Money Media Group

Name

Money Media Group

Legal name

Money Media Group Ltd

Website

https://moneymediagroup.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Performance marketing agency
• Digital advertising services
• Lead generation services
• Search engine marketing
• Ecommerce marketing

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: The company generates revenue through performance-based digital marketing services including Search Engine Marketing, Social Media Marketing, Content Marketing, and Ecommerce Marketing. Services are focused on driving clicks, leads, and sales for clients across financial and retail product categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Money Media Group is a B2B performance marketing agency that drives customer acquisition outcomes through data-driven digital advertising. It delivers three core performance products—Clicks (high-intent traffic generation), Leads (qualified lead generation), and Sales (customer-to-product matching)—supported by Search Engine Marketing, Social Media Marketing, Content Marketing, Ecommerce Marketing, Reporting & Analytics, and Technology Solutions services for clients primarily in financial services and retail.

Product overview

Money Media Group (MMG) is a performance marketing agency that generates growth through data-driven advertising. The company operates a unified platform comprising three core performance products—Clicks (high-intent traffic), Leads (qualified lead generation), and Sales (customer-to-product matching)—complemented by six service capabilities: Search Engine Marketing, Social Media Marketing, Content Marketing, Ecommerce Marketing, Reporting & Analytics, and Technology Solutions. The Technology Solutions service provides the underlying custom technology infrastructure that powers real-time reporting and campaign tracking across all marketing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Clicks

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Performics: Publicis-owned global performance marketing network. Comparable to MMG in offering paid search, paid social, and ecommerce performance marketing, but at significantly larger scale and as part of a broader holding-company portfolio.
• Havas Media: Global media agency network offering paid media planning, buying, and performance services. Comparable to MMG in core paid media capabilities but operates at significantly larger scale across multiple markets.
• Kinesso: IPG Mediabrands' performance marketing practice delivering paid media, ecommerce, and advanced analytics. Comparable to MMG's performance-oriented digital services but operates as part of a global holding-company network.
• GroupM: WPP's media investment arm covering paid search, paid social, programmatic, and ecommerce performance. Overlaps with MMG's channels but operates as a scaled incumbent with global media-buying leverage.
• Dentsu: Global advertising holding company with significant performance marketing capabilities through Dentsu Media and Merkle. Overlaps with MMG's paid media and ecommerce marketing services via a multi-vertical, multi-region portfolio.

Direct peers

• Croud: UK-based digital performance marketing agency offering paid media, SEO, content, and programmatic across similar channels. Directly comparable to MMG in service mix, performance-based commercial model, and mid-market B2B targeting.
• ClickThrough Marketing: UK-based performance marketing agency focused on paid search, paid social, and ecommerce marketing. Directly comparable to MMG in service mix, mid-market B2B client base, and UK-headquartered positioning.
• Journey Further: UK performance marketing agency specialising in paid search, paid social, and SEO for high-growth and enterprise brands. Comparable channel mix, performance orientation, and UK-headquartered positioning to MMG.
• Rise - The Performance Marketing Agency: Performance marketing agency offering paid search, paid social, programmatic, and ecommerce marketing. Comparable to MMG in cross-channel performance focus and B2B client base.
• Brainlabs: Independent digital media agency with strong SEM and paid social capabilities. Comparable to MMG in delivering data-driven, performance-focused paid media across search and social for mid-market and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/money-media-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Media Group