Townsquare Media Flint

What Townsquare Media Flint does

Townsquare Media Flint is the Flint, Michigan market operation of Townsquare Media, Inc., delivering multimedia advertising solutions to local small and medium-sized businesses (SMBs). The entity operates six terrestrial radio stations — WFNT-AM, WCRZ-FM, WLCO-AM, WQUS-FM, WRCL-FM, and WWBN-FM — alongside associated digital properties, reaching a cumulative radio audience of 128,500 listeners, 226,145 monthly digital unique visitors, and 375,376 social media followers across the market.

Its service portfolio combines traditional radio advertising with digital, mobile, social, video, and programmatic advertising delivered through the parent company's proprietary Townsquare IGNITE platform. Complementary offerings include website design and SEO services, plus a subscription-based business management platform provided via the sister subsidiary Townsquare Interactive, which serves approximately 24,950 SMBs nationally with website, SEO, and business management tooling.

Revenue is generated through advertising sales across radio and digital channels and through recurring subscriptions for website hosting, SEO, and business management tools. The go-to-market is sales-led with quote-based pricing and an annual billing cadence; customers initiate contact through website forms or telephone. The Flint market is led by Market President Kristine Sikkema and operates as an LLC under the parent organization, which runs 322 radio stations across 67 markets.

Name

Townsquare Media Flint

Legal name

Townsquare Media Flint, LLC

Website

https://townsquareflint.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Townsquare Media Flint operates six local radio stations and delivers multimedia advertising, digital marketing, and subscription-based business management solutions to small and medium-sized businesses in the Flint, Michigan metropolitan area.

Ownership category

akta.pro rank

Product category

Local Media Advertising

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Radio Network Advertising Sales & Representation (MPABABAK)

Keywords

• Radio advertising services
• Digital advertising solutions
• Local media marketing
• Small business advertising
• Multi-platform advertising

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising services including on-air spots. Radio is described as the #1 Reach Medium in America. Pairing on-air spots with digital ads increases consumer recall and traffic.
2. Digital Advertising Services: Targeted digital, mobile, social and video advertising. Includes display ads, website takeovers, pre-roll advertising, and programmatic advertising through Townsquare IGNITE.
3. Website Design and Hosting: Professional website design, building, hosting and SEO services for local businesses.
4. SEO Services: Search engine optimization services to improve search rankings and help businesses appear on the first page of search results.
5. Social Media Advertising: Social ads on Facebook and Instagram with advanced targeting options for local businesses to reach specific demographics.
6. Business Management Platform: Townsquare Interactive's business management platform providing online booking, scheduling, email marketing, SMS marketing, billing, and invoicing for local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Townsquare Media Flint sells cross-platform advertising and marketing solutions to local businesses in the Flint, Michigan market. The company combines traditional radio advertising across six local stations (WFNT-AM, WCRZ-FM, WLCO-AM, WQUS-FM, WRCL-FM, WWBN-FM) with targeted digital, mobile, social and video advertising, supported by in-house website design, SEO, social content services, and a subscription-based business management platform (Townsquare Interactive). It also leverages proprietary programmatic advertising technology (Townsquare IGNITE) and trusted local DJ endorsements to deliver integrated campaigns.

Product overview

Townsquare Media Flint operates as a local market of Townsquare Media, a community-focused digital media, digital marketing solutions, and radio company. The Flint market offers a portfolio of advertising and marketing solutions including Branding, Celebrity Endorsement, High Impact Advertising, Targeted Mobile Solutions, Targeted Display Advertising, Targeted Video Solutions, and Social Content services. The product suite also includes Website Design, Search Engine Optimization (SEO), Social Ads, and a Business Management Platform (offering online booking, email/SMS marketing, billing, and invoicing). Townsquare Media Flint manages radio stations WFNT-AM, WCRZ-FM, WLCO-AM, WQUS-FM, WRCL-FM, and WWBN-FM, along with associated websites (banana1015.com, club937.com, 1031theticket.com, wcrz.com). The parent company operates three primary sub-brands: Townsquare Interactive (digital marketing subscription services for SMBs), Townsquare IGNITE (proprietary programmatic advertising technology), and Townsquare Media (322 radio stations across 67 cities with entertainment websites and apps). The portfolio also includes a Local Content Creator Network connecting with podcasters, radio personalities, comedians, social influencers, and bloggers.

