CatMedia

What CatMedia does

CatMedia is a full-service digital advertising and creative agency headquartered in San Salvador, El Salvador, founded in 2016. It originated as El Salvador's first digital cultural magazine, achieving over 100,000 organic visits and registering more than 200 artists in its first year, before evolving into a four-service agency: Digital Campaigns, Branding Experts, Data Analytics, and UI/UX Design. Its service portfolio spans paid media management across major platforms (Instagram, Facebook, TikTok, WhatsApp, LinkedIn, YouTube, Google, Spotify, Threads), brand creation from scratch, channel performance analytics, and custom website/email design. Named engagements include institutional image work for the Japan Embassy in El Salvador (2020), a Snapchat geo-filter project in the United Kingdom (2018), and nonprofit work for Fundasal.

The business operates as a privately held, bootstrapped agency with 20 team members (up from 2 in 2016) and presence in more than nine countries including El Salvador, USA, Mexico, Spain, and Guatemala (planned). Its GTM motion is sales-led, anchored by direct website quote requests and bilingual Spanish/English delivery, supplemented by word-of-mouth referrals such as the 2017 Dallas Market Center introduction that catalyzed global expansion. Pricing is quote-based with multi-year engagements, and revenue streams are project or retainer-based professional services fees. Public partnerships include an annual scholarship program with Crehana (announced 2021) and a co-sponsored gaming event with TELUS International El Salvador (2022).

Name

CatMedia

Legal name

CatMedia

Website

https://catmedia.com.sv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CatMedia is a San Salvador, El Salvador-based digital advertising and creative agency founded in 2016, offering digital campaigns, branding, data analytics, and UI/UX design to enterprise, government, and SMB clients across nine-plus countries via bilingual Spanish/English service delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising Services: Managing and creating advertising campaigns across digital platforms including social media channels. Revenue generated through project-based fees or retainers for ongoing marketing and advertising services.
2. Branding and Creative Services: Brand creation, graphic design, animation, and illustration services. One-time or project-based engagements for building brand identity from scratch.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CatMedia is a full-service digital advertising agency that creates and manages creative campaigns, brand identities, and websites for businesses across Latin America and internationally. Its offering is delivered through four integrated service pillars: Digital Campaigns, Branding Experts, Data Analytics, and UI/UX Design, supported by in-house animation, illustration, and programming capabilities.

Product overview

CatMedia is a digital advertising and marketing agency offering a suite of integrated creative services. The portfolio consists of four core service offerings: Digital Campaigns (creative advertising across digital channels), Branding Experts (brand creation and visual identity), Data Analytics (channel performance analysis and optimization), and UI/UX Design (custom website and professional email design). These services are delivered as a unified offering to help clients position their brands and grow their digital presence.

Differentiator

Problem solved

Functional benefit

Brands

• Mochi: CatMedia's mascot character featured in branding materials and website imagery

Products and services

• Digital Campaigns Creative advertising campaign service that positions a client company and its products/services across digital channels. Targeted at businesses seeking to grow their digital footprint.
• Branding Experts Brand creation and visual identity service delivered through a handmade process built from scratch. Targeted at companies establishing or refreshing their brand identity.
• Data Analytics Analytics service that tracks sales and lead generation on client websites and across digital channels to identify the highest-performing investment channels. Targeted at marketing leaders seeking data-driven optimization.
• UI/UX Design Custom website design and professional email design service intended to demonstrate brand strength and confidence. Targeted at clients requiring a brand-aligned digital web and email presence.

Quantifiable outcome

• Over 100,000 organic visits achieved in first year (2016)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• TELUS International El SalvadorminorStrategic or Co-development Partner · 1 January 2022Co-sponsored Level Up! gaming dreams event - one of the gaming events of the year with young professionals and video game enthusiasts. Partnership aimed at encouraging diverse talent and providing tools for professional development.
• CrehanaminorStrategic or Co-development Partner · 1 January 2021Collaboration with Crehana for annual scholarship program for artists. Joint initiative provided 4 winners with 1 year of unlimited courses. The partnership supported over 45 artists with manual and digital skills training.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative: Global creative network from Dentsu with offices across Latin America, offering integrated brand, digital, and CX services. Competes with CatMedia for the same regional and multinational client mandates.
• VMLY&R: Global brand and customer experience agency with strong digital and creative capabilities and Latin American offices. Competes for the same enterprise and institutional clients CatMedia targets.
• BBDO Worldwide: Global advertising network with deep Latin American presence delivering creative campaigns and brand strategy. Comparable to CatMedia in offering cross-border campaign work, but at far greater scale and resources.
• Publicis Groupe: Global advertising holding company with significant Latin American operations across creative, media, digital, and data. Competes with CatMedia for the same multinational and regional brand clients, though at vastly greater scale.
• MullenLowe Group: Global advertising network with a strong presence in Latin America offering creative, digital, and media services. Directly comparable to CatMedia's full-service digital campaign and branding offerings at a larger scale.
• Geometry Global (Ogilvy): WPP-owned global brand activation and shopper marketing agency with extensive Latin American footprint. Overlaps with CatMedia in providing integrated multi-channel digital campaigns and brand activation for regional clients.
• Tribal Worldwide: Digital-focused agency network under Omnicom with Latin American operations, specializing in interactive and digital brand experiences. Comparable to CatMedia's UI/UX, digital campaign, and branding capabilities.
• Ogilvy: WPP-owned global creative network with established operations across Central and South America. Directly overlaps with CatMedia's brand, advertising, and digital campaign capabilities, but serves a much larger enterprise client base.

Direct peers

• LLYC: Spanish-language PR, advertising, and digital communications firm headquartered in Spain with deep Latin American operations. Comparable to CatMedia as a multilingual, cross-border creative and communications agency serving the same Spanish-speaking enterprise and institutional clients across the region.
• Digilant: Digital media and programmatic advertising agency with operations across Latin America and globally. Highly comparable to CatMedia's digital campaign and data analytics offerings, especially for cross-border LATAM and US Hispanic clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/catmediasv
• Facebookfacebook.com/CatMediasv
• LinkedInlinkedin.com/company/catmedia-elsalvador
• Instagraminstagram.com/catmediasv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CatMedia