What Side Launch Brewing Company does

Side Launch Brewing Company is a privately held craft beverage producer founded in 2014 and headquartered in Collingwood, Ontario, with a second taproom in London, Ontario. The company manufactures and sells craft beer, non-alcoholic beer, spirits-based ready-to-drink cocktails (under the Side Launch Spirits sub-brand), and seltzers, alongside branded merchandise. Its core product lineup includes Northbound Lager, Anytime Light IPA, Fifth Coast Hazy IPA, and Original Wheat, with adjacent offerings such as the 0.5% ABV Everyday IPA (developed with Equals Brewery) and RTD sparkling cocktails including Lemon Berry Mist and Peach Honey Fizz. Production is grounded in conventional craft brewing and packaging techniques, with a 2026 brand refresh ('Built to Launch') introducing unified packaging designed in collaboration with Ontario illustrator Matt Doyle.

The company operates a multi-channel go-to-market model combining direct-to-consumer taproom sales, a Shopify-based e-commerce storefront (sidelaunch.com) with free shipping on orders over $150, retail distribution through Costco Canada and the LCBO, and foodservice partnerships such as the Beertown chain. Marketing is community-driven, leveraging organic social media, the Sideways Blog, brand ambassadors (notably Ontario-born athlete Mikey Ciccarelli), event sponsorships (including the 2026 Subaru Triathlon Series), and limited-edition collaborations (Craig's Cookies, Equals Brewery, Norco). Revenue is generated primarily through one-time transactions across consumer and wholesale channels, with geographic concentration in Ontario, Canada. The business is bootstrapped with no disclosed external funding, parent company, or institutional investors.

Name

Side Launch Brewing Company

Legal name

Side Launch Brewing Company

Website

https://sidelaunchbrewing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Craft beer brewing
• Craft brewery products
• Ready to drink cocktails
• Non-alcoholic beer
• Brewery taproom operations

Headquarters

HQ city

Collingwood

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer (DTC) - Taprooms: Revenue from on-site beer, cocktail, and merchandise sales at two taproom locations (Collingwood and London, Ontario), including food truck partnerships and event venue bookings.
2. E-commerce Online Store: Direct online sales of beer (single cans, 6-packs, 24-packs), cocktails, merchandise, and gift cards shipped to Ontario consumers, with free shipping over $150.
3. Retail Distribution: Wholesale and distribution through retail chains including Costco Canada (Northbound Beer Buckets), with products also available through the LCBO and brewery's own retail channels.
4. Foodservice / On-Premise: Sales through restaurant partners such as Beertown, featuring limited-edition collaborations like Everyday IPA served through mid-March at Beertown locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Side Launch Brewing Company manufactures craft beer, non-alcoholic beer, spirits-based ready-to-drink cocktails, and seltzers from its production facility in Collingwood, Ontario. The company sells these products through two owned taprooms (Collingwood and London), a direct-to-consumer online store, and third-party retail and foodservice partners across Ontario.

Product overview

Side Launch Brewing Company is a Collingwood-based craft brewery founded in 2014, operating as a single unified product portfolio organized around beer and spirits. The core beer lineup includes flagship products (Northbound Lager, Anytime Light IPA, Fifth Coast Hazy IPA, Original Wheat) alongside seasonal and specialty offerings (Margarita Sour, Ginger Mule, Hibiscus Sour, Light Lager, Dark Lager, Shake Lager). The company has expanded into ready-to-drink beverages with Side Launch Spirits, featuring sparkling cocktails like Lemon Berry Mist and Peach Honey Fizz, and offers non-alcoholic options including Non-Alc Lager and Non-Alc Hazy IPA. The 2026 rebrand introduced the 'Built to Launch' identity across the product portfolio. Merchandise (t-shirts, sweaters, headwear, accessories) is sold as a complementary line.

