Something In The Water Brewing Co.

What Something In The Water Brewing Co. does

Something In The Water Brewing Co. is a privately-held Canadian craft brewery, founded in 2021 and headquartered in Kingston, Ontario, with a second taproom in Toronto's Liberty Village. The company produces a diverse portfolio of craft beers spanning authentic lagers, hoppy ales (IPAs, DIPAs), fruit-forward sours, and cocktail-inspired beers, alongside a non-alcoholic line of plant-based sparkling hop waters marketed under the Meltwater sub-brand. The operating technology stack is conventional for a small craft producer: Shopify powers direct-to-consumer e-commerce, WordPress hosts content, and Google Analytics tracks site traffic. Distinctive features include 100% Ontario-sourced ingredients for the BrewON Gold-certified Liberty's Farm-to-Glass Pilsner, a heritage licensing partnership with NHL Hall of Famer Darryl Sittler for the Sittler 10 Point Lager, and integration with Ghost Taco, a co-located food concept at the Kingston taproom.

The company sells through four channels: owned taprooms (Kingston + Toronto) for on-premise and takeout, a Shopify DTC storefront for 4-packs, 24-packs, kegs, merchandise, and gift cards, the Ontario LCBO retail network for select core SKUs, and a managed wholesale licensee program directed by Adam Munro (Director of Sales). Pricing is unit-based and ranges from $15-$20 per 4-pack and $91-$122 per 24-pack for core beers, with kegs at $160-$220 per 30L and non-alcoholic hop waters at $12 per 4-pack. The company donates five cents per can to SwimDrinkFish to support clean water initiatives, reinforcing the water-themed brand identity.

The business is founder-led by Steve Waugh, with a small 1-10 person team, no disclosed external funding rounds, and concentrated operations in Ontario. Brand recognition has been built through Canada's New Brewery of the Year 2022, World Beer Awards, Canadian Brewing Awards, Ontario Brewing Awards, a 2024 CBC Dragon's Den appearance, and partnerships with sports organizations (Toronto Argos, Toronto Polar Bears) and cultural figures (Antler Kitchen Bar's Michael Hunter). The revenue model is primarily transactional one-time purchase across all channels, with the Sittler 10 Point Lager representing a sub-brand licensing arrangement distributed through Ontario's most prominent bars and restaurants.

Name

Something In The Water Brewing Co.

Legal name

Something in the Water Inc.

Website

https://somethingbrewing.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Something In The Water Brewing Co. is a Canadian craft brewery operating two Ontario taprooms and distributing core beers, non-alcoholic hop waters, and a celebrity-licensed lager through DTC e-commerce, LCBO retail, and a wholesale licensee network.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer production
• Craft brewery operations
• Beer wholesale distribution
• Non-alcoholic hop water
• Taproom hospitality

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Beer Sales (Taproom & Online): The primary revenue stream is direct-to-consumer sales of packaged beer (cans) and draft beer through two taproom locations (Kingston and Toronto) and the Shopify-powered online store. Customers can purchase individual beers in 4-packs or 24-packs. Keg sales (30L) are arranged via email with Adam Munro.
2. Wholesale to Licensees: Wholesale distribution of draft and packaged beer to licensed establishments (bars, restaurants) across Ontario. Contact: Adam Munro, Director of Sales. Reach out [email protected] for enquiries.
3. LCBO Retail Distribution: Select core beers are sold through the Ontario LCBO (Liquor Control Board of Ontario) retail network, including Painted Lake Peach Crisp, Liberty's Farm-to-Glass Pilsner, and Longboat Hazy Session IPA.
4. Non-Alcoholic Hop Water Products: 100% plant-based Sparkling Lime, Peach, and Berry Hop Waters sold through the same DTC and LCBO channels as alcoholic products, targeting the growing non-alcoholic beverage segment.
5. Merchandise Sales: Branded merchandise including glassware (Teku, Stemmed, Flight glasses), logo snapback hats, and branded socks sold through the online store and taprooms.
6. Sittler 10 Point Lager Licensing (Ontario): A licensed beer product developed with NHL Hall of Famer Darryl Sittler, distributed across some of the most famous bars and restaurants in Ontario. Celebrates Sittler's 1976 NHL record of 10 points in a single game. The 50th anniversary of the record is February 7, 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Something In The Water Brewing Co. is a craft brewery that manufactures and sells a portfolio of sessionable craft beers, including Pilsners, hazy IPAs, fruit sours, and lagers, alongside a 100% plant-based non-alcoholic sparkling hop water line (Meltwater) and a licensed celebrity co-branded Sittler 10 Point Lager. Products are sold direct-to-consumer through a Shopify online store and two owned taprooms (Kingston and Toronto), at Ontario LCBO retail, and through a wholesale licensee network of bars and restaurants across Ontario. Ancillary offerings include branded merchandise, gift cards, and 30L kegs for events and on-premise accounts.

