RBS TV
RBS TV is a wholly-owned Grupo Globo regional television affiliate based in Porto Alegre that broadcasts free-to-air digital TV and digital content across Rio Grande do Sul, serving southern Brazilian viewers with local news, sports, and cultural programming funded by advertising.
- Company typePrivate
- Founded2000
- HeadquartersPorto Alegre, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What RBS TV does
RBS TV (legal name: Rede Brasil Sul de Televisão, operating as RBS TV RS) is a regional Brazilian free-to-air television station headquartered in Porto Alegre, Rio Grande do Sul. Founded in 2000 and operating with a workforce of 5,001–10,000 employees, it functions as the Rede Globo affiliate for the state of Rio Grande do Sul within Grupo Globo's nationwide broadcast network. The station broadcasts via digital terrestrial television (TV Digital) using open-spectrum signal, delivering content to viewers without subscription fees.
Its core product is regional television programming — including local news, sports coverage, and cultural entertainment programs such as Galpão Crioulo (Gaucho music and culture), Baita Sábado, Tempo Bueno, Destemperados na TV, and Posso Entrar? — alongside access to Rede Globo's national programming slate. The station operates digital sub-brands including g1 rs (regional news portal), ge rs (regional sports coverage), and Globoplay Regional RS (regional streaming), integrating with Grupo Globo's broader digital ecosystem of g1, ge, gshow, and Globoplay.
The business operates on an advertising-supported model: content is distributed free to viewers via digital antenna, and revenue is generated from advertising sales across linear broadcast and the integrated digital platforms. RBS TV RS is a wholly-owned subsidiary of Globo Comunicação e Participações S.A. (Grupo Globo), Brazil's largest private media conglomerate, with no independent funding rounds, external investors, or partnership disclosures in the available data.
RBS TV firmographics
Firmographics- Name
- RBS TV
- Legal name
- RBS TV RS (Rede Brasil Sul de Televisão)
- Website
- https://redeglobo.globo.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RBS TV is a wholly-owned Grupo Globo regional television affiliate based in Porto Alegre that broadcasts free-to-air digital TV and digital content across Rio Grande do Sul, serving southern Brazilian viewers with local news, sports, and cultural programming funded by advertising.
- Ownership category
- akta.pro rank
RBS TV industry classification
Industry- Product category
- Regional Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
Keywords
Where RBS TV is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
RBS TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
RBS TV product offering
Product offeringCore offering
RBS TV RS is a regional free-to-air television station affiliated with Rede Globo that broadcasts local news, sports coverage, entertainment programming, and regional cultural content to viewers in the Brazilian state of Rio Grande do Sul. The station combines national Globo network programming with locally produced shows such as Galpão Crioulo, Baita Sábado, Tempo Bueno, Destemperados na TV, and Posso Entrar?, and extends its reach through digital platforms including g1 rs, ge rs, and Globoplay Regional RS.
Product overview
RBS TV (Rio Grande do Sul) is a regional television station affiliated with Rede Globo in Brazil. The station operates as part of the Globo network, broadcasting local news, entertainment, and sports programming to the state of Rio Grande do Sul. The station's digital presence includes local programming such as Destemperados na TV, Posso Entrar?, Galpão Crioulo, Baita Sábado, and Tempo Bueno, alongside access to broader Globo properties including g1.rs news portal, ge.rs sports coverage, and Globoplay streaming service.
Differentiator
Problem solved
Functional benefit
Brands
- Galpão Crioulo: Traditional Gaucho music and culture program featuring regional music, food, and traditions from Rio Grande do Sul
- Baita Sábado
- Tempo Bueno
- Destemperados na TV
- Posso Entrar?
Products and services
- RBS TV RS Regional Television Broadcast
Companies that use RBS TV
Customer profileSegments1 record
Ideal customer profiles2 records
RBS TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RBS TV partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
RBS TV competitors and assessment
Company assessmentDirect peers
- TV Anhanguera: Rede Globo's regional affiliate in Goiás, providing directly comparable free-to-air regional broadcasting, local news, and Globo content distribution analogous to RBS TV.
- TV Morena: Rede Globo's regional affiliate in Mato Grosso do Sul, operating the same affiliate model, local programming structure, and Globo integration as RBS TV.
- NSC TV: Rede Globo's regional affiliate in Santa Catarina, neighboring RBS TV's territory; comparable structure, audience type, and programming strategy within the Globo regional network.
- RPC TV: Rede Globo's regional affiliate in Paraná, operating under an identical affiliate model as RBS TV with free-to-air digital broadcast, local programming, and integration with Globo's national content and digital platforms.
- EPTV: Rede Globo's regional affiliate serving Campinas and interior São Paulo; same affiliate operating model, audience scale, and content mix as RBS TV within Globo's regional footprint.
Broad incumbents
- SBT: Brazilian national broadcast network that competes head-to-head with Rede Globo affiliates including RBS TV for regional viewership and advertising budgets across Brazil.
- Record TV: Brazilian national broadcast network with regional affiliates that compete directly with RBS TV for local news audiences and advertisers in Rio Grande do Sul.
- TV Cultura: São Paulo-based public broadcaster with national reach and cultural programming that overlaps RBS TV's regional cultural content positioning in southern Brazil.
- RedeTV!: Brazilian national broadcast network operating regional affiliates that compete with RBS TV for free-to-air audiences and local advertising across Brazilian states.
- Rede Bandeirantes (Band): National Brazilian broadcaster with regional presence, offering alternative programming and competing with RBS TV for free-to-air viewership and advertising share in southern Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
RBS TV social profiles
Digital presenceRBS TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
RBS TV leadership team
Management profileNumber of profiles
RBS TV subsidiaries and ownership
Company hierarchySubsidiaries8 records
RBS TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RBS TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RBS TV
What does RBS TV do?
RBS TV RS is a regional free-to-air television station affiliated with Rede Globo that broadcasts local news, sports coverage, entertainment programming, and regional cultural content to viewers in the Brazilian state of Rio Grande do Sul. The station combines national Globo network programming with locally produced shows such as Galpão Crioulo, Baita Sábado, Tempo Bueno, Destemperados na TV, and Posso Entrar?, and extends its reach through digital platforms including g1 rs, ge rs, and Globoplay Regional RS.
Is RBS TV a public or private company?
RBS TV is a private company. It is classified as corporate owned and is currently operating.
When was RBS TV founded?
RBS TV was founded in 2000. It employs 5,001 to 10,000 people.
Where is RBS TV based?
RBS TV is headquartered in Porto Alegre, Brazil, in the Latin America region.
Who are RBS TV's main competitors?
Direct peers on record are TV Anhanguera, TV Morena, NSC TV, RPC TV and EPTV. Broad incumbents are SBT, Record TV, TV Cultura, RedeTV! and Rede Bandeirantes (Band).
Does RBS TV have an API?
No public API is recorded for RBS TV.
What industry is RBS TV in?
RBS TV's product category is Regional Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.