Goedhart

What Goedhart does

Goedhart operateert als een regionale drukkerij- en communicatiedienstverlener in België en Nederland, met als handelsnaam 'Goedhart Innovative Print & Communication'. Het bedrijf biedt vier kerndiensten: Repro Services (digitalisering en printen van technische documenten, rapporten en archieven), Digital Printing (digitaal drukwerk met diverse afwerkingen), Marketing Solutions (ondersteuning bij het bereiken van klanten via drukwerk) en Projects (creatie van inspirerende binnen- en buitenruimtes, waaronder signing en interieurvisuals). Hoofdsegmenten zijn B2B-organisaties, met name in engineering, gezondheidszorg, onderwijs en bouw/infrastructuur; vermelde klanten zijn onder andere Geonius, MUMC+ (Maastricht UMC+), Zuyd Hogeschool en Besix.

De onderliggende technologie bestaat uit digitale printmachines voor groot- en kleinformaat werk, met afwerkingsopties zoals nieten, perforeren, plastic en metalen bindingen, plastificeren, thermische binding, bindclips en omslagen. De Antwerpse locatie beschikt over een lasersnijder voor speciale snijwerkzaamheden en uitgebreide foliedrukcapaciteit. De orderintake loopt deels via een self-service webportaal (Repronet Lite) dat Nederlandstalig, Franstalig en Engelstalig beschikbaar is, en deels via een offerte-aanvraag formulier voor maatwerk. Het bedrijf is FSC-gecertificeerd voor papierinkoop.

Het bedrijf is een particulier, onafhankelijk bedrijf zonder gedocumenteerde externe investeringen of beursnotering. Het opereert via twee juridische entiteiten — Goedhart Nederland bv en Goedhart Belgium bv — en bedient klanten via vijf fysieke locaties (Antwerpen, Brussel, Geel, Helmond en Sittard) plus een koeriersophaaldienst. Het verdienmodel is transactioneel per printopdracht, met op maat gemaakte offertes voor complexe projecten. In 2024 nam Goedhart Image Building in Antwerpen over, en in maart 2025 werden de Antwerpse activiteiten geconsolideerd in een nieuwe, grotere locatie aan de Bredastraat.

Name

Goedhart

Legal name

Goedhart

Website

https://goedhart.eu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Goedhart is a regional print and communication services provider in Belgium and the Netherlands, offering digital printing, repro services, marketing collateral, and signage/interior projects to B2B customers across five physical locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Digital Printing Services: Primary revenue stream from digital printing services including large format and small format printing with various finishing options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Goedhart is a printing and communication services provider offering digital printing (small and large format), repro services (digitization and printing of technical documents, reports, and archives), marketing solutions (production of marketing collateral), and project-based visual environments (interior and exterior signage and installations). The company serves B2B customers across Belgium and the Netherlands through five offices and an online ordering portal (Repronet Lite).

Product overview

Goedhart is an Innovative Print & Communication company offering a comprehensive portfolio of print and communication services. The core offerings consist of four main services: Repro Services (digitization and technical document printing), Digital Printing (full-service digital printing), Marketing Solutions (helping make messages accessible), and Projects (creating inspiring indoor and outdoor spaces). The company operates Repronet Lite, an online customer portal for placing print orders. Their product portfolio spans branding items, print materials, books, posters, stickers, packaging, and interior/exterior prints. The company serves clients across Belgium and the Netherlands through multiple locations including Antwerp, Brussels, Geel, Helmond, and Sittard.

Differentiator

Problem solved

Functional benefit

Brands

• Repronet Lite: Online print ordering platform for submitting print jobs
• Goedhart Repronet

Products and services

• Repro Services Digitization and printing of technical documents, reports, and archives in small and large format, enabling knowledge and information sharing for B2B organizations.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Image BuildingcoreStrategic or Co-development Partner · 1 January 2024Image Building (located at Londenstraat in Antwerp) was acquired by Goedhart in 2024 and merged with Goedhart Antwerp into a new location at Bredastraat 81A. This merger combined both operations into a single improved facility with better conditions for machines and materials, enabling improved precision and quality.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Drukkerij Zwart op Wit: Dutch/Belgian commercial printing services company offering print, signage, and reproduction services. Directly comparable regional competitor serving overlapping customer needs in the Benelux market.
• Helloprint: European online print marketplace with strong Benelux presence, offering wide-format, marketing materials, and signage with rapid online ordering. Most directly comparable as an online-first competitor in the same regional footprint.
• Onlineprinters (Drukkerij De Bont): European online commercial printer serving business customers across multiple countries. Comparable business model focused on B2B commercial printing through an online ordering platform serving markets including the Netherlands and Belgium.

Broad incumbents

• Heidelberger Druckmaschinen: European-headquartered manufacturer of printing equipment and supplier to commercial print shops. Comparable as an upstream technology provider shaping the competitive landscape that Goedhart operates within.
• Xerox: Long-standing global leader in document technology, commercial printing, and managed print services. Comparable at the broader category level for digital printing and document services, though much larger and more diversified.
• Canon Production Printing: Provider of commercial production printing equipment and solutions for graphic arts and marketing services. Comparable as both a technology supplier to commercial printers and an enterprise print services provider in Europe.
• Konica Minolta (Production Printing): Major provider of digital production printing equipment and managed print services. Overlaps with Goedhart's digital printing capabilities both as an equipment supplier to the industry and as a competing service provider for enterprise document and marketing output.
• Cimpress (Vistaprint): Global leader in mass-customization printing services including Vistaprint, operating large-scale online platforms. Overlaps with Goedhart's commercial printing and online ordering capabilities but at vastly greater scale and global reach.
• Ricoh (Commercial Printing & Managed Services): Global provider of digital printing equipment and managed document/print services to enterprises. Comparable as an indirect competitor for enterprise print contracts and a provider of production print technology.

Emerging players

• Xeikon (Flint Group): Belgium-headquartered digital color printing equipment manufacturer serving commercial print shops. Geographically and technologically adjacent to Goedhart's Benelux digital printing focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goedhart.eu
• Facebookfacebook.com/goedhart.eu
• LinkedInlinkedin.com/company/goedhart-eu

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goedhart