Differentiator

Problem solved

Functional benefit

Brands

• Side Launch Spirits: Ready-to-drink spirits lineup including sparkling gin cocktails such as Lemon Berry Mist and Peach Honey Fizz.

Products and services

• Northbound Lager Flagship lager beer of Side Launch Brewing Company, sold in single can, 6x473mL, and 24x473mL pack sizes across taprooms, e-commerce, and Costco Canada.
• Anyday Light IPA Light IPA in the Side Launch flagship beer lineup, sold via taproom and online channels with refreshed 2026 'Built to Launch' packaging.
• Fifth Coast Hazy IPA Hazy IPA from the Side Launch flagship lineup with refreshed 2026 packaging design featuring Georgian Bay nautical artwork.
• Original Wheat Wheat beer in the Side Launch flagship lineup, included in the 2026 refreshed packaging rollout.
• Everyday IPA (0.5% ABV) 0.5% ABV non-alcoholic IPA brewed with two-row malt, malted wheat, flaked oats, and dry-hopped with El Dorado, Citra, and Simcoe hops; the result of a Side Launch/Equals collaboration launched through the Beertown restaurant chain for consumers embracing a 'drink less, but drink better' lifestyle.
• Non-Alc Lager Non-alcoholic lager from the Side Launch non-alcoholic beer collection, sold via e-commerce and taproom channels.
• Non-Alc Hazy IPA Non-alcoholic hazy IPA from the Side Launch non-alcoholic beer collection, sold via e-commerce and taproom channels.
• Lemon Berry Mist First product in the Side Launch Spirits lineup: a sparkling gin ready-to-drink cocktail with lemon and berry flavours, distributed in 355mL cans and variety packs.
• Peach Honey Fizz Sparkling ready-to-drink cocktail in the Side Launch Spirits lineup featuring peach and honey flavours.
• Side Launch Spirits Sparkling Cocktail Variety Pack (12x355mL) 12-can variety pack of Side Launch Spirits sparkling cocktails in 355mL format for the ready-to-drink cocktails line.
• Margarita Sour Sour beer from the Side Launch sours collection featuring a margarita-inspired flavour profile.
• Hibiscus Sour Sour beer from the Side Launch sours collection with hibiscus flavour infusion.
• Brewers Series: Ginger Mule Limited-release craft beer from the Side Launch Brewers Series featuring a ginger mule flavour profile.
• Light Lager Light lager offering in the Side Launch craft beer lineup sold in 473mL format.
• Dark Lager Dark lager offering in the Side Launch craft beer portfolio.
• Shake Lager Specialty lager offering in the Side Launch craft beer collection.
• Baycats Brew Collaborative craft beer offering in the Side Launch product portfolio, listed on the craft beers storefront.
• Side Launch x Craig's Cookies Just Baked Cookie Stout Limited-edition collaborative stout released with Craig's Cookies, featuring cookie-inspired flavours.
• Side Launch Merchandise and Gift Cards Side Launch-branded merchandise line including t-shirts, sweaters, headwear, accessories, and gift cards, sold across taprooms and online store.
• Taproom Hospitality and Event Venue Hire On-site hospitality services at the Collingwood and London, Ontario taprooms, including beverage service, food-truck partnerships, live music events, and private venue bookings.

