Amiri Book
- Company typePrivate
- Founded2005
- HeadquartersDelhi, India
- Headcount—
- GTM typeB2C
- OfferingServices
Amiri Book firmographics
Firmographics- Name
- Amiri Book
- Legal name
- Amiri Book
- Website
- https://amiribook.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Ownership category
- akta.pro rank
Amiri Book industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro industry
- Sportsbooks (Online & Mobile Operators)Sportsbook Platform & PAM Providers (B2B)Payments, Wallets & Cashiering for Sports BettingPlayer Account, KYC/AML & Fraud/ID Verification
Keywords
Where Amiri Book is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Amiri Book business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Betting Commission/Transaction Fees: Platform generates revenue through transaction fees and commission on betting activities across cricket, football, tennis, and casino games
- Welcome and Deposit Bonuses: Platform offers welcome bonuses (up to 12%), weekly reload bonuses (2% daily refill), and cashback on losses (5% on Monday) which drive customer deposits and engagement
- Casino Games Revenue: Revenue from 500+ live casino games including Poker, Teen Patti, roulette, and slot games
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Account with Cricket ID |
| Transaction based/ take rate | Pay-as-you-go | Casino ID Account |
| Freemium | Pay-as-you-go | Demo ID (Trial Account) |
| Other | Monthly | Welcome Bonus Tier |
| Unit Pricing | Pay-as-you-go | Betting Limits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Amiri Book product offering
Product offeringCore offering
Amiri Book is an Indian online betting ID provider that issues user accounts granting access to cricket betting, multi-sport wagering, and live casino games across 20+ partner exchanges and platforms. The company distributes these IDs instantly via WhatsApp, a mobile app, and its website, with deposits starting at ₹300 and payments routed through UPI, Paytm, Google Pay, PhonePe, and bank transfers.
Product overview
Amiri Book is a unified online betting ID platform that serves as a single gateway to multiple partner betting platforms and exchanges. The core product portfolio centers on Cricket IDs (Online Cricket ID, IPL Betting ID, Amiri Book Cricket ID), general Betting IDs (Online Betting ID), and Casino IDs (Casino ID, Amiri Book Casino ID), with specialized account tiers including Demo ID (practice), Club ID (members-only with exclusive promotions), and Win ID (enhanced with greater betting limits and priority support). The platform aggregates 20+ partner platforms including Sky Exchange, Go Exchange, My99Exch, Lotus365, 4Rabet, Indibet, Laser247, SSExchange, Satfair, and Funbet, allowing users to access multiple betting sites with a single Amiri Book login credential. The ecosystem also includes a mobile betting app (updated November 2025) and WhatsApp-based account management. The platform has operated since 2005 and claims over 3 million users.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Cricket ID Primary betting ID product enabling access to cricket betting markets including IPL, international matches, T20 World Cup, BBL, and PSL. Provides real-time odds and ball-by-ball live betting experience for Indian cricket bettors.
- Online Betting ID General betting ID providing access to multiple sports including cricket, football, tennis, and basketball. Features secure transactions and anonymous dealings for Indian sports bettors.
- Casino ID Access ID for live casino games including Poker, Teen Patti, slots, and other casino-style games. Provides access to over 500+ live casino games through partner platforms.
- IPL Betting ID Specialized account for IPL betting with guaranteed live IPL odds, live streaming options, expert reviews, and instant betting tools targeted at Indian Premier League bettors.
- Amiri Book Mobile App Mobile betting application for Android devices featuring live match viewing, instant odds alerts, optimized touch interface, and secure deposits/withdrawals.
- Demo ID (Trial Account) Practice account for first-time bettors to learn platform features and betting process safely. Allows testing strategies without risking real money.
- Club ID Members-only account tier offering exclusive promotions, private events, and special offers only available to club members.
- Win ID Enhanced account tier with extra bonuses for winning, greater betting limits, and priority customer support.
Quantifiable outcome
- Account creation takes under 1 minute via WhatsApp
- +3 more outcomes
Companies that use Amiri Book
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Amiri Book technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Amiri Book partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sky ExchangecoreSky Exchange is a partner betting platform accessible through Amiri Book accounts. Users registered via Amiri Book get confirmed Sky Exchange access with live match tracking, expert tips, and real-time cricket odds for IPL, T20, ODI, and Test cricket.
- Go Exchange 777coreGo Exchange 777 partnership provides Amiri Book users access to bet on cricket, football, and tennis with smooth platform operation and fair odds.
- Go ExchangecoreGo Exchange (GoExch9) is accessible via Amiri Book account, offering safe multi-sport betting with easy transfers, live games, and cricket betting options.
