Siscaa Carroms

What Siscaa Carroms does

Siscaa Carroms (legally Sunny Sports Industries LLP) is an India-based manufacturer of wooden sports equipment, headquartered in Nala Sopara, Maharashtra, with a 35,000 sq. feet production facility and 501-1,000 employees. The company's core product is carrom boards, offered in tiered lines spanning Kids (Venus, Galaxy, Pluto), Beginner (Jupiter, Winit, Tiger), and Professional/Tournament (Champion, Bulldog, Jumbo) grades, supplemented by wooden carrom coins, strikers, accessories (stands, lampshades, covers), and adjacent wooden sports products including English Willow and Kashmiri Willow cricket bats, cricket stumps/gloves/balls, Sheesham wood chess sets (magnetic and non-magnetic), sportswear, and swimwear. Manufacturing relies on traditional craftsmanship using Indian ply and English Birch surfaces, with stated adherence to European standards, non-toxic materials, and proprietary fast-rebound frame technology.

The company serves a hybrid B2B and B2C market. Primary distribution is channel-partner led: Siscaa is the sole supplier of carrom boards and coins to Decathlon's 1,400 global branches and operates a network of approximately 99 distributors worldwide. Tournament and federation partnerships (USCA, Canada Carrom Association, Korea Carrom Association, All India Carrom Federation, Carrom Association of Maldives, and various Indian state associations) anchor the professional segment. Direct-to-consumer revenue flows through siscaasports.com e-commerce with downloadable product catalogs, supported by WhatsApp and email ordering. Pricing is unit-based across product tiers and grades but not publicly disclosed. Revenue, funding history, and detailed financials are not reported in the source data; there is no evidence of external institutional investment.

Name

Siscaa Carroms

Legal name

Sunny Sports Industries LLP

Website

https://siscaasports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Siscaa Carroms is an India-based manufacturer of wooden sports equipment, producing tournament-grade carrom boards, coins, and strikers, plus cricket bats, chess sets, and sportswear, serving B2B customers including Decathlon and a global distributor and federation network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sopara

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Carrom Boards Sales: Sale of wooden carrom boards across multiple product lines (Kids/Beginners/Professional/Tournament) with varying specifications and price points
2. Carrom Accessories: Sale of carrom coins, strikers, stands, lampshades, and board covers
3. Cricket Equipment: Sale of cricket bats (English Willow and Kashmiri Willow), stumps, gloves, cricket balls, and tennis bats
4. Chess Sets: Sale of wooden chess sets in magnetic and non-magnetic variants, including Sheesham wood sets
5. Sports Apparel: Sale of sportswear and swimwear products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Siscaa Carroms manufactures and exports wooden carrom boards, coins, strikers, stands, and board covers across kids, beginner, and professional/tournament tiers. The company also produces cricket bats (English Willow and Kashmiri Willow), cricket gear, wooden chess sets (magnetic and non-magnetic), and sportswear/swimwear, all built around handcrafted wooden craftsmanship with premium English Birch surfaces.

Product overview

Siscaa Sports is a manufacturer of wooden sports equipment based in India, specializing in Carrom boards and accessories as its core product line. The company produces three tiers of carrom boards: Kids boards (Venus 24x24, Venus, Galaxy, Pluto, Pluto Super) for young beginners; Beginner boards (Jupiter, Jupiter Super, Winit, Tournament, Tiger) for casual players; and Professional boards (Champion Genius, Champion Fighter, Bulldog Genius, Bulldog Fighter, Jumbo Genius, Jumbo Fighter) for tournament play. Supporting products include Carrom Coins (for home, practice, club, and championship use), Carrom Strikers (home, practice, and professional grades), and Carrom Accessories (stands, lampshades, covers). The company has expanded into related wooden sports: Cricket Bats (English and Kashmiri Willow, in Season and Tennis bat lines), Cricket Gears (gloves, stumps, balls), Chess Sets (magnetic and non-magnetic in Sheesham wood), Sports Wear, and Swim Wear. The product portfolio is unified by a focus on wooden craftsmanship, with manufacturing adhering to European standards and recognition from All India Carrom Federation and USCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrom Boards Wooden carrom boards manufactured in three tiers — Kids, Beginners, and Professional/Tournament — designed for families, beginners, competitive players, and federation-sanctioned championships. Boards feature premium English Birch surfaces, Indian ply construction, scratch-proof and water-proof finishing, and fast-rebound frame technology.
• Carrom Coins Wooden carrom coins (pawns) sold across Home Use, Practice, Club, Championship, and Premium quality grades for players and federation-approved tournaments.
• Carrom Strikers Carrom strikers in Home Use, Practice, and Professional/Championship grades, used in national and international carrom championships including World Cup play.
• Carrom Accessories Carrom board accessories including Easy Fold Stand, Carrom Lampshade, Easy Fold Half Stand, and Carrom Board Cover, trusted by professionals and used worldwide in major tournaments.
• Cricket Bats Handcrafted cricket bats made from English Willow and Kashmiri Willow across Season and Tennis bat lines for professional and aspiring cricketers.
• Cricket Gears Cricket protective and playing equipment including batting gloves, stumps, and cricket balls designed for performance and player safety.
• Chess Sets Wooden chess sets available in magnetic and non-magnetic Sheesham wood variants, plus flexible Rexine sets, for casual play, tournaments, and collectors.
• Swim Wear Swimwear products manufactured in India by Siscaa Sports under multiple product lines including Spark, Thunder, Signature, Season, Burn Edition, Mercury, and Blaster.