Differentiator

Problem solved

Functional benefit

Brands

• Townsquare Interactive: Digital marketing services subscription business providing websites, search engine optimization, social platforms and online reputation management for approximately 24,950 SMBs
• Townsquare IGNITE

Products and services

• Radio Advertising Traditional on-air radio advertising across local Flint, MI stations (WFNT-AM, WCRZ-FM, WLCO-AM, WQUS-FM, WRCL-FM, WWBN-FM), leveraging radio as the #1 reach medium in America to deliver targeted audiences to local businesses.
• Targeted Display Advertising Digital display advertising that connects advertisers to targeted audiences at scale using proprietary 1st and 3rd party data and advanced optimization technologies, served through the Townsquare IGNITE programmatic platform.
• Targeted Video Solutions Video advertising reaching target audiences across video platforms on the web, including YouTube TruViews and pre-roll advertising across thousands of sites.
• Targeted Mobile Solutions Premium mobile advertising solutions using geo-fencing tactics that reach target audiences based on their precise locations.
• High Impact Advertising High impact digital display ads and website takeovers that promote brands while driving clicks, optimized for big announcements and can't-miss exposure moments.
• Celebrity Endorsement Endorsements from local radio personalities and DJs delivered on-air and online, leveraging trusted recommendations to build brand credibility, with over 50% of radio listeners reporting they trust brands endorsed by radio personalities.
• Social Ads Social media advertising on Facebook and Instagram with advanced targeting options to reach specific demographics, interests, and behaviors in the Flint community.
• Social Content Social media content creation and management services for engaging audiences across digital platforms.
• Promotional Partnerships Brand partnerships with popular local events and experiences that allow advertisers to reach target audiences in effective and organic community-aligned ways.
• Website Design Professional website design and development services with optimized, engaging designs aimed at converting web traffic into business leads, delivered by an in-house team of web designers.
• Search Engine Optimization Local SEO services including keyword optimization, quality content creation, and user-friendly website structure to improve search engine rankings and drive qualified traffic from Flint-area residents.
• Business Management Platform Subscription-based all-in-one business management platform from Townsquare Interactive that consolidates online booking and scheduling, email marketing, SMS marketing, billing, and invoicing into a single interface for local business owners.
• Events and Experiences Popular local events and experiences operated as platforms for brand engagement and community marketing in the Flint, Michigan market.

Quantifiable outcome

• Over 50% of radio listeners trust brands, products and services endorsed by radio personalities
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Townsquare Media, Inc. Parent company operating the same integrated radio + digital + Interactive subscription model across 67 cities with 322 stations. Flint is one of its local markets, so the parent is directly comparable on product, business model, and technology stack.
• Thryv: Public SMB marketing-services SaaS platform offering websites, SEO, social media, listings management and CRM tools to small businesses. Closest comparable to Townsquare Interactive's subscription SMB digital marketing business, though without the radio component.

Broad incumbents

• Alpha Media: Mid-market-focused U.S. radio broadcaster with multi-station clusters in markets similar in size to Flint. Closely comparable portfolio strategy (mid-market concentration) and cross-platform digital ad sales to local SMBs.
• Saga Communications: Operator of radio stations in mid-sized U.S. markets, similar in size profile to the Flint DMA. Comparable cluster-based local broadcasting business targeting regional advertisers.
• Cumulus Media: Second-largest U.S. radio broadcaster operating major-market and mid-market clusters with national digital sales (Cumulus Media/Westwood One). Directly comparable mid-market station portfolio and digital monetization approach.
• iHeartMedia: Largest U.S. terrestrial radio broadcaster with hundreds of stations plus the iHeartRadio digital platform. Competes broadly with Townsquare for local and national radio ad budgets and has overlapping digital audio monetization capabilities.
• Beasley Media Group: Multi-station radio operator with clusters in mid-sized U.S. markets plus digital marketing services for SMBs. Comparable mid-market local radio + digital advertising business model.
• Salem Communications: U.S. radio broadcaster with concentrated focus on news/talk and Christian formats plus digital media properties. Operates in a similar local-cluster model, though with a more specialized programming mix than Townsquare.
• Emmis Communications: Indianapolis-based radio broadcaster with multi-station clusters and digital/urban content brands. Operates a comparable local-radio-plus-digital strategy targeting regional advertisers and SMBs.
• Audacy: Major U.S. radio operator with significant digital audio (Audacy app, podcast network) and programmatic advertising capabilities. Competes for the same local and national advertiser dollars with similar cross-platform sales motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TownsquareMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townsquare Media Flint