Done By Friday
Done by Friday is a full-service creative advertising and communications agency based in Antwerp, Belgium, delivering strategy, branding, digital, PR, employer branding, and brand activation campaigns to enterprise, government, healthcare, and non-profit clients across Belgium.
- Company typePrivate
- Founded2016
- HeadquartersAntwerpen, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Done By Friday does
Done by Friday is a full-service creative advertising and communications agency headquartered in Antwerp, Belgium, operating under the legal entity A-Round BV (KBO: 0829.026.039). The firm delivers eight core service lines: communication strategy, concept creation, digital campaigns, PR campaigns, branding and design, employer branding, recruitment campaigns, and brand activation. Clients span enterprise, mid-market, government, healthcare, and non-profit sectors, with named engagements including the LEGO Group, Politiezone Antwerpen, Stad Antwerpen, ZAS (the merged ZNA + GZA hospital network), Santander Consumer Bank, AstraZeneca, Mediafin (De Tijd / L'Echo), Smartphoto, QTeam, Horeca Vlaanderen, and Amgen. The agency has won EFFIE and BOA awards for its LEGO Belgium #BuildToGive campaign.
The business is a project- and retainer-based professional services firm. Quotes are generated per engagement, invoices are payable within 15 days, and pricing is in euros exclusive of VAT. Go-to-market is sales-led and direct, with the website, LinkedIn presence, and award-winning case studies serving as inbound engines, complemented by outbound business development targeting enterprise and public-sector accounts. There is no external funding, no parent company, and no disclosed revenue.
Operationally the team comprises approximately 8 visible members (Sven Boelpaep, Kenny Timmermans, Chris Goossens, Manaud Pilet, Anke Loodts, Alessandro Jimenez, Jemke Spitaels, Lisa Van Beneden), with active hiring across account management, motion/graphic design, field merchandising, and promotor roles, signalling a broadening from strategy and creative into physical field-marketing execution. Job postings reference the use of AI design tools (Weavy, ComfyUI, Seedream) within creative production, indicating third-party generative AI adoption rather than proprietary model development. Geographic focus is Belgium, with primary depth in Flanders and Antwerp.
Done By Friday firmographics
Firmographics- Name
- Done By Friday
- Legal name
- A-Round BV
- Website
- https://donebyfriday.be
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Done by Friday is a full-service creative advertising and communications agency based in Antwerp, Belgium, delivering strategy, branding, digital, PR, employer branding, and brand activation campaigns to enterprise, government, healthcare, and non-profit clients across Belgium.
- Ownership category
- akta.pro rank
Done By Friday industry classification
Industry- Product category
- Advertising and Communications Agency
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Done By Friday is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Done By Friday business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services / Campaign Services: Done by Friday generates revenue through fees charged for creative and communications services. These include communication strategy, concept creation, digital campaigns, PR campaigns, branding and design, employer branding, recruitment campaigns, and brand activation. Services are delivered to B2B clients on a project or retainer basis. Quotes are provided per engagement, and invoices are payable within 15 days of the invoice date.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Done By Friday product offering
Product offeringCore offering
Done by Friday is a full-service creative and communications agency based in Antwerp, Belgium, operating under the legal entity A-Round BV. The agency designs and executes end-to-end marketing campaigns for B2B clients, spanning communication strategy, concept creation, digital campaigns (social media, SEA, programmatic), PR campaigns, branding and design, employer branding, recruitment campaigns, and brand activation across digital, outdoor, and traditional channels.
Product overview
Done by Friday is a full-service advertising and communication agency based in Antwerp, Belgium, operating under the legal entity A-Round BV. The agency offers a comprehensive suite of marketing services organized around eight core offerings: Communicatiestrategie (Communication Strategy), Concept Creatie (Concept Creation), Digitale Campagne (Digital Campaign), PR Campagne (PR Campaign), Branding & Design, Employer Branding, Rekruteringscampagne (Recruitment Campaign), and Brand Activation. These services are delivered as consulting and creative service engagements rather than software products, focusing on campaign development, creative production, and strategic communication for B2B clients across various sectors including healthcare, government, retail, and hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Communicatiestrategie (Communication Strategy) Strategic communication services that help B2B brands stand out through customized strategies, innovation, and data analysis to reach target audiences through the right channels at the right time.
- Concept Creatie (Concept Creation)
- Digitale Campagne (Digital Campaign)
- PR Campagne (PR Campaign)
- Branding & Design
- Employer Branding
- Rekruteringscampagne (Recruitment Campaign)
- Brand Activation
Quantifiable outcome
- LEGO Belgium #BuildToGive campaign: 200 drones deployed in light shows at two children's hospitals
- +5 more outcomes
Companies that use Done By Friday
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Done By Friday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Done By Friday partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Filip Van Roe (Photographer)minorWorked with photographer Filip Van Roe for the Mediafin campaign to create three recognisable scenes that highlight the importance of knowledge sharing. The collaboration produced visual assets used across print and online media for the Business Flex Pack launch.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Done By Friday competitors and assessment
Company assessmentDirect peers
- Mortierbrigade: Independent Belgian creative agency headquartered in Brussels, known for high-profile integrated campaigns. Closely comparable to Done by Friday as a Belgian independent creative shop competing for enterprise and public-sector accounts.
- Boondoggle: Belgian independent creative and digital agency based in Leuven. Directly comparable to Done by Friday in size, B2B focus, and integrated creative/digital offering for Flemish and Belgian clients.
- Duval Guillaume: Long-established Belgian creative agency now part of the Havas network. Comparable to Done by Friday in Belgian market positioning, creative strength, and client base across consumer and public-sector campaigns.
- LDV United: Belgian creative agency with a strong reputation in integrated brand campaigns. Comparable to Done by Friday as an independent Belgian creative shop serving a mix of consumer, enterprise, and public-sector clients.
Broad incumbents
- DDB Brussels: Brussels office of DDB Worldwide, known for public-sector and pan-European campaigns. Comparable to Done by Friday in targeting Belgian enterprise and government clients, but with significantly larger scale and resources.
- BBDO Belgium: Belgian office of the BBDO Worldwide network. Comparable to Done by Friday as a Belgian full-service advertising competitor for the same enterprise, FMCG, and government accounts, but with global network resources.
- Publicis Brussels: Belgian arm of the Publicis Groupe network offering advertising, media, and digital services. Comparable to Done by Friday as a Belgian enterprise and public-sector competitor, with broader integrated capabilities.
- TBWA\Belgium: Belgian operation of TBWA\'s global disruption network. Comparable to Done by Friday in Belgian enterprise and public-sector pitching, but with international network backing and broader media capabilities.
- Wunderman Thompson Belgium: Belgian operation of the global Wunderman Thompson network. Comparable to Done by Friday in targeting Belgian enterprise clients with integrated creative, digital, and data-driven campaigns.
- Famous (Grey Belgium): Brussels-based creative agency affiliated with Grey. Comparable to Done by Friday as a Belgian creative competitor pursuing enterprise, public-sector, and cause-driven campaigns at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Done By Friday social profiles
Digital presenceDone By Friday compliance and trust
Trust signalCompliance1 record
Done By Friday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Done By Friday leadership team
Management profileNumber of profiles
Profiles1 record
Done By Friday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Done By Friday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Done By Friday
What does Done By Friday do?
Done by Friday is a full-service creative and communications agency based in Antwerp, Belgium, operating under the legal entity A-Round BV. The agency designs and executes end-to-end marketing campaigns for B2B clients, spanning communication strategy, concept creation, digital campaigns (social media, SEA, programmatic), PR campaigns, branding and design, employer branding, recruitment campaigns, and brand activation across digital, outdoor, and traditional channels.
Is Done By Friday a public or private company?
Done By Friday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Done By Friday founded?
Done By Friday was founded in 2016. It employs 1 to 10 people.
Where is Done By Friday based?
Done By Friday is headquartered in Antwerpen, Belgium, in the Europe region.
How does Done By Friday make money?
One revenue line is on record: professional Services / Campaign Services.
Who are Done By Friday's main competitors?
Direct peers on record are Mortierbrigade, Boondoggle, Duval Guillaume and LDV United. Broad incumbents are DDB Brussels, BBDO Belgium, Publicis Brussels, TBWA\Belgium, Wunderman Thompson Belgium and Famous (Grey Belgium).
Does Done By Friday have an API?
No public API is recorded for Done By Friday.
What industry is Done By Friday in?
Done By Friday's product category is Advertising and Communications Agency. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7311.