Quantifiable outcome

• 99 carrom distributors worldwide
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered major, regional, core and minor.

• 48th Sr. National & Inter-State Carrom ChampionshipmajorStrategic or Co-development Partner · 1 February 2020Official equipment partner for the championship held in February 2020.
• Carrom Premier League USAmajorStrategic or Co-development Partner · 1 March 2019Official board for the first ever Carrom Premier League held in the United States in March 2019.
• Telangana State ChampionshipregionalStrategic or Co-development Partner · 1 January 2019Siscaa supported Telangana State Championship 2019-20 at Vishakhapatnam.
• Andhra State Carrom ChampionshipregionalStrategic or Co-development Partner · 1 January 2019Siscaa supported Andhra State Carrom Championship 2019-20 at Khammam.
• DecathloncoreChannel Partner/ Reseller/ DistributorSole supplier of carrom boards and coins to Decathlon, the world's largest sports goods retailer with 1,400 branches globally. This is Siscaa's flagship B2B distribution partnership providing international retail reach.
• U.S. Carrom Association (USCA)coreStrategic or Co-development PartnerAuthorized official tournament board for USCA tournaments 2017-18, 2018-19, 2019-20. Siscaa boards are the standard for American carrom competition.
• Canada Carrom AssociationmajorStrategic or Co-development PartnerAuthorized official board for Canadian carrom tournaments in 2017, 2018, and 2019.
• Korea Carrom AssociationmajorStrategic or Co-development PartnerAuthorized official board for Korean carrom tournaments in 2017, 2018, and 2019.
• All India Carrom FederationcoreStrategic or Co-development PartnerSiscaa is recognized by the All India Carrom Federation as a professional manufacturer meeting tournament standards.
• Carrom Association of MaldivesmajorStrategic or Co-development PartnerOfficial Equipment Partner including India-Maldives Test Series 2019 and President Carrom League 2018-19.
• Bay Area Carrom Tournament (BACA)minorStrategic or Co-development PartnerTournament affiliated under USCA for 2019-20 season.
• Maharashtra Carrom AssociationregionalStrategic or Co-development PartnerSiscaa supported the 47th Sr. National & Inter-State Carrom Championship 2018-19 at Kodal.
• Tamil Nadu State ChampionshipregionalStrategic or Co-development PartnerSiscaa products used in Tamil Nadu State Championships 2017-18 and 2018-19.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cosco India: Cosco India is a leading Indian sports goods manufacturer producing table tennis, carrom boards, fitness equipment, and other wooden sports goods — directly comparable in product category, manufacturing model, and Indian-market scale.
• Spartan Sports: Spartan Sports is an Indian sports goods manufacturer producing wooden and composite sporting equipment — comparable in product range, Indian manufacturing footprint, and B2B channel orientation.
• Carromco: Carromco is a US/UK-based specialist carrom board and table game manufacturer — directly comparable as a dedicated carrom equipment brand competing for international federation endorsements and DTC consumer sales.
• Sareen Sports Industries (SS): Sareen Sports (SS) is an established Indian manufacturer of cricket bats, balls, and sports equipment — directly comparable in wood-based sports equipment manufacturing and Indian B2B/export distribution.

Broad incumbents

• Kookaburra Sport: Kookaburra is a global cricket equipment incumbent producing balls, bats, and protective gear — comparable in federation-level endorsements, premium cricket positioning, and global B2B distribution.
• MRF (Sports Division): MRF's sports division manufactures cricket bats, hockey sticks, and other sporting goods in India — comparable as a broad-incumbent Indian sports manufacturer with established B2B and federation-level relationships.
• Sanspareils Greenlands (SG): SG is India's largest cricket equipment brand and broader sports goods manufacturer — comparable in Indian handcrafted wooden sports manufacturing, larger scale, and federation-level brand recognition.

Emerging players

• Shrey Sports: Shrey Sports is an Indian cricket helmet and protective equipment specialist that has expanded into broader cricket gear — comparable as an emerging Indian sports manufacturer building B2B and DTC channels.
• Precise Industries: Precise Industries is an Indian sports goods manufacturer producing wooden and composite sporting equipment for both domestic and export markets — comparable as an emerging Indian sports manufacturer in similar product categories.

Others

• Gunn & Moore (GM): Gunn & Moore is a UK-based heritage cricket bat manufacturer — comparable in premium handcrafted wooden sports equipment positioning and international federation endorsements, though focused purely on cricket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SiscaaCarrom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siscaa Carroms