gong fm
gong fm is a privately held local radio station in Regensburg, Germany, broadcasting on FM 89.7 MHz, DAB+, and web/app streaming to serve East Bavaria listeners with music, local news, traffic, and community events. Revenue is generated through radio advertising, event ticket sales, and local event sponsorships, supported by a team of approximately 20-25 staff.
- Company typePrivate
- Founded1992
- HeadquartersRegensburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What gong fm does
gong fm is a privately held regional radio station headquartered in Regensburg, Germany, operated by Funkhaus Regensburg GmbH & Co. Studiobetriebs KG. The station has been broadcasting on FM 89.7 MHz since its founding in 1992, serving Regensburg and the surrounding East Bavaria (Ostbayern) counties of Cham, Kelheim, Schwandorf, and Neumarkt. Its core product is a live music-and-local-information radio stream (slogan: 'Immer voll die Hits!' / Always full of hits), complemented by DAB+ digital radio coverage, web streaming via radioplayer.cloud across five thematic web radio channels, native iOS and Android mobile apps, an on-demand podcast library of at least six series (Serien-Check, Sport vor Ort, Kino-Tipp, Lokalpatrioten, gong fm Trends, and 33 Minuten), a free real-time traffic and speed camera alert service (Verkehr & Blitzer), and recurring signature community events including the annual 1 Day on Snow ski trip drawing 1,000-1,600 participants and the Gong Gong shopping competition.
The station is led by Managing Director (Geschäftsführer) Martin Schelauske and operates with approximately 20-25 staff covering on-air personalities, a sales and marketing team of roughly nine Mediaberater, music editors, technical staff, and administration. The technology stack is conventional licensed-broadcast infrastructure — FM spectrum, DAB+ digital multiplexing, standard cloud-hosted streaming, and off-the-shelf mobile app development — with no disclosed proprietary AI/ML, API, or developer-facing platform.
gong fm's business model is a hybrid of B2C audience monetization through advertising and B2B local commerce intermediation. Revenue is generated primarily through (1) radio advertising and spot placements sold by an internal ~9-person sales team and the over-regional marketing partner BLW Bayerische Lokalradio-Werbung GmbH, (2) event ticket sales (e.g., the 85 EUR per-person 1 Day on Snow ski trip package), (3) event sponsorship from local and regional brands (Schneider Weisse, Blue Tomato, Lufthansa City Center Reisebüro Venus), and (4) paid event-promotion spots for local organizers in the Regensburg region. The Gastro Lounge restaurant voucher program (60 EUR voucher for 30 EUR) distributed through radiogenusswelt.de represents a transactional commerce revenue line. All advertising pricing is opaque and quote-based; the mobile app and web streams are free to consumers.
gong fm firmographics
Firmographics- Name
- gong fm
- Legal name
- Funkhaus Regensburg GmbH & Co. Studiobetriebs KG
- Website
- https://gongfm.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- gong fm is a privately held local radio station in Regensburg, Germany, broadcasting on FM 89.7 MHz, DAB+, and web/app streaming to serve East Bavaria listeners with music, local news, traffic, and community events. Revenue is generated through radio advertising, event ticket sales, and local event sponsorships, supported by a team of approximately 20-25 staff.
- Ownership category
- akta.pro rank
gong fm industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where gong fm is headquartered
LocationHeadquarters
- HQ city
- Regensburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
gong fm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Radio Advertising: Traditional radio advertising and spot placements aired during broadcast programming, sold through the station's internal sales team and the over-regional marketing company BLW Bayerische Lokalradio-Werbung GmbH.
- Event Tickets and Participation Fees: Revenue generated from ticketed events such as the annual 1 Day on Snow ski trip, which includes bus transport, ski pass, and après-ski party. Ticket prices around 85 EUR per person for the ski trip package.
- Event Sponsorship: Branded events such as Gong Gong shopping competitions, ski trips, and the Bürgerfest partnership generate sponsorship income from local and regional businesses.
- Event Promotion Advertising: Local businesses and event organizers can purchase promotional radio spots to advertise events in the Regensburg region (counties: Regensburg, Cham, Kelheim, Schwandorf, Neumarkt).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1 Day on Snow ski trip package |
| Transaction based/ take rate | Pay-as-you-go | Event promotional radio spots |
| Freemium | Monthly | Gong fm mobile application |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
gong fm product offering
Product offeringCore offering
gong fm is a regional radio broadcaster in Regensburg, Germany, transmitting on FM 89.7 MHz and streaming via DAB+, web, and mobile apps. It sells advertising airtime, event-promotion services, and listener engagement products such as themed webradios, podcasts, traffic alerts, and a Gastro Lounge discount program for individual listeners and regional advertisers.
