KBA

What KBA does

KBA is a London-based public relations agency founded in 1992 that operates in three specialized service lines: crisis management, personal profile development, and talent management. The firm employs between 11 and 50 staff, positioning it as a boutique or mid-sized services business rather than a global network agency. Its operating geography is the United Kingdom, with its web presence anchored at kba.agency, a domain registered in March 2018.

The firm's business model is services-based: revenue is generated through client engagements, retainers, and project fees across its three practice areas. Crisis management work is typically episodic and event-driven with high unit values; personal profile development and talent management are typically recurring retainers with longer engagement horizons. The firm serves clients who require specialized communications counsel — likely corporates, high-net-worth individuals, and public-facing talent — though no specific client logos, segment mix, or contract structure data is disclosed in the source material.

There is no disclosed technology stack, proprietary platform, AI/ML capability, or product offering beyond the services themselves. No funding rounds, ownership structure, management team, partnerships, awards, or geographic expansion signals are documented. The source data is unusually thin for a 30+ year operating firm, which itself signals a likely private, owner-operated, or closely-held services business with limited public disclosure posture.

Name

KBA

Website

https://kba.agency

Company type

Private

Founded year

2018

Headcount range

11–50 employees

Short description

KBA is a London-based public relations agency founded in 1992 that provides crisis management, personal profile development, and talent management services to clients in the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

KBA is a public relations agency that delivers crisis management, personal profile development, and talent management services to clients. The firm is based in London, United Kingdom, and operates with a small team of 11-50 employees. Note: the company's website domain (kba.agency) is currently listed for sale on the ExpiredDomains.com marketplace via GoDaddy, which may indicate a change in the company's online presence or operating status.

Product overview

KBA.agency is a premium expired domain listed for sale on ExpiredDomains.com, a free online platform that aggregates expired and expiring domain names from hundreds of top-level domains (TLDs). The platform itself is not KBA's own product offering but rather the subject of a domain marketplace listing. GoDaddy serves as the registrar and marketplace for completing the domain purchase. The source content does not describe KBA as a product or technology company with a distinct product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Management Public relations service focused on helping clients manage reputational crises, including rapid response communications, media handling, and stakeholder messaging. Targeted at organizations and individuals facing high-stakes reputational risk.
• Personal Profile Development Service that builds and shapes the public profiles of executives, public figures, and other individuals through media strategy, positioning, and communications planning. Targeted at high-profile individuals and senior executives.
• Talent Management Service providing representation and management support for talent, typically in media, entertainment, or public-figure contexts. Includes career strategy, public positioning, and reputational stewardship.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• W Communications: Independent London communications agency operating across corporate, consumer, entertainment, and crisis — comparable boutique-mid positioning to KBA, particularly in talent-adjacent work.
• M&C Saatchi PR: London-based PR and communications arm of the M&C Saatchi network, operating in corporate, consumer, and crisis communications with comparable boutique-mid scale to KBA.
• FGS Global: Formed from the merger of Finsbury, The Glover Park Group, and SVC, FGS Global is a leading strategic communications and crisis advisory firm with a strong London presence, directly comparable to KBA's crisis and reputation practice.
• Brunswick Group: London-based global communications advisory firm specializing in crisis, corporate reputation, and critical situations — directly comparable to KBA's crisis and personal profile offering for senior leaders.
• PHA Group: London-headquartered communications consultancy with practices in corporate, consumer, crisis, and talent — a mid-sized peer with directly overlapping service lines to KBA.
• H/Advisors Maitland: London-based strategic communications and advisory firm (formerly Maitland) focused on corporate, financial, and crisis communications — comparable to KBA's crisis and profile advisory work.
• Red Lorry Yellow Lorry: London-based B2B tech and corporate communications agency with crisis and reputation capabilities — a comparable independent mid-sized UK communications peer to KBA.
• Freuds Group (now That'shappen): London-headquartered communications and talent-focused agency with comparable specialty in profile-building, crisis, and celebrity talent work — the closest peer to KBA by city, size, and service mix.

Emerging players

• Hotwire PR: Global communications agency with a London hub, combining technology and corporate communications — partially overlaps with KBA in profile and reputation work, particularly for growth-stage clients.

Broad incumbents

• Edelman: World's largest privately held PR firm with significant London operations covering crisis, corporate reputation, and talent work — overlaps with KBA across all three specialty areas but at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/KBA__Agency
• LinkedInlinkedin.com/company/kbaagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBA