United Sales NW

What United Sales NW does

United Sales NW LLC is a private manufacturers' representative firm headquartered in Vancouver, Washington, founded in March 2020. The company provides sales, marketing, and technical support services to residential and commercial manufacturers of plumbing, waterworks, and architectural products, calling on architects, engineers, wholesalers, and developers across Oregon, Washington, Northern Idaho, and Alaska. United Sales NW generates revenue through commissions earned on the sale of its 30+ represented manufacturer lines, including brands such as Watts, Bonomi, Armacell, Atkore, Tigre USA, Hager Companies, Ambico, and Wilson Partitions. The firm operates a territory-based field sales model with outside sales representatives assigned to distinct sub-regions, supplemented by inside sales, a specification specialist, quotation support, and an accounting function.

The company's service model layers value-added activities on top of pure rep commissions, including plan take-offs, project start-ups, sizing assistance, product knowledge training, continuing education unit (CEU) programs, and substitution request handling. These services target the specification-driven decision points in commercial and residential construction, particularly with architects and engineers who drive product inclusion in building plans. The principal leadership team of President Ian Johnson (29 years of industry experience) and Vice President Luke Erickson (returned to the plumbing industry in 2010 after a decade as a commercial airline pilot) anchors the firm.

United Sales NW is independently owned with no institutional investors, no parent company, and no subsidiaries. The business is exposed to Pacific Northwest construction cycles, with revenue dependent on the combined performance of its manufacturer principals and the depth of specification wins in the region. There is no proprietary technology platform, no software products, no patents, and no public certifications, distinguishing it from technology-enabled construction services businesses.

Name

United Sales NW

Legal name

United Sales NW LLC

Website

https://unitedsalesnw.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Manufacturer Representation Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Manufacturers representative services
• Plumbing product sales
• Architectural product representation
• Waterworks product distribution
• Sales agency services

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Manufacturer Representative Commissions: United Sales NW operates as a manufacturers' representative earning commissions from the manufacturers they represent. They provide sales, marketing, and product support services to plumbing, waterworks, and architectural product manufacturers in the Pacific Northwest region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

United Sales NW is a manufacturers' representative firm providing sales, marketing, training, and specification support for residential and commercial plumbing, waterworks, and architectural product manufacturers. The firm calls on architects, engineers, wholesalers, and developers across Oregon, Washington, Northern Idaho, and Alaska, offering take-offs, project start-ups, sizing assistance, quotations, substitution requests, and CEU training as part of its representation services.

Product overview

United Sales NW is a manufacturers' representative agency serving the Pacific Northwest (Oregon, Washington, Northern Idaho, and Alaska). The company operates a single unified service model representing multiple plumbing, waterworks, and architectural product manufacturers rather than a software platform. The product portfolio spans two main categories: (1) Plumbing/Waterworks products including valves (Bonomi, Powers Controls), water heaters (Essency, Watts), trench drains (Eric's Sons), pipe insulation (Armacell, Raychem/Chemelex), pipe products (Atkore, Tigre USA, Norwesco), and accessories (McGuire Mfg, Uni-Clamp); and (2) Architectural products including doors (Ambico, HMF Express), door hardware (Hager Companies, ELMES), partitions and washroom accessories (ASI Group, Wilson Partitions), and glass products (Skyline). The company complements manufacturer representation with value-added services including take-offs, sizing assistance, start-ups, product training/CEU courses, and quotation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Products Representation Sales, marketing, and specification representation for residential and commercial plumbing product manufacturers, including valves, water heaters, trench drains, pipe fittings, insulation, grease interceptors, and related products, serving wholesalers, contractors, architects, and engineers in the Pacific Northwest.
• Waterworks Products Representation Representation for waterworks manufacturers supplying products for water, gas, and plumbing infrastructure, including storage tanks, fittings, valves, couplers, lids, and related distribution products, serving utility, municipal, and commercial waterworks projects in the Pacific Northwest.
• Architectural Products Representation Sales representation for architectural product manufacturers, including commercial and architectural doors, door hardware, electronic access control, partitions, washroom accessories, lockers, glass products, and visual display products for commercial building projects in the Pacific Northwest.
• Take-offs and Start-ups Services Technical support services including plan take-offs, project start-up assistance, and sizing assistance for specified products, provided to architects, engineers, contractors, and developers working on building projects.
• Training and CEU Services Product knowledge training and continuing education unit (CEU) programs delivered to architects, engineers, contractors, and other building industry professionals to support specification and proper use of represented product lines.
• Quotation Services Inside sales and quotation services providing quotes, pricing, and substitution request handling for represented product lines, supporting wholesalers, contractors, and project teams across the Pacific Northwest.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core.

