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Blomberg

Full company profile

uuid003belx

Namestring
Blomberg
Legal namestring
Beko
Company typeenum
Private
Founded yearint
1883
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
home appliances, kitchen appliances, laundry appliances, compact appliances, energy efficient appliances
Industry2 codes
PRIMARYCRACACAA
Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)
SECONDARYCRACACAH
Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact)
NAICS code1 code
  • Major Household Appliance Manufacturing33522
SIC code1 code
  • Household Appliances3630
Product category
Home Appliances
Revenue model1 record
1Home Appliances Sales
TypeHardware Sales
Description

Revenue generated from selling home appliances including cooking, refrigeration, dishwashing, and laundry equipment through dealer network and direct channels

blombergappliances.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Supply Chain, Marketing or Sales, Personnel
Pricing details1 tier
1Product pricing through authorized dealers
ModelOtherBilling cadencePay-as-you-go
Notes

Products are sold through a dealer finder network. Specific pricing not publicly disclosed on website.

blombergappliances.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Blomberg designs, manufactures, and distributes a full line of home appliances spanning cooking (ranges, wall ovens, cooktops, microwaves), refrigeration (built-in and freestanding), dishwashing (front control and top control), and compact laundry (washers and dryers). The products are sold through an authorized dealer network serving residential customers in the United States and Canada, with a particular emphasis on compact and energy-efficient models suited to space-constrained urban homes.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Blomberg Appliances is a home appliance brand with over 130 years of production and expertise, offering an integrated portfolio of kitchen and laundry appliances designed to enhance modern life. The product lineup consists of four main categories: Cooking (ranges, wall ovens, cooktops, and microwaves), Refrigerators (built-in and freestanding models with counter-depth design), Dishwashers (front control and top control models), and Compact Laundry (washers and dryers including heat pump models). The company also offers accessories and factory-authorized replacement parts. All products emphasize innovative design, practical solutions, efficiency, and seamless integration into contemporary living spaces.

Product and service1 record
1Cooking Appliances
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Frigidaire (Electrolux) is a longstanding US mid-market major-appliance brand across cooking, refrigeration, dishwashers, and laundry — competing with Blomberg primarily on price-point and channel breadth rather than premium positioning.

TypeBroad incumbent
Description

GE Appliances (a Haier company) is a leading US major-appliance manufacturer with deep distribution across all categories Blomberg serves; an incumbent benchmark for share, channel, and pricing dynamics in the US market.

TypeDirect peer
Description

Bosch (BSH) sells a comparable premium-positioned lineup of kitchen and laundry appliances in North America through dealer networks, including built-in refrigerators, dishwashers, and compact laundry — directly overlapping Blomberg's categories and go-to-market motion.

TypeBroad incumbent
Description

Beko is Blomberg's parent company and a top global white-goods manufacturer with a much broader product portfolio, deeper R&D, and global distribution — the strategic incumbent that determines Blomberg's product and investment roadmap.

5Asko
TypeDirect peer
Description

Asko (part of the Hisense/GE Appliances ecosystem) sells premium dishwashers and laundry in North America via dealer channels with an emphasis on durability and quiet operation — closely aligned with Blomberg's premium, designer-led positioning.

TypeDirect peer
Description

Bertazzoni offers premium ranges, wall ovens, cooktops, and integrated kitchen appliances in North America through specialty dealers — directly comparable to Blomberg's cooking and built-in appliance categories.

TypeDirect peer
Description

Fisher & Paykel sells premium built-in kitchen appliances and compact laundry through designer/dealer channels in North America, directly competing with Blomberg's counter-depth refrigerators, wall ovens, and designer-targeted specifications library.

TypeBroad incumbent
Description

Samsung sells a full lineup of kitchen and laundry appliances in the US — including smart and energy-efficient models — competing with Blomberg at retail but with far greater scale, marketing, and brand awareness.

TypeBroad incumbent
Description

LG is a major US appliance manufacturer with broad kitchen and laundry lines including heat-pump dryers; it competes broadly with Blomberg across all four product categories but at much larger scale and broader retail distribution.

TypeDirect peer
Description

Miele offers premium built-in kitchen appliances and laundry in North America via specialty dealers, with a strong emphasis on durability and energy efficiency — closely comparable to Blomberg's positioning and dealer-led distribution.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Blomberg

Home Appliancesblombergappliances.com

Blomberg firmographics

Firmographics
Name
Blomberg
Legal name
Beko
Website
https://blombergappliances.com
Company type
Private
Founded year
1883
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Blomberg industry classification

Industry
Product category
Home Appliances
NAICS
Major Household Appliance Manufacturing (33522)
SIC
Household Appliances (3630)
akta.pro industry
PRIMARYCRACACAA
Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)
SECONDARYCRACACAH
Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact)

Keywords

  • Home appliances
  • Kitchen appliances
  • Laundry appliances
  • Compact appliances
  • Energy efficient appliances

Where Blomberg is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Blomberg business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

  1. Home Appliances Sales: Revenue generated from selling home appliances including cooking, refrigeration, dishwashing, and laundry equipment through dealer network and direct channels

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goProduct pricing through authorized dealers

Distribution channels2 records

Marketing channels3 records

Blomberg product offering

Product offering

Core offering

Blomberg designs, manufactures, and distributes a full line of home appliances spanning cooking (ranges, wall ovens, cooktops, microwaves), refrigeration (built-in and freestanding), dishwashing (front control and top control), and compact laundry (washers and dryers). The products are sold through an authorized dealer network serving residential customers in the United States and Canada, with a particular emphasis on compact and energy-efficient models suited to space-constrained urban homes.