Product overview

Something In The Water Brewing Co. is a craft brewery based in Kingston, Ontario, offering a diverse portfolio of curious beers across multiple styles. The product lineup consists of core beers (including Pilsners, IPAs, hazy DIPAs, sours, and fruit beers), cocktail-inspired fruit beers, authentic lagers, non-alcoholic hop waters (Meltwater), and the licensed Sittler 10 Point Lager sub-brand. The company also sells merchandise (glassware, apparel) and bulk keg options. Beers are available for direct online purchase, at their taprooms in Kingston and Toronto, and through LCBO retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Sittler 10 Point Lager: A 4% ABV lager celebrating NHL Hall of Famer Darryl Sittler's 10-point game record, made in collaboration with Darryl Sittler.
• Meltwater Non-Alc

Products and services

• Liberty's Farm-to-Glass Pilsner A 100% Ontario-made, farm-to-glass Pilsner brewed with malt from Mississippi Mills Malting Co. in Pakenham and hops from Tavistock Hops in Perth, using house lager yeast. BrewON Gold level certified for 100% Ontario hops from OHGA member growers. Available at LCBO and DTC.
• Antler's Farm-to-Glass Dark Czech Lager A dark Czech lager created in collaboration with Antler Kitchen Bar in Toronto, brewed with 85% locally sourced malt and 100% locally sourced hops. Designed to pair with autumn/winter roasts and stews and with tacos.
• Taco Cerveza A Mexican-style cerveza brewed with 30% flaked corn for a bright, crisp lager, purpose-built to pair with tacos.
• Something Light A light lager brewed with European Pilsner malt and Hallertau Mittelfrüh hops paired with Motueka, delivering a citrus-forward profile in a light-bodied format.
• THE WEEKENDER BLONDE ALE A refreshing blonde ale with a splash of Citra hops bringing bright grapefruit, tropical citrus, and fruity sweetness. ABV 4.0%.
• Welcome Lake Hazy DIPA A full, juicy, creamy double IPA with fruity flavors ranging from citrus to ripe kiwi and pineapple. The brand's best-rated beer on Untappd.
• Tortuga Hazy IPA A hazy IPA with tropical fruit, coconut, and toasted vanilla flavors from a blend of Luminosa, Dolcita, and Sabro hops.
• Longboat Hazy Session IPA A sessionable hazy IPA brewed with Citra and Hallertau Blanc hops. Originally a pale ale created with Toronto Argos players, now boosted to IPA levels at 4.9% ABV. Available at LCBO.
• Closing Time Strawberry Watermelon Margarita Gose A cocktail-inspired Gose sour featuring watermelon, strawberry, and limeade with a subtle touch of saltiness.
• Around the Raspberry Sour Pale Ale A tapmaster series sour pale ale brewed with Enigma hops, Dolcita hops, and lactose for vanilla flavor.
• Lee River Blackberry Vanilla Sour The company's first beer featuring blackberry tartness with Madagascar Bourbon Vanilla. The sweet-sour balance is designed to drink like a rosé.
• Painted Lake Peach Crisp (Berliner Weisse) A refreshing Berliner Weisse with sweet peach flavor meeting mild tartness. ABV 3.8%. Inspired by Tom Thomson's painting of Painted Lake. Available at LCBO.
• Toronto Polar Bears Pilsner An ultra-limited release Pilsner brewed in partnership with Toronto's professional Padel team, featuring ingredients sourced within 3 hours of Toronto. Crisp, clean, and refreshingly easy-drinking.
• Sparkling Berry Hop Water A 100% plant-based sparkling hop water with market-fresh berry flavor derived from a fusion of hops.
• Sparkling Lime Hop Water A 100% plant-based sparkling hop water with refreshing lime taste from a secret blend of four hops.
• Sparkling Peach Hop Water A 100% plant-based sparkling hop water with peach taste derived from Galaxy hops and a blend of botanicals.
• Sittler 10 Point Lager A 4% ABV lager celebrating NHL Hall of Famer Darryl Sittler's record of 10 points in a single game. Available in 473ml cans, distributed across some of the most famous bars and restaurants in Ontario.
• 30L Keg Bulk 30L keg option for events and licensees, with pricing ranging from $160-$220 per 30L depending on beer style. Contact Adam Munro (Director of Sales) to arrange.
• Branded Merchandise Branded merchandise including 12oz Teku glasses, 16oz stemmed glasses, 4oz flight glasses, logo snapback hats, and Troutman knitted socks. All made in Canada.
• InStore Gift Cards Gift cards for online shop purchases available in $25, $50, $75, and $100 denominations.

