Lufthansa City Center Reisebüro Venus

What Lufthansa City Center Reisebüro Venus does

Lufthansa City Center Reisebüro Venus is an owner-operated travel agency operating under the legal entity nova reisen GmbH (registered in Munich, HRB 109048). Founded in 1983 by Reinhold Venus in Neutraubling and now headquartered in Unterhaching with operational offices in Regensburg, the company is a franchise partner of the international Lufthansa City Center network and serves two customer segments: individual leisure travelers (Privatreisen) and mid-sized German corporate clients (Geschäftsreisen). Its product portfolio spans package holidays, custom individual itineraries, cruises, luxury travel, golf travel, group and incentive travel, and corporate travel management, delivered through three sub-brands under the nova reisen label (Exklusiv, Golf, Gruppen) plus the seasonal Skifahrten offering.

The agency's technology stack is conventional for a German travel consultancy: Amadeus as the GDS, IATA accreditation for ticket issuance, Lima/Midoco for tour operator and hotel reservations, online booking engines for corporate clients, and the LCC MeetMe scheduling tool for video, phone, and in-person consultations. There is no proprietary software product and no AI/ML capability disclosed in the source data. The company is GDPR/DSGVO compliant and holds multiple industry accreditations including IATA agency status, DRV membership, and Serandipians network membership.

Revenue is generated through two streams: transaction-based commissions on retail bookings of flights, hotels, packages, cruises, and travel insurance (pay-as-you-go billing), and professional-service fees plus negotiated supplier commissions for corporate travel management billed monthly to mid-sized German companies. Customer mix is split between long-tail individual travelers (with five named testimonials all classified as SMB) and Mittelstand corporate clients, with no enterprise logos disclosed. The company is family-controlled with no external investment, has won six consecutive Handelsblatt "Beste Kundenberatung" awards (2020–2025), and was recognized in 2026 by WirtschaftsWoche as a top Mittelstand service provider.

Name

Lufthansa City Center Reisebüro Venus

Legal name

nova reisen GmbH

Website

https://reisebuero-venus.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Owner-operated German travel agency and Lufthansa City Center franchise partner, serving individual leisure travelers and mid-sized corporate clients from Regensburg with commission-based booking services, corporate travel management, and three nova reisen sub-brands for luxury, golf, and group travel.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Concierge & Luxury Personal Itinerary Design (THAKAOAB)

akta.pro secondary industries

Luxury, VIP & Bespoke Travel Concierge (HSACAKAL), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Travel agency services
• Business travel management
• Leisure travel booking
• Corporate travel consulting
• Package holiday services

Headquarters

HQ city

Unterhaching

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Travel Agency Commission: Acts as intermediary for tour operators, airlines, hotels and other tourism service providers. Earns commissions on bookings of flights, hotels, package holidays, cruises and travel insurance. Contracts are concluded with the respective providers, not with the agency itself.
2. Business Travel Management Services: Provides travel management services to mid-sized companies including booking, reporting, travel policy implementation, and 24-hour emergency hotline. Generates revenue through service fees and negotiated commissions from travel suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Reisebüro Venus is an owner-managed travel agency operating as a franchise partner of Lufthansa City Center, selling package holidays, individual leisure travel, cruises, luxury and golf trips under Privatreisen, and providing managed corporate travel services under Geschäftsreisen/Lufthansa City Center Business Travel. Sub-brands nova reisen Exklusiv, nova reisen Golf and nova reisen Gruppen extend the offering to luxury, golf and group/incentive travel, supported by Amadeus, IATA, Lima/Midoco booking systems and the LCC MeetMe consultation tool.

Product overview

Reisebüro Venus Lufthansa City Center operates as a dual offering travel agency combining an owner-managed travel agency's flexibility and customer proximity with the international network of Lufthansa City Center. The core product portfolio consists of Privatreisen (private travel services) and Geschäftsreisen (corporate travel management via Lufthansa City Center Business Travel), supplemented by specialized sub-brands under the nova reisen label including nova reisen Exklusiv (luxury travel), nova reisen Golf (golf travel), and nova reisen Gruppen (group/incentive travel). Additional offerings include seasonal Skifahrten (ski trips) and the LCC MeetMe appointment booking tool for consultations.

Differentiator

Problem solved

Functional benefit

Brands

• nova reisen Exklusiv: Luxury travel brand offering exclusive dream vacations in the world's best resorts across all continents.
• nova reisen Gruppen
• nova reisen Golf

Products and services

• Privatreisen (Private Travel) Private travel services for individuals and families, including package holidays (TUI, DERTOUR, Meier's Weltreisen, Airtours, Alltours), custom individual itineraries, family vacations, city trips, cruises, wellness retreats, study tours, golf trips, luxury travel and ski trips.
• Geschäftsreisen / Lufthansa City Center Business Travel Corporate travel management service for mid-sized German companies (Mittelstand) covering flight, hotel, rail and car rental bookings, online booking tools, travel policy implementation, expense reporting, security management, 24-hour emergency hotline, and sustainable/CO2-accounted travel options.
• Skifahrten (Day Ski Trips) Organized day ski trips including round-trip bus transfer from six departure locations, day ski passes, and open-air après-ski parties, run jointly with regional radio partner Funkhaus Regensburg.
• nova reisen Exklusiv (Luxury Travel) Luxury travel brand under nova reisen offering exclusive vacations at the world's best resorts across all continents, combining high-end travel experiences with concierge services.
• nova reisen Golf (Golf Travel) Specialized golf travel service offering bookings at world-class golf courses with scenic backdrops worldwide.
• nova reisen Gruppen (Group & Incentive Travel) Group travel and incentive travel services for corporate events, team building and employee rewards, creating customized event experiences.

Quantifiable outcome

• Six consecutive Handelsblatt awards for Best Customer Consultation in the travel agency category (2020-2025)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lufthansa City CentercoreChannel Partner/ Reseller/ Distributor · 1 January 1983Franchise partner of Lufthansa City Center international travel agency network. Provides access to global booking systems, negotiated supplier rates, brand recognition and centralized support services including 24-hour emergency hotline.
• AERTICKET (AERTICKET Conso GmbH)coreTechnology or IntegrationThird-party booking technology provider used for processing travel bookings and ticket issuance.
• Jahn Regensburg (Jahn Club)minorGTM or Marketing PartnerRegional sports club sponsorship/partnership through Jahn Club branch directory.
• HapagLloyd CruisescoreChannel Partner/ Reseller/ DistributorTop Partner 2022 status. Provides cruise inventory and booking capabilities for customers.
• DRV Deutscher ReiseverbandminorOthersMember of the German Travel Association (DRV), the leading industry association for travel companies in Germany.
• Serandipians (Travel Designer)minorGTM or Marketing PartnerMember of Serandipians network, a collection of travel designers providing unique travel experiences.
• ProAir Charter Transport GmbHminorChannel Partner/ Reseller/ DistributorCharter flight partner for specialized air transportation services.
• Funkhaus RegensburgminorGTM or Marketing PartnerRadio partner for ski trip events and Après-Ski party promotions.
• TUI, DERTOUR, Meier's Weltreisen, Airtours, AlltourscoreChannel Partner/ Reseller/ DistributorMajor tour operator partners providing package holidays, cruises and travel services for retail customers.
• Stay Beyond GreenminorGTM or Marketing PartnerSustainable travel partner providing green travel certification and CO2 accounting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Studiosus Reisen: German specialty tour operator focused on cultural, study and group travel. Comparable because it overlaps with Venus's nova reisen Gruppen sub-brand and addresses the same German customer seeking guided, curated travel experiences.
• HolidayCheck Group: German-language online travel review and booking platform. Comparable because it represents the digital, self-serve alternative to agent-led consultation, competing for the same German package holiday and leisure traveler demand.

Direct peers

• Ameropa-Reisen: German mid-market tour operator and rail-travel specialist with a strong agency distribution channel. Comparable because it targets the same Mittelstand and family leisure traveler and distributes through German retail agencies.
• Schauinsland-Reisen: Mid-sized German tour operator with a strong agent distribution network and package holiday portfolio. Comparable because it sells through the same agency channel and targets similar German leisure traveler segments.
• DER Touristik (DERTOUR): Major German tour operator and travel agency group that is both a supplier partner and a competitor to Venus. Directly comparable because it serves the same retail/package holiday customer base in Germany through both retail and digital channels.
• Alltours Flugreisen: German tour operator with a broad package holiday portfolio distributed through travel agencies. Comparable because it is a listed supplier partner to Venus and competes for the same leisure package holiday customer in Germany.
• Meier's Weltreisen: German tour operator focused on package holidays, luxury and long-haul travel. Comparable because it is both a supplier partner to Venus and a parallel brand serving the same retail customer base.
• FTI Group: German tour operator with a strong retail agency network and broad package holiday, luxury and specialty offerings. Comparable because it competes for the same German leisure traveler and works with similar supplier relationships.

Broad incumbents

• Lufthansa City Center (network): International travel agency franchise network of which Venus is a partner. Comparable because it is the umbrella brand/platform providing GDS, supplier rates, and 24/7 emergency support that defines Venus's service economics.
• TUI Deutschland: Germany's largest integrated tourism group combining tour operations, retail agencies, hotels and cruise lines. Comparable because it operates both as a tour operator supplier to Venus and as a vertically integrated retail competitor across the same package holiday and luxury markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy-VpK9wJ63zVWbDT_WVlHg
• Facebookfacebook.com/ReisebueroVenus
• LinkedInlinkedin.com/company/reisebuero-venus
• Instagraminstagram.com/reisebuero_venus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lufthansa City Center Reisebüro Venus