- My99ExchcoreMy99Exch provides Amiri Book users with welcome bonuses, monthly bonuses, useful betting tools, and a smooth gaming experience.
- Laser247minorLaser247 is a partner platform offering sports betting including cricket, basketball, baseball, soccer, tennis, golf, plus casino games, rummy, teenpatti, roulette, slots, and car racing.
- SSExchangeminorSSExchange (SSEXCH) is a partner platform providing exchange betting, risk-free casino play with demo money, live match streaming, and cricket betting options for Indian players.
- SatfairminorSatfair Exchange is a partner platform since 2020 offering online casino games, slots, live dealer experiences, sports betting on cricket, football, tennis, horse racing, and golf with INR currency support.
- FunbetminorFun Bet ID provides partner access to casino games, sports betting, poker, blackjack, slots, and virtual reality experiences with 2% first deposit bonus.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Amiri Book competitors and assessment
Company assessmentDirect peers
- Mahakal Online Book: Indian online cricket betting ID platform offering access to multiple betting exchanges under a single credential. Direct peer to Amiri Book, with overlapping customer segment (Hindi-belt cricket bettors) and near-identical operating model.
- Betbhai9: India-focused online betting exchange covering cricket, football, tennis, and casino. Direct competitor to Amiri Book, also distributed as a partner platform through the Amiri Book aggregator.
- Reddy Anna Book: India-based online cricket betting ID provider offering similar WhatsApp-driven onboarding and partner-platform access. Direct peer in the same niche of Indian betting-ID aggregators targeting cricket bettors.
- Rajbet: Indian online betting and casino site offering cricket, football, and casino games. Direct competitor to Amiri Book in the Indian market and also distributed through Amiri Book as a partner platform.
- 4Rabet: India-targeted online sportsbook and casino operator with cricket, football, and live casino products. Both a partner of Amiri Book and a direct competitor pursuing the same Indian bettor via similar Curacao-licensed infrastructure.
- Indibet: India-focused online betting platform covering cricket (especially IPL), football, tennis, and casino. Direct competitor offering a near-identical product set to Amiri Book's own customers, also accessed through Amiri Book as a partner.
- Laser247: Curaçao-headquartered (since 2016) online betting platform offering cricket, football, kabaddi, horse racing, casino, and binary options. Directly comparable to Amiri Book on product mix, regulatory posture (Curaçao license), and Indian market focus.
- Lotus365: Indian-facing online betting platform offering cricket, casino, and sports wagering. Lotus365 is both listed as an Amiri Book partner and a direct competitor serving the same Indian consumer base with comparable product breadth (sportsbook + casino + live dealer).
- Mahadev Online Book: Indian-facing betting ID platform and partner of Amiri Book that has itself been the subject of Indian enforcement attention. Direct competitor offering the same cricket-betting-ID-as-a-service model to Indian consumers.
Broad incumbents
- 10Cric: Established India-focused online sportsbook with strong cricket (IPL) emphasis and casino verticals, operating under a Curaçao license. Broader incumbent than Amiri Book's pure aggregator model but competes for the same Indian cricket-bettor wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amiri Book social profiles
Digital presenceAmiri Book compliance and trust
Trust signalCompliance4 records
Amiri Book financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amiri Book leadership team
Management profileNumber of profiles
Amiri Book funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amiri Book M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amiri Book
What does Amiri Book do?
Amiri Book is an Indian online betting ID provider that issues user accounts granting access to cricket betting, multi-sport wagering, and live casino games across 20+ partner exchanges and platforms. The company distributes these IDs instantly via WhatsApp, a mobile app, and its website, with deposits starting at ₹300 and payments routed through UPI, Paytm, Google Pay, PhonePe, and bank transfers.
Is Amiri Book a public or private company?
Amiri Book is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amiri Book founded?
Amiri Book was founded in 2005.
Where is Amiri Book based?
Amiri Book is headquartered in Delhi, India, in the Asia region.
How does Amiri Book make money?
Three revenue lines are on record. Betting Commission/Transaction Fees are the primary driver. The others are welcome and Deposit Bonuses and casino Games Revenue.
Who are Amiri Book's main competitors?
Direct peers on record are Mahakal Online Book, Betbhai9, Reddy Anna Book, Rajbet, 4Rabet, Indibet, Laser247, Lotus365 and Mahadev Online Book. 10Cric is listed as a broad incumbent.
Does Amiri Book have an API?
No public API is recorded for Amiri Book.
What industry is Amiri Book in?
Amiri Book's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 7132 and its SIC code is 6200.