TRIB3

What TRIB3 does

TRIB3 is a privately held boutique fitness franchise that operates a network of group workout studios across eleven countries under the Tribute Brands group (Tribute Franchise Services S.L., Spain; Tribute Brands B.V., Netherlands). Founded in 2016 with its first studio in Sheffield, TRIB3 delivers a standardised 45-minute HIIT class built on the proprietary TRI Training System, which sequences three zones — treadmill intervals, resistance training, and Air Bike intensity work — within a single coach-led session. The product layer is anchored by a connected fitness stack comprising the SWEAT Band 1.0 chest-strap heart-rate monitor (ANT+/Bluetooth 4.0), the TRIB3 SWEAT mobile application (iOS/Android), and in-studio live displays that broadcast per-participant heart-rate data; the platform is also compatible with Apple Watch and Accuro HRM devices. Selected multi-boutique sites extend the concept with PILAT3S (Pilates Reformer) and STRENGTH formats, plus an in-studio Mixology shake bar for ancillary revenue. The Workout Journey milestone system (25 Fighter → 1K Legend) and SWEAT Points rewards programme provide gamification and retention hooks.

Name

TRIB3

Legal name

Tribute Franchise Services S.L.

Website

https://trib3.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TRIB3 is a boutique fitness franchise operating studios in eleven countries, delivering a proprietary 45-minute HIIT workout using the TRI Training System, supported by the SWEAT Band 1.0 heart-rate monitor and TRIB3 SWEAT mobile app, with select multi-boutique sites adding Pilates Reformer and Strength formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Session Sales: Members purchase individual session credits (HIIT, Strength, or Pilates Reformer) at per-session rates set by each studio. First-timer intro offers at reduced prices (£8–£18) drive acquisition. Individual sessions expire within defined periods (7–14 days).
2. Monthly Membership Subscriptions: Rolling monthly memberships with different tiers offering a set number of sessions per month (e.g., 4, 8, 12 sessions) or unlimited access. Members pay recurring monthly fees by credit/debit card or direct debit. No joining fee at most studios. Premium tiers include guest passes, priority booking, and complimentary towels.
3. Session Packs (Prepaid Bundles): Members purchase bundles of 1, 3, 5, 10, 20, or more sessions at a discounted per-session rate versus individual purchases. Packs have defined expiry periods (1–12 months). Packs can sometimes be shared with a friend via the member's booking account.
4. SWEAT Band 1.0 Hardware Sales: The SWEAT Band 1.0 heart rate monitor is sold as a hardware product to members, either online or at studio front desks. Comes with a 90-day warranty against material defects.
5. Franchise Fees and Royalties: TRIB3 generates revenue through franchise fees paid by studio operators, with master franchise arrangements in certain territories. Franchise partners pay for the right to use the TRIB3 brand, training system, and operational framework. Terms are governed by formal franchise documentation, not published on the website.
6. Mixology Bar Revenue: Onsite shake bars at each studio sell protein shakes and beverages to members post-workout. Contributes to ancillary revenue per location and enhances the member experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

TRIB3 sells boutique HIIT group fitness delivered through franchised studios in 11 countries, anchored by the proprietary 45-minute TRI Training System (Treadmill, Resistance, Intensity zones). The experience is supported by the SWEAT Band 1.0 heart-rate monitor, the TRIB3 SWEAT app, in-studio live displays, and programmed sensory lighting. Members purchase individual sessions, discounted session packs, and rolling monthly memberships at studio front desks, through the Momence checkout platform, or via the TRIB3 SWEAT app; select multi-boutique locations also offer Pilates Reformer (PILAT3S) and Strength sessions, with on-site Mixology protein shake bars as ancillary revenue.

Product overview

TRIB3 is a boutique fitness franchise offering a unified HIIT-based group workout experience. The core offering is the 45-minute TRIB3 HIIT workout using the proprietary TRI training system across three zones (treadmill, resistance, intensity), supported by the SWEAT Band 1.0 heart rate monitor and TRIB3 SWEAT mobile app. The ecosystem includes SWEAT Points Rewards (loyalty), Workout Journey (gamification milestones), and Mixology Bar (post-workout nutrition). At select locations, TRIB3 expands its multi-boutique concept to include PILAT3S Reformer (Pilates) and STRENGTH sessions. The company operates through a franchise model with studios across eleven countries.

