Rent.Group

What Rent.Group does

Rent.Group (legally Party Rent Franchise GmbH, headquartered in Bocholt, Germany with operational headquarters in the Frankfurt/Ober-Mörlen area) is a European franchise network operating the rental of furniture and event equipment across 30 logistics centers in 11 countries. Founded in 1994, the company operates through three divisions: Party.Rent (event equipment for weddings, corporate events, and celebrations), Fair.Rent (trade fair and exhibition furniture), and Office.Rent (workplace and co-working furnishings). The franchise model places independent entrepreneur-operators at each regional location, with the parent entity coordinating shared services, premium supplier relationships, and the Share.me - Reuse.me circular economy framework. Managing Partners Christian Eichenberger and Charles Schroeder lead the network.

The business is built on a physical asset base of over 6 million individual items spanning more than 4,500 product categories, supported by a proprietary volume-optimized transport system that achieves 55% loading efficiency gains, in-house refurbishment infrastructure (paint booths, rinsing lines, laundries), and a fleet of 120+ owned delivery vehicles covering 3.5 million km annually. The product portfolio spans budget to premium tiers including strategic partnerships with designer manufacturers Vitra, USM, COR, Walter Knoll, and Cassina. Revenue is generated through subscription-style recurring rental contracts with daily to multi-year terms, monthly billing, and monthly cancellation options, at an average order value of 1,500 EUR. Customers include event organizers, exhibition companies, and corporate offices served through a sales-led B2B motion with dedicated account managers at each location.

The company's differentiator is its circular economy positioning, with third-party validated CO2 savings of up to 70% versus conventional rental or purchasing, multiple certifications (EMAS, ISO 14001, Sustainable Meetings Berlin, Rytec Circular validation), and coverage of 11 of 17 UN SDGs. Sustained operational performance includes a target of over 96% perfect delivery rate, products lasting up to 20 years longer through in-house protection solutions, and tax-deductible rental costs of up to 30% for corporate customers. The network claims over 30 years of operational experience and has executed at events including G7 summits, World Economic Forums, and Champions League finals.

Name

Rent.Group

Legal name

Party Rent Franchise GmbH

Website

https://rent.group

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rent.Group is a European franchise network renting event, trade fair, and office furniture across 30 locations in 11 countries. It serves B2B customers via three divisions (Party.Rent, Fair.Rent, Office.Rent) under a subscription rental model with circular economy positioning.

Ownership category

akta.pro rank

Product category

Furniture Rental Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), General Rental Centers (532310), Other Consumer Goods Rental (53228)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Furniture rental services
• Event equipment rental
• Trade fair furniture
• Office furniture rental
• Circular rental platform

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Rental: Rental of event equipment, trade fair furniture, and office furnishings with flexible duration options ranging from daily to multi-year contracts. Revenue is recurring in nature with monthly billing and cancellation options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rent.Group rents event equipment, trade fair furniture, and office furnishings through a circular rental network spanning 30 locations across 11 European countries. The company operates three divisions — Party.Rent (events), Fair.Rent (trade fairs), and Office.Rent (workplaces) — offering over 6 million items across 4,500+ product categories with flexible rental durations from daily to multi-year contracts.

Product overview

Rent.Group is a rental furniture platform operating as a unified group with three distinct divisions: Party.Rent (event equipment), Fair.Rent (trade fair furniture), and Office.Rent (office furnishings). The company offers over 6 million individual items across more than 4,500 product categories through approximately 30 locations in 11 European countries. Their core differentiator is the Share.me – Reuse.me circular economy model, which encompasses the entire product lifecycle from design and manufacturing through rental, maintenance, refurbishment, and repair, enabling sustainable temporary ownership and circular use.

Differentiator

Problem solved

Functional benefit

Products and services

• Party.Rent Event equipment rental offering furniture and décor for weddings, private and large-scale events, and celebrations across Europe. Targeted at event organizers and planners needing temporary atmosphere creation.
• Fair.Rent

Quantifiable outcome

• Save up to 70% CO2 compared to conventional rental and purchasing models
• +9 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• VitracoreStrategic or Co-development PartnerPremium furniture manufacturer partnership for designer furniture rental. Vitra is a world-renowned furniture manufacturer known for iconic designs.
• USMcoreStrategic or Co-development PartnerPremium manufacturer partnership for USM Haller modular furniture systems available in rental portfolio.
• CORcoreStrategic or Co-development PartnerPremium German furniture manufacturer partnership for high-quality seating and furniture rentals.
• Walter KnollcoreStrategic or Co-development PartnerPremium furniture manufacturer partnership for designer furniture rental offerings.
• CassinacoreStrategic or Co-development PartnerItalian premium furniture manufacturer partnership for iconic design furniture rentals.
• Rytec CircularmajorStrategic or Co-development PartnerResource Centre for Circular Economy that reviews and validates Rent.Group's sustainability strategy and criteria catalogue.
• FWD (Forum of Wedding and Event Suppliers)minorOthersIndustry association membership for wedding and event supplier community.
• EVVC (European Association of Event Centres)minorOthersEuropean industry association for event centres and venues.
• BVMW (Bundesverband mittelständische Wirtschaft)minorOthersGerman SME association representing medium-sized businesses.
• ilea (International Association of Exhibition and Events)minorOthersInternational association for exhibitions and events industry.
• TÜV NordminorOthersTechnical inspection and certification services partner.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gahrens + Battermann: German event equipment and furniture rental company with nationwide operations; directly comparable as a German competitor in the same event/trade-fair furniture rental category, serving similar corporate event organizers and exhibition companies.
• Crate Event Furniture Rental: Event furniture rental company offering modular lounge and seating to corporate events, weddings, and trade shows; directly comparable in product mix (event furniture) and target customers (event planners, agencies, corporate).
• Whitehouse Event Furniture Rental: UK-based event furniture hire specialist providing tables, chairs, and lounge furniture to corporate events, weddings and exhibitions; directly comparable in event furniture rental offering and B2B event-planner customer base.

Broad incumbents

• Brook Furniture Rental: US national residential and corporate furniture rental company; overlapping Office.Rent-equivalent customer segment and rental subscription model, comparable as a scaled office furniture rental operator.
• CORT: Largest US-based furniture rental company with global corporate and residential offerings; broader incumbent serving overlapping corporate/office and event use cases at scale and adding competitive pressure via international reach.
• American Furniture Rental (AFR): US-based residential and office furniture rental provider serving corporate relocations, trade shows, and events; broader North American incumbent operating a similar circular rental model at the Office.Rent/post-event furniture layer.

Others

• Pedrali (event/hospitality furnishing brand): Italian premium furniture manufacturer supplying event and hospitality furniture through dealer networks; adjacent supplier-side player whose products appear in event rental inventories like Rent.Group's.
• Topdeq / OfficeRnD Workplace: Workplace/flexible office management software provider serving office operators and landlords; adjacent ecosystem participant enabling office furniture-as-a-service and flexible workspace models that intersect with Office.Rent's addressable market.

Emerging players

• Mömax (XXXLutz) Rent-to-Own: Austrian/German retail furniture brand with rent-to-own and subscription-style furniture offerings; emerging overlap in the consumer-facing rental furniture category, less focused on corporate/event but serving adjacent price-sensitive demand.
• RAS (Reception & Seating) / muno event furniture: Boutique-style event furniture rental providers in Europe offering curated designer event furniture to agencies and planners; partial-overlap peer serving premium event rental customers in select European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent.Group