Insurance's main competitors?
Broad incumbents on record are Aon plc, Marsh McLennan and Willis Towers Watson. Direct peers are Hub International, Acrisure, Lockton, USI Insurance Services, Arthur J. Gallagher & Co., Alliant Insurance Services and Ryan Specialty.
Does Brown & Brown Insurance have an API?
No public API is recorded for Brown & Brown Insurance.
What industry is Brown & Brown Insurance in?
Brown & Brown Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.