Mindspot
Mindspot Research is a US-based marketing research and strategic consultancy that combines qualitative and quantitative methodologies to deliver decision intelligence, brand tracking, and customer insights for enterprise, healthcare, and consumer brand clients.
- Company typePrivate
- Founded2006
- HeadquartersWinter Garden, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mindspot does
Mindspot Research (legal entity Mindspot Inc.) is a US-based marketing research and strategic consultancy founded in 2006 by CEO Lynnette Leathers and headquartered in Winter Garden, Florida. The firm provides 'Decision Intelligence' services that combine qualitative and quantitative research methodologies with a human-in-the-loop approach, delivered through senior-led engagements for C-suite executives at enterprise clients. Core offerings include Decision Intelligence & Strategy, the proprietary MindTrack™ brand equity tracking system, CustomerForward™ business consulting, Patient-Centric Research (including 21st Century Cures Act–compliant healthcare studies), Customer Experience & Strategic Insights, Online Focus Groups moderated by two moderators per session, Online Surveys (advertising, attitude/usage, concept, and copy testing), In-Home Usage Testing (iHUT) with full logistics lifecycle management, and Naming and Branding Research. Technology infrastructure runs on Microsoft Azure under ISO 27001-aligned encrypted and anonymized storage.
Mindspot monetizes through project-based, quote-based professional services engagements rather than productized subscription or SaaS revenue streams. Its go-to-market is sales-led and supplemented by content marketing (an active blog dating from 2008, a 20-year market research glossary, white papers, case studies, and social channels), plus event-driven demand generation through C-suite executive workshops. The firm serves four primary vertical segments—global brands and enterprise leaders (primary), healthcare and pharmaceutical, consumer brands and retailers, and product/CPG manufacturers—with only two named customers disclosed (Orange County Library System and SunDance). Mindspot holds registered trademarks for MindTrack™, CustomerForward™, and the Mindspot brand, is self-certified to the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks, and claims geographic reach across North America with global brand clients. The firm is privately held and bootstrapped, with 11–50 employees and no institutional funding or M&A history.
Mindspot firmographics
Firmographics- Name
- Mindspot
- Legal name
- Mindspot Inc.
- Website
- https://mindspotresearch.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindspot Research is a US-based marketing research and strategic consultancy that combines qualitative and quantitative methodologies to deliver decision intelligence, brand tracking, and customer insights for enterprise, healthcare, and consumer brand clients.
- Ownership category
- akta.pro rank
Mindspot industry classification
Industry- Product category
- Marketing Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Mindspot is headquartered
LocationHeadquarters
- HQ city
- Winter Garden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mindspot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Marketing Research Services: Full-service marketing research including online surveys, online focus groups, and focus group moderation services. Revenue generated through project-based engagements with global brands seeking decision intelligence and strategic insights.
- Strategic Consulting: Evidence-based strategic consulting services including CustomerForward Business Consulting and C-Level Executive Services. Involves senior-level consultation and strategic roadmap development.
- Patient-Centered Research: Specialized healthcare research services bridging clinical data and real-world patient experience. Compliance-focused research for drug development stages.
- iHUT Logistics Intelligence: In-Home Usage Testing and packaging evaluation services with full logistics lifecycle management. Statistical validation combined with human insights.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mindspot product offering
Product offeringCore offering
Mindspot Research is a marketing research and strategic consultancy that provides Decision Intelligence services to enterprise and global brand clients. The company delivers qualitative and quantitative research including online surveys, online focus groups, brand equity tracking via the proprietary MindTrack™ methodology, strategic consulting via CustomerForward™, patient-centered healthcare research, and in-home usage testing (iHUT). It combines rigorous methodology with senior-level interpretation to transform market data into evidence-based business strategies.
Product overview
Mindspot is a premier marketing research and strategic consultancy offering a unified platform of research services centered on Decision Intelligence. The core offering includes Decision Intelligence & Strategy as the primary service, supported by proprietary tools like MindTrack™ Customer Satisfaction (brand tracking and NPS measurement) and CustomerForward™ Business Consulting. The portfolio encompasses qualitative research (Online Focus Groups with dual moderator approach), quantitative research (Online Surveys with sub-services for advertising, concept, and copy testing), and specialized services for Patient-Centric Research and In-Home Usage Testing (iHUT). Additional offerings include Naming and Branding Research, Customer Experience & Strategic Insights, and a Copy Testing Text Highlighter tool. The services integrate psychographic analysis with quantitative validation using their 'Qual-Quant' methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- Decision Intelligence & Marketing Research High-level decision intelligence and marketing research services for leadership in complex markets, specializing in deep-dive studies on buyer criteria, competitive positioning, and market feasibility for global brands.