Differentiator

Problem solved

Functional benefit

Brands

• TRIB3 SWEAT App: Mobile application for tracking workouts, heart rate monitoring, and SWEAT Points rewards system
• SWEAT BAND
• Mixology Bar
• Steel Week
• Workout Journey

Products and services

• TRIB3 HIIT Workout 45-minute coach-led HIIT group workout combining treadmill intervals, resistance training, and Air Bike intensity work via the proprietary TRI training system, with live heart-rate tracking and colour-coded studio lighting. Available to adult members (16+) at TRIB3 studios.
• SWEAT Band 1.0 Proprietary heart-rate monitoring wearable using ANT+ and Bluetooth 4.0 that tracks calories burned, SWEAT Points earned, and time in each heart-rate zone, syncing in real time with TRIB3 in-studio displays and the TRIB3 SWEAT app. Sold to members at studios and online with a 90-day warranty.
• TRIB3 SWEAT App iOS and Android mobile application that pairs with the SWEAT Band to track workouts, display performance dashboards, log calorie burn and heart-rate zones, and enable SWEAT Points redemption; integrates with Apple Watch and tracks non-TRIB3 workouts when worn.
• PILAT3S Reformer Classes Pilates Reformer studio concept offering three class formats (Align, Tone, Power) using the Reformer and dumbbells, available at select multi-boutique TRIB3 locations such as Palma Mallorca and Edan Studios Barcelona.
• TRIB3 STRENGTH Sessions 45-minute coach-led strength training sessions using progressive overload and time under tension, with formats including Lower Body, Upper Body, Full Body, Push, and Pull, available at multi-boutique TRIB3 locations.
• Mixology Shake Bar On-site protein shake bar at TRIB3 studios offering six signature shakes across Refresh, Recover, and Replace categories, with vegan and dairy protein options and a monthly themed Shake of the Month; doubles as a social lounge for members.
• TRIB3 Studio Franchise Boutique fitness studio franchise enabling independent operators to open TRIB3-branded locations; franchisees receive the TRIB3 brand, TRI Training System, technology platform, and operational support, with master franchise arrangements in certain territories.

Quantifiable outcome

• Members can burn up to 1,000 calories per 45-minute session
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• MomencecoreTechnology or IntegrationMomence is TRIB3's primary booking, scheduling, and checkout platform. All session purchases, membership sign-ups, and class bookings across all TRIB3 studios are processed through Momence links embedded on the TRIB3 website. Members are redirected to Momence's secure checkout page to complete purchases.
• AccurocoreTechnology or IntegrationAccuro (specifically the HRM306 and LYNK2 heart rate monitors) is directly compatible with the TRIB3 SWEAT app and captures the same performance metrics as the proprietary SWEAT Band 1.0. Workout data from Accuro devices is migrated to the TRIB3 SWEAT app when members register with the same email address. TRIB3 also uses Accuro's health data platform for processing member health data.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Another_Space: London boutique studio offering HIIT, boxing, yoga and Pilates under one membership. Comparable multi-boutique model to TRIB3's HIIT + PILAT3S + Strength combination and a direct competitor for premium UK boutique share.
• BXR: London-based boutique fitness brand combining boxing, strength and HIIT in a premium environment. Comparable price point and target demographic to TRIB3's UK studios with overlapping multi-discipline offering.
• Ritual Gym: Spanish boutique fitness brand (Madrid/Barcelona) offering HIIT, strength and conditioning classes. Direct regional competitor to TRIB3's Spanish studios with comparable price points and member profile.
• F45 Training: Global franchise of functional HIIT group workouts in 45-minute formats. F45 is the closest structural comparable to TRIB3 — franchise-driven boutique HIIT concept with proprietary training systems and international footprint.
• 1Rebel: London-based boutique fitness brand offering HIIT, cycling and strength classes in premium studio environments. Direct UK competitor with overlapping pricing and target demographic to TRIB3's Manchester and Sheffield studios.
• Barry's Bootcamp: Iconic boutique HIIT/red room treadmill studio with coach-led classes and a strong international footprint. Directly competes with TRIB3 in the premium HIIT segment, particularly in the UK and Western Europe.
• Orangetheory Fitness: Heart-rate-based group fitness franchise with live performance displays and coach-led intervals. Mirrors TRIB3's connected HR-tracking experience at much larger scale, including franchise expansion into Europe.
• HITT (High Intensity Training): Specialist HIIT franchise operating across the UK and Europe. Directly comparable format — short, coach-led high-intensity interval sessions — and franchise model parallels TRIB3's boutique studio economics.

Others

• Peloton: Connected at-home fitness platform with live and on-demand classes, including heart-rate-driven HIIT and strength formats. Adjacent competitor that pressures studio visit frequency rather than directly competing for the same physical member.

Broad incumbents

• David Lloyd Clubs: Large UK/European premium health club chain offering HIIT, group exercise, family and racquet facilities. A broader incumbent that competes for the same premium family and adult fitness segment as TRIB3's UK studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trib3-deansgate-manchester
• Xx.com/trib3uk
• Facebookfacebook.com/trib3uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIB3