What Broekman does

Broekman is an independently owned specialty menswear retailer founded in 1837 and headquartered at Lange Elisabethstraat 20 in the historic city center of Utrecht, Netherlands. The company sells high-end men's clothing across categories including suits (kostuums), shirts, trousers, jackets, knitwear, polo shirts, t-shirts, shoes, and accessories, with price points ranging from €15 (socks) to €1,049.95 (Loro Piana wedding suits). Its assortment aggregates 30+ premium third-party brands — primarily Italian houses such as Lardini, Jacob Cohen, Incotex, Fedeli, Herno, Xacus, Profuomo, Barba Napoli, and Slowear, alongside Ralph Lauren, Hugo Boss, Gardeur, and others — supplemented by a Broekman private label. Distribution is hybrid: a flagship physical store in Utrecht offering fitting rooms, personal styling, Italian espresso hospitality, and in-house alterations, combined with a broekman.store webshop listing 894+ products and a 553+ item sale channel.

Revenue is generated primarily through one-time retail sales (in-store and e-commerce) with ancillary streams from custom tailoring and alterations (maatwerk), wedding suit packages, and gift cards. The go-to-market is sales-led and service-intensive, anchored by appointment-based shopping via the WaitWhile booking system, WhatsApp concierge support, and a multi-channel digital presence across Instagram, LinkedIn, Facebook, Pinterest, and email newsletter. Customer segments are predominantly B2C and centered on professional men, grooms and wedding parties, and style-conscious buyers seeking Italian craftsmanship and timeless pieces, with an explicit retention layer of alterations and repairs for existing customers. No revenue, headcount, funding, or ownership disclosures are public; the company operates as a private single-location retailer with a parallel national e-commerce footprint.

The underlying technology stack is commodity retail: a standard e-commerce catalog with filtering by brand, category, color, size, and price, plus a third-party appointment booking integration. There is no evidence of proprietary technology, AI/ML capabilities, APIs, or ecosystem platform features; competitive differentiation rests on curation, heritage (187 years of operating history in Utrecht), in-person service, and bespoke tailoring rather than technology.

Name

Broekman

Legal name

Broekman

Website

https://broekman.store

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

11–50 employees

Short description

Broekman is an independently owned, 187-year-old specialty menswear retailer based in Utrecht, Netherlands, operating a flagship store and online webshop selling curated premium Italian and international fashion brands alongside custom tailoring, alterations, and wedding suit services to professional and style-conscious male consumers.

Ownership category

akta.pro rank

Product category

Premium Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Premium menswear retail
• Custom tailoring services
• Italian fashion brands
• Made-to-measure suits
• Men's fashion Utrecht

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Store: In-store retail sales of high-end men's fashion including suits, shirts, trousers, accessories, shoes and custom tailoring services. Physical storefront in Utrecht city center.
2. E-commerce / Online Sales: Online webshop sales across 894+ products with filtering by category, brand, color, size, price and collection. Delivery and returns handled digitally.
3. Custom Tailoring & Alterations: Made-to-measure suits and wedding packages, alterations, and clothing repair services (Vermaak en reparatie service).
4. Gift Cards: Both online and physical gift cards sold (Cadeaubonnen / Giftcards).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Broekman is a high-end men's fashion retailer operating a flagship store in Utrecht and an online webshop, selling premium menswear from over 30 international and Italian fashion houses across categories such as suits, shirts, trousers, jackets, knitwear, polo shirts, t-shirts, accessories, and shoes. The company also offers made-to-measure custom tailoring, wedding suits, alterations, and clothing repair services, supported by appointment-based personal shopping and Italian espresso hospitality in-store.

Product overview

Broekman is a high-end men's fashion retailer and suit specialist located in Utrecht, Netherlands, with 187 years of history in the city. The company operates as a multi-brand e-commerce platform offering a curated portfolio of men's clothing from prestigious Italian and international fashion houses. The core offering centers on premium suits and formal wear (kostuums) complemented by shirts, trousers, jackets, knitwear, polo shirts, t-shirts, accessories, and footwear. Broekman distinguishes itself through custom tailoring services (maatwerk), alterations, and personalization options for weddings and special occasions. The brand portfolio includes over 30 international labels such as Ralph Lauren, Hugo Boss, Profuomo, Berwich, Jacob Cohen, Lardini, Fedeli, Herno, Xacus, Gardeur, Incotex, Woolrich, Gran Sasso, Les Deux, Slowear, Barba Napoli, and Broekman's own private label. The webshop offers 894 products across multiple categories with filtering by brand, size, color, price, and collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Suits (Kostuums) High-end men's suits including business suits, tuxedos, and formal wear from Italian fashion houses. Pricing ranges from €249.95 to €1,049.95. For career-oriented men and special occasions including weddings.
• Men's Shirts (Overhemden) Dress shirts in various styles including casual, business, formal, and wedding shirts, available in fabrics like Oxford, linen, and denim. Pricing ranges from €79.95 to €249.95.
• Men's Trousers (Broeken) Men's trousers including chinos, jeans, formal pants, corduroy, shorts, and swim shorts in various fits. Pricing ranges from €69.95 to €349.95.
• Men's Jackets & Blazers (Jassen & Colberts) Men's jackets including blazers, coats, trench coats, body warmers, and winter jackets from premium Italian brands.
• Men's Polo Shirts (Polo's) Polo shirts in short-sleeve and long-sleeve options from brands including Ralph Lauren, Fedeli, and Hugo Boss. Pricing ranges from €55 to €225.
• Men's T-shirts Men's t-shirts including basic styles and premium branded options from various fashion houses. Pricing ranges from €29.95 to €110.
• Men's Sweaters & Knitwear (Truien & Vesten) Sweaters, cardigans, hoodies, and knitwear including half-zip, crewneck, roll-neck, and vest styles. Pricing ranges from €89.95 to €259.95.
• Men's Accessories (Accessoires) Men's accessories including belts, ties, bow ties, cufflinks, braces, hats, scarves, bags, socks, fragrances, and gift cards. Pricing ranges from €15 to €135.
• Men's Shoes (Schoenen) Men's footwear including loafers, sneakers, and formal shoes from Italian brands. Pricing ranges from €200 to €435.
• Custom Tailoring (Maatwerk) Made-to-measure custom tailoring service for suits and wedding attire, including fabric selection and personalization options. Pricing varies by fabric and complexity. Available by appointment at the Utrecht store.
• Wedding Suits (Trouwpakken) Specialized wedding suit collection including formal suits, tuxedos, and custom-made wedding attire with personalization options and groomsmen coordination. Premium Loro Piana wedding suits up to €1,049.95.
• Gift Cards (Cadeaubonnen) Gift cards available in both online and physical formats, redeemable across the full product and service assortment.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Hackett London: British heritage menswear brand specializing in suits, shirts, and tailored casualwear with both standalone stores and concession distribution; competes with Broekman in the premium-formal and professional segment.
• Suitsupply: Dutch-founded omnichannel men's suit specialist offering made-to-measure, ready-to-wear suits, and accessories across physical stores and a global e-commerce platform — the closest direct competitor to Broekman's premium menswear model.
• Massimo Dutti: Inditex-owned European menswear and womenswear specialty retailer offering premium suiting, casualwear, and tailoring across physical stores and a strong online channel — directly comparable to Broekman's mid-premium menswear positioning.
• Reiss: British contemporary menswear and womenswear label focused on tailoring, formalwear, and premium casualwear; competes directly with Broekman for the style-conscious professional and wedding customer.
• Paul Smith: British designer menswear brand with its own flagship stores and wholesale presence offering suits, shirts, and accessories — directly comparable to Broekman's curated British/European luxury mix.
• Zegna: Italian luxury menswear house with own-brand tailoring, casualwear, and made-to-measure services sold through flagship stores and DTC channels; competes with Broekman at the upper end of menswear pricing.

Broad incumbents

• Hugo Boss (direct retail): Global premium menswear brand operating its own physical stores and e-commerce, including suits, shirts, and accessories carried by Broekman; competes on selection and brand pull across the same Dutch professional customer.
• Tommy Hilfiger (PVH direct retail): Global accessible-premium menswear brand with extensive DTC stores and online; serves a younger, slightly more casual customer than Broekman but overlaps in shirts, knitwear, and outerwear.
• Ralph Lauren (direct retail): Iconic American luxury casualwear brand with its own global retail and online channels, including polo shirts, knitwear, and trousers that overlap with a significant portion of Broekman's category mix.

Emerging players

• Atelier Munro: Dutch-made-to-measure suiting brand (also carried by Broekman) operating its own retail and bespoke channels; an emerging competitor focused on customization in the same Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broekman
• LinkedInlinkedin.com/company/thom-broekman-de-rode-winkel
• Instagraminstagram.com/broekman.store
• Pinterestnl.pinterest.com/thombroekman_mensfashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broekman