Yarra City Council
Yarra City Council is a Victorian local government authority providing municipal services including waste collection, libraries, leisure centres, childcare, planning and building permits, parking enforcement, and rates administration to residents and businesses across nine wards in inner Melbourne.
- Company typePrivate
- Founded1994
- HeadquartersRichmond, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Yarra City Council does
Yarra City Council is a local government authority established in 1994 under the Local Government Act 2020 (Victoria, Australia) through the amalgamation of the former City of Richmond, City of Collingwood, and parts of the City of Fitzroy. It is a public statutory body, not a private enterprise, governed by an elected Mayor, Deputy Mayor, and eight Councillors representing nine wards across the inner-Melbourne municipalities of Richmond, Collingwood, Fitzroy, Abbotsford, Clifton Hill, and surrounding suburbs. It is led by Chief Executive Officer Sue Wilkinson and has 501-1000 employees. The council holds the sole statutory authority for municipal service delivery, planning and building approvals, rates assessment, parking enforcement, and civic governance within the City of Yarra.
The council operates a portfolio of core municipal services including waste and recycling collection (recently moved to a four-weekly glass collection cycle), parking permits and fine processing, planning and building permit services, library services across multiple branches, leisure centres under the Yarra Leisure brand, council-operated childcare, and property services including road discontinuance management. Digital service delivery is provided through a website-based eServices portal for planning applications, FOI requests (at $34.50 plus search charges), and property transactions, alongside the Your Say Yarra community engagement platform hosted at yoursayyarra.com.au. No public API, mobile app, or proprietary technology platform is offered; the technology stack is standard municipal infrastructure with no AI/ML capabilities.
Revenue is generated through property rates, transaction-based fees (FOI applications, road discontinuance fees, planning and building permits, parking fines), and Victorian and Federal government grants for infrastructure and community services. Notable revenue-adjacent advocacy includes the council's role in securing $1.5 million in Federal Government funding to keep cohealth community health services operational and supporting the Victorian Government's appointment of a Board Monitor at cohealth. The council is also an active member of the M9 alliance of nine inner Melbourne councils and participates in peak-body arrangements including MAV, VLGA, LGPro, NAGA, and ALGA. The Victorian Government has designated Yarra as an 'activity centre' with a mandated dwelling growth target of 44,000 new dwellings by 2050.
Yarra City Council firmographics
Firmographics- Name
- Yarra City Council
- Legal name
- Yarra City Council
- Website
- https://yarracity.vic.gov.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yarra City Council is a Victorian local government authority providing municipal services including waste collection, libraries, leisure centres, childcare, planning and building permits, parking enforcement, and rates administration to residents and businesses across nine wards in inner Melbourne.
- Ownership category
- akta.pro rank
Yarra City Council industry classification
Industry- Product category
- Local Government Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (5621)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
- akta.pro secondary industries
- Solid Waste & Recycling Services Administration (BPAIACAH), Public Works / In-House Municipal Collection Operations (EUAIAAAF)
Keywords
Where Yarra City Council is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Yarra City Council business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Rates and Valuations: Property rates form a significant portion of council revenue, funding municipal services and infrastructure.
- Fees and Charges: Various service fees including Freedom of Information applications ($34.50), road discontinuance fees ($150 inquiry fee, $350 application fee), planning permits, building permits, parking fines, and other municipal charges.
- Government Grants and Funding: Council receives Victorian and Federal government funding for infrastructure projects and community services, including advocacy-driven grants for capital works.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Freedom of Information Application |
| One time/ perpetual license | Pay-as-you-go | Road Discontinuance Inquiry |
| One time/ perpetual license | Pay-as-you-go | Road Discontinuance Application |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yarra City Council product offering
Product offeringCore offering
Yarra City Council provides essential municipal services to residents and businesses within the City of Yarra in inner Melbourne. Its core offerings include waste and recycling collection, parking permits and fines administration, planning and building permit processing, library services, leisure and recreation facilities, community childcare, and rates and property services. The council also conducts community engagement and civic advocacy through its Your Say Yarra online platform and physical community facilities.
Product overview
Yarra City Council provides a comprehensive suite of local government services delivered through its website and physical service centers. The council operates a portfolio of services spanning waste management, parking administration, planning and building oversight, libraries, leisure facilities, childcare, and property management. Digital service delivery is primarily website-based with no public API or developer integrations, featuring an online engagement platform (Your Say Yarra) for community consultation. Services are offered as distinct operational functions rather than an integrated software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Waste and Recycling Collection Services Municipal waste, recycling, and glass collection scheduling and management services for residents, including bin collection lookup tools and four-weekly glass collection schedules.
- Parking Permit and Fines Administration Online parking permit applications and parking fine payment processing for residents and visitors.
- Planning and Building Permit Services Development application tracking, planning permit searches, and building permit application and inspection services.
- Library Services Access to Yarra's library network including physical collections, digital resources, and community programs at multiple branch locations.
- Yarra Leisure Centres Recreation facilities including pools, gyms, and fitness centers operating under the Yarra Leisure brand across multiple locations.
- Community Childcare Services Council-operated and supported childcare centers providing early childhood education and care services.
- Your Say Yarra Community Engagement Platform Online civic participation platform hosted at yoursayyarra.com.au enabling residents to provide feedback on council plans, strategies, and policy development.
- Property Services and Land Management Management of council's property portfolio including leasing, licensing, acquisitions, road discontinuances, and property disposal.
- Freedom of Information Request Processing Formal document access request service under the Victorian Freedom of Information Act 1982, with online and offline application options.
- Rates and Valuations Property rate assessment, valuation services, and rate payment processing for ratepayers in the municipality.
Companies that use Yarra City Council
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Yarra City Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yarra City Council partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Federal Government (Department of Health)coreProvided $1.5 million funding to keep cohealth services operational for up to 12 months while cohealth implements improvements following an independent review. Funded through North Western Melbourne Primary Health Network.
- M9 (Inner Melbourne Councils)coreYarra works cooperatively with nine inner Melbourne councils through an M9 Memorandum of Understanding to represent and advocate for the advancement of these communities. The collaboration focuses on shared interests and goals for local governments across Melbourne.
- Municipal Association of Victoria (MAV)coreCouncil works closely with the Victorian local government peak body to address issues affecting all Victorian councils and bring shared benefits to communities.
- Victorian Local Governance Association (VLGA)minorLocal government peak body providing governance support and advocacy for Victorian councils.
- LGProminorLocal government professional development and networking organisation.
- Northern Alliance for Greenhouse Action (NAGA)minorCollaboration on climate action and sustainability initiatives across northern Melbourne councils.
- Metropolitan Transport ForumminorAdvocacy group for improved public transport and sustainable transport options.
- Australian Local Government Association (ALGA)minorNational local government peak body representing all councils across Australia.
- Local Government Mayoral Taskforce Supporting People Seeking AsylumminorCollaboration to support refugees and people seeking asylum through local government initiatives.
- Victorian GovernmentcoreAppointed Chris Altis as Board Monitor at cohealth for 12 months to strengthen governance and senior management following an independent review.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yarra City Council competitors and assessment
Company assessmentDirect peers
- City of Melbourne: Capital-city local council sharing inner-urban geography and the closest demographic and functional comparability with Yarra. Fellow M9 alliance member offering directly comparable municipal service mandates (waste, planning, libraries, leisure, parking).
- City of Maribyrnong: Inner-western Melbourne council sharing inner-city urban renewal pressures and a similar statutory municipal service portfolio with Yarra. Member of the M9 alliance and operates under the same Victorian local government framework.
- Merri-bek City Council: Inner-northern Melbourne council (formerly Moreland) and M9 alliance peer. Directly comparable operating model, scale and service portfolio across waste, leisure, libraries and community services to Yarra.
- City of Port Phillip: Neighbouring inner Melbourne council with comparable population, rate base and service mix. Directly comparable across waste, planning, leisure, parking and community services portfolios, also operating within the M9 alliance.
- City of Moonee Valley: M9-allied inner-northwestern Melbourne council with a comparable municipal mandate, residential base and service breadth. Provides a directly comparable community-services operating context.
- City of Darebin: Inner-northern Melbourne council and fellow M9 member with directly comparable municipal service offerings and rate-funded operating model. Comparable scale and governance structure to Yarra.
- City of Stonnington: Adjacent inner Melbourne council serving similar high-density, mixed-use suburbs. Provides directly comparable municipal services and overlaps with Yarra across governance, planning and community infrastructure.
- City of Boroondara: Established inner Melbourne council with comparable rates-funded services and similar ward structure. Functions as a peer through shared M9 advocacy and a comparable mix of waste, leisure, libraries and community services.
Broad incumbents
- Brisbane City Council: Australia's largest local government authority operating across waste, planning, leisure, libraries and community services. Serves as a broad-incumbent reference for municipal operating scale, capital programme delivery and inter-governmental advocacy at scale.
- City of Sydney: Larger Australian capital-city urban council operating an overlapping suite of municipal services at greater scale. Comparable in service breadth and urban-council operating model, but in a different state with a materially bigger budget and population footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Yarra City Council social profiles
Digital presenceYarra City Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yarra City Council leadership team
Management profileNumber of profiles
Profiles3 records
Yarra City Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yarra City Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yarra City Council
What does Yarra City Council do?
Yarra City Council provides essential municipal services to residents and businesses within the City of Yarra in inner Melbourne. Its core offerings include waste and recycling collection, parking permits and fines administration, planning and building permit processing, library services, leisure and recreation facilities, community childcare, and rates and property services. The council also conducts community engagement and civic advocacy through its Your Say Yarra online platform and physical community facilities.
Is Yarra City Council a public or private company?
Yarra City Council is a private company. It is classified as state government owned and is currently operating.
When was Yarra City Council founded?
Yarra City Council was founded in 1994. It employs 501 to 1,000 people.
Where is Yarra City Council based?
Yarra City Council is headquartered in Richmond, Australia, in the Oceania region.
How does Yarra City Council make money?
Three revenue lines are on record. Rates and Valuations are the primary driver. The others are fees and Charges and government Grants and Funding.
Who are Yarra City Council's main competitors?
Direct peers on record are City of Melbourne, City of Maribyrnong, Merri-bek City Council, City of Port Phillip, City of Moonee Valley, City of Darebin, City of Stonnington and City of Boroondara. Broad incumbents are Brisbane City Council and City of Sydney.
Does Yarra City Council have an API?
No public API is recorded for Yarra City Council.
What industry is Yarra City Council in?
Yarra City Council's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities), with a secondary code of BPAIACAH, Solid Waste & Recycling Services Administration. Its NAICS code is 562111 and its SIC code is 4953.