Woking Golf Club

What Woking Golf Club does

Woking Golf Club is a private members' golf club located at Pond Road, Hook Heath, Woking (Surrey, GU22 0JZ), founded in 1893 by a group of London barristers from the Inner Temple and Middle Temple. It operates a single 18-hole heathland course measuring more than 6,600 yards from the back tees, ranked 18th in England and 77th in the world. The original Tom Dunn layout was reshaped in the early twentieth century by members John Low and Stuart Paton, whose strategic design philosophy — particularly central fairway bunkers on the 4th hole — influenced the development of modern golf architecture and figures including Tom Simpson. The course is preserved as an exemplar of strategic, judgement-led golf, with heather-lined fairways, complex greens, and a pavilion-style clubhouse overlooking the 14th green.

Name

Woking Golf Club

Legal name

Woking Golf Club

Website

https://wokinggolfclub.co.uk

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Woking Golf Club is a private members' golf club in Woking, Surrey, operating an 18-hole heathland course founded in 1893. It serves Full, Intermediate, Junior, Student, and Ladies Academy members plus visiting golfers, societies, and corporate groups through green fees, lessons, and a pro shop.

Ownership category

akta.pro rank

Product category

Private Golf Club & Course Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Heathland golf course
• Private members club
• Golf memberships
• Corporate golf days
• Golf instruction services

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Club Membership Subscriptions: Full, Intermediate, Student, and Junior membership subscriptions. Details regarding categories, subscriptions and entrance fees are available on enquiry. Membership is currently fully subscribed with a waiting list.
2. Visitor Green Fees: Green fees charged to visiting golfers. Monday, Wednesday, Thursday: £215 for 18 holes, £315 day rate (2-ball/foursomes only). Tuesday, Friday: £235 for 18 holes (4-ball play only).
3. Society and Group Bookings: Package deals for golf societies and corporate groups including coffee, bacon rolls, 18 holes of golf, and 2-course lunch. Pricing: £140 (Jan-Mar), £185 (Apr-Oct), £150 (Nov-Dec). Minimum 16 players required.
4. Golf Lessons and Pro Shop: Golf instruction services and merchandise available through the Head Professional Carl Bianco.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Woking Golf Club operates a single 18-hole heathland golf course (over 6,600 yards from back tees) as its central product, supported by a pavilion-style clubhouse with food and beverage service. It sells recurring membership subscriptions (Full, Junior, Ladies Academy, Student), pay-as-you-go visitor green fees by day of week, seasonally priced society and corporate group packages (12–80 players), and ancillary on-site golf lessons and pro-shop merchandise.

Product overview

Woking Golf Club is a traditional golf club offering a single 18-hole heathland course as its core product, complemented by a Professional Shop, membership programs across multiple categories (Full, Junior, Ladies Academy), golf lessons, and visitor/play services. The club operates primarily as a two-ball format venue with specific windows for different play formats. No platform architecture or modular product system is present; the offering is centered on the golf course experience itself, with ancillary services in retail and instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Woking Golf Course 18-hole heathland golf course founded in 1893, recognised as the oldest of the Surrey heathland courses and currently ranked 18th in England and 77th globally. Measures more than 6,600 yards from the back tees, with strategic design, complex greens and heather-lined fairways.
• Full Membership Full membership at Woking Golf Club providing access to the course, clubhouse facilities, and full club privileges. Membership is currently fully subscribed with a waiting list; subscription and entrance fees are available on enquiry.
• Junior Membership Membership for boys and girls aged 11-18 (preferably with an existing handicap) at the 17th highest ranked course in England, including home and away matches against top clubs in Surrey & Berkshire, medal and Stableford competitions, and knockout tournaments.
• Ladies Academy Membership A welcoming membership pathway for women beginners and those returning to golf, offering a structured, sociable coaching programme designed to build confidence and skills and guide members toward full membership.
• Student Membership Membership offered to full-time students with flexible access to the club's facilities and golfing programme.
• Visitor Green Fees Pay-as-you-go day visitor green fees for non-members. Mon/Wed/Thu: £215 for 18 holes (£315 day rate), 2-ball and foursomes play only. Tue/Fri: £235 for 18 holes, 4-ball play only (max 6 visitor tee times).
• Society and Corporate Group Golf Days All-inclusive society and corporate packages for groups of 12-80 players, including coffee and bacon rolls, 18 holes of golf, and a 2-course lunch. Seasonally priced: £140 Jan-Mar, £185 Apr-Oct (peak), £150 Nov-Dec. Minimum 16 players.
• Golf Lessons Golf instruction and lessons delivered by Head Professional Carl Bianco via the on-site Professional Shop ([email protected], 01483 769582).
• Professional Shop (Retail) On-site retail shop at Woking Golf Club selling golf equipment, apparel, accessories, and offering trolley and buggy reservations, operated by Head Professional Carl Bianco.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Wimbledon Golf Club: Closely comparable London/Surrey private members' club with similar heritage (founded late 19th century), full waiting list, and high green-fee pricing for visitor play.
• The Wisley Golf Club: Surrey private members' club with similar visitor-day structure, society booking model, and traditional clubhouse dining offering—useful benchmark for green-fee pricing and member onboarding.
• Walton Heath Golf Club: Historic Surrey heathland course and a direct architectural peer—also shaped in the strategic tradition that Woking helped pioneer—and host to major championships, providing a clean operating and membership-model comparison.
• Swinley Forest Golf Club: Highly ranked heathland members' club with similarly exclusive membership access, two-ball heritage, and minimal digital footprint—closest comparable to Woking on member experience philosophy.
• Sunningdale Golf Club: Fellow Surrey heathland members' club of comparable heritage and prestige, ranked among the very top courses in England and frequently compared with Woking on architectural pedigree and tournament hosting.

Others

• Cookie Jar Golf: Golf marketing and web-design agency credited on Woking's website—adjacent ecosystem participant illustrative of the supplier base for traditional clubs' limited digital infrastructure.

Broad incumbents

• Wentworth Club: Larger Surrey golf and country club operation offering three courses, extensive F&B and event facilities, and a more commercialized member/visitor model—useful broader incumbent benchmark for event revenue scaling.
• The Royal and Ancient Golf Club of St Andrews: Iconic Scottish members' club and the governing body for golf outside the US/Mexico, providing benchmark on heritage-driven membership governance and tournament prestige economics.

Regional players

• Saunton Golf Club: Devon-based members' club with two championship links courses and similar visitor-day policies—useful for comparison of visitor pricing (£200+ tier) and society programming outside Surrey.
• Sandy Lodge Golf Club: Three-course private members' club in Hertfordshire offering a similar traditional parkland/heathland blend and society-day business model, providing regional benchmark outside the Surrey core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WokingGolf
• LinkedInlinkedin.com/company/woking-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woking Golf Club