• American Gas SafetycoreChannel Partner/ Reseller/ DistributorAmerican Gas Safety provides a complete line of high quality Gas Safety Systems, represented by United Sales NW in the Pacific Northwest.
• AquaMotioncoreChannel Partner/ Reseller/ DistributorAquaMotion offers recirculation systems for hot water tank and tankless systems, represented by United Sales NW in the Pacific Northwest.
• ArmacellcoreChannel Partner/ Reseller/ DistributorArmacell is a leading manufacturer of elastomeric and polyethylene pipe and sheet insulation, represented by United Sales NW in the Pacific Northwest.
• AtkorecoreChannel Partner/ Reseller/ DistributorAtkore provides a comprehensive offering of pipe for water, gas, and plumbing solutions in PVC, represented by United Sales NW in the Pacific Northwest.
• Bonomi North AmericacoreChannel Partner/ Reseller/ DistributorBonomi North America offers ball and butterfly valves, check valves, electric and pneumatic actuators, represented by United Sales NW in the Pacific Northwest.
• Eric's SonscoreChannel Partner/ Reseller/ DistributorEric's Sons provides trench drains, slot drains, stainless trench drains, and radius trench drains, represented by United Sales NW in the Pacific Northwest.
• Essency Hot Water InnovationscoreChannel Partner/ Reseller/ DistributorEssency offers on-demand tank electric water heaters, represented by United Sales NW in the Pacific Northwest.
• EverfabcoreChannel Partner/ Reseller/ DistributorEverfab provides fiberglass showers and tubs, represented by United Sales NW in the Pacific Northwest.
• Harco FittingscoreChannel Partner/ Reseller/ DistributorHarco Fittings offers PVC fittings, ductile iron fittings and PP compression products, represented by United Sales NW in the Pacific Northwest.
• McGuire Mfg.coreChannel Partner/ Reseller/ DistributorMcGuire Mfg. provides commercial traps, stops, supplies, drains, strainers and ADA wrap products, represented by United Sales NW in the Pacific Northwest.
• NorwescocoreChannel Partner/ Reseller/ DistributorNorwesco offers liquid storage tanks, water and waste management tanks, valves, couplers, fittings and lids, represented by United Sales NW in the Pacific Northwest.
• Powers (A Watts Brand)coreChannel Partner/ Reseller/ DistributorPowers provides thermostatic and pressure balance valves, represented by United Sales NW in the Pacific Northwest.
• Pro-FlexcoreChannel Partner/ Reseller/ DistributorPro-Flex offers CSST-flexible stainless steel gas tubing, underground gas distribution systems, and appliance connectors, represented by United Sales NW in the Pacific Northwest.
• Raychem and ChemelexcoreChannel Partner/ Reseller/ DistributorRaychem and Chemelex provide pipe freeze protection, hot water temperature maintenance, flow maintenance and roof and gutter de-icing products, represented by United Sales NW in the Pacific Northwest.
• Schier ProductscoreChannel Partner/ Reseller/ DistributorSchier Products provides grease interceptors, represented by United Sales NW in the Pacific Northwest.
• StriemcocoreChannel Partner/ Reseller/ DistributorStriemco offers oil and solids interceptors, chemical waste tanks, and process systems, represented by United Sales NW in the Pacific Northwest.
• Tigre USAcoreChannel Partner/ Reseller/ DistributorTigre USA provides PVC and ABS pipe fittings and components for plumbing, HVAC, waterworks, and drainage, represented by United Sales NW in the Pacific Northwest.
• Uni-ClampcoreChannel Partner/ Reseller/ DistributorUni-Clamp offers universal size, tool-free clamp systems, represented by United Sales NW in the Pacific Northwest.
• WattscoreChannel Partner/ Reseller/ DistributorWatts provides radiant heating and snow melting solutions, hydronic controls, mechanical panels, manifolds, fittings and tubing, represented by United Sales NW in the Pacific Northwest.
• AmbicocoreChannel Partner/ Reseller/ DistributorAmbico provides acoustic, blast resistant, bullet resistant, detention, stainless steel and bronze clad doors, represented by United Sales NW in the Pacific Northwest.
• ASI GroupcoreChannel Partner/ Reseller/ DistributorASI Group offers washroom accessories, partitions, lockers and visual display products, represented by United Sales NW in the Pacific Northwest.
• Chase DoorscoreChannel Partner/ Reseller/ DistributorChase Doors provides heavy duty traffic doors for commercial and industrial applications, represented by United Sales NW in the Pacific Northwest.
• EliasoncoreChannel Partner/ Reseller/ DistributorEliason offers heavy duty double action swing doors for retail and commercial applications, represented by United Sales NW in the Pacific Northwest.
• ELMES Door HardwarecoreChannel Partner/ Reseller/ DistributorELMES Door Hardware provides high quality door pulls and accessories, represented by United Sales NW in the Pacific Northwest.
• Hager CompaniescoreChannel Partner/ Reseller/ DistributorHager Companies provides complete door hardware and electronic access control solutions, represented by United Sales NW in the Pacific Northwest.
• HMF ExpresscoreChannel Partner/ Reseller/ DistributorHMF Express provides hollow metal doors and frames with the industry's shortest lead times, represented by United Sales NW in the Pacific Northwest.
• Seneca HoldingscoreChannel Partner/ Reseller/ DistributorSeneca Holdings represents Chase Doors, Durulite, Saino Manufacturing, ColdGuard, Eliason, TMI, and HMF Express brands, represented by United Sales NW in the Pacific Northwest.
• SkylinecoreChannel Partner/ Reseller/ DistributorSkyline provides glassboards, smart glass, acoustic glass, decorative/custom glass, wayfinding/branded glass, digital printed, backpainted, wall-cladding, partitions, and railings, represented by United Sales NW in the Pacific Northwest.
• Wilson PartitionscoreChannel Partner/ Reseller/ DistributorWilson Partitions provides high-quality and environment-friendly interior aluminum frame systems, LEED-compliant interior doors, frames, sliders, and glazing systems, represented by United Sales NW in the Pacific Northwest.
• WX WallscoreChannel Partner/ Reseller/ DistributorWX Walls is a product of Wilson Partitions that integrates slim profile glazing with the function of a demountable wall system, represented by United Sales NW in the Pacific Northwest.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Distribution Group: One of the largest U.S. building products manufacturers' representative groups, representing HVAC, plumbing, and architectural product manufacturers across multiple regions. The Distribution Group is the closest direct peer to United Sales NW as it operates the same rep agency model at national scale, with multi-region coverage that USNW cannot match.