Quantifiable outcome

• World Beer Award for Brunch Stout, Canadian Brewing Award for Sittler 10 Point Lager, Ontario Brewing Award for Yacht Rock Gose
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Darryl Sittler (NHL Hall of Famer)coreStrategic or Co-development Partner · 7 February 2026Fifty-year-in-the-making partnership with NHL Hall of Famer and Toronto Maple Leaf legend Darryl Sittler, releasing Sittler 10 Point Lager across some of the most famous bars and restaurants in Ontario. Celebrates Sittler's unbroken NHL record of 10 points in a single game, which turned 50 years old on February 7, 2026. Product details: 4% ABV, 473ml cans, positioned as 'a beer made for playing hockey, watching hockey, and for the cooler in the middle of the changeroom after a battle on the ice.'
• Antler Kitchen Bar (Toronto)minorStrategic or Co-development PartnerMichelin-recognized restaurant in Toronto. Collaboration on Antler's Farm-to-Glass Dark Czech Lager, brewed with 85% locally sourced malt and 100% locally sourced hops. Inspired by chef Michael Hunter's philosophy of bringing Canada's local flora and fauna to the dinner plate. The dark lager is designed to complement autumn/winter roasts and stews, and pairs with tacos.
• Toronto Argos (CFL)minorStrategic or Co-development PartnerLongboat Hazy Session IPA was originally created in 2022 with Toronto Argos players (Dariusz Bladek and others from the 2022 Grey Cup Champion team). 'Longboat' is a longstanding nickname for the Toronto Argos. An autographed jersey by Dariusz Bladek hangs in the Toronto taproom. Rumour has it the beer was enjoyed by Argos players during their Grey Cup run.
• Toronto Polar Bears (Professional Padel Team)minorStrategic or Co-development PartnerUltra-limited Toronto Polar Bears Pilsner brewed in partnership with Toronto's professional Padel team. Ingredients sourced within 3 hours of Toronto. Marketed as 'The Force From the North' referencing the Padel team's identity. Available only while supplies last.
• Ghost TacocoreStrategic or Co-development PartnerGhost Taco operates as an in-house food concept at the Kingston taproom (sister company). Described as 'the collab no one asked for, but everyone needed' and 'the ultimate love story: tacos and beers.' Taco Cerveza was specifically crafted to pair with Ghost Taco offerings. The Ghost Taco menu is co-branded on the Something in the Water website and considered part of the core taproom experience.
• SwimDrinkFishminorGTM or Marketing PartnerCharitable partner receiving five cents from every can sold by Something in the Water. Supports clean water across Canada, aligning with the brand's water-themed identity and values-based marketing.
• Mississippi Mills Malting Co. (Pakenham, Ontario)minorStrategic or Co-development PartnerSupplier of 100% Ontario malt for Liberty's Farm-to-Glass Pilsner. Located in Pakenham, Ontario. Part of the Farm-to-Glass brewing philosophy that differentiates the brand through terroir-driven, locally sourced ingredients.
• Tavistock Hops (Perth, Ontario)minorStrategic or Co-development PartnerSupplier of 100% Ontario hops for Liberty's Farm-to-Glass Pilsner. Located in Perth, Ontario. Part of the BrewON Gold-certified Farm-to-Glass initiative. All hops sourced from Ontario Hop Growers' Association member growers.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bellwoods Brewery: Toronto craft brewery with two taproom locations, a curated lineup of hazy IPAs, sours, and farmhouse ales, and limited LCBO distribution. Comparable on design-forward craft positioning and the Toronto/Ontario taproom-plus-DTC model.
• Amsterdam Brewing: Toronto craft brewery with multiple taproom locations across the GTA, broad LCBO distribution, and a beer-forward portfolio including IPAs, lagers, and seasonal releases. Comparable on multi-location taproom scale and Ontario retail penetration.
• Side Launch Brewing Company: Ontario-based craft brewery known for its Clean Water Lager and broader portfolio, with LCBO distribution across the province. Comparable on Ontario terroir-driven branding and retail distribution.
• Mill Street Brewery: Toronto craft brewery with multiple taproom locations, LCBO distribution, and a diverse beer portfolio. Directly comparable on brewery-plus-taproom operating model and Ontario retail distribution.
• Great Lakes Brewery: Independent Toronto craft brewery with broad Ontario distribution, an on-site retail store, and a portfolio spanning lagers, IPAs, and pilsners. Comparable on independent Ontario craft positioning and multi-channel go-to-market.
• Left Field Brewery: Toronto-based independent craft brewery with a taproom and a portfolio of IPAs, lagers, and fruited sours. Comparable on independent Toronto craft identity and taproom-led retail model.
• Muskoka Brewery: Ontario craft brewery with broad LCBO distribution, a taproom experience, and a portfolio of lagers, ales, and seasonal beers. Comparable on provincial craft scale and retail distribution mechanics.
• Steam Whistle Brewing: Toronto-based craft brewery with a single-signature pilsner, LCBO distribution, and on-site taproom in a converted roundhouse. Comparable on Ontario craft identity, hospitality-led taproom, and packaged retail presence.
• Collective Arts Brewing: Ontario-based craft brewery known for curated, design-forward beer with rotating art-can labels and a strong DTC and licensee presence. Closest comparable by craft positioning, multi-channel distribution, and Ontario-licensed establishment strategy.
• Henderson Brewing Co. Toronto-based independent craft brewery with a single taproom and a portfolio of lagers, IPAs, and sours. Comparable on independent Ontario craft positioning and taproom-led community growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/somethinginthewaterYGK
• Xx.com/sitwbrew
• Facebookfacebook.com/somethinginthewaterTO

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Something In The Water Brewing Co.