Product overview
gong fm is a regional radio station operated by Funkhaus Regensburg GmbH & Co. Studiobetriebs KG, broadcasting in the Regensburg area of Bavaria, Germany. The core offering consists of live FM radio (89.7 MHz) and DAB+ digital radio, complemented by a multi-platform digital presence including web streams via RadioPlayer.cloud and native mobile apps for iOS and Android. The product portfolio includes five thematic web radio channels, an on-demand podcast library featuring series like Der gong fm Serien-Check, Sport vor Ort, Kino-Tipp, Lokalpatrioten, and gong fm Trends, plus the 33 Minuten interview podcast. Supporting services include a real-time Verkehr & Blitzer traffic information service, the Gastro Lounge restaurant voucher program, and periodic prize competitions such as Gong Gong shopping vouchers and Ticket-Hotline ticket giveaways. The station also offers event advertising services for local organizers.
Differentiator
Problem solved
Functional benefit
Products and services
- gong fm Live Radio Primary FM radio broadcast on 89.7 MHz for listeners in the Regensburg, Germany market, distributing local programming, news, music, and entertainment.
- gong fm Webradios Five thematic web radio channels delivered via the internet, offering genre- or topic-specific streams for online listeners.
- gong fm Mobile App iOS and Android mobile app providing on-the-go access to live radio, podcasts, traffic information, and station content for listeners in the Regensburg region.
- gong fm Podcast Series A portfolio of on-demand podcasts (including Serien-Check, Sport vor Ort, Kino-Tipp, Lokalpatrioten, and gong fm Trends) covering local entertainment, sports, cinema, and lifestyle topics for regional listeners.
- 33 Minuten Podcast A weekly 33-minute long-form interview podcast focusing on political and community issues relevant to the Regensburg area.
- Verkehr & Blitzer Service GPS-based traffic and speed camera alert service delivered via the mobile app, providing real-time road information to drivers in the Regensburg region.
- Gastro Lounge Discount voucher program offering listeners special offers at participating restaurants and gastronomy establishments in the Regensburg area.
- gong fm Gewinnspiele Listener prize competitions and games operated as part of the station's engagement and loyalty program for individual listeners.
- Veranstaltungstipps Event promotion and on-air advertising service for regional event organizers seeking visibility among gong fm's local listener base.
Quantifiable outcome
- The 1 Day on Snow ski trip attracts approximately 1,000-1,200 participants annually, generating event revenue and community engagement.
- +1 more outcomes
Companies that use gong fm
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
gong fm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
gong fm partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Lufthansa City Center Reisebüro VenuscoreLufthansa City Center Reisebüro Venus (nova reisen GmbH) serves as the official travel agency and event organiser for the gong fm 1 Day on Snow annual ski trip. The agency handles bus logistics, ski pass distribution, and travel administration from their Regensburg location (Posthorngäßchen 6 / Goliathstraße, 93047 Regensburg).
- Faszination Altstadt e.V.coregong fm partners with Faszination Altstadt e.V. for the 'Gong Gong' shopping competition. When listeners hear the gong signal on air, they call in to win Altstadt-Gutscheine (city center gift vouchers) worth 100-250 EUR redeemable at 80+ shops in the Regensburg old town. The partnership drives local retail traffic and provides prize inventory.
- Schneider WeisseminorSchneider Weisse (Bavarian wheat beer brewery) has been a repeated ski trip main sponsor for the gong fm 1 Day on Snow events in Gerlos and St. Johann across 2018-2020, providing branding presence and après-ski party support.
- Blue TomatominorBlue Tomato (skate and snowboard retailer) partnered with gong fm for the 1 Day on Snow ski trip to St. Johann, Tirol in February 2019, providing sponsorship support for the event.
- radiogenusswelt.decoreradiogenusswelt.de is the platform through which gong fm's Gastro Lounge restaurant discount vouchers (60 EUR vouchers for 30 EUR) are sold. The platform manages the voucher distribution and redemption for partner restaurants including Schwögler (Bad Abbach), Lux Regensburg, Hanabi, and Gravenreuther.
