U.S Real Estate Experts

What U.S Real Estate Experts does

U.S Real Estate Experts (USREX) is a privately held Indianapolis-based commercial real estate brokerage organized as an LLC. The firm provides transaction brokerage (buy, sell, lease), tax-driven investment structuring (1031 Exchanges and Qualified Opportunity Zone placements), and recurring property management services delivered through its Lucror Real Estate, LLC subsidiary formed in 2013. Its customer base consists of local commercial real estate owners, investors, and tenants operating within the Indianapolis metropolitan area.

The business model is built on two revenue streams. The primary stream is commission-based fees generated from commercial buy/sell and lease transactions, where deal flow and pricing are driven by the principal broker's relationships and market knowledge. The secondary stream is recurring management fees from Lucror Real Estate, LLC, which provides ongoing property management to a portfolio of locally owned commercial assets. The firm extends its reach beyond commercial brokerage via a referral partnership with Goff Group Realty for residential leads, allowing it to capture spillover demand without staffing a residential desk.

Operations are principal-led by Danny Maish, whose 28+ years of industry experience and reported track record of over $100M in closed transactions anchor the firm's credibility in the Indianapolis market. The firm has no disclosed technology platform, AI/ML capability, or institutional capital; its competitive position is a function of local relationships, the principal broker's reputation, and the cross-sell logic between brokerage and management. Geographic scope is intentionally concentrated on the Indianapolis metro, and there is no evidence of multi-market expansion, franchise, or capital-raising activity.

Name

U.S Real Estate Experts

Legal name

U.S. Real Estate Experts, LLC

Website

https://usrexllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

U.S Real Estate Experts is an Indianapolis-based commercial real estate brokerage offering buy, sell, lease, 1031/QOZ advisory, and property management services to local owners, investors, and tenants in the Indianapolis metro market.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Commercial real estate brokerage
• Property management services
• 1031 exchange advisory
• Commercial leasing services
• Commercial property sales

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buy/Sell Property Transactions: Commission-based real estate transaction fees for assisting buyers and sellers in commercial property acquisitions and dispositions.
2. Lease Property Services: Commission income from representing landlords and tenants in commercial leasing transactions for office, retail, and warehouse spaces.
3. 1031 Exchange & QO Zone Advisory: Advisory fees for guiding clients through 1031 tax-deferred exchanges and Qualified Opportunity Zone investments.
4. Property Management: Full-service property management fees for commercial and residential properties, handled through affiliated company Lucror Real Estate, LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

USREX is a commercial real estate brokerage based in Indianapolis that represents buyers, sellers, landlords, and tenants across commercial property types including multi-family, office, medical, warehouse, retail, parking, and NNN assets. The firm also advises on 1031 tax-deferred exchanges and Qualified Opportunity Zone investments, and delivers full-service property management and construction oversight through its affiliated entity Lucror Real Estate, LLC.

Product overview

U.S. Real Estate Experts (USREX) is a commercial real estate services company operating as a single unified offering rather than a platform-plus-modules architecture. The core service portfolio consists of five integrated service lines: Buy Property Services, Sell Property Services, Lease Property Services, 1031 Exchanges/Qualified Opportunity Zones, and Property Management (delivered through affiliated company Lucror Real Estate, LLC). The company also provides residential services via a partnership with Goff Group Realty. Individual commercial properties are listed for lease on the platform, including medical/office suites at 8435 Clearvista Place, 7440 N. Shadeland Avenue, and 6925 E 96th Street. The services are designed to be client-focused, emphasizing long-term relationships, clear communication, and responsive service throughout real estate transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Goff Group Realty: Residential real estate services operating as a separate entity, treating clients with honesty, integrity and good faith. Handles residential buying and selling in the Indianapolis area.

