Siying

What Siying does

Siying (legally Ningbo Siying Optoelectronic Lighting, doing business as Siying and SiyingLED) is a privately held Chinese LED lighting manufacturer founded in 2003/2004 and headquartered in Yuyao, Ningbo, Zhejiang Province. The company designs and produces a broad LED product portfolio organized into seven core categories — LED bulbs (standard, R-shape, globe, candle, mini globe, ceramic variants), LED spots, LED tubes, LED ceiling lamps, LED panels, smart-home lighting, and highbay/floodlight fixtures — with notable technical features including ceramic heat-dissipation construction, die-casting aluminum radiators, IP65 outdoor ratings, lumen efficiency up to 100 lm/W, and 25,000-hour lifespans on premium SKUs.

Siying's smart-home line integrates with Amazon Alexa, Google Assistant, and the Tuya platform, providing WiFi-enabled RGB wall lamps, panels, string lights, and ceiling-fan lamps controllable via voice and mobile app. The firm holds multiple FTC energy guide sticker certifications (AT2663, AT2481, AT2482, AT2785, AT2908) supporting US retail distribution, and operates a 30,000 sqm manufacturing facility completed in 2022.

The business model is hardware sales of LED products to retail partners and direct customers, supplemented by OEM/ODM services for international brands and private-label arrangements. Distribution flows through Costco, Auchan, Amazon, and a direct-factory inquiry channel, with pricing handled via consultation rather than published list rates. The company sells primarily into residential and commercial/industrial segments, with a secondary smart-home/IoT use-case segment, and markets globally through a 60+ language website.

Name

Siying

Legal name

Siying

Website

https://sy-ledlighting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

LED Lighting Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• LED lighting products
• LED bulb manufacturing
• Smart home lighting
• Commercial floodlights
• OEM ODM lighting

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. LED Lighting Products Sales: Manufacture and sale of LED bulbs, spots, tubes, ceiling lamps, panels, floodlights, and smart home lighting products to retail partners and direct customers globally
2. OEM/ODM Manufacturing: Custom LED lighting manufacturing services for international brands and private label arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Siying manufactures and sells LED lighting products including LED bulbs (standard, R-shape, globe, candle, mini globe, ceramic variants), LED spots, LED tubes, LED ceiling lamps, LED panels, smart home WiFi-enabled RGB lighting, highbay UFO LED bulbs, and professional floodlights. The company serves residential, commercial, and industrial lighting markets and offers OEM/ODM manufacturing services for international brands, with products featuring smart home integration via Alexa, Google Assistant, and Tuya platforms.

Product overview

Siying is a LED lighting manufacturer with 20 years of experience and a 30,000 square meter factory established in 2022, based in Yuyao, Ningbo, Zhejiang Province, China. The company's product portfolio is organized into seven core categories: LED Bulbs (including standard, R-shape, globe, candle, mini globe, and ceramic variants in both ECO and professional versions), LED Spots (including GU10 PRO and ceramic spotlights), LED Tubes, LED Ceiling Lamps (including waterproof IP65 variants), LED Panels (including smart WiFi RGB panels), Smart Home products (WiFi-enabled RGB wall lamps, string lights, and ceiling fan lamps with Alexa/Google Assistant voice control and Tuya platform integration), and Highbays (UFO-shaped LED bulbs and floodlights). The product line spans residential, commercial, and industrial applications, with key differentiators including ceramic heat-dissipation technology, smart home connectivity, waterproof ratings (IP65), and energy efficiency ratings up to 100lm/W. The company also offers professional-grade floodlights including super slim economic models (FL series, 10W-300W) and professional floodlights (SY-8001 series, 10W-50W).

