York Golf Club

What York Golf Club does

Yarra Yarra Golf Club is a private members golf club operating on Melbourne's famous Sandbelt in Bentleigh East, Victoria, Australia. Founded in 1898 (originally as Eaglemont Golf Club), the club's core asset is an 18-hole championship course designed by Alex Russell in partnership with Dr Alister MacKenzie and opened at its current location in February 1927. The club serves individual members, corporate members, visiting interstate and international golfers, and event clients (weddings, conferences, corporate golf days), operating from a Spanish Mission-inspired clubhouse within 30 minutes of Melbourne's CBD.

The club's service offering spans the full private club stack: a championship golf course, PGA-certified coaching (four teaching professionals), a pro shop with club fitting across seven major OEM systems and equipment hire, function and event venues accommodating up to 200+ guests, and an e-commerce store via OnCourse Golf. Technology investment is concentrated in the member/visitor experience layer, notably Toptracer Technology in the practice facility, video/computer swing analysis, and PGA-certified club fitting systems — none of which are proprietary AI/ML capabilities.

The business model is a hybrid of subscription (full and corporate memberships, currently capacity-constrained with a waiting list as of January 2023 and approximately 30 new members inducted annually), transaction-based revenue (visitor green fees, pro shop sales, equipment hire, coaching lessons), and professional services (corporate golf days, private functions, weddings, conferences). The club does not publicly disclose financial figures; pricing is partially transparent (coaching, equipment hire, application fee) with membership dues available only via direct enquiry. Multi-million dollar course restoration was completed between 2018 and 2022, and a major practice facility upgrade is scheduled to commence on 7 July 2025.

Name

York Golf Club

Legal name

Yarra Yarra Golf Club

Website

https://yarrayarra.com.au

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Private members golf club on Melbourne's Sandbelt, founded 1898, operating a capacity-constrained 18-hole Alex Russell-designed championship course with PGA coaching, pro shop, and event hosting for members, corporate clients, and visitors.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf club membership
• Corporate golf events
• Golf coaching services
• Function venue hire

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Full Membership Subscriptions: 7-day membership providing unlimited course access and clubhouse privileges. The club has reached capacity and operates a waiting list system with applications requiring a $500 non-refundable fee.
2. Corporate Membership: Corporate membership packages providing golf access and corporate function capabilities for business clients.
3. Visitor Green Fees: Interstate and international golfers pay green fees for tee time bookings. New Zealand residents receive interstate rate pricing. Limited visitor tee times available most days including Sundays from October to March during daylight savings.
4. Function and Event Hosting: Private functions, weddings, conferences, and corporate golf days generate venue hire and catering revenue through multiple function rooms accommodating up to 200+ guests.
5. Pro Shop Sales and Services: Golf equipment, apparel, accessories sales plus services including club fitting, equipment repair, equipment hire, and coaching lessons.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Yarra Yarra Golf Club operates a private 18-hole championship Sandbelt golf course along with full and corporate membership programs, professional PGA golf coaching, a pro shop offering equipment retail, club fitting, and repairs, and six function rooms hosting weddings, corporate events, and conferences. The club serves individual members, corporate clients, private event customers, and interstate/international visitors from its Bentleigh East headquarters in Melbourne's Sandbelt.

Product overview

Yarra Yarra Golf Club is a private members' golf club on Melbourne's famous Sandbelt, offering a unified experience combining golf course access, professional coaching, retail services, and event hospitality. The core offerings include an 18-hole Alex Russell-designed championship golf course, PGA-certified coaching programs, a fully-equipped pro shop with club fitting and repair services, and six function rooms for weddings, conferences, and corporate events. The club operates a members-only website with online booking capabilities and an e-commerce store powered by OnCourse Golf.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership Programs Full and corporate membership subscriptions providing 7-day course access, reciprocal club privileges, and clubhouse hospitality access. Membership requires proposer and seconder who have been members for 2+ years and a $500 non-refundable application fee; approximately 30 new members are inducted annually in late September.
• Golf Course (Alex Russell Design) 18-hole par-72 championship Sandbelt golf course designed by Alex Russell in 1926 with strategic bunkering and challenging greens, available to members, corporate golf day participants, and visiting interstate/international golfers.
• Visitor Golf (Green Fees)

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Reciprocal Golf ClubscoreOthersMembers of reciprocal clubs may play at Yarra Yarra in accordance with the club's reciprocal agreement and playing rights. This network provides members with access to playing opportunities at partner clubs across Australia and internationally.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Augusta National Golf Club: The global benchmark for elite private golf clubs. Although US-based and operationally distinct, it shares Yarra Yarra's membership-driven, hospitality-rich, function-hosting business model with a top-ranked championship course and waiting-list demand.

Direct peers

• Commonwealth Golf Club: Melbourne Sandbelt private members club in Oakleigh South, adjacent to Yarra Yarra's Bentleigh East location. Comparable on private membership, championship Sandbelt course, corporate golf days, and function hosting.
• Huntingdale Golf Club: Sandbelt private members club and long-time host of the Australian PGA Championship. Comparable membership model, corporate hospitality offering, and tournament/event infrastructure.
• The National Golf Club: Premier private members club on the Mornington Peninsula, founded by members migrating from Kingston Heath. Comparable elite private-membership model with multiple championship courses, function venues, and reciprocal network.
• Kingston Heath Golf Club: Top-ranked Melbourne Sandbelt private club and consistent host of the Australian Masters. Directly comparable to Yarra Yarra on private-membership model, Sandbelt location, function venues, and elite golf course heritage.
• Royal Melbourne Golf Club: Australia's most internationally acclaimed private members club, also located on the Melbourne Sandbelt. Closest direct peer — same heritage, same membership model, same Alex Russell/MacKenzie design lineage, same corporate and tournament clientele.
• Victoria Golf Club: Another premier Melbourne Sandbelt private members club in the same geographic cluster. Shares target customer (high-net-worth Melbourne golfers, corporates), membership model, and function/event hosting business lines.
• Metropolitan Golf Club: Melbourne Sandbelt private members club that has competed directly against Yarra Yarra in the Challenge Bowl tournament (Metropolitan won the 2025 edition). Same membership-driven model, same corporate and event clientele.
• Peninsula Kingswood Country Golf Club: Major Melbourne private members golf club formed from the merger of two Sandbelt-adjacent clubs. Comparable on private 7-day membership model, multiple championship courses, large function venue infrastructure, and corporate golf day offering.

Regional players

• Royal Adelaide Golf Club: Australia's other elite private members golf club, located in South Australia. Comparable on heritage, course pedigree (founded 1890s, Alister MacKenzie design), private membership model, and international tournament hosting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yarrayarragolfclub
• Xx.com/yorkgc1924
• Facebookfacebook.com/486522571377893
• LinkedInlinkedin.com/company/york-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York Golf Club