Lim's Pharmacy

What Lim's Pharmacy does

Lim's Pharmacy is a family-owned community pharmacy founded in 1991 by Richard Lim and his wife Anh Lim, operating from a single retail location at 10A Balmoral Avenue, Springvale, Victoria, Australia. The business serves a highly multicultural local population, with staff capable of communicating in up to 10 languages, and offers the standard community-pharmacy service set: prescription dispensing, over-the-counter products, vaccinations, medico packing (dose administration aids), home medicine reviews, and health screenings. The company is a member of the Pharmacy Guild of Australia and is accredited under the Quality Care Pharmacy Program (QCPP), having been named QCPP Pharmacy of the Year Overall Winner in 2013; founder Richard Lim was awarded the Order of Australia Medal in 2014.

The pharmacy's technology stack is anchored by Australia's largest Consis automated dispensing robot, installed in March 2017, which mechanizes high-volume prescription dispensing and dose-administration packing. On the digital side, the business has launched the SK Health Time multilingual video content series covering influenza, shingles, and other conditions, and offers an online ordering and delivery service that extends fulfillment beyond the physical store. There is no disclosed use of artificial intelligence, machine learning, or proprietary data products in the source material.

The revenue model is a mix of PBS and private prescription dispensing margins, OTC retail sales, professional service fees (vaccinations, HMRs, medico packing), and government program reimbursements, distributed across a long tail of individual walk-in and script customers. The business supplements this with a deliberate community-engagement strategy, including sustained partnerships with organizations such as Cambodia Vision (since 2013) and the Monash Health Foundation, multilingual health seminars, and fundraising campaigns (notably for the 2019-2020 Australian bushfires), all of which function as both social positioning and patient-acquisition infrastructure in a competitive Melbourne retail-pharmacy market.

Name

Lim's Pharmacy

Legal name

Lim's Pharmacy

Website

https://limspharmacy.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Lim's Pharmacy is a family-owned community pharmacy in Springvale, Victoria, founded in 1991, that serves a multicultural catchment across up to 10 languages with dispensing, vaccinations, medico packing, and home medicine reviews from a single retail site.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

akta.pro secondary industry

Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE)

Keywords

• Community pharmacy services
• Retail pharmacy dispensing
• Medication management services
• Vaccination and health screening
• Multilingual pharmacy care

Headquarters

HQ city

Springvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pharmacy Retail Sales: Revenue from dispensing prescription medications, OTC products, health supplements, skincare products (including Avene), and medical equipment sales and rentals.
2. Professional Health Services: Fees from professional services including vaccinations, home medicine reviews, health screenings, and medication management services.
3. Community Donations: Lim's Pharmacy raises funds through annual charity galas and community events, with donations directed to causes including Monash Children's Hospital, Cambodia Vision, and other charitable organizations. These donations supplement community outreach activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lim's Pharmacy is a community retail pharmacy dispensing prescription medications, over-the-counter products, health supplements, Avene skincare, and medical equipment. It also provides professional health services including vaccinations (influenza, COVID-19, shingles, whooping cough), home medicine reviews, health screenings (blood pressure, blood glucose), medico packing for medication adherence, SMS prescription reminders, ear piercing, and free local delivery. The business differentiates itself through multilingual service in up to 10 languages and deep community engagement in Springvale, Victoria.

