Mental Health Service

What Mental Health Service does

Mental Health Service is a UK-based online booking platform, operated by Lifejak Ltd (registered in England under company number 09393869, VAT 213903044), that connects individual patients seeking mental health treatment with a nationwide network of independent practitioners including counsellors, psychotherapists, psychologists, and psychiatrists. Patients enter a postcode and travel distance to view real-time appointment availability, then book instantly online and pay a deposit by credit or debit card to confirm the slot, with the balance settled directly with the practitioner after the first session. The service is explicitly independent of the NHS and targets the private-pay market, with stated ambitions to integrate NHS mental health booking over time.

The underlying technology is a web-based booking system with integrated practitioner calendars, a practice login portal, and online payment processing, supplemented by video session capability introduced during the COVID-19 pandemic. The platform differentiates by therapist type (counsellors typically £30-60 per session, psychotherapists £60-90, psychologists £90-120, psychiatrists £120-240) and by the immediacy of availability, presenting appointment slots within days rather than the multi-week waits common in the sector. Distribution is direct-to-consumer via organic search and the platform itself, with practitioner acquisition through self-registration and a phone-based inside sales line.

The business model combines a freemium practitioner listing model (practices list for free and set their own prices) with a commission or processing fee on payments routed through the platform. The company is small, headquartered at 10 Broad Street, Bath, generates no publicly disclosed revenue, and has no disclosed external funding, parent company, or institutional investors in the available sources. Its only named officer is a Data Protection Officer, Jamie Ridyard, and the website indicates ongoing operations with hundreds of daily booking requests being routed to the practitioner network.

Name

Mental Health Service

Legal name

Lifejak Ltd

Website

https://mentalhealthservice.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health Service, operated by Lifejak Ltd in Bath, runs a UK-wide online booking platform that matches private-pay patients seeking mental health treatment with a distributed network of independent counsellors, psychotherapists, psychologists, and psychiatrists, monetising via freemium practitioner listings and payment processing fees.

Ownership category

akta.pro rank

Product category

Mental Health Practitioner Booking Marketplace

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online therapy booking
• Mental health marketplace
• Therapist directory platform
• Counsellor booking service
• Psychologist referral directory

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Practitioner Subscription/Free Listing: Mental health practitioners can list their practice for free with their own pricing. The platform provides integrated booking diary and receives hundreds of requests daily to pass to network of practices.
2. Platform Commission/Processing Fees: The company takes a commission/processing fee from payments made through the platform. Fees typically visible on pricing page and agreed in Order terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mental Health Service operates a free online booking platform that matches individuals seeking mental health support across the UK with independent practitioners in four disciplines - counselling, psychotherapy, psychology, and psychiatry. Patients search, view practitioner profiles, and book sessions at discipline-specific price tiers ranging from £30 to £240 per session at no cost to the patient, while practitioners pay a per-booking commission on sessions processed through the platform. The platform additionally provides a Practice Portal and session deposit collection to manage the practitioner side of each booking.

Product overview

Mental Health Service UK (MHS) operates as a unified booking platform consisting of three integrated components: (1) a directory of UK-wide mental health practitioners registered with professional standards bodies, (2) a real-time appointment calendar system showing practitioner availability, and (3) an online instant booking system with deposit payments. The platform serves both patients seeking mental health appointments and practitioners looking to fill available slots. Patients can book appointments with various therapist types (psychiatrists, psychologists, psychotherapists, counsellors) within days, while practitioners receive bookings through the integrated diary system.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Patient Booking Service Web-based directory and booking platform that allows UK patients to search for independent mental health practitioners across four disciplines, view session price tiers, and book appointments at no cost to the patient.
• Practitioner Practice Portal Backend portal provided to independent mental health practitioners who list on the platform, supporting listing management, appointment handling, and collection of session deposits from patients.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Psychology Today: Large therapist directory with searchable profiles and contact details. Comparable to MHS's directory function, but primarily US-focused and does not focus on real-time availability booking or UK private-practice booking flows.
• Doctolib: European healthcare appointment-booking platform dominant in France and Germany. Comparable to MHS on the patient-side booking mechanic and practitioner self-service calendar, though it spans all medical specialties and is far larger.
• Zocdoc: US healthcare appointment-booking marketplace across many specialties. Comparable to MHS in the online booking and availability-matching mechanic, but operates at much greater scale across multiple medical specialties rather than focusing on mental health.
• Headspace Health: Mental health platform offering self-guided content, coaching, and therapy across B2C and B2B channels. Comparable to MHS as a UK-accessible mental health destination, but with much broader product suite and stronger enterprise distribution.

Direct peers

• BetterHelp: Largest direct-to-consumer online therapy marketplace, matching patients with licensed therapists via subscription plans. Directly comparable to MHS as a therapist-matching platform, though BetterHelp operates globally and is far larger.
• Counselling Directory: UK-based therapist directory and booking platform connecting patients with counsellors, psychotherapists, and psychologists. Closest UK domestic comparable to MHS in terms of geography, target audience, and practitioner directory model.
• Ieso: UK-focused online mental health therapy provider delivering CBT and related interventions via video. Comparable to MHS as a UK mental-health-focused clinical platform, though Ieso also provides clinical care directly rather than only connecting patients.
• Talkspace: Online therapy marketplace connecting users with licensed therapists via messaging and video sessions. Directly comparable business model and target customer to MHS, but at significantly greater scale and with B2B and B2C channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mental-health-service-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Service