RECORD GUAÍBA

What RECORD GUAÍBA does

RECORD GUAÍBA is a regional broadcast television station headquartered in Porto Alegre, Rio Grande do Sul, Brazil, operating as an affiliate of Rede Record (Grupo Record), one of Brazil's major television networks. The station produces and airs regional news programming — including Guaíba no Ar, Balanço Geral RS, Cidade Alerta RS, and Rio Grande Record — alongside syndicated national network content such as Brasileirão football coverage. It serves a general audience in Rio Grande do Sul seeking local journalism, weather, sports, and community information that national outlets do not cover.

The company distributes content through three layers: (1) traditional over-the-air broadcast signal reaching households across Rio Grande do Sul; (2) the RecordPlus streaming platform for on-demand viewing on mobile, tablet, and desktop; and (3) the R7 online news portal for digital article and video consumption. It also maintains an active presence on nine social media platforms, including Facebook, Instagram, X, YouTube, TikTok, Threads, Bluesky, WhatsApp Channel, and Kwai, to extend audience reach.

The business model is advertising-based: revenue is generated from commercials, sponsorships, and ad spots sold to local and regional businesses targeting the Rio Grande do Sul audience. As a network affiliate, the station also benefits from national advertising inventory pooled across the broader Rede Record ecosystem. The company is privately held within the Grupo Record conglomerate (legal entity: Rádio e Televisão Record S.A) and employs approximately 125 people.

Name

RECORD GUAÍBA

Legal name

Rádio e Televisão Record S.A

Website

https://recordtvrs.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

RECORD GUAÍBA is a regional broadcast television station in Rio Grande do Sul, Brazil, affiliated with Rede Record. It produces local news and entertainment programming distributed via over-the-air broadcast, the RecordPlus streaming platform, and the R7 digital portal, monetized through local and regional advertising.

Ownership category

akta.pro rank

Product category

Regional Broadcast Television

NAICS

Television Broadcasting Stations (51612)

akta.pro primary industry

Sports Programming Syndication & Highlights Distribution (MPABAMAG)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Regional television broadcasting
• Local news programming
• Broadcast advertising sales
• Video streaming services
• Television network affiliate

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional broadcast television advertising model generating revenue from commercials, sponsorships, and advertising spots aired during programming. Revenue derived from local and regional advertisers targeting the Rio Grande do Sul audience.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RECORD GUAÍBA is a regional broadcast television station operating in Rio Grande do Sul, Brazil, as an affiliate of the Rede Record network. It produces and broadcasts local news programs (Guaíba no Ar, Balanço Geral RS, Cidade Alerta RS, Rio Grande Record), airs national Record network content including Brasileirão football, and distributes its programming through over-the-air broadcast, the R7 online news portal, and the RecordPlus streaming platform. Revenue is generated primarily through advertising sold to local and regional businesses.

Product overview

RECORD GUAÍBA is a regional television station operated by Rede Record (Record TV network) serving the state of Rio Grande do Sul, Brazil. The station's digital presence includes the R7 news portal and RecordPlus streaming service. The core offering consists of local television programming including news programs (Guaíba no Ar, Balanço Geral RS, Cidade Alerta RS, Rio Grande Record) that provide regional news coverage, live sports including Brasileirão football, and investigative journalism. The station distributes content through its website, mobile applications, and the RecordPlus streaming platform.

Differentiator

Problem solved

Functional benefit

Brands

• Guaíba no Ar: Local news program covering Rio Grande do Sul events
• Balanço Geral RS
• Cidade Alerta RS
• Rio Grande Record

Products and services

• Guaíba no Ar Regional morning news program covering events in Rio Grande do Sul, part of the RECORD GUAÍBA local programming lineup. Targeted at general audiences in Rio Grande do Sul.
• Balanço Geral RS Local evening news and journalism program for Rio Grande do Sul featuring regional news coverage and investigative reporting. Targeted at general audiences in Rio Grande do Sul.
• Cidade Alerta RS Local alert and community news program for Rio Grande do Sul covering public safety, events, and regional issues. Targeted at general audiences in Rio Grande do Sul.
• Rio Grande Record Regional journalism program for Rio Grande do Sul featuring news coverage and reporting on state affairs. Targeted at general audiences in Rio Grande do Sul.
• R7 Portal de Notícias Online news portal providing national and regional news coverage, video content, and live streaming of Record TV programming. Targeted at general audiences seeking digital access to Record TV content.
• RecordPlus Video streaming platform offering on-demand access to Record TV programming, including RECORD GUAÍBA content, accessible via app and website on mobile, tablet, and computer devices. Targeted at general audiences seeking digital access to Record TV programming.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rede Record (Record Network)coreOthersRECORD GUAÍBA is a regional affiliate of Rede Record, Brazil's second-largest television network. This corporate affiliation provides access to national programming, network resources, and brand association while maintaining local editorial focus for Rio Grande do Sul audiences.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Record News: Record network's 24-hour cable news channel — sibling property of RECORD GUAÍBA under Grupo Record, sharing content and the R7/RecordPlus digital infrastructure.
• Rede Globo: Brazil's largest broadcast network and parent of RBS TV (RECORD GUAÍBA's primary regional competitor); competes for the same national and regional advertising pool across Brazil.
• TV Record São Paulo: Flagship station of the Record network and direct parent/sibling of RECORD GUAÍBA — shares branding, programming (Brasileirão, national shows), and the RecordPlus streaming platform that the regional affiliate distributes.

Others

• Globoplay: Globo's streaming platform — the dominant subscription VOD competitor to RecordPlus for Brazilian audiences and the most direct streaming rival for RECORD GUAÍBA's digital distribution.
• ESPN Brasil: Premium sports broadcaster competing for Brasileirão-adjacent sports rights and sports advertising budgets — an indirect competitor for the sports-driven ad revenue that RECORD GUAÍBA captures through Record network programming.

Direct peers

• RBS TV: Regional affiliate of Rede Globo serving Rio Grande do Sul — the market-leading broadcaster that RECORD GUAÍBA most directly competes with for local viewers, news audiences, and regional advertising budgets.
• SBT Rio Grande do Sul: SBT's regional affiliate in Rio Grande do Sul, competing head-to-head with RECORD GUAÍBA in local news, sports broadcasting, and regional ad sales.
• Band RS: Regional affiliate of Grupo Bandeirantes de Comunicação operating in Rio Grande do Sul, competing with RECORD GUAÍBA for over-the-air viewers and local advertisers in the same state.

Regional players

• TV Cultura: Public Brazilian broadcaster with regional content focus — comparable business model of combining national programming with local journalism, though primarily operating in São Paulo rather than Rio Grande do Sul.
• TV Pampa: Independent regional broadcaster based in Rio Grande do Sul with similar local content focus but a smaller network footprint than the Record/Globo/SBT/Band major affiliates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/portalr7
• YouTubeyoutube.com/@PortalR7
• Facebookfacebook.com/portalr7
• Instagraminstagram.com/portalr7
• TikToktiktok.com/@portalr7
• LinkedInlinkedin.com/company/record-rs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECORD GUAÍBA