Product overview

Lim's Pharmacy is a traditional community retail pharmacy offering a comprehensive range of health services. The pharmacy provides an integrated suite of patient care services including vaccinations (influenza, COVID-19, shingles, whooping cough), medication management (Medico Packing, Home Medicine Review, SMS Prescription Reminder), health monitoring (Blood Glucose Monitor, Health Screening), and equipment services (Medical Equipment Sales & Hire). The pharmacy differentiates itself through its multicultural service capability, offering support in up to 10 languages including English, Khmer, Chinese (Mandarin, Cantonese, Teochew), Vietnamese, Thai, and French. Additional services include ear piercing, free local delivery, and various community health seminars. The pharmacy operates as a family-owned business established in 1991, serving a multicultural community in Springvale, Victoria.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $103,000 raised for Monash Children's Hospital emergency department (2021)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Cambodia VisioncoreStrategic or Co-development PartnerRichard Lim serves as President of Cambodia Vision Victoria Branch since 2013. Lim's Pharmacy is a major sponsor and hosts annual charity gala dinners raising funds for the organization. Cambodia Vision conducts annual week-long medical missions to rural Cambodia treating sight, hearing and speech conditions. Gala events typically raise $85,000+ annually with highest of $140,000 in 2018.
• Monash Health FoundationcoreStrategic or Co-development PartnerMajor donor for Monash Children's Hospital and Monash Health Foundation since 2018. Hosts annual charity galas, collects donations during Springvale Lunar New Year Festival, and organizes Buddhist Flower Ceremonies to raise funds. Has raised over $200,000 between 2018-2019.
• Nokor Tep FoundationmajorStrategic or Co-development PartnerMajor supporter of the Nokor Tep Women's Hospital in Cambodia. Lim's Pharmacy has raised over $140,000 for the hospital as of 2018. Richard donated a consultation room named in honor of his family. Attended grand opening of Cambodia's first women's gynaecological and oncological care hospital in 2019.
• The Pharmacy Guild of AustraliacoreChannel Partner/ Reseller/ DistributorLim's Pharmacy is a member of the Pharmacy Guild of Australia. Richard Lim participates in Guild events, meetings with government officials hosted by the Guild, and attended Guild Charity Gala Dinners supporting The Mirabel Foundation.
• Commonwealth BankminorGTM or Marketing PartnerPartnership for community events including the 2018 Springvale Lunar New Year Festival where bank staff joined fundraising efforts for Monash Children's Hospital.
• Springvale Asian Business Association (SABA)majorGTM or Marketing PartnerRichard Lim serves as Honorary Advisor. Major sponsor of Springvale Lunar New Year Festival. Donated $4,000 to SABA in 2017.
• Ego PharmaceuticalsminorGTM or Marketing PartnerRichard Lim was invited to attend opening of Ego Pharmaceutical's Flammable Product Manufacturing Facility. Ego is a supplier of skincare products sold at the pharmacy.
• Avene/Pierre Fabre GroupminorGTM or Marketing PartnerLim's Pharmacy is among the highest sellers of Avene products among independent pharmacies in Australia. Staff member Kheang won a competition for a trip to Paris to visit Avene headquarters. Weekly free Avene skin testing conducted in-store.
• Deakin UniversityminorStrategic or Co-development PartnerPartnered with Deakin University, University of Sydney, and The Pharmacy Guild of Australia for the Pharmacy Diabetes Trial Program in 2017, conducting free diabetes and blood glucose screenings.
• Monash UniversityminorStrategic or Co-development PartnerRichard Lim is a member of the Advisory Board for Project Pharmacist at Monash University. Featured in Monash Life Magazine as an alumnus of the Faculty of Pharmacy and Pharmaceutical Sciences.
• International Pharmaceutical Federation (FIP)minorGTM or Marketing PartnerRichard Lim was invited as a guest speaker at the Cambodia Good Pharmacy Practice Conference in Cambodia, run by FIP under the umbrella of WHO.
• Children of Cambodia FoundationminorStrategic or Co-development PartnerAttended and sponsored charity events. Foundation supports over 3300 children, 10 schools, and 10 villages in rural Cambodia.
• Save Cambodian Children Fund Australia (SCCFA)minorStrategic or Co-development PartnerLong-time supporter and major sponsor. Attended SCCFA charity concerts and VIP nights. Organization helps provide education to children in rural Cambodia.
• PACE Inc.minorStrategic or Co-development PartnerSponsored and supported Philippine Australia Community Empowerment, which provides nourishment, healthcare and education to less fortunate students in the Philippines.
• SK MediaminorStrategic or Co-development PartnerPartnership to create SK Health Time - a Facebook page dedicated to health education videos in English and Khmer, presented by Richard Lim and pharmacy staff.
• Wat Buddharangsi & Wat KhmerminorStrategic or Co-development PartnerCollaboration with Buddhist temples for fundraising events including Flower Ceremony Fundraiser for Monash Children's Hospital and Cambodia Vision events.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cincotta Discount Chemist: Australian pharmacy chain competing in prescription and OTC retail. Comparable to Lim's as a pharmacy retailer serving local communities across Australia, though with chain-store scale and a value-positioning.
• Blooms The Chemist: Mid-sized Australian community-pharmacy chain emphasising pharmacist-led advice and customer care across regional and metro locations. Comparable to Lim's on community-pharmacy positioning, professional services, and customer-service emphasis.
• Amcal Pharmacy: Australian pharmacy banner group under Sigma Healthcare, supporting independent owner-pharmacists with shared services and professional programs. Direct peer to Lim's at the community-pharmacy model and service-mix level, including clinical services and vaccination programs.
• Capital Chemist: Independent community-pharmacy group in the ACT and surrounding region. Direct peer to Lim's on pharmacist-led, community-focused retail with professional services and personal customer relationships.
• TerryWhite Chemmart: National community-pharmacy network of independent owner-operators under a shared brand. Direct peer to Lim's because both are pharmacist-owned community pharmacies offering professional services (vaccinations, MedsChecks, health checks) and competing for the same walk-in consumer.
• Guardian Pharmacy: Banner group of independently owned community pharmacies in Australia providing shared marketing and professional services frameworks. Comparable to Lim's as an owner-operated community pharmacy offering dispensing plus professional services and personal customer relationships.
• Pharmacy4Less: Australian discount-focused pharmacy chain. Comparable to Lim's as a dispensing pharmacy serving walk-in customers with prescriptions and OTC, though competing on price-driven positioning rather than community-led service.

Broad incumbents

• Chemist Warehouse: Australia's largest discount pharmacy chain by volume. Comparable to Lim's as a dispensing pharmacy serving Australian consumers through prescriptions, OTC, and professional services, though at vastly greater scale and a discount-led positioning that Lim's does not pursue.
• Priceline Pharmacy: Mid-market pharmacy and beauty retailer owned by API. Competes with Lim's on OTC, skincare (Avene/beauty adjacencies), prescriptions, and vaccinations; differentiated by larger store footprint and broader beauty assortment.
• Ramsay Pharmacy: Community- and hospital-based pharmacy arm of Ramsay Health Care. Comparable to Lim's as an Australian pharmacy offering dispensing plus professional services, but operating as part of a large healthcare conglomerate rather than an independent community owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lim's Pharmacy