Products and services

• Buy Property Services Buy-side commercial property acquisition representation assisting investors (from first-time buyers to experienced portfolio managers) in purchasing commercial, retail, residential, and NNN properties, with support throughout property search, valuation, negotiation, and closing.
• Sell Property Services Sell-side commercial property disposition representation providing property evaluation, qualified buyer identification, and transaction management to bring qualified buyers to transactions and close property sales efficiently.
• Lease Property Services Commercial leasing representation for both landlords and tenants covering office, retail, and warehouse spaces, serving national companies seeking long-term leases and small businesses needing short-term or small-space options.
• 1031 Exchanges and Qualified Opportunity Zone Advisory Tax-deferred property exchange advisory services utilizing Qualified Intermediaries, plus identification of properties in Qualified Opportunity Zones to provide added tax deferral benefits for investors.
• Property Management Full-service commercial and residential property management delivered through affiliated Lucror Real Estate, LLC, covering multi-family, office, medical, warehouse, retail, parking, and NNN properties, plus construction oversight and renovation project management.
• Residential Services (via Goff Group Realty) Residential real estate buyer and seller representation offered through affiliated partner Goff Group Realty, serving urban, suburban, and rural markets across the Indianapolis area.
• 8435 Clearvista Place - Medical/Lab/Office Suite for Lease Medical, lab, and office suite for lease at 8435 Clearvista Place, Indianapolis, with up to 11,000 sq ft available (divisible or combinable) at $29/sq ft Modified Gross.
• 7440 N. Shadeland Avenue Suite 202 - Medical & Office Suite for Lease Medical and office suite for lease at 7440 N. Shadeland Avenue, Suite 202, Indianapolis, approximately 1,506 sq ft, starting at $19/SF full service, with exterior signage potential.
• 6925 E 96th Street Suite 255 - Office/Medical Suite for Lease Office/medical suite for lease at 6925 E 96th Street, Suite 255, Indianapolis, 1,470 sq ft move-in ready space at $21.50 Modified Gross.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Goff Group RealtyminorChannel Partner/ Reseller/ DistributorGoff Group Realty operates as USREX's residential real estate partner, offering residential buying and selling services. They pledge to treat clients with honesty, integrity, and good faith, handling clients from downtown Indy to suburbs and rural areas. Goff Group Realty accepts referrals and can be reached at [email protected] or 317-716-5524.
• Lucror Real Estate, LLCcoreStrategic or Co-development PartnerLucror Real Estate, LLC is the property management and construction company affiliated with USREX. Founded by Danny Maish in 2013, it provides full-service property management for commercial and residential properties, including multi-family, office, medical, warehouse, retail, and NNN properties. Lucror has overseen millions of dollars in construction projects and restaurant renovations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Marcus & Millichap: Specialized commercial real estate investment sales brokerage with deep multi-family, retail, office, and NNN expertise. Like USREX, it focuses on commercial investment transactions for investors, but operates nationally with thousands of agents.
• NAI Global: Global commercial real estate brokerage operating through a regional franchise/affiliate model that provides back-office support to local owner-operated brokerages. Comparable to USREX in offering buy/sell/lease and property management, but at national scale.
• SVN International Corp: Franchise-based commercial real estate firm with local affiliates providing brokerage and property management services. The affiliate model closely mirrors USREX's local owner-operated structure and full-service commercial offering.

Broad incumbents

• Newmark Group: Global commercial real estate advisory firm providing leasing, investment sales, and property management. Overlaps with USREX in office and industrial leasing representation, particularly for middle-market clients.
• Coldwell Banker Commercial: National commercial real estate brokerage franchise affiliated with the Coldwell Banker brand. Provides commercial brokerage services through local affiliates, creating direct overlap with USREX's small-market commercial offerings.
• CBRE Group: World's largest commercial real estate services firm, offering investment sales, leasing, valuation, and property management. Represents the largest competitive threat to small Indianapolis brokerages on institutional mandates.
• Cushman & Wakefield: Global commercial real estate services firm with brokerage, valuation, and property management capabilities. Competes with USREX on commercial leasing and investment sales in Indianapolis but operates as a broad incumbent with institutional reach.
• Colliers International: Global full-service commercial real estate services firm offering brokerage, property management, and investment advisory across all major asset classes. Competes with USREX for Indianapolis commercial mandates but with vastly greater scale and institutional client relationships.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm offering brokerage, property management, and capital markets advisory. Competes with USREX on office and industrial leasing but at enterprise scale.

Regional players

• Heritage Group / High Alpha (regional Indianapolis tech-commerce brokerages): Indianapolis-based firm with commercial real estate and venture operations. Relevant as a regional commercial real estate services peer in the same Indianapolis MSA, though not a pure CRE brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S Real Estate Experts