Product overview

Blomberg Appliances is a home appliance brand with over 130 years of production and expertise, offering an integrated portfolio of kitchen and laundry appliances designed to enhance modern life. The product lineup consists of four main categories: Cooking (ranges, wall ovens, cooktops, and microwaves), Refrigerators (built-in and freestanding models with counter-depth design), Dishwashers (front control and top control models), and Compact Laundry (washers and dryers including heat pump models). The company also offers accessories and factory-authorized replacement parts. All products emphasize innovative design, practical solutions, efficiency, and seamless integration into contemporary living spaces.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cooking Appliances

Companies that use Blomberg

Customer profile

Segments2 records

Ideal customer profiles2 records

Blomberg technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Blomberg partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Blomberg competitors and assessment

Company assessment

Broad incumbents

  • Frigidaire: Frigidaire (Electrolux) is a longstanding US mid-market major-appliance brand across cooking, refrigeration, dishwashers, and laundry — competing with Blomberg primarily on price-point and channel breadth rather than premium positioning.
  • GE Appliances: GE Appliances (a Haier company) is a leading US major-appliance manufacturer with deep distribution across all categories Blomberg serves; an incumbent benchmark for share, channel, and pricing dynamics in the US market.
  • Beko: Beko is Blomberg's parent company and a top global white-goods manufacturer with a much broader product portfolio, deeper R&D, and global distribution — the strategic incumbent that determines Blomberg's product and investment roadmap.
  • Samsung Home Appliances: Samsung sells a full lineup of kitchen and laundry appliances in the US — including smart and energy-efficient models — competing with Blomberg at retail but with far greater scale, marketing, and brand awareness.
  • LG Electronics Home Appliances: LG is a major US appliance manufacturer with broad kitchen and laundry lines including heat-pump dryers; it competes broadly with Blomberg across all four product categories but at much larger scale and broader retail distribution.

Direct peers

  • Bosch Home Appliances: Bosch (BSH) sells a comparable premium-positioned lineup of kitchen and laundry appliances in North America through dealer networks, including built-in refrigerators, dishwashers, and compact laundry — directly overlapping Blomberg's categories and go-to-market motion.
  • Asko: Asko (part of the Hisense/GE Appliances ecosystem) sells premium dishwashers and laundry in North America via dealer channels with an emphasis on durability and quiet operation — closely aligned with Blomberg's premium, designer-led positioning.
  • Bertazzoni: Bertazzoni offers premium ranges, wall ovens, cooktops, and integrated kitchen appliances in North America through specialty dealers — directly comparable to Blomberg's cooking and built-in appliance categories.
  • Fisher & Paykel: Fisher & Paykel sells premium built-in kitchen appliances and compact laundry through designer/dealer channels in North America, directly competing with Blomberg's counter-depth refrigerators, wall ovens, and designer-targeted specifications library.
  • Miele: Miele offers premium built-in kitchen appliances and laundry in North America via specialty dealers, with a strong emphasis on durability and energy efficiency — closely comparable to Blomberg's positioning and dealer-led distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Blomberg social profiles

Digital presence

Blomberg financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blomberg leadership team

Management profile

Number of profiles

Blomberg subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Blomberg funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blomberg M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blomberg

What does Blomberg do?

Blomberg designs, manufactures, and distributes a full line of home appliances spanning cooking (ranges, wall ovens, cooktops, microwaves), refrigeration (built-in and freestanding), dishwashing (front control and top control), and compact laundry (washers and dryers). The products are sold through an authorized dealer network serving residential customers in the United States and Canada, with a particular emphasis on compact and energy-efficient models suited to space-constrained urban homes.

Is Blomberg a public or private company?

Blomberg is a private company. It is classified as corporate owned and is currently operating.

When was Blomberg founded?

Blomberg was founded in 1883. It employs 1 to 10 people.

Where is Blomberg based?

Blomberg is headquartered in Chicago, United States, in the North America region.

How does Blomberg make money?

One revenue line is on record: home Appliances Sales.

Who are Blomberg's main competitors?

Broad incumbents on record are Frigidaire, GE Appliances, Beko, Samsung Home Appliances and LG Electronics Home Appliances. Direct peers are Bosch Home Appliances, Asko, Bertazzoni, Fisher & Paykel and Miele.

Does Blomberg have an API?

No public API is recorded for Blomberg.

What industry is Blomberg in?

Blomberg's product category is Home Appliances. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRACACAH, Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact). Its NAICS code is 33522 and its SIC code is 3630.

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