- BLW Bayerische Lokalradio-Werbung GmbHcoreBLW (Bayerische Lokalradio-Werbung GmbH), based in Nuremberg (Neuwieder Straße 16, 90411 Nürnberg), serves as the over-regional marketing and advertising sales partner for gong fm. They handle national and regional radio advertising sales beyond the station's direct sales team.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
gong fm competitors and assessment
Company assessmentRegional players
- bigFM: Major German private radio network broadcasting in multiple states including Bavaria-adjacent Baden-Württemberg and Rheinland-Pfalz. Comparable commercial hit-music plus local-news format with strong digital and event extensions; competing indirectly for national advertiser budgets via similar sales networks.
- Radio Arabella (München): Munich-based adult contemporary radio station serving Upper Bavaria with a comparable mix of music, local content, and event marketing. Regional peer with similar local-radio economics but focused on the Munich metropolitan area rather than Regensburg.
- Radio FFH (Hessen): Privately owned regional commercial radio network in Hesse with comparable music-plus-local-content format and integrated digital product stack (app, podcasts, web). Useful comparison for local-radio unit economics outside Bavaria, though operating in a different federal state.
Others
- BLW Bayerische Lokalradio-Werbung GmbH: The over-regional marketing and advertising sales house that already represents gong fm alongside other Bavarian local radio stations. As the joint sales organization for Bavarian local radio, BLW is a key ecosystem partner and structural analog for how local German radio stations aggregate to compete against statewide networks.
Broad incumbents
- Rock Antenne Bayern: Statewide Bavarian rock-format radio station with comparable multi-platform digital distribution (app, web, DAB+) and event-marketing activities. Competes for similar listener demographics and regional ad budgets, though in a different musical niche.
- Bayern 3 (Bayerischer Rundfunk): Bayerischer Rundfunk's mainstream music radio station covering Bavaria with pop, local news, and event coverage. As the dominant public broadcaster in the same format, it competes for audience share and competes indirectly for advertising-equivalent sponsorship funding in the Regensburg region.
- Antenne Bayern: Bavaria's largest private radio network, broadcasting statewide with multiple frequencies and a comparable hit-music plus regional-info format. Competes with gong fm for the same East Bavarian regional advertising budgets but at significantly greater scale and reach.
Direct peers
- Radio Charivari Regensburg: The other local commercial radio station broadcasting directly into the Regensburg market on a competing FM frequency. It targets the same Regensburg-area listener base with a similar mix of music, local news, and event marketing, making it gong fm's closest direct head-to-head competitor for audience and local SMB advertising.
- Radio Gong 96.3 (Munich): Bavarian local music radio station sharing the 'Gong' branding family and a comparable hit-music plus local-content format. Operates in Munich on a similar commercial local-radio model targeting an urban Bavarian audience with events, advertising, and digital extensions.
Emerging players
- egoFM: Independent Bavarian community radio with alternative music programming and strong digital presence. Operates with a similar lean-team model targeting younger Bavarian audiences, making it a comparable emerging-format local broadcaster with overlapping digital listener pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
gong fm social profiles
Digital presencegong fm financial estimates
Financial estimateRevenue estimate
Valuation estimate
gong fm leadership team
Management profileNumber of profiles
Profiles1 record
gong fm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gong fm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gong fm
What does gong fm do?
gong fm is a regional radio broadcaster in Regensburg, Germany, transmitting on FM 89.7 MHz and streaming via DAB+, web, and mobile apps. It sells advertising airtime, event-promotion services, and listener engagement products such as themed webradios, podcasts, traffic alerts, and a Gastro Lounge discount program for individual listeners and regional advertisers.
Is gong fm a public or private company?
gong fm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gong fm founded?
gong fm was founded in 1992. It employs 11 to 50 people.
Where is gong fm based?
gong fm is headquartered in Regensburg, Germany, in the Europe region.
How does gong fm make money?
Four revenue lines are on record. Radio Advertising is the primary driver. The others are event Tickets and Participation Fees, event Sponsorship and event Promotion Advertising.
Who are gong fm's main competitors?
Regional players on record are bigFM, Radio Arabella (München) and Radio FFH (Hessen). BLW Bayerische Lokalradio-Werbung GmbH is listed as an others. Broad incumbents are Rock Antenne Bayern, Bayern 3 (Bayerischer Rundfunk) and Antenne Bayern. Direct peers are Radio Charivari Regensburg and Radio Gong 96.3 (Munich). egoFM is listed as an emerging player.
Does gong fm have an API?
No public API is recorded for gong fm.
What industry is gong fm in?
gong fm's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.