Quantifiable outcome

• Launched new brand identity 'Built to Launch' and refreshed packaging across flagship beer lineup in Ontario in 2026
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Matt DoyleminorStrategic or Co-development PartnerOntario illustrator Matt Doyle created the artwork for Side Launch's 2026 brand identity refresh 'Built to Launch', designing workwear-style badges, colour blocking, and nautical chart lines of Georgian Bay across the flagship beer lineup.
• Mikey CiccarellicoreGTM or Marketing PartnerOntario-born professional athlete and Natural Selection Tour Champion Mikey Ciccarelli serves as Side Launch's brand ambassador, embodying the 'Built to Launch' lifestyle of hard work, outdoor adventure, and earned rewards.
• BeertowncoreChannel Partner/ Reseller/ DistributorBeertown restaurant chain partnered with Side Launch/Equals brewery to launch Everyday IPA, described as the first restaurant-led collaboration in the non-alcoholic beer space. The 0.5% ABV IPA was served through mid-March at Beertown locations.
• Equals BrewerycoreStrategic or Co-development PartnerSide Launch collaborated with Equals Brewery to produce Everyday IPA, a 0.5% non-alcoholic beer brewed with two-row malt, malted wheat, flaked oats, and dry-hopped with El Dorado, Citra, and Simcoe hops.
• Craig's CookiesminorStrategic or Co-development PartnerSide Launch collaborated with Craig's Cookies to release the 'Side Launch x Craig's Cookies Just Baked Cookie Stout', a limited-edition beer collaboration featuring cookie-inspired flavours.
• NorcominorGTM or Marketing PartnerSide Launch partnered with Canadian cycling brand Norco for the 'Escape to the North' contest, offering a Norco Sight VLT e-mountain bike as a prize, reinforcing the brand's outdoor adventure identity.
• Subaru CanadacoreGTM or Marketing PartnerSide Launch Brewing Co. is sponsoring the 2026 Subaru Triathlon Series across Ontario, supporting athletes with product samples (Lemon Berry Mist Sparkling Gin Cocktail and non-alcoholic brews) at events throughout the summer.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Equals Brewery: Non-alcoholic-focused brewery that co-produced Side Launch's Everyday IPA. Highly relevant comparable in the non-alc beer subcategory where Side Launch is making its category bet, with overlapping product philosophy and channel ambitions.
• Nutrl (Mark Anthony Brands): Major Canadian RTD/seltzer brand owned by Mark Anthony Group. Comparable as a competitive RTD/sparkling cocktail platform targeting similar consumer occasions to Side Launch Spirits, though at much larger scale and broader distribution.

Direct peers

• Great Lakes Brewery: Long-established Ontario craft brewery producing flagship lagers and IPAs with retail and on-premise distribution. Comparable as a regional Ontario craft brand competing in similar taproom and retail channels.
• Muskoka Brewery: Ontario-based craft brewery producing a comparable portfolio of lagers, IPAs, and seasonal beers with multi-channel Ontario distribution. Operates a taproom, e-commerce, and retail relationships, making it the closest direct comparable in scale and channel mix.
• Lake of Bays Brewing Company: Ontario craft brewery with a similar regional brand-led approach, multiple SKUs across lagers and ales, taproom presence, and retail distribution through LCBO and grocery. Comparable in size and channel strategy.
• Bellwoods Brewery: Toronto-based craft brewery with a strong IP-forward product portfolio and taproom experience. Comparable as an Ontario independent craft player with a brand-led growth strategy and retail distribution.
• Steam Whistle Brewing: Iconic Ontario craft brewery known for its Pilsner and experiential taproom in Toronto. Comparable in brand-driven craft positioning, though larger scale and more concentrated in one product than Side Launch's diversified portfolio.
• Nickel Brook Brewing Company: Ontario craft brewery with a diversified portfolio spanning core beer, sours, and specialty releases. Comparable in SKU breadth and Ontario regional distribution model.

Broad incumbents

• Athletic Brewing Company: U.S.-based non-alcoholic craft beer leader and the category-defining brand for athletic and lifestyle NA beer consumers. Comparable as the benchmark non-alc craft player Side Launch's Everyday IPA competes against for share of mind and shelf.
• Creemore Springs Brewery: Ontario heritage craft brewery now owned by Molson Coors, producing flagship lager and ales with broad Ontario and national distribution. Comparable as an Ontario craft brand but operates at significantly larger scale as part of a major brewer's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sidelaunchbrewing
• Instagraminstagram.com/sidelaunch
• Xx.com/sidelaunch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Side Launch Brewing Company