Differentiator

Problem solved

Functional benefit

Products and services

• LED Bulb Core LED bulb product line including standard, R-shape, globe, candle, mini globe, and ceramic variants with wattages from 3W to 35W, available in ECO and professional versions with plastic body and aluminum interior or die-casting aluminum construction. Designed for residential and commercial environments to replace incandescent and fluorescent lamps with long lifespan and high lumen flux.
• LED Spots LED spotlights including GU10 PRO models and ceramic spotlights, designed for directional accent and task lighting in residential and commercial settings.
• LED Tube LED tube lamps designed as direct replacements for fluorescent tube lighting in residential and commercial applications.
• LED Ceiling Lamp LED ceiling lamps including standard ceiling lights and IP65 waterproof variants, designed for indoor ceiling installation in residential and commercial environments.
• LED Panel LED panel lights including WiFi RGB 4-inch panels, slim round recessed panels, and linear panel lights, designed for ceiling recessed or surface-mounted installation.
• Smart Home Lighting WiFi-enabled smart lighting products including LED wall lamps (WiFi RGB wall lamp, IP65 WiFi RGB wall lamp), LED string lights (LED RGB string light, LED filament string light), and LED ceiling fan lamps, all controllable via voice assistants (Alexa, Google Assistant) and mobile apps. Supports 16 million color choices and brightness dimming from 1% to 100%.
• Highbay LED Lighting LED high bay lights including UFO-shaped bulbs (SYUFOS series) designed for warehouses, factories, and spaces with high ceilings, providing high-intensity illumination for industrial and commercial environments. Available in plastic body (17,000-hour lifespan, 90lm/W) and plastic+aluminum body (25,000-hour lifespan, 96lm/W) variants with wattages from 15W to 42W.
• Super Slim Floodlight FL Series Super slim economic floodlights with die-casting aluminum radiator and tempered glass lens, available in wattages from 10W to 300W, designed for external illumination, general public lighting, sports lighting, gardens, facades, monuments, and viaducts. Positioned as ultra high cost performance products at market-killer pricing.
• Professional Floodlight SY-8001 Series Professional floodlights with die-casting aluminum radiator and tempered glass lens, featuring long lifespan with 2-year warranty, available in 10W, 20W, 30W, and 50W variants for external and sports lighting applications.
• Socket Fan Light LED ceiling fan lamp combining illumination with air circulation, integrating into smart home systems for residential use. Launched as a new product combining fan and LED lighting functions.

Quantifiable outcome

• Products replace incandescent and fluorescent lamps while maintaining characteristic lighting effects with more economy and durability

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered major and core.

• CostcomajorChannel Partner/ Reseller/ DistributorMajor international retail warehouse club distributing Siying LED lighting products to consumer customers through their retail locations globally
• AuchanmajorChannel Partner/ Reseller/ DistributorEuropean multinational retail group distributing Siying LED products through their supermarket chains across multiple countries
• AmazonmajorChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace platform enabling online sales of Siying LED products to consumers worldwide
• Alexa (Amazon)coreTechnology or IntegrationVoice control integration allowing Siying smart LED products to be controlled hands-free using Alexa Echo voice commands
• Google AssistantcoreTechnology or IntegrationVoice control integration allowing Siying smart LED products to be controlled hands-free using Google Assistant voice commands

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• LIFX: Smart WiFi RGB LED lighting brand with voice assistant and color-changing products. Comparable on the smart-home WiFi integration that Siying offers.
• IKEA Smart Lighting (Tradfri): Retail-house brand offering smart bulbs, panels, and fixtures integrated with Alexa/Google. Comparable on consumer smart-lighting retail positioning.

Broad incumbents

• Signify (Philips Lighting): Global leader in LED lighting fixtures, smart lighting (Philips Hue), and professional lighting solutions. Directly comparable across Siying's full residential, commercial, and outdoor portfolio.
• Ledvance (Osram): Major global LED lighting manufacturer offering bulbs, panels, floodlights, and smart lighting under Osram/Sylvania brands. Overlaps with Siying across virtually every product category.
• GE Current: Incumbent commercial and industrial lighting provider with broad LED fixture portfolio. Comparable on the high-bay, floodlight, and panel segments that Siying serves.

Others

• Tuya Smart: IoT platform provider that underpins Siying's WiFi smart lighting products. Relevant ecosystem enabler rather than a direct competitor.

Direct peers

• Lepro: China-based LED lighting brand selling bulbs, strips, panels, and smart lighting globally via e-commerce. Similar OEM/ODM roots and direct-to-consumer online distribution.
• Feit Electric: LED bulb, smart lighting, and fixture manufacturer with strong retail distribution including Costco. Closely comparable business model and customer base to Siying.
• Sunco Lighting: LED bulbs, downlights, panels, and high-bay fixtures sold through e-commerce and retail. Similar mid-tier positioning with direct-to-consumer and B2B channels.
• Sengled: Smart LED lighting brand integrating WiFi, Alexa, and Google Assistant voice control. Direct peer on Siying's smart-home WiFi RGB product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel
• Facebookfacebook.com/SiyingLED
• LinkedInlinkedin.com/company/ningbo-siying-lighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siying