Broad incumbents

• Winsupply: A large U.S. plumbing and HVAC distribution group with significant Pacific Northwest presence. Winsupply operates a decentralized model of local distributor companies, calling on the same contractors and developers as United Sales NW and providing direct competition for rep influence in the channel.
• HD Supply: A large industrial and construction supply distributor with operations across the Pacific Northwest serving contractors, property managers, and developers. Like Ferguson and Winsupply, HD Supply competes for the same specifier and contractor relationships that drive United Sales NW's commission revenue.
• Ferguson: The largest U.S. wholesale distributor of plumbing, HVAC, and waterworks products, serving the same Pacific Northwest contractors, wholesalers, and developers that United Sales NW supports. While Ferguson is a distributor with inventory rather than a rep firm, it occupies the same downstream channel and competes for the same customer's spend and attention.
• BMC Stock Holdings: A major U.S. building products distributor with lumber, millwork, and related categories serving the same Pacific Northwest builder and contractor customer base. While BMC focuses on structural building materials rather than plumbing, it competes for the same customer wallet and specification influence.

Regional players

• Reece Group: A major Australia/North America plumbing and bathroom products distributor. While geographically different, Reece's model of acquiring and partnering with local rep and distribution businesses mirrors the strategic direction a scaling USNW could pursue if it consolidates regional PNW distributors.

Others

• Watts Water Technologies: A major manufacturer of plumbing, waterworks, and HVAC products (including Watts, Powers, and Raychem) — United Sales NW actually represents multiple Watts brands. Watts is a peer as a manufacturer with growing direct sales capabilities that could compete with or bypass independent rep agencies.
• Acorn Engineering: A manufacturer of commercial plumbing products including washroom fixtures, carriers, and accessories — directly competing with USNW's represented plumbing lines. Acorn is an ecosystem peer as a manufacturer that may choose to use independent reps or build direct sales coverage.
• Bradley Corporation: A leading manufacturer of commercial washroom and plumbing fixtures, competing with some of the manufacturers United Sales NW represents. Bradley is a comparable channel participant whose go-to-market decisions (independent reps vs. direct sales) directly affect USNW's addressable market.
• Reliance Worldwide Corporation: A global manufacturer of plumbing and water management products, with brands serving the same channel as United Sales NW's plumbing partners. As a manufacturer, RWC is an ecosystem participant that decides whether to use rep agencies like USNW or build direct sales force.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/USNWLLC
• LinkedInlinkedin.com/company/united-sales-nw

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Sales NW