Companies that use Mindspot
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Mindspot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mindspot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AzureinfrastructureMicrosoft Azure serves as the secure server platform for Mindspot's data storage infrastructure. Data is encrypted and anonymized in compliance with ISO27001 Standards. This cloud infrastructure partnership enables Mindspot to maintain secure data operations for its market research services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mindspot competitors and assessment
Company assessmentDirect peers
- Fieldwork Network: Fieldwork Network is a US-based focus group and qualitative research firm providing online and in-person focus group facilities and recruitment. Comparable to Mindspot's online focus group offering and iHUT logistics capabilities.
- Strat7 ResearchBods: Strat7 ResearchBods (formerly Bonamy Finch) is a UK-based market research consultancy specializing in customer experience, decision intelligence, and custom insight work. Comparable to Mindspot's qualitative-quantitative blend and decision-intelligence framing for enterprise brands.
- Savanta: Savanta is a mid-sized market research and decision intelligence consultancy serving enterprise clients with custom research, brand tracking, and customer experience work. Directly comparable to Mindspot's Decision Intelligence, MindTrack-style tracking, and CustomerForward consulting positioning.
- C Space: C Space is a custom market research and customer community firm that helps brands unlock growth through deep consumer insights and ongoing customer relationships. Comparable to Mindspot for its project-based qualitative and quantitative research engagements with enterprise brand teams.
- Toluna: Toluna is a global online survey and consumer insights platform offering both DIY research tools and full-service quantitative studies. Comparable to Mindspot's online survey and consumer insights service line, though larger and more tech-led.
- Schlesinger Group: Schlesinger Group is a global data collection and market research firm specializing in qualitative research, online focus groups, and in-home usage testing. Highly comparable to Mindspot given its iHUT and online focus group capabilities serving CPG and healthcare clients.
Broad incumbents
- Kantar: Kantar is a global data, insights, and consulting firm with deep brand tracking (BrandZ), consumer panels, and qualitative research capabilities. Overlaps with Mindspot's MindTrack-style brand equity tracking and consumer insights work but at enterprise scale.
- QuestMind.ai: Qualtrics (now part of QuestMind/Qualtrics) is a leading experience management platform offering DIY and managed research services including surveys, panels, and customer experience analytics. Overlaps with Mindspot's online survey and CX journey mapping offerings but competes through technology-led scale.
- Ipsos: Ipsos is one of the world's largest market research and consumer insight firms with global panel infrastructure and enterprise research capabilities. Comparable to Mindspot at the category level (marketing research for global brands) but operates at vastly larger scale across all service lines Mindspot offers.
Emerging players
- IRR Labs: IRR Labs is a boutique US-based market research firm offering online focus groups, surveys, and product testing services. Comparable to Mindspot as a smaller direct competitor in the US online qualitative and iHUT research space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mindspot social profiles
Digital presenceMindspot compliance and trust
Trust signalCompliance5 records
Mindspot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindspot leadership team
Management profileNumber of profiles
Profiles3 records
Mindspot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindspot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindspot
What does Mindspot do?
Mindspot Research is a marketing research and strategic consultancy that provides Decision Intelligence services to enterprise and global brand clients. The company delivers qualitative and quantitative research including online surveys, online focus groups, brand equity tracking via the proprietary MindTrack™ methodology, strategic consulting via CustomerForward™, patient-centered healthcare research, and in-home usage testing (iHUT). It combines rigorous methodology with senior-level interpretation to transform market data into evidence-based business strategies.
Is Mindspot a public or private company?
Mindspot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindspot founded?
Mindspot was founded in 2006. It employs 11 to 50 people.
Where is Mindspot based?
Mindspot is headquartered in Winter Garden, United States, in the North America region.
How does Mindspot make money?
Four revenue lines are on record. Marketing Research Services are the primary driver. The others are strategic Consulting, patient-Centered Research and iHUT Logistics Intelligence.
Who are Mindspot's main competitors?
Direct peers on record are Fieldwork Network, Strat7 ResearchBods, Savanta, C Space, Toluna and Schlesinger Group. Broad incumbents are Kantar, QuestMind.ai and Ipsos. IRR Labs is listed as an emerging player.
Does Mindspot have an API?
No public API is recorded for Mindspot.
What industry is Mindspot in?
Mindspot's product category is Marketing Research Services. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 8700.